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Client Consult Problem Statement:
Solution Provided:
1. Methodology Adopted by MnM :
The study involved extensive interviews from the Primary respondents from the demand side involving the key meat processing personals for the estimation of the Total Addressable Market (TAM) to understand the current scenario. MnM analyzed current & forecast quantitative market information for the market sizing and forecasted the growth of the cured/dried meat market. For understanding the consumption pattern of cured/dried meat in all the specified countries, data was also gathered from the meat processors and retailers. The data was validated and triangulated form primary, secondary sources and industrial experts and other unbiased sources.
2. Actual Solution Provided:
• Estimation of total addressable market size and forecast (for next 5 years)
• Country-wise analysis for 10 major countries
• Analyzing various macro and micro factors impacting market growth
• Country wise trade information associated with the processing of meat
• Meat consumption data according to meat type (beef, pork, mutton, poultry) for each country
• Delivered market value ($Million) and volume (KT) for cured and dried meat for specified ten countries
• Business insights to formulate optimum strategy to grab market opportunity in high growth countries
Value Delivered:
After the detailed outcome of the study, MnM provided the strategies on Market sizing (Value & Volume analysis) which assisted them in working on specific market and gain an access to the across newer growth opportunities in existing market. MnM’s strategies helped the client in its business expansion and revenue growth in across the geographies by adoption of new growth strategies.
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