AI in Social Media Market

Report Code TC 6347
Published in Oct, 2024, By MarketsandMarkets™
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AI in Social Media Market by Product Type (Social Media Management (Social Media Listening), Content Generation Type (Text, Video, Image, & Content Idea), Influencer Marketing, Reporting & Analytics, Content Strategy), End User - Global Forecast to 2029

Overview

The global AI in social media market size is projected to grow from USD 2.2 billion in 2024 to USD 10.3 billion in 2029, at a CAGR of 36.2% during the forecast period. This growth is driven by social media assistants, which streamline account management, automate content sharing, and enhance business engagement by analyzing data and trends. These tools optimize scheduling, personalize interactions, and improve marketing efficiency, driving growth in the AI in social media market. AI tools in social media offer enterprises significant advantages in accelerating revenue, reducing customer conversion and retention costs, and improving marketing outcomes. Facebook uses advanced ML techniques for content delivery, facial recognition in photos, and targeted advertising. Instagram, a subsidiary of Facebook, also uses AI to analyze and identify visual content. These capabilities streamline operations, elevate customer experiences, and support sustainable growth for enterprises in the digital landscape.

AI in Social Media Market

Attractive Opportunities in the AI in Social Media Market

ASIA PACIFIC

The region has a booming e-commerce landscape, particularly in China and India. Social media is increasingly integrated into shopping experiences, enhancing the use of AI-powered social media tools for content curation, engagement, and marketing.

Content misinterpretation devaluation, and limited creativity and personalization are expected to challenge the growth of this market.

The rise in gen AI-based content creation tools to create captivating and unique content would offer lucrative opportunities for market players in the next five years.

Rising demand for highly personalized content and recommendations tailored to user preferences and behavior, combined with the emergence of AR in social media, enhances brand visibility and drives market growth.

The North American AI in social media market is expected to be worth USD 3.3 billion by 2029, growing at a CAGR of 33.1% during the forecast period.

Impact of Generative AI on AI in Social Media

Generative AI is significantly impacting the social media landscape by enabling the creation of high-quality, personalized content at scale. It allows businesses to automate content generation, such as posts, images, and videos, enhancing user engagement and interaction. Generative AI improves user experience and retention by tailoring content to individual preferences. Additionally, it supports advanced personalization algorithms that help platforms deliver more relevant advertisements, driving revenue growth. Analyzing vast datasets also aids in understanding trends and user behavior, enabling more strategic marketing decisions and fostering innovative approaches to content delivery in the social media environment.

AI in Social Media Market

Global AI in Social Media Market Dynamics

Driver: Integration of personalization, efficiency, and informed decision-making, fostering smarter and more engaging online experiences.

AI's transformative impact on social media stems from its ability to integrate personalization, efficiency, and informed decision-making. By leveraging user data, AI algorithms create tailored content and recommendations, enhancing user engagement and satisfaction. This personalization leads to more relevant interactions, increasing the likelihood of conversions. Additionally, AI streamlines processes, automating tasks such as content scheduling and customer service, which improves operational efficiency. Informed decision-making, powered by data analytics, allows businesses to assess performance and optimize strategies, ultimately fostering a smarter, more engaging social media experience for users and brands alike.

Restraints: Stricter regulations surrounding the usage of AI in social media and privacy

Stricter regulations surrounding Al usage across social media and privacy are significant restraints in the market. Governments and regulatory bodies are increasingly concerned about the ethical implications of Al, particularly regarding data collection, user profiling, and privacy. Social media platforms rely heavily on user data to fuel Al algorithms for personalized content, targeted ads, and recommendations. However, tighter privacy laws, such as GDPR in Europe and the CCPA in California, impose stringent guidelines on how data can be collected, stored, and used. These regulations limit the free-flowing access to data, making it challenging for Al systems to perform optimally without user consent. Compliance costs for adhering to these laws are rising, and potential penalties for violations create financial risks for companies. As regulatory scrutiny intensifies, it hinders Al's full potential in social media, slowing down innovation and adoption.

 

Opportunity: Integration of personalization, efficiency, and informed decision-making, fostering smarter and more engaging online experiences.

AI's transformative impact on social media stems from its ability to integrate personalization, efficiency, and informed decision-making. By leveraging user data, AI algorithms create tailored content and recommendations, enhancing user engagement and satisfaction. This personalization leads to more relevant interactions, increasing the likelihood of conversions. Additionally, AI streamlines processes, automating tasks such as content scheduling and customer service, which improves operational efficiency. Informed decision-making, powered by data analytics, allows businesses to assess performance and optimize strategies, ultimately fostering a smarter, more engaging social media experience for users and brands alike.

