HOME Research Insight HP Inc. (U.S.) and E.I. du Pont de Nemours and Company (U.S.)held the Leading Position in the Global Packaging Printing Market



HP Inc. (U.S.) and E.I. du Pont de Nemours and Company (U.S.)held the Leading Position in the Global Packaging Printing Market


The packaging printing market is growing rapidly in accordance with the growth in the packaging market, globally. Factors such as cost-effectiveness and growing demand for food & beverage packaging products have largely contributed to the growth of the packaging printing market. The packaging printing market is classified on the basis of printing inks, printing technology, material, application, and region. It has experienced continuous progress with regard to technological advances and innovations in the packaging industry. According to MarketsandMarkets, the global market for packaging printing, in terms of value, is projected to reach USD 574.47Billion by 2026, at a CAGR of 5.3%.

The growth of packaging printing was largely influenced by acquisitions, new product launches, expansions & investments, and agreements & partnerships in the past five years. The years 20112016 experienced a large number of new product launches by top players in the market. Acquisitions, expansion & investments, and agreements & partnerships also formed an essential part of their strategies, which led to their growth in emerging markets. The major players include companies such as HP Inc. (U.S.), E.I. du Pont de Nemours and Company (U.S.), Toppan Printing co, ltd. (Japan), Xerox Corporation (U.S.), Mondi PLC (South Africa), and Quad/Graphics, Inc. (U.S.).

HP Inc. (U.S.) held the leading position in the global packaging printing market in 2015. The company has maintained its leadership position through its strong distribution network across

Asia-Pacific, Europe, the Americas, and emerging markets. HP Inc. is among the leading manufacturers of packaging printing for many of the markets it serves. It has adopted new product launch as its key strategy to capture the market. In September 2014, HP Inc. introduced HP Indigo 7800 and Digital Presses in the U.S. market. The introduction of new products enabled the company to expand the local talent pool and widened the product portfolio.

E.I. du Pont de Nemours and Company (U.S.) is a global provider of innovative and sustainable packaging solutions for a better, safer, and healthier lifestyle. The company innovates and offers packaging printing solutions for various applications. E.I. du Pont de Nemours and Company has adopted new product launch to gain a competitive advantage in the market. In May 2016, E.I. du Pont de Nemours and Company launched Cyrel FAST 2000TD, a mid-sized format plate processor for flexible packaging and tag & label applications. This helped the E.I. du Pont de Nemours and Company to gain new customers, better serve its existing ones, and expand its footprint in various emerging countries by offering extensive range of new products.

Related Reports:

Packaging Printing Market by Printing Ink (Aqueous & UV-Based), Printing Technology (Flexography, Gravure, Digital), Material (Paper & Paperboard, Plastic), Application (Food & Beverage, Cosmetics, and Pharmaceutical), and Region - Global Forecast to 2026

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