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Web analytics mines customer interaction to open up new and cost effective opportunities for companies
E-commerce and need for analyzing and gaining the insights of buyer’s behavior is increasing, increased importance of analytics in multichannel marketing world, increased focus on competitive and market intelligence, are the factors which are driving the demand for web analytics solutions and services. Growing demand from ad publishers and web marketers to gain insights of their customer’s behavior has created huge opportunities for cloud and real-time analytics web analytics. The web analytics provides solutions such as search engine tracking and ranking, marketing automation, behavior based targeting and more. These solutions help to find out the meaningful data related to marketing and buyer’s behavior from the web, social media, email and other platforms and analyze their sentiments to understand the positive and negative impact of the direct or indirect interaction.
Web analytics mines customer interaction to open up new and cost effective opportunities for companies to target and publish the relevant ads and marketing campaigns to increase the visitors on web page and ads, and to convert potential customers into buyers. In the coming future, web analytics is expected to be considered as one of the major elements across organizations which can help them to gain the most valuable asset that’s their customer’s behavioral insight for buying. Most of the enterprises have increased their investment in web analytics and recognized that it is the top priority for the investment.
In terms of vertical, retail and consumer goods i.e. online shopping or e-commerce, and travel and tourism verticals account for the largest market share in the overall web analytics market in 2014. In the long term, retail and consumer goods and travel and tourism, along with telecommunication and IT, media and entertainment verticals are expected to have the largest market share by 2019. Healthcare, government, and BFSI are the other emerging verticals for the web analytics market.
Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019)
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