HOME Research Insight Agreements, Collaborations, Partnerships, Joint Ventures, and Strategic Alliances was the Major growth strategy adopted by players Operating in the Global Population Health Management Market



Agreements, Collaborations, Partnerships, Joint Ventures, and Strategic Alliances was the Major growth strategy adopted by players Operating in the Global Population Health Management Market


The population health management market is highly fragmented with players such as Cerner Corporation (U.S.), McKesson Corporation (U.S.), Allscripts Healthcare Solutions, Inc. (U.S.), Healthagen, LLC. (U.S.), OptumHealth (U.S.), IBM Corporation (U.S.), Epic Corporation, Inc. (U.S.), Conifer Health Solutions, LLC (U.S.), Health Catalyst, LLC (U.S.), Wellcentive, Inc. (U.S.), i2i Population Health (U.S.), and Verscend Technologies, Inc. (U.S.).

Agreements, collaborations, partnerships, joint ventures, and strategic alliances; product launches; marketing and promotional activities; and acquisitions were the major strategies adopted by key players to achieve growth in this market.

Agreements, collaborations, partnerships, joint ventures, and strategic alliances accounted for 41.2% of the total strategies adopted by the players in this market. Players adopted these strategies to expand their product portfolios and customer base, and fortify their sales channels. The key players that adopted this strategy include Cerner Corporation (U.S.), McKesson Corporation (U.S.), Allscripts Healthcare Solutions, Inc. (U.S.), Healthagen, LLC. (U.S.), OptumHealth (U.S.), IBM Corporation (U.S.), Epic Corporation, Inc. (U.S.), Conifer Health Solutions, LLC. (U.S.), and Health Catalyst, LLC. (U.S.). For instance, in October 2016, IBM Watson entered into a 5-year population health management alliance with Siemens Healthineers (Germany), a medical technology company. The alliance enabled Siemens Healthineers to offer PHM solutions and services from IBM Watson Health, and bundle these services with Siemens instruments and machines in order to provide better quality care.

Product launches accounted for 16% of the total number of growth strategies adopted by players in the population health management market from 2013 to 2016. Players adopted this strategy to strengthen their networks, increase their global presence, enhance customer experience, and improve relationships with customers. In January 2016, Conifer Health Solutions launched ConiferCore Outcomes Optimization, a care coordination software. The solution enabled the entire cross-functional care teams- ranging from primary care physicians to care managers seamlessly access the complete record of a member, provide customization to support the needs of care managers, and improve outcomes. The key players that adopted this strategy are McKesson Corporation (U.S.), Allscripts Healthcare Solutions, Inc. (U.S.), Conifer Health Solutions, LLC. (U.S.), IBM Corporation (U.S.), Verscend Technologies, Inc. (U.S.), and i2i Population Health (U.S.).

Acquisitions accounted for 11.9% of the total key growth strategies adopted by players in the population health management market from 2013 to 2016. Players adopted this strategy to strengthen their existing product portfolios. In December 2016, Allscripts Healthcare Solutions, Inc. acquired Core Medical Solutions (Australia), a healthcare IT software leader. The acquisition aimed to integrate Allscripts’ Sunrise PAS and EMR module and EMR-agnostic population health solutions including dbMotion with the product offerings of Core Medical Solutions to improve health outcomes. Key players that adopted this strategy are Cerner Corporation (U.S.), McKesson Corporation (U.S.), Allscripts Healthcare Solutions, Inc. (U.S.), Epic Corporation, Inc. (U.S.), Conifer Health Solutions, LLC. (U.S.), IBM Corporation (U.S.), and Wellcentive, Inc. (U.S.).

Marketing and promotional activities accounted for 6.2% of the total number of strategic developments adopted by players operating in the population health management market between 2013 and 2016. In November 2015, i2i Systems hosted the “Leverage Big Data to boost value-based care and incentives” webinar. The webinar empowered healthcare organizations leverage Big Data with i2i Systems’ PopIQ to improve quality, revenue growth, and business optimization. The key players that adopted this strategy are i2i Population Health (U.S.) and IBM Corporation (U.S.).

Related Reports:

Population Health Management Market By Component (Software, Services), End User (Healthcare Providers, Healthcare Payers, Employer Groups, Government Bodies), Mode of Delivery (Web-based, Cloud-based, On-premise), Region - Global Forecast to 2021

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