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Particle Size Analysis Market Business Strategies to Sustain it Position in the Market


Major strategic developments are taking place in the field of imaging and NTA (nanoparticle tracking analysis) technology-based particle size analyzers, which exhibits high-growth potential in the near future. Malvern Instruments Limited is the leading market player which offers NTA technology-based particle size analyzers. In addition, increasing government concerns towards raising the standards of products manufactured in emerging Asian countries represent new growth opportunities for companies in the global particle size analyzers market.

The global particle size analyzers market is dominated by players such as Malvern Instruments Limited (U.K.), HORIBA, Ltd. (Japan), Beckman Coulter, Inc. (U.S.), and Microtrac, Inc. (U.S.). As of 2013, Malvern Instruments Limited was the dominant player in the global particle size analyzers market, with a share of 44%. The company has a broad product portfolio and it offers particle size analyzers based on several leading technologies, including dynamic light scattering (DLS), image analysis, laser diffraction, nanoparticle tracking analysis, and resonant mass measurement. Besides, the company has a strong geographic presence in North America, South America, Europe, Africa, Middle East, India, China, Japan, South East Asia, and Australia. The company’s wide range of product offerings coupled with its wide geographic presence enables it to maintain its leading position in the global particle size analyzers market. Furthermore, the company has adopted acquisitions and innovation as its key business strategies to sustain it position in the market.

HORIBA, Ltd. (Japan) was ranked second in the global particle size analyzers market, with a market share of ~11.5% in 2013. The company has strengthened its presence in this market with its LA series of laser diffraction particle size analyzers and DLS particle size analyzers including SZ-100, CAMSIZER, and CAMSIZER XT. The company has a well-established market position, owing to its large customer base and strong research and development capabilities. This enables the company to sustain its position and grow in the global particle size analyzers market.

New product launches, product development, and geographic expansion are the key growth strategies adopted by leading industry participants. Market players adopted these strategies to expand their products and services portfolio, enter into growing markets, and/or increase their market share. In addition to top market players, companies such as IZON Limited (U.K.), Micromeritics Instrument Corporation (U.S.), and Sympatec GmbH (Germany) primarily focus on new product launches and geographic expansions to widen their product offerings and enhance their presence in the global particle size analyzers market.

Related Reports:

Particle Size Analysis Market by Technology (Laser Diffraction, Dynamic Light Scattering, Imaging, Coulter Principle, Nanoparticle Tracking Analysis), Industry (Healthcare, Chemical, Petroleum, Mining, Mineral, Food) & End User - Global Forecasts to 2018

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