HOME Research Insight The Partnership, Alliance, and Collaboration Strategy Accounted for the Largest Share Of 44% of the Total Strategies Adopted by the Companies to Grow In the Software Defined Storage Market



The Partnership, Alliance, and Collaboration Strategy Accounted for the Largest Share Of 44% of the Total Strategies Adopted by the Companies to Grow In the Software Defined Storage Market


The Software-Defined Storage (SDS) platform/solution manages storage within private or public cloud providing advantage over traditional storage systems. MarketsandMarkets expects the SDS market size to grow from USD 4.72 Billion in 2016 to USD 22.56 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 36.7%. Exponentially growing data volume across enterprises, rise in software defined concept, and need for cost optimization in data management are some of the major driving factors for the SDS market growth.

The partnership, alliance, and collaboration strategy accounted for the largest share of 44% of the total strategies adopted by the companies to grow in the SDS market. Many major vendors adopted this strategy to increase their reach in the SDS market. VMware (California, U.S.), IBM (New York, U.S.), Dell (Texas, U.S.), HPE (California, U.S.), Scality (California, U.S.), and Fujitsu (Tokyo, Japan) are some of the leading players who have adopted this growth strategy. The strategy of new product launches and advancement accounted for the second largest share of 41% of the total strategic developments in the global SDS market. Fujitsu Ltd. (Tokyo, Japan), HPE (California, U.S.), Scality (California, U.S.) and Western Digital (California, U.S.) are some of the companies who adopted this strategy to grow in the market.

One of the largest IT companies, Fujitsu has made continuous advancements in the SDS market by adopting various strategies including, partnership, collaboration, and new product launch strategy. In June 2016, the company collaborated with Box Sign to expand cost effectively into content store management space. Also, in July 2016, Fujitsu launched ETERNUS CS200c S3, which will be used as a backup solution for hyper-converged infrastructure. The company also partnered with Red Hat to provide PRIMEFLEX for Red Hat OpenStack during the year 2015. This partnership strategy is aimed at offering their products globally, apart from only concentrating on Japan.

Another market-leading company, Dell adopted the strategy of partnership and product upgradation to gain a dominant position among its competitors. The company is striving to bring updated and innovated solutions to expand its reach in the market. Thus, Dell expanded its solutions portfolio with an SDS update to its appliance featuring Dell servers and the VMware EVO: RAIL software stack. The company partnered in 2014, 2015, and 2016 to stay ahead in the market. In April 2016, Dell partnered with Nexenta to offer enterprise customers several benefits, including high performance, Storage area network (SAN) and Network-attached storage (NAS) protocol support and more. While in August 2015, it partnered with Scality to offer the Dell SD7000-S, a purpose-built storage server for the Scality RING file and object-based architecture. Also, during 2014, Dell and VMware collaborated to bring software-defined hyper-converged solutions to offer a broader set of storage capabilities to their clients.

Related Reports:

Software-Defined Storage Market by Component [Platforms/Solutions (Software-Defined Server, Data Security & Compliance, Controller, Data Management, and Hypervisor), Services], Usage, Organization Size, Application Area - Global Forecast to 2021

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