HOME Research Insight New Product Launches Are Some of the Major Strategies Adopted by the Market Players to Achieve Growth in the Software-Defined Security Market



New Product Launches Are Some of the Major Strategies Adopted by the Market Players to Achieve Growth in the Software-Defined Security Market


The emergence of Software-Defined Security (SDSec) has fundamentally changed and is innovating the security landscape. The SDSec market is expected to grow from USD 1.59 Billion in 2016 to USD 6.76 Billion by 2021, at a CAG of 33.6% during the forecast period. SDSec model is preferred due to its scalability, cost-effectiveness, and automated features to secure computing environments.

The market involves a large number of vendors such as Check Point Software Technologies Ltd. (Tel Aviv, Israel), Cisco Systems, Inc. (California), Intel Corporation (California), VMware, Inc. (California), Symantec Corporation (California), EMC Corporation (Massachusetts), Fortinet, Inc. (California), Juniper Networks, Inc. (California), and Palo Alto Networks (California) providing security solutions. Players in this market have adopted various strategies to expand their global presence and increase their market shares. Partnerships, agreements, collaborations, acquisitions, expansions, and new product launches are some of the major strategies adopted by the market players to achieve growth in the SDSec market. New product launches was the key strategy adopted by the industry players to achieve growth in the SDSec market.

Symantec Corporation was founded in 1982 and is headquartered in California, U.S. It is one of the leading providers of security, storage, and system management solutions. The company operates majorly through three segments including consumer security, enterprise security, and information management. Symantec Data Center Security enables organizations to harden their physical and virtual servers, secure transition into software-defined data centers, and enable application centric security across their public, private, and private cloud environments.

The focus of Symantec is to help the users to secure and manage their information and identities in relation to security, backup and recovery, storage, compliance, and systems management. The company’s clientele ranges from individuals, households, SMEs, large enterprises, government, and public sector customers. The company has its presence in over 50 countries, including regions such as North America, Europe, APAC, and MEA.

Intel Corporation was founded in 1968 and is headquartered in California, U.S. It is one of the leading providers in the security market. The company provides its solutions to original equipment manufacturers in the computing and communication industries. The company provides its solutions to original equipment manufacturers in the computing and communication industries. The acquisition of McAfee in August 2010 has enabled Intel to expand its solutions in the security segment. Through McAfee products, the company delivers solutions that secure computers, mobile devices, and networks. Intel Corporation caters from large enterprise users to medium-sized enterprises and home users and it operates in APAC, Europe, and the Americas. Intel Security has a strong brand presence in endpoint security and its innovative offerings make it one of the most trusted and deployed solution providers in the market. Through its expertise, the company has embedded security into many facets of computing and has brought unique hardware, software, and end-to-end security solutions to the market.

Related Reports:

Software-Defined Security Market by Component (Solution and Services), Enforcement Point (Virtual Machines, Network Security Gateway), Deployment Mode (Cloud and On-Premise), End User (Enterprise, Telecom/Cloud Service Provider) - Global Forecast to 2021

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