HOME Research Insight Henkel AG & Co. KGaA is a Major Player in the Wood Adhesives Market



Henkel AG & Co. KGaA is a Major Player in the Wood Adhesives Market


Expansions, new product launches, and acquisitions were key strategies adopted by industry players to achieve growth in the global wood adhesives market between 2012 and 2016. Increasing demand for wooden furniture & woodworking products, renovation & remodeling activities, and increasing usage of wood adhesives in flooring, kitchen cabinets, furniture, and windows & doors, among other applications are factors contributing to the growth of the global wood adhesives market. Companies have adopted strategies such as new product launches, expansions, and mergers & acquisitions to fulfill the growing demand for wood adhesives worldwide. Key players such as Henkel AG & Co., KGaA (Germany), H.B. Fuller (U.S.), 3M Company (U.S.), AkzoNobel N.V. (Netherlands), Bostik SA (France), and Pidilite Industries (India) have adopted these strategies to strengthen their businesses, globally

Henkel AG & Co. KGaA is a major player in the global wood adhesives market. The company has adopted the new product development strategy to support the growing demand for wood adhesive products, improve cost competitiveness of products, and enhance product portfolio by investing in R&D activities. For instance, in April 2015, the company presented its new product Purbond, under LOCTITE brand, which is a well-known brand for structural engineered wood, at an event named ‘LIGNA’. This development strategy helped the company enhance product visibility and gain a competitive edge over its peers.  

Similarly, several other companies have adopted organic and inorganic strategies such as investments & expansions, new product launches, and mergers & acquisitions, to increase their market share and expand their distribution network.

In April 2016, H.B. Fuller acquired Advanced Adhesives, to expand its business operations in Australia and New Zealand. This acquisition enabled the company to cater to a wide range of industries, including woodworking applications. In June 2015, H.B. Fuller announced the launch of new adhesive products for woodworking applications at an event named ‘LIGNA’. This development strategy helped the company enhance its foothold in the woodworking market. Similarly, in September 2014, Pidilite Industries acquired Blue Coas adhesive business for USD 43 million. The business segment includes woodworking adhesives, paint products, wood preservatives, and PVC. This acquisition helped the company enhance its presence in the Indian market.

Related Reports:

Wood Adhesives Market by Resin Type (Natural & Synthetic), Technology (Solvent-Based, Water-Based, Solventless), Application (Flooring & Decks, Plywood, Furniture, Cabinet, Particle Board, Windows & Doors) - Global Forecast to 2026

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