Challenge: Lack of awareness of deepfake in social media

The lack of deepfake awareness in the AI social media market poses significant challenges for users and platforms. Many individuals are unaware of the existence and implications of deepfakes, making them vulnerable to misinformation and manipulation. This ignorance can lead to the uncritical acceptance of altered content, eroding trust in social media platforms. Furthermore, without widespread awareness campaigns and educational initiatives, users may not recognize the importance of verifying sources, which can hinder efforts to combat deepfake technology. Increasing awareness is essential for fostering a more informed user base and ensuring a safer online environment.

Global AI in Social Media Market Ecosystem Analysis

The AI in social media market ecosystem comprises a diverse range of stakeholders. Key players include social media management providers, gen AI-based content generation tools providers, influencer marketing solution providers, reporting and analytics tool providers, customer service tools providers, and end users. These entities collaborate to develop, deliver, and utilize social media AI solutions, driving innovation and growth in the market.

Top Companies in AI in Social Media Market
 

By product type, social media management will register the largest market size during the forecast period.

AI tools can assist with social media management by automating tasks, analyzing data, and generating content across various digital channels. AI in social media provides profound brand and customer insights to help users create more effective marketing campaigns through targeted social media listening. Moreover, AI marketing tools are designed to facilitate users' achieving and discovering competitor insights, writing impactful copy that resonates with their audience, and improving team workflows in a reduced time to route toward better strategic work.

By use case, HR will register the highest CAGR during the forecast period.

AI is progressively integrating into all aspects of HR, from recruitment and onboarding processes to performance management, employee engagement, and workforce planning. A company’s HR management function addresses employee-related concerns such as recruitment, skill development, strategy creation, and communication. An AI-based social media management platform enables recruiters to manage their social media presence across multiple platforms. These tools offer scheduling, monitoring, and analytics features to optimize social media campaigns and track employees' performance in real-time.

By end user, PR agencies will register the largest market size during the forecast period.

AI in social media offers powerful tools for PR agencies as it assists them in streamlining operations, enhancing engagement, gauging public perception, spotting crises early, and measuring the success of campaigns. With the advent of gen AI tools, PR agencies could effectively generate content for social media posts, press releases, and articles, optimizing for SEO and enhancing grammar and tone to create engaging, high-quality content.

North America holds the largest share of the AI in social media market

North America dominates the AI in social media market due to the robust IT infrastructure and presence of several large industries that have readily adopted AI technologies. Leading technology companies like Google, IBM, and Microsoft are heavily investing in AI research and development. This investment fosters innovation and the integration of advanced AI solutions across social media platforms, enhancing user engagement and advertising effectiveness. Additionally, the high level of digital infrastructure and a culture of early adoption among businesses facilitate the rapid implementation of AI technologies. The growing demand for personalized content and real-time analytics further drives North America's leadership in this sector.

HIGHEST CAGR MARKET IN 2024-2029
CANADA FASTEST GROWING MARKET IN THE REGION
AI in Social Media Market

Recent Developments of AI in Social Media Market

  • Wix and Google expanded their strategic partnership to integrate Google's AI tool, Gemini, into Wix's website-building platform. This will allow Wix users to leverage Gemini's advanced AI capabilities to enhance website design and functionality within the Google Workspace environment. The integration aims to streamline the user experience by providing intelligent, AI-driven tools that simplify content creation, design, and management. This partnership enhances Wix's offerings, giving users access to cutting-edge technology and tools to improve their online presence and streamline workflow.
  • IBM expanded its partnership with Salesforce to enhance the capabilities of its Watsonx platform, integrating it with Salesforce's Einstein 1. This aims to provide businesses greater flexibility in AI and data deployment, enabling data-driven decision-making directly within workflows. Key features include bidirectional data integration, customizable large language models (LLMs), and prebuilt actions for CRM solutions. IBM's strategic focus on responsible AI development is central to this initiative. It aligns with its broader goal of promoting generative AI adoption across various sectors through partnerships with companies like Tech Mahindra and Wipro.
  • Sprinklr and Reddit expanded their strategic partnership to enhance connections between enterprises and Reddit users. As the first official partner of Reddit's newly launched Ads API, Sprinklr will integrate Reddit's Data API and Advertising API into its platform. This allows Sprinklr customers to access real-time conversations on Reddit, improving social listening and brand engagement. By leveraging Reddit's unique community-driven insights, Sprinklr aims to help brands optimize their advertising strategies and enhance customer understanding. This partnership positions Sprinklr as a key player in managing brand presence on Reddit, offering a unified approach to organic and paid content strategies.
  • HID announced a collaboration with AWS to integrate its U.ARE.UTM Camera Identification System with Amazon Rekognition for superior identity verification results. HID's technology captures faces across varying conditions and offers built-in liveness detection, making it suitable for self-serve and POS environments in industries like hospitality, healthcare, retail, and banking. The collaboration leverages Amazon Rekognition's face detection, comparison, indexing, and search capabilities to enable customers to achieve superior results in challenging environments while providing a seamless customer experience without compromising accuracy and security.

