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Client Consult Problem Statement:

MnM’s client was seeking for information on the total addressable market and was looking for global and deep-dive analysis for France, Italy, Spain, Brazil, Mexico, China, Japan, India, South Korea, & South Africa Leading retail and shopper specialists, the client works with leading branded manufacturers and retailers to transform the purchase behaviour of consumers and shoppers through the use of retail and shopper insights, purchase data tools and analytics, consulting solutions and retail virtual reality services The client was looking for information related to cured & dried meat by value & volume, for the each country mentioned above. MnM addressed the major pain points of the clients including market penetration across various geographies, identification of the meat consumption, and gauging the potential demand for cured & dried meat and their forecast for the next 5 years

Solution Provided:

1. Methodology Adopted by MnM :

The study involved extensive interviews from the Primary respondents from the demand side involving the key meat processing personals for the estimation of the Total Addressable Market (TAM) to understand the current scenario. MnM analyzed current & forecast quantitative market information for the market sizing and forecasted the growth of the cured/dried meat market. For understanding the consumption pattern of cured/dried meat in all the specified countries, data was also gathered from the meat processors and retailers. The data was validated and triangulated form primary, secondary sources and industrial experts and other unbiased sources.

2. Actual Solution Provided:

• Estimation of total addressable market size and forecast (for next 5 years)
• Country-wise analysis for 10 major countries
• Analyzing various macro and micro factors impacting market growth
• Country wise trade information associated with the processing of meat
• Meat consumption data according to meat type (beef, pork, mutton, poultry) for each country
• Delivered market value ($Million) and volume (KT) for cured and dried meat for specified ten countries
• Business insights to formulate optimum strategy to grab market opportunity in high growth countries

Value Delivered:

After the detailed outcome of the study, MnM provided the strategies on Market sizing (Value & Volume analysis) which assisted them in working on specific market and gain an access to the across newer growth opportunities in existing market. MnM’s strategies helped the client in its business expansion and revenue growth in across the geographies by adoption of new growth strategies.

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