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There is an Increasing Need Among Various Sectors to Adopt MDM Solutions Due to Increasing Smartphone and Tablet Penetration and Growing Security Concerns to Protect the Corporate Data
A rapid increase in the number of employees using mobile devices such as smartphones and tablets across the globe has brought in the concept of Mobile device management (MDM). MDM is a solution that deals with implementing, protecting, monitoring and managing different mobile devices such as smartphones, laptops, and tablets in an organization. However, the reluctance to implement MDM solutions on the employees’ personal phones due to privacy constraints can be seen hindering the growth of the market, but is expected to be impactful for only a short period. MarketsandMarkets expects the global MDM market size to grow from USD 1.69 Billion in 2016 to USD 5.32 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 25.8% from 2016 to 2021
Companies such as VMware AirWatch, BlackBerry Limited, IBM Corporation, Citrix Systems Inc., and MobileIron Inc. have created leading MDM solutions to cater to the needs and demands of the market. These players adopted various growth strategies, such as acquisitions, agreements, partnerships, and new product launches.
The key players in this market are engaging in collaborations and partnerships to provide innovative offerings and increase profitability. Some of these companies include BlackBerry Limited, Citrix System Inc., IBM Corporation, VMware AirWatch, Symantec Corporation, and SAP.
BlackBerry adopted the strategies of partnerships, collaborations, alliances, acquisitions, and new product launches. It announced its first major device software licensing agreement with newly formed joint venture PT BB Merah Putih, for the manufacturing of mobile handsets in Indonesia. This partnership will help BlackBerry to completely focus on its growth strategies of its mobility solutions business unit.
MobileIron adopted the strategies of partnerships & collaborations, acquisitions, new product launches, and business expansions. It announced that Rainmaker Labs, a Singapore-based mobile technology company, will distribute MobileIron’s mobile and cloud security solutions portfolio in Singapore. Furthermore, MobileIron’s enterprise mobility management platform is deployed by JAPAN Corporation (Yahoo! JAPAN) to manage and secure the voluminous company-owned devices across a broad range of operating systems.
Mobile Device Management Market by Solution (Device Management, Application Management, Security Management, and Network Service Management), Service, Deployment Type, Vertical, and Region - Global Forecast to 2021
Markets and Markets
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