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Starter Culture Market - Forecast to 2018
The starter culture market is dominated by important market leaders such as Angel Yeast Co. Ltd. (China), Chr. Hansen A/S (Denmark) and Lallemand Inc. (Canada) that contribute about two-thirds of the market share. Consumers continuously demand for new strains of starter cultures for the production of beverages. The key companies enforce this demand by introducing new starter culture products with additional characteristics. They also invest in R&D to introduce starter culture strains that have enhanced flavors, colors, and other characteristics. Leading companies also adopt the expansion strategy to increase the number of their production facilities and enter new regional markets.
The starter culture products market is highly competitive with several applications in the alcoholic and non-alcoholic beverage industries. The market includes yeast, bacteria, and molds as its main types of starter cultures, predominantly used as flavor enhancers and texture enhancer in beverages. The companies are launching new products such as Kefir and Nutrish-Pro K., to meet increasing consumer demands. Chr. Hansen (Denmark) and Angel Yeast Co. Ltd. (China) provide a wide variety of starter culture products. These leading companies are also acquiring small and medium-sized companies to widen the outreach of their production facilities.
Starter Culture Market by Type (Yeast, Bacteria, Molds), Application [Alcoholic Beverages (Beer, Wine, Whisky), Non-Alcoholic Beverages (Dairy-based, Cereal-based, Kombucha)] & Geography - Global Trends & Forecast to 2018
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