HOME › Research Insight › The Key Players Adopted the First Strategy as Partnerships, Agreements, and Collaborations in the Premium A2P and P2A Messaging Market
The Key Players Adopted the First Strategy as Partnerships, Agreements, and Collaborations in the Premium A2P and P2A Messaging Market
Premium A2P and P2A messaging is where a Short Message Service (SMS) is sent from an application, generally a web application to a mobile subscriber. The common use cases of A2P messaging are sending alerts, notifications, and marketing messages such as banking updates/flight alerts, OTPs, and promotional messages. MarketsandMarkets forecasts the premium A2P and P2A messaging market to grow from USD 55.49 Billion in 2016 to USD 71.60 Billion by 2021, at a CAGR of 5.23% from 2016 to 2021. The premium A2P and P2A messaging market caters to diverse industry verticals, such as Banking, Financial Services, and Insurance (BFSI); telecom & IT; media & entertainment; healthcare; government; retail & eCommerce; travel and tourism; utilities & logistics, and others including education, advertising, and business professional services. Increasing mobile subscriber base, indispensable requirement to have a ubiquitous and direct personal communication channel for enterprises to interact with their customers, rising use of mobile banking, creation of new business revenue for stakeholders (especially mobile network operators), and increasing use of messaging services across various enterprises are some of the driving forces in the premium A2P and P2A messaging market.
The key players in the premium A2P and P2A messaging market include CLX Communications, AT&T, Tata Communications, Infobip, Mahindra Comviva, SAP SE, Dialogue Communications, Beepsend, Twilio, and Tyntec. These players have adopted various strategies such as partnerships, agreements, mergers & acquisitions, and new product developments to achieve growth in the global premium A2P and P2A messaging market.
The key players adopted the first strategy as partnerships, agreements, and collaborations in the premium A2P and P2A messaging market. Tata Communications partnered with Anam, which consisted of offering SMS firewall solution to the mobile network operator; Infobip partnered with Beeline, to expand its list of direct connection to mobile network operators; Twilio extended its collaboration with Amazon Web Services (AWS) to help AWS deliver messages through Amazonís simple notification service.
The premium A2P and P2A messaging market witnessed many mergers and acquisitions by key players from the year 2014 to 2016. CLX Communications acquired Mblox, Inc., which would allow CLX communications to offer a new Software as a service (SaaS) solution to its clients in the U.S., U.K. and Australia; Mahindra Comviva acquired a controlling stake in Advanced Technology Solutions (ATS), which leveraged the formerís geographic presence in Latin America and expanded its customer base; Twilio acquired Authy, Inc. to provide the solution for authentication methods in the connected world.
Globally, premium A2P and P2A messaging vendors are continuously adding innovation to their products and services to enhance the usersí experience and provide better connectivity.
Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021
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