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Client Consult Problem Statement:

MnM’s Client, (a leading player in surgery market) was interested in understanding the atrial fibrillation market with a focus on market sizing of surgery products at a global level, broken down into catheter and surgical ablation. Client was also interested in the number of procedures performed for each of the ablation procedure type. Competitive landscape covered market share of major companies in AF catheter ablation and surgical ablation products, along with major developments at global level.

Solution Provided:

1. Methodology Adopted by MnM :

MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders across the value chains within target geographies. Both, top-down and bottom-up approaches were used to cover key sources of primary information that supply and demand sides with their channel partners & associates, along with current market players into the AF surgery market and other industry experts. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target countries. In total, MnM conducted 100 primary discussions, of which 30 were within the supplier segment, while balance 70 spanned across covering end-user segments like the doctors and medical institutes, local government & medical associations and other industry experts.

2. Actual Solution Provided:

• MnM studied the value and supply chain processes in various regions across the globe capturing product portfolio of several companies.
• The study also estimates the market size by catheter and surgical ablation processes.
• Average procedures conducted for catheter and surgical ablation were estimated for the major geographies
• Competitive profiling for major companies in the existing portfolio for atrial fibrillation market
• Recent developments and regulatory scenarios in the existing market

Value Delivered:

Through the detailed outcome of the study, MnM’s client was able to assess intrinsic market insights for its product in atrial fibrillation market. The granular set of information and recommendations shared by MnM assisted the client to expand its business across newer and untapped growth markets and restructuring current network by establishing a good hold and capturing the major markets. These strategic changes by MnM’s client resulted in its business expansion and revenue growth.

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