HOME Research Insight New Product Launches, Acquisitions, and Joint Ventures are Some of the Key Strategies Adopted by the Players in the Specialty Fats & Oils Market



New Product Launches, Acquisitions, and Joint Ventures are Some of the Key Strategies Adopted by the Players in the Specialty Fats & Oils Market


Specialty oils are processed to meet specific properties that provide an optimum range of desired functionalities, such as a neutral taste profile, to ensure use in a wide range of food processing applications, while specialty fats are fats that are produced by whole range of lauric fats. These lauric fats are derived from various vegetable oils such as palm oil, palm kernel oil, soybean oil, rapeseed oil, coconut oils, and other oils. The key players in the specialty fats & oils market include Cargill (U.S.), Bunge Ltd. (U.S.), IFFCO (UAE), Wilmar International (Singapore), and AAK AB (Sweden). Other players include Olenex (Switzerland), Musim Mas Holdings (Singapore), IOI Group (Malaysia), Mewah Group (Singapore), and Intercontinental Specialty Fats Sdn. Bhd (ISF) (Malaysia).

New product launches, acquisitions, and joint ventures are some of the key strategies adopted by the players in the specialty fats & oils market to achieve growth and to meet the increasing demand for specialty fats & oils by the food, feed, and personal care industries. The leading players have invested in partnerships, and R&D capabilities, to offer diversified product portfolios and strengthen their market position.

Strategic developments such as new product developments, acquisitions, joint ventures, and expansions were the core strengths of the leading players of the fats & oils market; these strategies were adopted by the players to increase their market presence globally. They helped the players diversify their business geographically, strengthen distribution networks, and enhance their product portfolios. Market leaders such as Cargill (U.S.), Bunge Ltd. (U.S.), IFFCO (UAE), Wilmar International (Singapore), and AAK AB (Sweden) successfully entered the markets through agreements and investments.

Cargill (U.S.) is engaged in the manufacturing and marketing of food ingredients, agricultural products, risk management, financial, and industrial products & services across the world. The company offers a wide range of specialty fats & oils, personal care, and confectionery specialty fats products under its own brand names. The company follows new product developments, acquisition, and expansion as its business strategies to expand its presence and operations in the world. In November 2015, Cargill introduced a new product CCreamTex 06329, which provides a unique starch solution that enables minimum 50% of fat reduction with taste and mouthfeel of yoghurt. Furthermore, in May 2014, Cargill acquired Turyađ, (Turkish) fats & oils company. This acquisition has helped the company in expanding its portfolio within oil & fat products to better serve its customers in Turkey.

AAK AB (AarhusKarlshamn) (Sweden) is a leading manufacturer of high value-added specialty vegetable oil & fat solutions. The company operates through three business segments, namely, food ingredients, chocolate & confectionery fats, technical products, and feed. It offers several food ingredients for baking of bread, biscuits & cookies, cakes & laminated pastries, and functional vegetable oils & fats for food preparation. The company offers a wide range of products for confectionery fats, personal care, and feed fats. The company focuses on achieving a prominent position in the market by adopting strategies such as acquisitions, new product development, and investment. In July 2016, AAK AB acquired California Oils Corporation (U.S.) to increase its production in the area of chocolate and confectionery fats.

Related Reports:

Specialty Fats & Oils Market by Oil Type (Palm, Soybean, Rapeseed, Coconut, Cottonseed), Fat Type (CBE, CBR, CBS, CBI, Dairy Fat Replacers), Application (Chocolate & Confectionery, Bakery, Dairy), Form, and Region - Global Forecast to 2022

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