Key Market Players

List of Top AI in Social Media Market Companies

  • Google
  • Meta
  • IBM
  • Sprout Social
  • Sprinklr
  • AWS
  • LivePerson
  • HubSpot
  • Microsoft
  • Adobe
  • Baidu
  • OpenAI
  • Hootsuite
  • Qualtrics
  • Brandwatch
  • Converseon
  • Meltwater
  • Quid
  • Digimind

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Scope of the Report

Report Attribute Details
Market size available for years 2019-2029
Base year considered 2023
Forecast period 2024–2029
Forecast units (USD million/billion)
Segments Covered Product type, Use case, End user, and Region.
Regions covered North America, Europe, Asia Pacific, Middle East & Africa, Latin America

 

Key Questions Addressed by the Report

What are the opportunities for the AI in social media market?
There are various opportunities in the AI in social media market, such as introducing AI-powered deep fake detection to identify and flag altered content and AI-driven social media assistants to optimize account management, content sharing, and user engagement for businesses.
Define the AI in social media market.
AI social media tools offer a range of powerful features designed to enhance and streamline social media management and content creation. These tools utilize advanced algorithms to automate processes like content generation, audience engagement, and data analysis, significantly reducing the time and effort required by social media teams. With predictive analytics, targeted content recommendations, and automated response systems, these AI tools help brands maintain a dynamic presence on various platforms, ensuring they stay relevant in a rapidly evolving digital landscape.
Which region is expected to have the largest market share in the AI in social media market?
The North American region will acquire the largest share of the AI in social media market during the forecast period.
What are the major players covered in the report?
Some of the key companies in the AI in social media market are Google (US), Meta (US), IBM (US), Sprout Social (US), Sprinklr (US), AWS (US), LivePerson (US), HubSpot (US), Microsoft (US), Adobe (US), Baidu (China), OpenAI (US), Hootsuite (US), Qualtrics (US), Brandwatch (UK), Converseon (US), Meltwater (US), Quid (US), Digimind (France), CreatorIQ (US), Aspire.io (US), Lately.AI (US), SocialPilot (US), Copy.ai (US), Flick (UK), Dash Hudson (US), Jasper (US), Upfluence (US), Ocoya (Lithuania), Upgrow (US), StoryChief (Belgium), Genius.AI (UAE), ContentStudio (US), Emplifi (US), Lumen5 (US), Buffer (US), Narrato (India), Mentionlytics (UK), Kapwing (US), Predis.AI (India), Pictory (US), Midjourney (US), and Synthesia (UK).
How big is the global AI in social media market today?
The global AI in social media market is projected to grow from USD 2.2 billion in 2024 to USD 10.3 billion in 2029, at a CAGR of 36.2% during the forecast period.

 

