HOME Research Insight New Product Launches and Investments & Expansions were the Key Strategies Adopted by Industry Players to Achieve Growth in the OEM Insulation Market



New Product Launches and Investments & Expansions were the Key Strategies Adopted by Industry Players to Achieve Growth in the OEM Insulation Market


The report analyzes the key growth strategies adopted by market players between 2011 and 2016 to expand their presence and increase share in the global OEM insulation market. Saint-Gobain S.A. (France), Rockwool International A/S (Denmark), Knauf Insulation (U.S.), Owens Corning Corp. (U.S.), Paroc (Finland), The 3M Company (U.S.), Aspen Aerogels Inc. (U.S.), E.I. du Pont de Nemours and Company (U.S.), Armacell International S.A. (Germany), Autex Industries Ltd. (New Zealand), Anco Products Inc. (U.S.), Big Sky Insulations (U.S.), Triumph Group Inc. (U.S.), Morgan Advanced Materials (U.K.), Superglass Insulation Ltd., (U.K.), ACH Foam Technologies LLC (U.S.), Demilec Inc. (Canada), and Scott Industries LLC (U.S.) are the key players of the market.

New product launches and investments & expansions were the key strategies adopted by industry players to achieve growth in the OEM insulation market. These strategies accounted for a share of 48% and 25% respectively of all the growth strategies adopted by the market players. The rising demand for energy efficient, ecofriendly, cost effective and light weight products have given rise to these strategies. The key players are focusing on entering new markets by launching innovative products for different applications. Saint-Gobain S.A. (France), Johns Manville Corporation (U.S.), Rockwool International A/S (Denmark), Knauf Insulation (U.S.), and Owens Corning Corporation (U.S.) are some of the leading market players that have adopted these strategies to develop their business.

Besides new product launches, the companies opted for investments & expansions, mergers & acquisitions, and agreements & partnerships to expand their market share and distribution network. These strategies accounted for 25%, 21%, and 6% shares, respectively of the overall growth strategies adopted by the players in the OEM insulation market between 2011 and 2016.

As a part of its business strategy, Saint-Gobain focuses on developing new products to differentiate its products from its competitors. It also participates in various conferences and exhibitions to highlight its products and technologies. The company undertook a few expansion activities to develop new markets for its products.

In April 2014, Saint-Gobain S.A. opened a new production facility in France. It used recyclable materials to manufacture mineral wool. This increased the production capacity of the company in the region.

In September 2012, Saint-Gobain acquired 25.10% of ZAO ISOROC (Russia). It increased its insulation activities in Russia. It benefitted the company by extending its product range in the country.

Rockwool International is a leading global manufacturer of insulation materials for OEM applications. It invested 86.8 USD million, in June 2016, in a modernized and efficient production line to meet the growing demand for stone wool insulation in the Polish market. It improved product quality and production efficiency and improved environment protection. It also increased the market share of the company and added to its brand image.

Related Reports:

OEM Insulation Market by Material Type (Foamed Plastics and Mineral Wool), End-use Industry (Industrial, Consumer, and Transportation), and Region - Global Forecasts to 2021

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