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Food Texture Market - New Revenue Pockets


Use of various blends including hydrocolloids, emulsifiers, specialty starches, enzymes, and dietary fibers in order to improve the food texture is the major activity performed by food texturizing agents. Texturizing agents act as stabilizers, emulsifiers, binders, coating material, and thickeners that give a stable shape and good shelf life to food products. Such wide range of roles, coupled with the growing demand from the food and beverage industry, drives the market.

The demand for food texturizing agents is expected to grow due to the demand in new product lines and applications. The demand for health food is very high in Europe and U.S. due to consumer awareness. Health concerns such as heart diseases and obesity are encouraging the food manufacturers to reduce bad cholesterol in foods. Food & beverage companies are launching new products with different blends of emulsifiers to meet market needs. Major players in the food & beverage industry are replacing their old product lines, such as liquid milk, ice cream, bread chocolate, and others or adding up products with these substitutes, owing to their functional potential, in a new category to drive sales. Sauces & dressings is the major segment in which market is expected to grow at higher growth rates in the near future.

Convenience food is a part of most developed countries consumers lives. Based on their annual consumption rates, it is easy to assume that convenience food is popular in the European nations and the U.S. Globalization and the accompanying changing lifestyles have led to convenience food consumption in other countries around the world, especially in the booming markets of Asia. Although the manufacturers in the West have long met the demands for convenience food, the flat growth rates are causing the drift towards emerging markets.

Demand for texturing agents is high in developed markets such as U.S. and Europe. Developing countries namely China, in the coming years, will be experiencing a strong upsurge in the demand for texturizing agents. This demand may be driven by an increase in processed foods production and innovation in almost all segments, such as meat products, dairy and frozen desserts, bakery & confectionery, snacks, and savory products. The demand for the usage of texturizing agents is expected to grow continually in early adopting countries like Japan and exponential growth is expected in new and emerging markets such as Australia and other Asia-Pacific countries. In addition, Asia also provides the cost advantage in terms of production and processing. High demand coupled with low cost of production is a key feature, which would aid the texturants suppliers. Setup of various distribution centers will be boosted in upcoming years in Asia-Pacific for texturizing agents. Additionally, Eastern Europe and South American regions are expected to pull the market with a higher growth rate.

The emerging markets such as China have been offering incredible opportunities as they have abundant amount of raw materials and wide availability of cheap labor. China is the largest producer of edible seaweeds and has a good export market. Texturizing agents, specifically hydrocolloid players such as Cargill, Danisco, and CP Kelco are forming alliances with the domestic manufacturers in China for profitable gains. The leading market players are also expanding facilities in China considering the future potential demand in the market. Economic surges in India and China have led to the growth of affluent urban populations creating a bigger market.

http://www.marketsandmarkets.com/Market-Reports/texturizing-agents-market-1224.html

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