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The growth in the number of healthcare clients indicates rising penetration of cloud computing technologies in the healthcare sector
In the recent years, the demand for cloud computing technology and services in the healthcare industry has witnessed a significant increase. The potential benefits and cost saving aspects of cloud services have led to the migration of healthcare applications on cloud. athenahealth, Inc. (U.S.), ClearData Networks (U.S.), CareCloud Corporation (U.S.), Oracle Corporation (U.S.), Carestream Health, Inc. (U.S.), Merge Healthcare (U.S.), and Dell, Inc. (U.S.), among others, are some of the major market players offering cloud-based services to healthcare clients in North America.
A number of healthcare providers in the U.S. are experiencing budget crunch and federal pressures to digitize medical and patient records. In order to counter the challenges arising due to the above mentioned factors, healthcare provides are increasingly adopting cloud technologies. Thus, client acquisition is a major growth strategy adopted by cloud computing companies. During 2010 to 2014, as many as 63 different clients were acquired by leading players in the U.S. market. athenhealth, Inc. leads the market with its large base of healthcare provider clients. This has created a high demand for its cloud-based products, namely, athenaClinicals (EHR service), athenaCollector (medical billing and practice management service), and athenaCommunicator (patient communication service).
ClearData Networks, Inc. is another player in North American healthcare cloud computing market providing Health Insurance Portability and Accountability Act (HIPAA) compliant cloud platform. Amongst healthcare providers, the HIPAA compliant cloud platform has a high demand for hosting healthcare applications such as EHR, EPMM (Enterprise Patient Media Manager), practice management solution, medical image content (both DICOM and Non-DICOM), and Offsite Backup and Recovery service. The HIPAA compliant cloud platform offers increased security for the data being transferred on the cloud.
Healthcare IT application providers have a high demand for cloud solutions and services. athenhealth, Inc. and ClearData Networks, Inc. have partnered with several IT application provider companies to jointly offer a better cloud solution to healthcare providers and payers. These partnerships were aimed at combining the cloud expertise of athenahealth and ClearData Networks with the IT application expertise of the partnering companies. For instance, athenhealth, Inc. has partnered with CECity (U.S.), Quantros (U.S.), Medley Health (U.S.), Proxsys, LLC (U.S.), among other companies; whereas, ClearData Networks has partnered with IT application providers, namely, BRIT Systems (U.S.), Topaz Information Solutions (U.S.), VisualShare (U.S.), Aprima Medical Software, Inc. (U.S.), Apollo (U.S.), TeraMedica, Inc. (U.S.), MediQuant, Inc. (U.S.), and Acuo Technologies (U.S.), among other companies. Thus, client acquisition, and partnerships with healthcare providers, payers, and healthcare IT application sellers were the strategies adopted by market players to increase their customer base and offer a range of deals to their clients as per the market demand.
North American Healthcare Cloud Computing Market by Applications (EMR, PACS, RIS, RCM, APB), Deployment (Private, Public, Hybrid), Service (SAAS, IAAS), Pricing (Pay-As-You-Go, Spot) & End Users (Provider, Payers) - Forecast to 2018
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