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Table of Contents

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TITLE
PAGE NO
INTRODUCTION
34
RESEARCH METHODOLOGY
39
EXECUTIVE SUMMARY
51
PREMIUM INSIGHTS
56
MARKET OVERVIEW AND INDUSTRY TRENDS
58
  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    DRIVERS
    - Emergence of AR in social media to enhance brand visibility and boost user engagement
    - Growth in gen AI-based content creation tools to enable brands to create captivating and unique content
    - Rising demand for highly personalized content and recommendations tailored to user preferences and behavior
    - Improved collaboration among influencer brands to design more effective influencer marketing campaigns
    RESTRAINTS
    - Stricter regulations surrounding usage of AI in social media and privacy
    OPPORTUNITIES
    - Introduction of AI-powered deepfake detection in social media to identify and flag altered content
    - AI-driven social media assistants to optimize account management, content sharing, and user engagement for businesses
    CHALLENGES
    - Content misinterpretation and devaluation
    - Limited creativity and personalization
  • 5.3 EVOLUTION OF AI IN SOCIAL MEDIA MARKET
  • 5.4 SUPPLY CHAIN ANALYSIS
  • 5.5 ECOSYSTEM ANALYSIS
    SOCIAL MEDIA MANAGEMENT PROVIDERS
    SOCIAL LISTENING PROVIDERS
    INFLUENCER MARKETING PROVIDERS
    REPORTING AND ANALYTICS PROVIDERS
    CUSTOMER SERVICE PROVIDERS
    END USERS
  • 5.6 CASE STUDY ANALYSIS
    EMPLIFI TRANSFORMED CUSTOMER ENGAGEMENT SYSTEM OF DINE BRANDS BY REVOLUTIONIZING STRATEGY AND AMPLIFYING SOCIAL CARE
    LATELY'S AI-DRIVEN STRATEGY AMPLIFIED CONTENT REACH AND ENGAGEMENT, BOOSTING SUPPORTING STRATEGIES AND BRAND VISIBILITY
    SPRINKLR'S UNIFIED PLATFORM ENHANCED COSTA CRUISES' SOCIAL MEDIA STRATEGY AND CUSTOMER ENGAGEMENT
    AI-POWERED SOCIAL LISTENING FROM DASH HUDSON BOOSTED BRAND INSIGHTS FOR SUMMER FRIDAYS
    KETTLER ENGAGED CUSTOMERS ACROSS ITS EXTENSIVE REAL ESTATE PORTFOLIO USING SPROUT SOCIAL
  • 5.7 TECHNOLOGY ANALYSIS
    KEY TECHNOLOGIES
    - NLP & Deep Learning
    - Computer Vision
    - Conversational AI
    - Recommendation Systems
    - Speech & Voice Recognition
    - Speech & Text
    - Deepfake Detection
    ADJACENT TECHNOLOGIES
    - AR & VR
    - Blockchain
    - IoT
    - RPA
    - Big Data Analytics
    COMPLEMENTARY TECHNOLOGIES
    - Cloud Computing
    - Edge Computing
    - 5G Connectivity
    - OCR
  • 5.8 KEY CONFERENCES AND EVENTS, 2024–2025
  • 5.9 INVESTMENT LANDSCAPE AND FUNDING SCENARIO
  • 5.10 REGULATORY LANDSCAPE
    REGULATORY LANDSCAPE
    REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    REGULATIONS: AI IN SOCIAL MEDIA
    - North America
    - Europe
    - Asia Pacific
    - Middle East & Africa
    - Latin America
  • 5.11 PATENT ANALYSIS
    METHODOLOGY
    PATENTS FILED, BY DOCUMENT TYPE
    INNOVATIONS AND PATENT APPLICATIONS
    - Top 10 patent applicants
  • 5.12 PRICING ANALYSIS
    AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY PRODUCT TYPE
    INDICATIVE PRICING ANALYSIS, BY USE CASE
  • 5.13 PORTER’S FIVE FORCES ANALYSIS
    THREAT OF NEW ENTRANTS
    THREAT OF SUBSTITUTES
    BARGAINING POWER OF SUPPLIERS
    BARGAINING POWER OF BUYERS
    INTENSITY OF COMPETITIVE RIVALRY
  • 5.14 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
  • 5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
    KEY STAKEHOLDERS IN BUYING PROCESS
    BUYING CRITERIA
  • 5.16 IMPACT OF GENERATIVE AI ON AI IN SOCIAL MEDIA MARKET
    TOP USE CASES & MARKET POTENTIAL
    - Key Use Cases
    AUTOMATED CONTENT CREATION
    PERSONALIZATION AND TARGETING
    ENHANCED CUSTOMER INTERACTION
    INFLUENCER MARKETING AND SOCIAL LISTENING
    CONTENT MODERATION AND COMPLIANCE
    CREATIVE INNOVATION AND EXPERIMENTATION
AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE
104
  • 6.1 INTRODUCTION
    PRODUCT TYPE: AI IN SOCIAL MEDIA MARKET DRIVERS
    CONTENT CREATION & OPTIMIZATION
    - Content Generation
    CONTENT IDEA GENERATION
    - Utilizing AI tools for generating engaging content ideas based on trends, audience insights, and competitor data
    TEXT CREATION
    - Leveraging AI-powered text generation to optimize and streamline social media content creation
    VIDEO CREATION
