HOME Research Insight Product Launches, Enhancements, and Showcases: Key Growth Strategies Adopted by Leading Market Players to Ensure Growth in the Global Particle Size Analysis Market



Product Launches, Enhancements, and Showcases: Key Growth Strategies Adopted by Leading Market Players to Ensure Growth in the Global Particle Size Analysis Market


The global particle size analysis market is expected to grow at a CAGR of 4.7% between 2016 and 2021. The major players in the global particle size analysis market are Malvern Instruments Ltd (U.K.), HORIBA, Ltd. (Japan), Beckman Coulter, Inc. (U.K.), Microtrac, (U.S.), Izon Science Limited (U.K.), Micromeritics Instrument Corporation (U.S.), Shimadzu Corporation (Japan), Sympatec GmbH (Germany), Agilent Technologies, Inc. (U.S.), and CILAS (France).

An analysis of the market developments between 2013 and 2016 reveals that product developments and enhancements was the most widely adopted growth strategy by market players in this period. This strategy was adopted by major players in this market Malvern Instruments Ltd (U.K.), Beckman Coulter, Inc. (U.K.), Microtrac, (U.S.), Izon Science Limited (U.K.), Shimadzu Corporation (Japan), and Sympatec GmbH (Germany).

The other important growth strategies included agreements, partnerships, and collaborations; expansions; merger & acquisitions; awards, donations, license, and programs. These strategies were adopted by players for expanding their existing product portfolios and strengthening their geographic presence. Malvern Instruments Ltd (U.K.), HORIBA, Ltd. (Japan), Beckman Coulter, Inc. (U.K.), Microtrac, (U.S.), Izon Science Limited (U.K.), Micromeritics Instrument Corporation (U.S.), Shimadzu Corporation (Japan), and Agilent Technologies, Inc. (U.S.) are some players that adopted these strategies.

Malvern Instruments Ltd (U.K.) held the leading position in the global particle size analysis market in 2015. The company’s product portfolio includes a wide range of particle size analysis technologies, through which it caters to the demands of various industries, including pharmaceuticals, biopharmaceuticals, cement, plastics and polymers, energy and environment, and chemicals. The company primarily focuses on new product launches as its key business strategy to sustain its leadership in the market. In the past three years, the company has launched a number of particle size analysis solutions in the market, including the Zetasizer NanoSampler for its Zetasizer Nanosystem for particle characterization and NTA 3.0, a new version of the Nanoparticle Tracking Analysis (NTA) system software. The company also adopted acquisitions and expansions to sustain its market position.

Beckman Coulter (U.S.) is another key player in the global particle size analysis market. The company’s presence in the market is marked by its strong product portfolio for laser diffraction zeta potential, COULTER COUNTER analyzers, and submicron particle size analyzers. The company concentrates on further strengthening its product portfolio and customer base through acquisitions, collaborations, and partnerships. In April 2014, the company acquired Xitogen Technologies Inc. (a China-based flow cytometer developer), which helped the company expand its operational base in China. In March 2014, Beckman Coulter entered into a partnership with Wyatt Technology Corporation (a U.S.-based company engaged in the R&D of techniques, software, and instruments for nanoparticle characterization). In accordance with this partnership, Beckman Coulter combined its cell viability measurement, particle counting, and particle characterization expertise with Wyatt’s biophysics, protein characterization, and light-scattering expertise to develop new products for nanoparticle characterization.

Related Reports:

Particle Size Analysis Market by Technology (Laser Diffraction, DLS, Imaging (Dynamic, Static), Coulter Principle, NTA), Industry (Healthcare, Chemicals & Petroleum, Food & Beverage), Region (North America, Europe, Asia-Pacific, RoW) - Global Forecast to 2021

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