HOME Research Insight New Product Launches Was the Major Growth Strategy Adopted by Players in the Sample Preparation Market



New Product Launches Was the Major Growth Strategy Adopted by Players in the Sample Preparation Market


The overall sample preparation market comprises of different players securing leadership position in different product lines. For instance, QIAGEN N.V. (The Netherlands) leads the sample preparation automated workstation market whereas Thermo Fisher Scientific, Inc. (U.S.) and Tecan Group Ltd. (Switzerland) dominate the automated liquid handling systems market. Other players having significant presence in this market include Agilent Technologies, Inc. (U.S.), Danaher Corporation (U.S.), Illumina, Inc.(U.S.), PerkinElmer, Inc. (U.S.), Bio-Rad Laboratories, Inc. (U.S.), Norgen Biotek Corporation (Canada), Hamilton Company (U.S.), Merck (U.S.), Promega Corporation (U.S.), and Roche Applied Science (U.S).

QIAGEN N.V. is among the leading players in the sample preparation market. A wide product portfolio, high focus on increasing company presence in the emerging economies, and continuous launch of new and innovative products are contributing to the company’s dominance in this market. The company has high focus on innovation through the launch of new products. During 2013 to 2016 the company launched several sample preparation products and solutions. For instance, in February 2016, QIAGEN expanded its portfolio of ‘Sample to Insight’ solutions with the launch of more than 170 new QIAseq Targeted RNA Panels for gene expression profiling.

Thermo Fisher Scientific, Inc. is another major player in the sample preparation market. The company has a well-established brand and has operations in over 150 countries. Acquisition is preferred choice of strategy adopted by the company to expand its product portfolio and enter into emerging businesses. For instance, in 2016, the company acquired Affymetrix, Inc. (U.S.) to strengthen its laboratory equipment offerings, which include diagnostic tools for hospitals and mass spectrometers for chemists.

PerkinElmer, Inc. (U.S.) is another dominant player in the global sample preparation market. The company is a leading provider of products, services, and solutions to the diagnostics, research, environmental, industrial, and laboratory services markets. The company strategically focuses on expanding its presence in emerging economies. For instance in 2016, PerkinElmer expanded its footprint in India by opening a new diagnostics facility in India. Similarly, the company established a subsidiary in China called Suzhou PerkinElmer Medial Laboratory Co. ltd (in 2015) and direct operations in Israel (in 2013) to provide products and customer service.

The other players in this market have implemented various strategies to expand their global footprint and increase their market share. Major growth strategies followed by market players include new product launches, agreements, collaborations, and partnerships. New product launches accounted for major share followed by agreements, collaborations, and partnerships which accounted for the second-largest share of the total number of key growth strategies adopted by players in the sample preparation market during 2013 to 2016. Acquisitions, product enhancement, and other developments (market promotions and grants) are some of the other strategies adopted by players to achieve growth in the sample preparation market.

Related Reports:

Sample Preparation Market by Product (Instruments (Workstations, Liquid Handling Systems), Consumables (Kits, Filters)), by Application (Genomics, Proteomics), by End Users (Pharmaceutical and Biotechnology, Food and Beverage) - Global Forecast to 2021

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