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Contracts Comprise the key Strategy Adopted by Industry Players for Growth in the Small Satellite Market
The key global players in this market are Sierra Nevada Corporation (U.S.), Planet Labs (U.S.), Surrey Satellite Technology (U.K.), and ST Electronics (Singapore). These companies adopted organic and inorganic growth strategies, such as new product launches, expansions, mergers and acquisitions to capture the majority share in the growing small satellite market.
Sierra Nevada Corporation held the leading position in the market with a market share of 39% in 2015. The company’s next generation innovation and strategic investments, coupled with its strong product portfolio, enables it to be a frontrunner in this market. It has been mainly focusing on long term contracts as well as agreements to increase its product offerings and market share. The company completed all in-orbit check-out procedures of the final 11 satellites in the ORBCOMM Generation 2 (OG2) constellation designed and built by the company, which was later followed by transfer of operations of these satellites from SNC to ORBCOMM.
ST Electronics was another key player in the small satellite market in 2015. The company aims at becoming a key player in the Singapore’s space industry by acquiring capabilities that include satellite design, manufacturing, launch and in-orbit testing. This is expected to help the company to design and build more advanced satellites in Singapore. The recently launched TeLEOS-1 satellite by the company is expected to be used for applications related to maritime security and safety, disaster management, and monitoring of environmental and other resources. The company adopted new product launches and agreements as strategy to achieve growth in the small satellite market.
Planet Labs held the fourth position in this market with a market share of 2% in 2015. The company generates its maximum revenue from the North American region. The company has been focusing on enhancing its satellite-related services by entering into various partnerships and agreements. For instance, the company announced its partnership with Wilbur-Ellis whose high-cadence satellite imagery is expected to help farmers manage their crops and farmland.
Other key companies in the small satellite market are Aerospace Corporation, Pumpkin Inc., SRI International, Spire Global, and government institutes/universities, among others.
Small Satellite Market by Type (Nano, Mini, & Microsatellite), by Application (Earth Observation & Meteorology, Scientific Research & Exploration, Surveillance & Security, and Others), by End-User, by Geography - Global Forecast to 2021
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