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New Product Launches is the Key Strategy Adopted by Leading Market Players to Foster their Growth in the Global Orthodontic Supplies Market
The key players in the orthodontic supplies market focus on various strategies such as product launches, and enhancements; geographic expansions; partnerships and agreements; and strategic acquisitions and mergers to increase their market shares in the global market. Product approvals, launches, and enhancements were the key strategies adopted by industry players to achieve growth in the orthodontic supplies market. These strategies were majorly adopted by 3M Company (U.S.), Align Technology, Inc. (U.S.), Danaher Corporation (U.S.), Henry Schein, Inc. (U.S.), American Orthodontics (U.S.), Dentaurum GmbH & Co. KG (Germany), and G&H Orthodontics, Inc. (U.S.). Apart from product launches and enhancements, a number of leading players have also adopted mergers and acquisitions to strengthen their presence in global market.
3M Company (U.S.), held the leading position in the orthodontic supplies market in 2015, owing to its robust product portfolio of orthodontic products as well as its strong geographic presence across major markets. The company primarily focuses on development and commercialization of advance orthodontic product as its key growth strategy to sustain its leadership position in the global orthodontic supplies market. In line with this strategy, the company has launched numerous orthodontic products in the last three years. These include the Victory Series Superior Fit Buccal Tubes, AlastiK Lingual Ligatures, Victory Series Active Self-ligating Brackets, and APC Flash-free Adhesive Coated Appliance System.
Align Technology Inc. (U.S.) held the second position in the orthodontic supplies market in 2015. This is mainly due to the strong removable braces product portfolio of the company in the global orthodontic supplies market. The company offers a wide range of removable braces including clear aligner products for aesthetic orthodontic treatment. The company has primarily adopted product launches and enhancements as its key growth strategies to strengthen its position in the global orthodontic supplies market. In line with this strategy, the company launched various products such as Invisalign G6 clear aligner, Invisalign G5 clinical solution for deep-bite treatment, and Realine five-stage clear aligner. Additionally company also adopted geographic expansion strategy to strengthen its brand positioning and expand its presence in global market. For instance, the company made its Invisalign system (including Invisalign Full, Invisalign Teen, Invisalign Lite clear aligner, and Vivera Retainers) available in India.
Orthodontic Supplies Market by Removable & Fixed Braces (Brackets (Self Ligating, Lingual, Metal, Ceramic, Aesthetic), Archwire (Nickel Titanium, Stainless Steel), Ligature (Elastomeric, Wire), Anchorage Appliances, Adhesives), Patient - Forecast to 2021
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