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Client Consult Problem Statement:

MnM’s client was interested in knowing the Nigerian crop protection chemicals market by type, crop type, and fruits, in terms of value as well as volume. The client was also looking for information related to market share analysis for top players in the crop protection chemicals market with their production volumes, positioning strategy, sales and prices.

Solution Provided:

1. Methodology Adopted by MnM :

MnM analyzed and provided its client with insights pertaining to current & forecast market potential for Nigerian crop protection chemical market along with key segmentation, market dynamics, areas witnessing low-to-high business growth opportunities, competitive analysis & positioning, vendor analysis, market share analysis of key players, supplier & product benchmarking.

The study involved extensive interviews with the Primary respondents involving key personnels such as dealers, distributors, and field experts. The cropping pattern and crop protection chemical usage intensity was validated through primary interviews with few leading farmers in Nigeria. The study also involved extensive secondary research which included reports and journal published related to Nigerian agriculture. Qualitative and quantitative information related to market is obtained from websites such as FAOSTAT, Statistical Bureau of Nigeria, World Bank, Government websites, Agriculture Research Institutes

2. Actual Solution Provided:

• Estimation of total addressable market size and forecast (for next 5 years)
• Regional analysis for major crop protection chemicals used in Nigeria
• Identification of potential regions by ranking them using various socio-economic parameters
• Market Share Analysis of contribution by each key player
• Analyzing various macro and micro factors impacting market growth
• Business insights to formulate optimum strategy to grab market opportunity in potential regions

Value Delivered:

After working through the detailed market analysis and end-user market assessment by MnM, client successfully formulated its market strategy to expand its presence in the global market.

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