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Near Field Communication (NFC) Market – Market Leader
With the continuously evolving mobile landscape, the marketers are trying to incorporate NFC technology in their marketing campaigns and customer relationship management. The NFC technology has revolutionized the retail industry by enabling the customers to make payment, and verify identities through their NFC enabled phones. With the rapid adoption of the NFC technology the market is expected to witness growth in verticals such as transport and logistics, smart advertisements/smart posters, and others. With the increase in the number of players/industries in APAC, the growth of NFC technology in this region is also expected to increase.
There may be downside in technology due to the lack of awareness among the customers. There is user indifference regarding this technology due to some key issues like data security. The future of NFC is expected to be bright, as in next few years the application area for the technology will get wider, and people will get to know about the technology and will be accustomed to it.
NXP Semiconductor (Netherlands) is the market leader in manufacturing NFC chipsets for mobiles phones. NXP semiconductors along with eID specialist Ageto (Germany) have developed National ID app that can be used as an ID proof by the German populace.With the help of NXP’s SmartMX technology embedded in the ID card and Ageto eID client (Germany), the public can use the cards with NFC enabled mobile phones to show their identity. This new NFC-based solution provided by NXP semiconductors and Ageto offers various benefits both for citizens and the authorities. This solution is quick, less complex, and secure, and will happen in real-time.
Broadcom Corporation (USA) is a leader in providing solutions for wired and wireless communication. The company designs a BCM2079xfamily NFC controller, especially for low power mobile application. The BCM20792 NFC controller designed by Broadcom along with Wi-Fi technology is used by Brother Industries Ltd. (Japan) in their printers, to bring to the consumers the first NFC enabled printers. The new multi-function printers by BrotherIndustries (Japan) will allow the users to tap their NFC and Wi-Fienabled smartphone to the printer, which willstart the printing or scanning mode operation and then use WLAN transmission to print the document.
Near Field Communication (NFC) Market by Product (IC/Chips, Tags, Readers, and Auxiliary), Application (Payment, Transportation, Booking, Data Sharing, Service, Access Control, Health Care, and Tag applications) & by Geography - Global Forecasts to 2022
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