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Market Leaders - Wireless Audio Market
The emergence of wireless communication technologies such as Bluetooth and Wi-Fi has led the development of the wireless audio market. The most popular products in the wireless audio market include wireless headphones and headsets. Wireless audio witnessed enormous growth in the Americas and European regions in 2015; this is because of the presence of several wireless audio device manufacturing companies in these regions and deployment of new products in the recent past.
Competition in this market is high as most of the giant consumer electronics companies such as Apple Inc. (U.S.), Bose Corporation (U.S.), Sonos, Inc. (U.S.), Dei Holdings Inc. (U.S.), Harman International Industries, Incorporated (U.S.), Samsung Electronics Co., Ltd. (South Korea), Sennheiser Electronic GmbH & Co. KG (Germany), Sony Corporation (Japan), Vizio, Inc. (U.S.), and Voxx International Corporation (U.S.).
Bose Corporation is one of the leading companies in this market; it manufactures and sells audio systems for the home entertainment, automotive, and professional audio markets. The company focuses on its technological expertise in creating audio systems that are expected to allow them to launch innovative products. The company’s strong technical expertise in the acoustics and speaker technologies would enable it to significantly reduce the size and improve the sound quality of the standard speaker systems. In December 2015, Bose released its Spotify integration for all SoundTouch wireless music systems, making SoundTouch an easier way to listen to Spotify at home. The SoundTouch app has Spotify functionality integrated for seamless control of music and speakers. The company has also been the first to introduce products such as automotive music systems designed for the interior acoustics of each car model and the noise-reducing headsets for pilots and the public. In addition, the company has a strong reputation in the audio products’ business and is also one of the worlds largest manufacturers of audio systems for the home entertainment, automotive, and professional audio markets.
Another leading company is Sonos, Inc. (U.S.); it was founded in 2002, and since then, the company’s technology team has developed wireless speakers with good sound quality. The company’s focus was to develop a wireless speaker system for the users who have their entire music library stored on their computers. But the current trends have shifted toward online music streaming and subscription services. Thus, the company has developed products which support services such as Spotify, Pandora, Apple Music, and more. This move is expected to help Sonos to be more competent in this market. The company’s key strategy to grow in wireless audio market is to design new products with Internet connectivity and access to music from as many platforms as possible. For instance, the company announced an update to all its products in February 2016; through this update, Apple Music was made available on Sonos systems worldwide. Music fans worldwide would have access to Apple Music features such as For You, New, Radio, and My Music, and would also be able to stream the entire Apple Music catalog through Sonos smart speakers tuned for good-quality sound in every room of their homes.
Wireless Audio Market by Product (Soundbar, Speaker, Headphones, Headset), Technology (Bluetooth, Wi-Fi, Sonos, AirPlay), Application (Home Audio, Consumer, Automotive, Commercial) and Geography - Global Forecast to 2022
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