HOME Research Insight Deere & Company (U.S.) and Trimble, Inc. (U.S.) are the leading players in the Smart Agriculture Market



Deere & Company (U.S.) and Trimble, Inc. (U.S.) are the leading players in the Smart Agriculture Market


The major factors driving the growth of the smart agriculture market include increasing application of technologies in agriculture, rising need of monitoring livestock performance and health, government’s support to adopt modern agricultural techniques, and increasing demand for food worldwide. The key players in the smart agriculture market are increasingly adopting strategies such as contracts, partnerships, agreements, mergers, acquisitions, expansions, and new product launches and development to grow in the smart agriculture market.

According to the present scenario, the hardware components holds major share of the smart agriculture market. The smart agriculture market for services is expected to grow at a high rate between 2017 and 2022. Currently, Deere & Company (U.S.) is leading the smart agriculture market.

Deere & Company (U.S.) held the first position in the smart agriculture market in 2016. It is one of the key players in providing efficient smart agriculture solutions. The company has a strong brand name and has a well-established distribution network, which make it a leading player in the smart agriculture market. It focuses on new product enhancements and launches to grow in the market. For instance, in November 2016, the company upgraded the 800M-Series Tracked Feller Bunchers and 800MH-Series Tracked Harvesters with engines that meet FT4 emission standards. It also intends to collaborate with the leading industry players. For instance, in February 2016, Deere & Company acquired Monosem, a leader in precision planters in the market in Europe. The purchase included Monosem’s four facilities in France and two facilities in the U.S. The deal would extend the reach of Deere & Company in the precision planting equipment market and would enhance its engineering expertise to further develop the smart agriculture technology. These product developments and strategic collaborations would help the company provide innovative and improved technologies and solutions in the smart agriculture market.

Trimble, Inc. (U.S.) held the second position in the smart agriculture market in 2016. The company is one of the key players in the smart agriculture market. The company has a broad portfolio of products and services pertaining to smart agriculture. The company has made consistent product enhancements and launches between 2013 and 2016. For instance, in 2016, the company introduced FactoryFit, a wireless Internet of Things (IoT) platform for water management. The company has also entered into partnerships with other companies operating in the smart agriculture market. In addition, it has acquired AXIO-NET GmbH (Germany) and AgriTrend (Canada) and has collaborated with AGCO Corporation (U.S.) and Mapshots, Inc. (U.S.). Trimble’s experience and financial capability would help it grow in the smart agriculture market.

Related Reports:

Smart Agriculture Market by Agriculture Type (Precision Farming, Livestock Monitoring, Fish Farming, Smart Greenhouse), Hardware (GPS, Drones, Sensors, RFID, LED Grow Lights), Software, Services, Application, and Geography - Global Forecast to 2022

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