HOME Research Insight Merger & Acquisitions and New Product Launches are Key Strategies Adopted by Leading Market Players in Surfactant EOR Market



Merger & Acquisitions and New Product Launches are Key Strategies Adopted by Leading Market Players in Surfactant EOR Market


Merger & acquisitions and new product launches are the key strategies adopted by industry players to gain traction in the Surfactant EOR market. These strategies accounted for 33.3% of all the growth strategies adopted by market players between 2012 and 2016. Huntsman Corporation (U.S.), a leading market player, has merger & acquisitions strategy as its primary growth strategy. Companies also adopted the strategy of agreements, partnerships, & collaborations to expand their product portfolio. This approach accounted for 22.2% of all the growth strategies adopted by market players during the above-mentioned period. New product launches accounted for 33.3% of all the growth strategies followed by the players in the Surfactant EOR market.

Asia & Middle East and North America were the most active regions, in terms of strategic initiatives undertaken between 2012 and 2016. New product launches was the most favored strategy in the Europe; the region accounted for 33.3% of all the expansions that took place between 2011 and 2015. BASF SE (Germany) made expansions to serve customers more efficiently and increase their market shares.

Major manufacturers, including The Dow Chemical Company (U.S.), BASF SE (Germany) Shell Chemicals (U.S.), Sasol Ltd. (South Africa), Solvay S.A. (Belgium) have been profiled in this report. These companies have adopted both, organic and inorganic growth strategies such as expansion, mergers & acquisitions, and new product launches to strengthen their foothold in the Surfactant EOR market.

Solvay (Belgium) accounted for the largest share of all the development activities in the market. The company follows dynamic growth strategies, focusing on merger & acquisition, expansions, to increase its presence in the Asia & Middle East and Europe regions. Solvay inaugurated a newly expanded Oil & Gas lab in its Singapore Research & Innovation Centre. This is expected to  enable Solvay’s Novecare global business unit to globalize its oil & gas business to serve its regional customers looking to develop in the segments of production, cementing and stimulation, especially in fast growing countries such as China, Malaysia, and Australia.

BASF showcased its range of new, innovative chemical solutions for the upstream oil and gas industry market at the SPE Annual Technical Conference and Exhibition in Texas. It included the showcase of Aspiro series that contains a series of polymers and surfactants used in EOR techniques.

Related Reports:

Surfactant EOR Market by Origin (Surfactants, Biosurfactants), Type (Anionic Surfactants, Other Surfactants), Technique (ASP Flooding, SP Flooding), Application (Onshore, Offshore), and by Region - Global Forecast to 2021

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