HOME Research Insight New Product Launches are some of the Significant Strategies Adopted by the Market Players to Accomplish Growth in the Single Sign-on Market



New Product Launches are some of the Significant Strategies Adopted by the Market Players to Accomplish Growth in the Single Sign-on Market


The single sign-on (SSO) is an authentication solution that permits a user to use one set of login name, password, token, or credentials to access multiple applications. It eliminates the password reset calls and protects organizations against unauthorized access to business applications. It integrates organization with authentication devices such as biometric, smart cards, or token-based two-factor authentication which thereby increases productivity and reduces help-desk volume of the organization, which helps in better management of resources and improving overall business value. Identity access management is the parent market for single sign-on market. Single sign-on is expected to be the next big thing in the next few years. The SSO market size is projected to reach USD 1599.8 Million by 2021, at a Compound Annual Growth Rate (CAGR) of 13.6% during the forecast period (2016-2021).

The key vendors prevailing in this market space include, IBM Corporation (U.S.), CA Technologies (U.S.), Oracle Corporation (U.S.), Dell Software (U.S.), NetIQ Corporation (U.S.), OneLogin, Inc. (U.S.), Ping Identity Corporation (U.S.), and OKTA Inc. (U.S.). These vendors have adopted different strategies to extend their worldwide presence and expand their market share. Partnerships, collaborations, mergers & acquisitions, and new product launches are some of the significant strategies adopted by the market players to accomplish growth in the single sign-on market.

IBM is one of the leading players in the single sign-on market for security, governance, and compliance solutions. It offers strategies, capabilities, and technologies for security risk management. The company has adopted both organic as well as inorganic strategies to enhance its presence in this market space. The company has done various partnerships, alliances, and new product launches with local as well as global players. It has also acquired few renowned players, such as Lighthouse Security Group and CrossIdeas in order to enhance its client base. Moreover, the company has adopted organic strategies as well to sustain its competitive positions in the single sign-on market.

CA Technologies is a major player in the single sign-on market with its CA Identity Suite as well as cloud IDaaS solution. It focuses on becoming the market-leading provider of a comprehensive platform for managing and securing private, hybrid, and public cloud environments and applications. In the past few years, it has grown substantially through the adoption of inorganic strategies in order to build and maintain its competency in providing single sign-on solutions via both on-premises and cloud mediums. With recent new product launches and product enhancements, CA Technologies aims to continue its leadership position in the single sign-on (SSO) market.

Related Reports:

Single Sign-on Market by Type (Enterprise, Federated & Web-based, Windows Integrated), Organization Size (Small & Medium Enterprises, Large Enterprises), Deployment Mode (Cloud, On-Premises), Vertical, Region - Global Forecast to 2021

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