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Cross-Platform and Mobile Advertising Market: Worldwide Market Forecasts and Analysis (2013 – 2018)
Nowadays, consumers are highly dependent on multiple devices such as mobile phones, tablets, personal computers (PCs), laptops, note books, and smart televisions (TVs) for communication, entertainment, news updates, and shopping. The high mobility and continuous connectivity features among these devices has been changing the way of advertisement. Marketers are now taking the multilayered approach for interactive engagement across devices. They are focusing on target-oriented advertisement on personal devices and also retargeting them on PCs, laptops, and smart TVs through cross-platform advertising.
The cross-platform and mobile advertising market is growing rapidly because of the emergence of advanced mobile Internet device, advancement of network technologies, multiple advertising platforms, and growing trend of mobile applications. Cross-platform and mobile advertising market uptake has been seen very strong over recent years. The concept has spanned its existence across each vertical and to almost every organization sizes. The advantages such as better marketing strategies, real-time consumer interactions, quick responses for Ads, and target-oriented advertisement campaigns are the driving factors for cross-platform and mobile advertising market. The demand in verticals such as consumer goods, retail, and restaurants and telecom and information technology (IT) verticals are driving this market.
In terms of region, Asia Pacific (APAC) is the largest market for cross-platform and mobile advertising market, as APAC is one of the largest regions which has huge penetration rate for smartphone devices. APAC has large demand for cross-platform advertising in consumer goods, retail, and restaurants, telecom and IT, banking, financial services, and insurance (BFSI), and media and entertainment industry. This is fuelled by the increasing population, increasing usage of mobile Internet, innovative applications, and increased focus on target-oriented marketing.
Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App)] - Worldwide Market Forecasts and Analysis (2013 - 2018)
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