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Starter Culture Market - Trends, Drivers, Opportunities and Restraints
Starter cultures such as yeast, bacteria, and molds, are used in the production of alcoholic and non-alcoholic beverages. The reasons behind the growth of the starter culture market are because of the growing popularity amongst consumers for premium-quality beverages such as beer, wine, etc., and technological advancements that have reduced the processing time and increased their shelf life. With its huge potential and the growing preferences of consumers, this market is likely to witness considerable growth in the coming years.
The starter culture market includes large, small, and medium-sized companies. Companies such as Lallemand Inc. (Canada), Angel Yeast Co. Ltd. (China), and Chr. Hansen (Denmark), have a strong presence in the market. It also includes other players such as Danisco (Denmark) and Biocatalysts Limited (U.K.).
The leading players accounted for two-thirds of the market share in 2012. The competition is quite high with local players entering this market. The leading companies are involved in acquiring the small and medium-sized starter culture companies that operate at a national, as well as regional level, to increase their production capacity and to acquire a larger market share. The companies continue to invest in R&D to develop new strains of starter cultures of better quality. They also invest in expanding their production facilities in different countries to improve their global reach.Related Report:
Starter Culture Market by Type (Yeast, Bacteria, Molds), Application [Alcoholic Beverages (Beer, Wine, Whisky), Non-Alcoholic Beverages (Dairy-based, Cereal-based, Kombucha)] & Geography - Global Trends & Forecast to 2018
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