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Diagnostic Imaging Equipment - Emerging Markets (BRIC- Brazil, Russia, India, and China) 2010-2015
A U.S. based leading medical device provider opted for a customization of BRIC Diagnostic Imaging report published in July, 2010. The client’s product portfolio includes devices for computed tomography, magnetic resonance imaging, ultrasound, digital radiography and molecular imaging segments.
Geographically, the client serves North America and Europe. The client requested for a break down for the sub-markets of CT (Computed Tomography) systems based on revenues and volume. The customization was done through top-down approach; the sub-markets were calculated using their penetrations in each of the region such as Brazil, Russia, India and China. The client finds computed tomography systems as a high growth market globally and expected China to be a dominant market for CT systems, hence he opted for customization in this segment for BRIC nations.
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