HOME Research Insight The Video Streaming Market witnesses lot of partnerships, new product launches and acquisitions by top players from 2013 to 2016.



The Video Streaming Market witnesses lot of partnerships, new product launches and acquisitions by top players from 2013 to 2016.


Video streaming refers to the process of streaming videos both live as well as Non-Linear, through various devices such as smart TV, tablet, mobile, laptop, and desktop. MarketsandMarkets forecast the video streaming market size to grow from USD 30.29 Billion in 2016 to USD 70.05 Billion by 2021, at a CAGR of 18.3% from 2016 to 2021. As the frequency of watching and downloading TV shows, films, documentaries and series of HD videos, are increasing day-by-day, so the need for video streaming is also growing rapidly.

The key players in the video streaming market include Akamai Technologies, Adobe, Netflix, Ustream, and others. These players have adopted various strategies such as partnerships, acquisitions, and new product launch and updation to achieve growth in the video streaming market.

The Video Streaming Market witnesses lot of partnerships, new product launches and acquisitions by top players from 2013 to 2016. Akamai Technologies partnered with Deutsche Telekom for creating solution portfolio for its corporate customers; Adobe partnered with comScore, Inc. for improving large-scale digital video metrics for its clients; Netflix entered into partnership with Signtel to provide a smooth flow of video streaming for Netflix users.

The key players also adopted the strategy of acquisitions to increase their geographic presence and expand their product portfolio to untapped markets. AWS acquired Elemental Technologies, developer of video delivery platform. This acquisition will help AWS to offer on premise and cloud-based solutions to users and delivering videos to all types of screens and devices; Akamai Technologies acquired Octoshape, a cloud OTT and IPTV service provider to enhance the quality of video stream; Ustream has been acquires by IBM to easily create, store, and manage live and on-demand video, and distribute them consistently across the globe.

The major players also launched new products and offering, to strengthen their product portfolio and to expand their offerings to newer clients. Akamai launched Predictive Content Delivery Solutions to allow an instant HD quality video distribution on mobile devices whereas this solution also manages offline video on any device over any network. Adobe released a new major updates for video pros to Creative Cloud, a new version of video tools and services for its users; Ustream launched new product name Ustream Demand to help its users to manage live and on-demand videos from a single dashboard.

Video streaming vendors’ worldwide are continuously adding innovation to their products and services to enhance the smooth flow of videos and reduces interruption in network. Moreover, video streaming solutions are being increasingly adopted in various verticals, such as government, media & entertainment, IT & telecom, education & healthcare, which have led to the growth of the market across the globe.

Related Reports:

Video Streaming Market by Streaming Type (Live Video Streaming and Non-Linear Video Streaming), by Solution, by Service, by Platform, by User Type, by Deployment Type, by Revenue Model, by Industry, and by Region - Global Forecast to 2021

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