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Major Players in the Microscopy Market considered New Product Launches as the Key Strategy
The microscopy market is dominated by established players such as Carl Zeiss (Germany), Danaher Corporation (Leica Microsystems) (U.K.), Nikon Corporation (Japan), FEI Co. (U.S.), and Olympus Corporation (Japan).
In optical microscopy, under the super resolution microscopy segment, the major players are Carl Zeiss (Germany), Nikon Corporation (Japan) and Leica Microsystems (Danaher Corporation) (U.K.), whereas, in electron microscopy, FEI Co. (U.S.), JEOL, Ltd. (Japan), and Hitachi High Technologies Corporation (Japan) are the leading players. These companies have a strong reputation and customer base.
Among the top 4 players in the optical microscopes market, Carl Zeiss held the top position in 2015. The company has strengthened its position in the market through the adoption of organic strategies such as new product launches and collaborations, agreements, and partnerships. Between 2013 and 2016, the company introduced various new products in its portfolio. For instance, in January 2016, Carl Zeiss introduced ZEISS Xradia Versa with FPX, an extension for the ZEISS Xradia Versa 500-series of 3D X-ray microscopes. The company also focuses on entering into collaborative agreements with academic institutions. In accordance with this, in June 2015, Carl Zeiss entered into a public-private partnership with UC Berkeley as part of the Brain Microscopy Innovation Center (BrainMIC), Berkeley BRAIN Initiative.
FEI Co. dominated the electron microscopes market in 2015. The company has maintained its footprint in the global electron microscopy market through continuous launch of innovative products. In the past three years, the company launched a wide range of microscopes such as Apreo scanning electron microscope (SEM), Helios NanoLab G3 DualBeam, which is a combination of electron and ion optics microscopy, Teneo VolumeScope (VS), scanning electron microscope (SEM), and Titan Halo transmission electron microscope (TEM).
New product launches are the most preferred strategy adopted by key players in this market. Players adopted this strategy to enhance their product offerings, increase their market share, cater to customers’ demands, and consolidate their market presence.
Technological advancements such as super-resolution microscopy, high-throughput techniques, live-cell imaging, and digitization of microscopes are revenue-generating pockets for the microscopy market. China, India, Brazil, and Middle East are also revenue pockets for market players, due to growing R&D initiatives and academic excellence.
Microscopy Market by Product (Optical Microscopy (Fluorescence & Super Resolution Microscope), Confocal Microscopy, Electron Microscopy), Application (Semiconductor, Life Sciences) & End Users (Academic Institutes, Industries) - Global Forecast to 2021
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