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New Revenue Pockets - Probiotics Market
Probiotics are live microbial food ingredients, which provide the consumer with numerous health benefits by improving the intestinal microbial balance. These live microorganisms are observed to be more beneficial when consumed in ample amount in food. The probiotics market includes probiotic products and probiotic ingredients. Probiotic products such as probiotic yogurt, functional bars, and other nutritional probiotic drinks are made up of cultured probiotic strain.
Asia-Pacific is the largest market for probiotic products and ingredients with Japan having accounted for a majority share in 2013. It is the country of origin for probiotic products and ingredients. Digestive well being is the global obsession among the rapidly aging population. This marked the increase in consumer demand for functional foods in general and has helped the probiotics market substantially. The companies in the probiotics market primarily manufacture dairy-based probiotic products such as probiotic yoghurt and probiotic cultured drinks. The dairy-based probiotic products segment in the probiotic F&B market is responsible for the consistent growth of the latter in the overall probiotic products market. New product launch and development in the probiotics market is the best development strategy adopted by the players to garner a large market share. The rising health awareness amongst the people provides an ample opportunity for probiotic products and ingredients manufacturers to capture a large market share.
Europe is another major market for probiotic products and ingredients. In Europe, consumers have a positive attitude towards probiotic products. Germany dominates the probiotic products market followed by U.K. and France, respectively. Europeans are aware of the health benefits of eating live bacteria, and they have also associated lactic acid bacteria with gut health. The penetration of probiotics in the market is so high that probiotic foods are available in grocery stores as well as supermarkets, while supplements are available in pharmacies and health food shops. North America also has a tremendous growth potential in the field of probiotics because of consumers’ natural pre-disposition of taking supplements and the consumption of dairy products. Additionally, the increasing concern over preventive healthcare is driving the market growth. In the U.S. alone, an excess of 70 million adults suffer from digestive problems caused by poor consumption habits, high usage of additives for processing food, and a high rate of antibiotic intake.
Probiotics Market by Products (Functional Foods, Dietary Supplements, Specialty Nutrients, Animal Feed), Applications (Regular, Therapeutic, Preventive Health Care) & Ingredients (Lactobacilli, Bifidobacteria, Yeast) - Global Trends & Forecasts to 2019
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