HOME Research Insight New Product Launches, Contracts & Agreements, Mergers & Acquisitions, and Expansions are the key Strategies Adopted by the leading players to Strengthen their Position in the Global Titanium Dioxide Market



New Product Launches, Contracts & Agreements, Mergers & Acquisitions, and Expansions are the key Strategies Adopted by the leading players to Strengthen their Position in the Global Titanium Dioxide Market


Titanium dioxide (TiO2) is an oxide of titanium which occurs naturally. It is an odorless compound with major industrial end-use applications such as paints & coatings, plastics, paper & pulp, ink, cosmetics, and others. The global titanium dioxide market size is estimated to reach USD 14.12 Billion by 2021, registering a CAGR of 5.8% between 2016 and 2021. Increasing demand for automobiles and housing due to the increasing disposable income along with changing consumer preferences in emerging economies such as China and India are expected to fuel the growth of the paints & coatings industry, which, in turn, is expected to fuel the demand for titanium dioxide.

New product launches, contracts & agreements, mergers & acquisitions, and expansions are the key strategies adopted by the leading players to strengthen their position in the global titanium dioxide market. The key companies profiled in this report include Tayca Corporation (Japan), Huntsman Corporation (U.S.), Cabot Corp (U.S.), The Chemours Company (U.S.), Tronox Limited (U.S.), Kronos Worldwide Inc. (U.S.), Cristal (Kuwait), Evonik Industries AG (Germany), Lomon Billions (China), and Ishihara Sangyo Kaishal Ltd. (Japan). The growing demand for titanium dioxide has encouraged companies such as Huntsman Corporation and Tronox Ltd to adopt several business strategies to retain their competitiveness in the global market.

New product launches and mergers & acquisitions are the most widely used strategy by these players. Market players are concentrating on increasing their production capacities and developing cost-effective technologies. Major companies are investing to upgrade their units for enhanced production of titanium dioxide. All these developments meet the increasing demand for titanium dioxide from a variety of applications such as paints & coatings, pulp & paper, and plastics.

Huntsman Corporation is one of the leading manufacturers of titanium dioxide, globally. The company has been focusing on new product launches and expansions to strengthen its position in the global titanium dioxide market. For instance, in July 2016, the company launched its new titanium dioxide pigments brand Tioxide TR48. The pigment offers better opacity and excellent color qualities to meet the needs of various industries, such as plastics, printing, and packaging. Moreover, the company has expanded its pigment production capacities in India. This expansion is an important milestone in the company’s growth and commitment to the Indian market.

Tronox Limited is another key player in the global titanium dioxide market. The company has been focusing on acquisitions as a part of its strategic development activities. In June 2012, the company acquired Exxaro’s (South Africa) mineral sand business. Exxaro Mineral Sand provides its titanium feedstock to Tronox to produce titanium-based products. This strengthened the company’s presence and gave it a strategic advantage.

Related Reports:

Titanium Dioxide Market by Grade (Rutile, Anatase), Application (Paints & Coatings, Pulp & Paper, Plastics, Cosmetics, Ink), and Region - Global Forecast To 2021

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