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The Key Driving Factors of the Microirrigation Systems Market Include Increasing Water Scarcity
Key players identified include The Toro Company (U.S.), Jain Irrigation Systems Ltd. (India), Rain Bird Corporation (U.S.), Hunter Industries (U.S.), Lindsay Corporation (U.S.), EPC Industries Limited (India), Netafim Limited (Israel), Nelson Irrigation Corporation (U.S.), Valmont Industries, Inc. (U.S.), and T-L Irrigation (U.S.) that have a strong presence in the global microirrigation systems market.
The key market players have adopted various growth strategies such as acquisitions, new product developments, and expansion of business operations to meet the high agricultural productivity requirement. The leading players are focusing on expanding their operations in emerging markets and strengthening their R&D capabilities by investing in advanced technology so as to offer a diversified product portfolio for different applications, particularly in the orchard crops and vineyards segment. The key driving factors of the microirrigation systems market include increasing water scarcity, higher yield requirement and increasing adoption of irrigation tools in countries such as South Africa, Saudi Arabia, India, China, and Brazil.
The core strengths of the key players in this market are their aggressive acquisitions, new product developments and launches, and strategic expansions, to diversify the business geographically, and strategically located large distribution networks. Market leaders such as The Toro Company (U.S.), Jain Irrigation Systems Ltd. (India), Hunter Industries (U.S.), Lindsay Corporation (U.S.), EPC Industries Limited (India), Netafim Limited (Israel), and Rain Bird Corporation (U.S.) have successfully tapped the potential markets through acquisitions and expansions. The key companies focus on introducing and offering customized microirrigation solutions for orchard crops & vineyards, plantation crops, and field crop applications to enhance and maintain their position in the market.
Netafim has been one of the major players in the global microirrigation market. The company, as a part of its strategy, has entered into a number of agreements and expansion contracts to strengthen its product portfolio. The company has been successful in expanding its global footprint by expanding its geographical presence with the help of investments in new plants and expanding its existing manufacturing capacity. The core competency of this company has been its irrigation product portfolio for a variety of applications such as agriculture, landscape and mining. It is a well-recognized brand in Asia-Pacific. The company’s agreements and collaborations have helped it to commercialize its products in diverse regions.
Jain Irrigation through its high-tech agro-input products segment, manufactures and markets microirrigation systems such as drip and sprinkler irrigation systems. The company has strategically entered into a number of agreements and partnerships that helped it to strengthen its presence in the irrigation market. It is strategically acquiring companies in the same industry and constantly launching new products to stay ahead of its competitors, for instance, Jain Irrigation acquired PureSense Environmental Incorporated, (U.S.) that would help the company in strengthening its global food production and irrigation manufacturing business.
Microirrigation Systems Market by Type (Drip and Microsprinkler), Application (Orchard Crops & Vineyards, Field Crops, and Plantation Crops), End-User (Farmers and Industrial Users), and by Region - Global Forecast to 2021
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