HOME Research Insight RetailNext, Inc. (U.S.) and ShopperTrak (U.S.) are the leading players in the People Counting System Market



RetailNext, Inc. (U.S.) and ShopperTrak (U.S.) are the leading players in the People Counting System Market


A people counter is a device which can count the number and direction of people entering or leaving the detection zone. In the retail environment, people counting systems are used to calculate the conversion rate, that is, the percentage of visitors that make purchases. It is also used to determine visitor frequency, buying patterns, and effectiveness of marketing campaigns. The people counting system market was valued at 491.7 Million in 2015 and is expected to reach USD 1,637.4 Million by 2022, growing at a CAGR of 18.9% between 2016 and 2022. The growth of this market is propelled by factors such as the growing retail sector and the increased adoption rate of people counting technologies, availability of low-cost and easy set up solutions, and growing need for people counting solutions in the transportation sector.

The key strategy adopted by the major players in the people counting system market was new product launches. This strategy accounted for 46% of the total strategies adopted in this market. Companies such as RetailNext, Inc. (U.S.), ShopperTrak (U.S.), Axis Communication AB (Sweden), and InfraRed Integrated Systems Ltd. (U.K.) majorly adopted this strategy.

RetailNext, Inc. (U.S.) is one of the leading players in the people counting system market. The company’s core business is to provide analytical solutions to the retail business in different ways such as retail loss prevention system, Mobile Engage to mobilize the in-store experience, retail management solutions, omnichannel retail solutions, shopping center solutions, and retail lab solutions. The company’s Aurora sensor leverages stereo vision and integrated on-board analytics to accurately collect and measure the behavior of visitors. The company offers the advanced people counter solution, Traffic 2.0. It counts the true traffic in the retail store, analyzes traffic, and optimizes staff based on the customer traffic.

ShopperTrak (U.S.) is one of the leading players in the people counting system market. The company offers retail analytics solutions in the area of people counting and conversion, shopper experience, marketing effectiveness, market benchmarks, and advanced analytics. It also offers customer engagement solutions and professional services. Moreover, it provides Advanced Analytics, a platform that integrates various data sets into a centralized location and provides an unparalleled level of insight for retailers and mall owners/operators. ShopperTrak offers different analytical solutions to retailers, malls, and entertainment venues. It offers people counting and conversion solutions for counting visitors using traditional devices and pressure-sensitive floor mats, analyzing the shoppers’ behavior, and identifying the busy hours to help assign the right number of associates to increase the traffic and conversion rate.

The other companies involved in the people counting system market include Axis Communication AB (Sweden), HELLA Aglaia Mobile Vision GmbH (Germany), InfraRed Integrated Systems Ltd. (U.K.), Point Grey Research, Inc. (Canada), IEE S.A. (Luxembourg), IRIS-GmbH (Germany), Eurotech S.p.A. (Italy), Axiomatic Technology Limited (U.K.), Countwise LLC (U.S.), DILAX Intelcom GmbH (Germany), V-Count (Turkey),and Xovis AG (Switzerland).

Related Reports:

People Counting System Market by Technology (IR Beam, Video Based, Thermal Imaging), Application (Retail, Transportation, Banking & Finance, Hospitality, Sports & Entertainment, Government), and Geography - Global Forecast to 2022

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