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APAC Leading the Connected Living Room Market, Whereas Row is an Emerging One
APAC has emerged to be a promising one for the digital living room devices. With the transition from analog to digital systems gaining pace owing to the government institutions, APAC will be the biggest market for the digital living room devices. Currently APAC hold around 34% of the total market of connected living room, and will continue to do so in coming years.
The TV systems holds the highest share of around 75% of the total connected living market, and the APAC stands as a home ground for the TVís market, hence APAC will show a tremendous growth in its market share. Most of the countries like India and China in this region are expected to completely shift towards digital systems by end of 2015, hence driving the preference to OLED and LED TVs. Key players like Samsung, LG, Panasonic, Sony, Toshiba, among the others in the TV industry have shifted their focus towards pushing more and more LED TVs and OLED TVís into these regions. Besides, Smart TVs and 3D TVs have found immense popularity in APAC. China and Japan are the major markets for these TVs along with emerging countries like India with a huge market potential. China alone contributes to nearly 20% of the global smart TV shipments in 2013. Moreover, with respect to set top box market, India and China are the major markets driving the demand, with 2015 set to be the year by which they are expected to complete the transition towards digital broadcasting systems.
Coming to Rest of the World (ROW) region that includes Latin America, Middle East and Africa has lately witnessed an increasing demand for digital living room devices. The increasing penetration of television systems and Set-top boxes into households has contributed to the overall digital living room market for ROW. Also the total connected living room market is expected to grow at a rate of 9.54%. With the increase in standard of living in ROW region more and more consumers are expected to divert their preferences towards connected living room, leading to the increased growth rate.
Connected Living Room Market by Products [Smart/3D, LED/LCD/OLED TV, set top box, Home theater (Projector, Audio Equipment), Blu-ray player, Gaming console], by Technology (Processor, Memory, Sensor, Connectivity), & by Geography - Global Trend & Forecast to 2013 - 2020
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