HOME Research Insight New product Launches and contracts were the key strategies Adopted by the Leading Market Players to Grow in the UAV (Unmanned Aerial Vehicle) Market



New product Launches and contracts were the key strategies Adopted by the Leading Market Players to Grow in the UAV (Unmanned Aerial Vehicle) Market


New product launches and contracts were the key strategies adopted by the industry players to grow in the UAV (Unmanned Aerial Vehicle) market. Increased demand for UAVs coupled with high economic growth in developing countries has encouraged companies to adopt these strategies. They were closely followed by strategic partnerships, agreements and collaborations, and joint ventures. Northrop Grumman (U.S.) Inc., SZ DJI Technology Co., Ltd. (China), Textron Inc. (U.S.), Parrot SA (France), IAI Ltd. (Israel), AeroVironment, Inc. (U.S.), Lockheed Martin Corporation (U.S.), and The Boeing Company (U.S.) are some of the leading players that adopted these strategies to develop their business.

Corporation (U.S.), Lockheed Martin Corporation (U.S.), SZ DJI Technology Co., Ltd. (China), Parrot SA (France), and 3D Robotics (U.S.) in 2015. GA-ASI (U.S.) is a leader in the defense market. The company has The UAV (Unmanned Aerial Vehicle) market was dominated by GA-ASI (U.S.), Northrop Grumman been focusing on strategic partnerships as its key business strategy to increase its share in the UAV (Unmanned Aerial Vehicle) market. The company has a wide product portfolio that includes aircraft platforms, sensor systems, ground control systems, and high bandwidth data links and lasers, which serves as an important factor for its growth. It has a strong geographic presence and a large customer base.

Besides GA-ASI, Northrop Grumman Corporation is also one of the major players in the UAV (Unmanned Aerial Vehicle) market. The company owns an extensive product portfolio that includes unmanned systems, such as Bat UAS, Euro Hawk, HALE, Global Hawk, among others. The company’s employee count is over 65,000, as of 2015. The company’s wide range of product offerings coupled with its wide geographic presence enables it to maintain the leading position in the UAV (Unmanned Aerial Vehicle) market. Furthermore, the company focuses on new product developments and plans to expand into Australia, the Middle East, Asia-Pacific as well as Europe to ensure growth in the UAV (Unmanned Aerial Vehicle) market.    


 SZ DJI Technology Co., Ltd. is a leader in the UAV (Unmanned Aerial Vehicle) market. The main strategy of the company is to create product portfolio considering growing applications of UAVs. The company develops ways to provide internal stabilization systems, which make it easier to maneuver UAVs. The company’s Phantom drone is popular among its products and is used in filmmaking, humanitarian rescue after natural disasters, and aerial photography. In 2016, DJI announced that it would be opening a flagship store in Hong Kong featuring flight cages, experience zones, aerial photo gallery, technical support center, and DJI’s full range of consumer and professional products.  

Related Reports:

Unmanned Aerial Vehicle (UAV) Market by Application (Military, Civil & Commercial, Homeland Security), Class (Small, Tactical, Strategic, Special Purpose), Subsystem, Energy Source, Material Type, Payload and Region - Global Forecast to 2022

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