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Mobile middleware software is deployed in almost all industry verticals in order to achieve better efficiency.
Mobile middleware essentially hide the complexity of working in mobile environment, allowing for smoother device- to device interaction, mobile-computing integration and mobile application development. Like other kinds of middleware, mobile middleware typically provides messaging service to enable communication between different applications.
In both native and HTML 5 style development strategies, mobile middleware services to connect the native hardware. It also enables enterprise architects and developers to rescue the same back-end logic for multiple mobile devices without having to rewrite back ends work with each separate device.
The industry is continuously evolving as it deals with changing economics and regulatory pressure and business needs to move at a lightning fast speed to keep pace with customer demand. Mobile middleware software is helping immensely businesses to integrate their enterprise applications to the mobile devices.
Mobile middleware software is deployed in almost all industry verticals in order to achieve better efficiency. For instance, in telecommunication and transportation industry, mobile middleware software is helping consumer to directly book movie or travelling ticket from their home. Mobile middleware helps various industries to enhance their brands and grow their market share.
The role mobile middleware has become increasingly important as diverse platform and devices have entered in the mobile space. As a result many mobile middleware vendors offer development services to deal with fast growing mobile hardware and software.
Some of the driving factors for the mobile middleware market are cost efficiency in deployment of it, feature leverage that allows the modification in software at any given point of time and standardization of mobile middleware software
However, the major restraint in the mobile middleware market is integration of application on the cloud. The global mobile middleware market is expected to grow from $1470.0 million in 2014 to $3726.1 million in 2019 at a CAGR of 20.4%.
Mobile Middleware Market by Software (Mobile Application Development Platform, Mobile Asset Management, Mobile Operating System, MDM, and MAM) by Services (SI, Training & Support, and Consulting) - Global Forecast to 2019
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