    - Harnessing AI for efficient video creation and engagement in social media market
    IMAGE CREATION
    - Empowering social media engagement through AI-driven image creation and enhancement
    SOCIAL MEDIA CONTENT ANALYTICS
    - Leveraging AI-driven social media content analytics for audience insights
    INFLUENCER MARKETING
    - Influencer Discovery
    - Campaign Management
    - Performance Tracking
    SOCIAL MEDIA MANAGEMENT
    - Scheduling and Publishing
    - Social Media Listening
    - Social Media Collaboration
    AUDIENCE TARGETING & ENGAGEMENT
    - Social Media Engagement
    - Audience and Segmentation
    REPORTING & ANALYTICS
    - Performance Tracking
    - Sentiment Analysis
    - Predictive Analytics
    E-COMMERCE & CONVERSION OPTIMIZATION
    - E-commerce Retention Optimization Platform
    - Content Personalization Engines
    CONTENT STRATEGY
    - Content discovery
    - AI content workflow
  • 6.2 PRODUCT BY DEPLOYMENT MODE
    CLOUD
    - Cloud deployment promotes collaboration through shared access to insights and applications
    ON-PREMISES
    - On-premises provide fast data processing and real-time analytics
AI IN SOCIAL MEDIA MARKET, BY USE CASE
128
  • 7.1 INTRODUCTION
    USE CASE: AI IN SOCIAL MEDIA MARKET DRIVERS
  • 7.2 CUSTOMER SERVICE
    AI CHATBOTS & VIRTUAL ASSISTANTS
    - AI tools improve customer satisfaction, ultimately increasing efficiency and support
    BEHAVIOR ANALYSIS
    - Behavior analysis tracks user interactions, preferences, and trends that foster personalized experiences
  • 7.3 SALES
    LEAD GENERATION
    - Lead generation enables targeted campaigns and personalized engagement, enhancing conversion rates and nurturing customer relationships
    MARKET/INDUSTRY INSIGHTS
    - Advancements in NLP and ML are enabling analytics, allowing businesses to understand consumer behavior
  • 7.4 MARKETING
    CUSTOMER EXPERIENCE MANAGEMENT
    - Enhancing customer experience with AI-driven social media management
    BRAND AWARENESS
    - Optimizing brand awareness and management with AI-driven social media strategies
    AD TARGETING & OPTIMIZATION
    - Maximizing ad targeting and optimization with AI-driven social media strategies
    PRODUCT DEVELOPMENT
    - Driving consumer-centric product development with AI-powered social media insights
    COMPETITIVE ANALYSIS
    - Leveraging predictive analytics and AI for strategic competitive advantage in social media marketing
  • 7.5 HR
    REPUTATION MANAGEMENT
    - AI helps detect negative comments, reviews, or conversations that harm brand’s reputation
    RECRUITMENT MARKETING
    - AI in social media enhances recruitment by providing deeper insights, streamlining processes, and improving quality of hires
  • 7.6 IT & SECURITY
    RISK, PRIVACY, AND COMPLIANCE MANAGEMENT
    - Navigating risk, privacy, and compliance in AI social media landscape
AI IN SOCIAL MEDIA MARKET, BY END USER
140
  • 8.1 INTRODUCTION
    END USER: AI IN SOCIAL MEDIA MARKET DRIVERS
  • 8.2 ENTERPRISE
    RETAIL & E-COMMERCE
    - Driving e-commerce success through AI-enhanced targeting and consumer insights in social media market
    HEALTHCARE & PHARMA
    - AI in social media targets communication and insights in healthcare and pharma to enhance patient engagement
    BANKING & FINANCIAL SERVICES
    - Rise of personalized customer interactions in banking and financial services through AI in social media
    INSURANCE
    - Insurance enables targeted marketing, efficient claims processing, and improved service through real-time interactions
    NEWS & PUBLISHING AGENCIES
    - News and publishing agencies enhance audience engagement and improve relevance of news delivery
    ADVERTISING & CREATIVE MARKETING AGENCIES
    - Demand for personalized content to enable targeted campaigns that enhance audience engagement and brand loyalty
    PR AGENCIES
    - PR agencies enable targeted strategies that enhance engagement and optimize brand communication effectively
    SPORTS & GAMING
    - Transforming fan engagement: Impact of AI in sports and gaming on social media
    TECHNOLOGY & SOFTWARE
    - Demand for personalized user experiences, enhancing engagement through targeted content and data-driven insights
    TRAVEL & HOSPITALITY
    - Transforming customer engagement for enhanced personalization and real-time support in travel and hospitality
