HOME Research Insight The Leading Players in the Global User and Entity Behavior Analytics Market Have Adopted Different Strategies to Extend Their Presence, Globally and Increase Their Market Shares



The Leading Players in the Global User and Entity Behavior Analytics Market Have Adopted Different Strategies to Extend Their Presence, Globally and Increase Their Market Shares


The global user and entity behavior analytics market is expected to witness significant growth between 2016 and 2021, owing to increased demand for user and entity behavior analytics solutions in various organizations. The ever growing need to secure sensitive assets of organizations from insider threats is expected to drive the growth of global user and entity behavior analytics market during the forecast period. The global user and entity behavior analytics market is projected to reach USD 908.3 Million by 2021, at a CAGR of 47.1% during the forecast period.

Various vendors offering user and entity behavior analytics include Splunk Inc. (U.S.), Securonix (U.S.), Varonis Systems, Inc. ( U.S.), Bay Dynamics (U.S.),  Exabeam, Inc. (U.S.), Gurucul (U.S.), Niara Inc.(U.S.), Sqrrl Data, Inc. (U.S.), Rapid7 (U.S.), and Dtex Systems (U.S.), among others.

The leading players in the global user and entity behavior analytics market have adopted different strategies to extend their presence, globally and increase their market shares. Partnerships, collaborations, acquisitions, and new product launches are some of the significant strategies adopted by these market players to accomplish development in the global user and entity behavior analytics market. Market players, such as Splunk Inc., Securonix, and Varonis Systems, Inc. have adopted these strategies to expand their product portfolios. For instance, in April 2016, Splunk Inc. announced availability of Splunk Enterprise Security 4.1 and Splunk User Behavior Analytics 2.2. These new software are expected to provide customers with improved machine learning, anomaly detection, context-enhanced correlation, and rapid investigation capabilities. Moreover, in June 2016, Dell partnered with Securonix to provide Advanced Security Analytics for Active Directory and Enterprise Applications. These applications offer customers with an improved level of analysis into user and administrative changes to Microsoft active directory, exchange, and file server activities. This development strategy is expected to help the company in securing critical data.

Splunk Inc. is one of the leading players in the global user and entity behavior analytics market. It offers solutions that help customers to closely monitor and analyze machine data. The company has adopted several growth strategies to enhance its profitability and gain a competitive position in the market. The company has undertaken various partnerships and strategic alliances with local as well as global players, such as Verizon Enterprise Solutions and Herjavec Group to expand its global footprint in the market. Moreover, the company has prominently adopted various organic strategies to sustain its competitive position in the global user and entity behavior analytics market.

Varonis Systems, Inc. is another major provider of global user and entity behavior analytics solutions and services. It is one of the leading providers of software solutions, which protect data from insider threats and cyber-attacks. Varonis allows organizations to analyze, secure, manage, and migrate their volumes of unstructured data. The company increasingly focuses on the organic growth to sustain its position in the global user and entity behavior analytics market. It has upgraded its DatAnywhere solution to expand its product portfolio and enhance customer satisfaction. The company has also undertaken various partnerships and strategic alliances with players, such as Union Bank, wherein it offered its solutions DatAdvantage and DatAlert to the Union Bank for data protection. This has helped Varonis to establish its leading position in the global user and entity behavior analytics market.

Related Reports:

User and Entity Behavior Analytics Market by Type (Solution and Services), Deployment Type (On-Premises and Cloud), Vertical (Financial Services & Insurance, Retail & Ecommerce, Energy & Utilities, IT & Telecom, and Healthcare) - Global Forecast to 2021

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