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Partnerships and collaborations were the key growth strategies adopted by players in Squalene Market
The squalene market is driven by growth in the end-use industries such as cosmetics, food, and pharmaceuticals; increasing consumer awareness; and willingness to pay premium prices for high quality products. Ban on killing sharks and low concentration of squalene in vegetable sources such as olive tree, palm tree, and amaranth oil restrict the growth of this market. Growth opportunities for squalene lie in developing new renewable sources of squalene and its derivatives and through consolidation of industries supplying raw materials. Integration of supply chain would result in opportunities for the suppliers of raw materials.
In the squalene market, it is extremely important that the players operating in the market remain competitive by adopting key growth strategies. The companies are aiming for increased market penetration at the regional level by collaborating with the regional distributors of different region and by introducing innovative sources of squalene. Global players have adopted a focused approach of expanding in emerging markets through collaborations and new product launches.
Major players of the squalene market include SeaDragon Marine Oils Ltd. (New Zealand), Amyris (U.S.), Maruha Nichiro Corporation (Japan), Sophim (France), Kishimoto Special Liver Oil Co. Ltd. (Japan), Empresa Figueirense De Pesca LDA (Portugal), Nucelis LLC (U.S.), Arista Industries Inc. (U.S.), Ekiz Olive Oil & Soap Inc. (Turkey), and New Zealand Green Health Ltd. (New Zealand).
Amyris (U.S.) and SeaDragon Marine Oils Ltd. (New Zealand) are the most active players in the market. They focus on entering new markets by making collaborations with regional distributors, by launching technologically advanced and innovative products, and making strategic expansions. Besides partnerships/agreements/collaborations and new product launches, companies have also adopted strategies such as mergers & acquisitions and expansions to enhance their product portfolio and distribution network.
Amyris (U.S.) entered into an agreement for an exclusive distribution and reseller agreement with Contem 1G (Brazil) for the distribution of its cosmetic products. Amyris (U.S.) and Dinaco Importação Comércio S.A. (Brazil) entered into an exclusive reseller agreement for the distribution and sales of Neossance squalane and Neossance hemisqualane. Amyris (U.S.) collaborated with Dowell (U.S.), a personal care supplier in South Korea, to distribute its sugar-based squalane.
SeaDragon Marine Oils Ltd. (New Zealand) expanded its refined fish oil refinery near Nelson, which started its operations in January 2015. It signed a contract with Pescarias Cayon & Garcia LDA (Portugal) to supply liver oil and shark livers from August 2014 to January 2015 with a provision for extension.
Squalene Market by Type (Animal-Sourced & Vegetable-Sourced) and End-Use Industry (Cosmetics, Pharmaceuticals & Food) - Global Forecasts to 2021
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