HOME Research Insight OLED TVís, will Transform Connected Living Room Market



OLED TVís, will Transform Connected Living Room Market


Connected living room a well know concept in the industry now is gaining attention from manufacturers due to its high expected growth also the TV industry is acting as the backbone for connected living room market.

The past few years, has witnessed the emergence and growth of the TV market, and it is predicted that 513.46 million TVís in use by 2020. The future for TV looks very bright heading into 2014, especially of OLED TVís. As the connected world moves even further into the living room, OLED TVís will overtake any other forms of TV technology to drive the connected living market to high level.

OLED TVís which were introduced in late 2012 has showed a huge growth opportunity due to its huge performance capabilities over its competing technologies. OLED TV panels offer several advantages over LED and Plasma TVs with respect to energy efficiency, size, picture quality, and environmental pollution. All the advantages point to OLED TVs taking over the market share from LED TVs but the current cost of manufacturing OLED display panels is much higher than a typical LCD or plasma display. Albeit they still form only a small amount of the total TVís market, due to their high prices, they are expected to show highest growth rate of more than 61%, from 2014 to 2020. It is also expected that by 2020, OLED TVís will share around 45% of the total TVís market. Also today television market shares around 75% of the total connected living market, hence saying that OLED TV will be a magic wand for connected living room market will not be erroneous.

The biggest pulling back factor for the growth of OLED in connected living room market is its high prices, but with the large scale production plants which are planned for the next two years by different giants in electronics market like Sony, Samsung, Panasonic and LG, will help to show a steep drop in its price. All such factors mentioned above will surely transform the overall connected living room market to much superior level.

Related Reports:

Connected Living Room Market by Products [Smart/3D, LED/LCD/OLED TV, set top box, Home theater (Projector, Audio Equipment), Blu-ray player, Gaming console], by Technology (Processor, Memory, Sensor, Connectivity), & by Geography - Global Trend & Forecast to 2013 - 2020

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