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Market Leaders - Mobile Augmented Reality Market


Mobile augmented reality technology allows users to overlay digital content with physical objects in real-time and environment with handheld devices and augmented reality apps. The use of 3D cameras for visualization and 3D rendering with device cameras is majorly driving this market. Augmented reality application developers and mobile manufacturers focus on the market dynamics to provide less expensive, highly accurate, and fast mobile augmented reality devices & software applications.

The key players in the ecosystem of the mobile augmented reality market profiled in this report are Google Inc. (U.S.), Qualcomm Inc. (U.S.), Samsung Electronics Co. Ltd. (South Korea), Microsoft Corporation (U.S.), Infinity Augmented Reality Inc. (Israel), Blippar.com Limited (U.K.), DAQRI LLC (U.S.), Wikitude GmbH (Austria), Metaio GmbH (Germany), Catchoom Technologies (Spain), Aurasma (U.K.), and Atheer Inc. (U.S.).

Players have implemented different strategies to maintain their position in this market and ensure their long-term growth and profitability. New product development as a strategy was adopted by many players to increase their product portfolio and cater to diverse application areas. Strategies such as acquisitions, mergers, agreements and others help companies increase their market share, expand their geographic presence across the globe, and gain recognition in the mobile augmented reality market.

Google Inc. (U.S.) held the leading position in the mobile augmented reality market in 2015. The company specializes in Internet-related services and products as well as developed applications based on Android with augmented reality features. The company offers the Android operating system, apps in Google Play, and smartphones. In 2015, Google launched a new project Tango which includes tablets with depth sensors, image processing, and advanced computing features. These features provide enriched augmented reality experience for different applications, through Android phones.

Microsoft Corporation (U.S.) is one of the leaders in software and device development and has incorporated mobile augmented reality technology in its Windows-based devices. In 2015, the company launched its one of the biggest projects called HoloLens, a headset enabled with high-definition holograms that integrates real world places and things.

Related Reports:

Mobile Augmented Reality Market by Component (3D Cameras, Displays, Sensors, and Software), Application (Smartphones, Tablets, Personal Digital Assistants (PDA)/Game Consoles, Smart Glasses, and Wearables), Vertical, and Geography - Global Forecast to 2022

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