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Samsung Electronics Co., Ltd. (South Korea) Continues to Maintain Its Dominance in the OLED Market
The OLED market is expected to register a moderate growth of nearly 16% between 2014 and 2020. Major players in the market are expected to witness a high threat from substitute players; they are likely to focus on new product development, build partnerships, agreements, and collaborate with other players in the OLED landscape, to meet the demands of their end users.
Some of the large corporations operating in the OLED market include Acuity Brands Lighting, Inc. (U.S.), AU Optronics Corporation (Taiwan), BOE Technology Group Co., Ltd. (Taiwan), InnoLux Corporation (Taiwan), Koninklijke Philips N.V. (Netherlands), LG Display Co., Ltd. (South Korea), OSRAM Licht AG (Germany), Pioneer Corporation (Japan), RITEK Corporation (Taiwan), and Samsung Electronics Co., Ltd. (South Korea).
Samsung Electronics (South Korea) held a leading position in the global OLED market for display and lighting industries, in 2014. The company adopted the strategy of investing in production facilities and new product development. In February 2015, the company’s subsidiary, Samsung Display announced its plan to invest 4 trillion won ($3.6 billion) in e organic LED panels. The new production unit primarily manufactures medium and small-sized OLED displays for consumer electronic devices, which include smartphones and tablets. This new line will initially produce curved panels for the Galaxy Note Edge. In October 2013, the company launched the world’s first Galaxy round curved smartphone featuring the flexible OLED display.
LG Display (South Korea) ranked second in the OLED market for display and lighting applications in 2014. LG Display focusses on strategies such as new product launches and facility expansions. For instance, in January 2015, the company introduced its 55-inch Ultra HD curved OLED panel for TVs along with various sizes of Ultra HD OLED displays including 65-inch curved and 77-inch variable panels. These panels feature the exclusive WRGB-based OLED panel technology offering superior quality and perfect black levels. In addition, in September 2014, it announced the mass production of the world’s first circular Plastic OLED (P-OLED) display. This display with a 320x320 resolution enables the screen to be turned on at all times using the least amount of power with the Power Saver Mode (PSM), which makes the screen to retain the same resolution even without a power supply from the power integrated circuit.
OLED Market by Display Application (Type - AMOLED & PMOLED, Panel-Size - Small, Medium & Large, Product - Smartphones & Others, Geography), Lighting Application (Type - Traditional & Flexible, End-User, Geography), & Geography - Global Forecast to 2020
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