HOME Research Insight New Product Launches and Expansions of Satellite Transponder Market: Key Growth Strategies



New Product Launches and Expansions of Satellite Transponder Market: Key Growth Strategies


Partnerships, agreements, joint ventures, and collaborations are the key strategies adopted by companies providing satellite transponder services. These strategies accounted for a major share of the total strategic developments in the global satellite transponder market. Companies such as Eutelsat, Thaicom Public Company Limited, Intelsat S.A., and Hispasat have adopted such strategies to serve reputed clients across the globe, and enhance their presence in their respective regional markets.

Key market players such as Telesat, Embratel Star One, and SingTel have adopted new product launches as an eminent strategy to expand their client base and enter into new markets with their improved services and support capabilities.

Eutelsat Communications S.A. is a holding company, originally established in 1977, and is headquartered in Paris, France. The company also facilitates telecommunication operators, broadcasters, and corporate network integrators with satellite-based business and broadband networks, and mobile services. Eutelsat focusses exclusively on the satellite services industry and is a vastly experienced commercial satellite operator. The company has a fleet of 37 satellites which provide coverage across Europe, Africa, the Americas, and the Asia-Pacific. Furthermore, Eutelsat strategizes to increase the company’s coverage in the emerging markets by focusing on volume based profitability along with maintaining its strong customer base in Europe. Furthermore, Eutelsat has managed to expand its presence outside Europe to serve their clients across the world.

Intelsat S.A. is among the world’s leading providers of satellite services with a comprehensive portfolio of connectivity solutions for media, fixed and mobile broadband infrastructure, enterprise and government and military applications. With five decades in the global satellite communications market, Intelsat is now the market leader with a fleet of over 50 satellites and complementary terrestrial infrastructure. With the reliability and scale of its fleet, Intelsat also focuses on serving military and government users. The company has a fleet of over 50 satellites with an unparalleled portfolio of services to cater to the needs of the fixed satellite services market. In 2012, Intelsat announced a next-generation fleet design, branded as Intelsat Epic, to deliver high throughput capacity in an open-architecture design. Recent contracts and collaborations depict Intelsat’s initiatives to cater to the needs of expanding DTH platforms in fast growing markets.

Related Reports:

Satellite Transponder Market by Bandwidth (C-Band, Ku-Band, Ka-Band), by Application (Commercial Communications, Government, Remote Sensing, Navigation, R&D), by Service (Leasing, Maintenance & Support, Others), and by Region - Global Forecast to 2020

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