    EDUCATION
    - Demand for AI-driven insights and personalized support in education sector's social media strategies
    TELECOMMUNICATIONS
    - Telecommunications leverage AI analytics and chatbots to deliver personalized for efficient support and engagement
    PROFESSIONAL SERVICE FIRMS
    - Professional service firms enable targeted content strategies to enhance client engagement and optimize marketing efforts
    OTHER ENTERPRISES
  • 8.3 INDIVIDUAL USER
    INFLUENCERS & CONTENT MANAGERS
    - AI analytics empower influencers & content managers to create targeted campaigns that enhance engagement and brand loyalty
    SOCIAL MEDIA MANAGERS
    - Social media managers leverage AI tools to analyze vast amounts of data, including user behavior, preferences, and trends
AI IN SOCIAL MEDIA MARKET, BY REGION
162
  • 9.1 INTRODUCTION
  • 9.2 NORTH AMERICA
    NORTH AMERICA: AI IN SOCIAL MEDIA MARKET DRIVERS
    NORTH AMERICA: MACROECONOMIC IMPACT
    US
    - Enhancing personalization using AI algorithms for integration in social media to transform brands and facilitate decision-making
    CANADA
    - Rise of influencer marketing to prompt development of AI tools that identify and connect brands with suitable influencers
  • 9.3 EUROPE
    EUROPE: AI IN SOCIAL MEDIA MARKET DRIVERS
    EUROPE: MACROECONOMIC IMPACT
    UK
    - AI-powered social media innovation enhances engagement, compliance, and commerce in UK
    GERMANY
    - Rise of AI in social media in Germany’s corporate landscape providing competitive edge and content moderation
    FRANCE
    - Driving social commerce and personalization: Role of AI in transforming social media in France
    ITALY
    - Empowering Italian social media by AI-driven personalization, commerce, and influencer marketing
    SPAIN
    - AI in social media to help enhance social media engagement and commerce in Spain
    REST OF EUROPE
  • 9.4 ASIA PACIFIC
    ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET DRIVERS
    ASIA PACIFIC: MACROECONOMIC IMPACT
    CHINA
    - Integration of AI in social media facilitates better user experience by analyzing data patterns and preferences
    JAPAN
    - Growing influence of content trends to fuel demand for AI technologies that analyze and optimize advertising strategies
    INDIA
    - Indian government's commitment to AI and digital initiatives to fuel market growth
    SOUTH KOREA
    - AI to enhance user experiences and marketing strategies, strengthening South Korea's global position in social media
    AUSTRALIA & NEW ZEALAND (ANZ)
    - Government initiatives to fuel startup innovation and AI development in Australia and New Zealand's social media landscape
    ASEAN
    - E-commerce boom to drive AI adoption in social media, enhancing customer experience and streamlining business operations
    REST OF ASIA PACIFIC
  • 9.5 MIDDLE EAST & AFRICA
    MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET DRIVERS
    MIDDLE EAST & AFRICA: MACROECONOMIC IMPACT
    MIDDLE EAST
    - KSA
    - UAE
    - Qatar
    - Bahrain
    - Rest of Middle East
    AFRICA
  • 9.6 LATIN AMERICA
    LATIN AMERICA: AI IN SOCIAL MEDIA MARKET DRIVERS
    LATIN AMERICA: MACROECONOMIC IMPACT
    BRAZIL
    - Rise of digital marketing initiatives has propelled adoption of AI technologies as businesses strive to enhance their online presence and drive engagement on social media platforms
    MEXICO
    - Leveraging influencer marketing in Mexico's AI-driven social media landscape
    ARGENTINA
    - Harnessing influencer marketing to engage wider audiences in Argentina's AI in social media landscape
    REST OF LATIN AMERICA
COMPETITIVE LANDSCAPE
221
  • 10.1 OVERVIEW
  • 10.2 KEY PLAYER STRATEGIES
  • 10.3 REVENUE ANALYSIS
  • 10.4 MARKET SHARE ANALYSIS
    MARKET RANKING ANALYSIS
  • 10.5 PRODUCT COMPARATIVE ANALYSIS
    PRODUCT COMPARATIVE ANALYSIS, BY CONTENT CREATION & OPTIMIZATION
    - AI Content Writer (HubSpot)
    - OwlyWriter AI (Hootsuite)
    - Deep Social Platform (Lately)
    - Content Discovery (BuzzSumo)
    PRODUCT COMPARATIVE ANALYSIS, BY INFLUENCER MARKETING
    - Influencer Marketing Platform (Upfluence)
    - Aspire’s Influencer Search Engine (Aspire)
    - Creator Marketing Solution (CreatorIQ)
    - Influence (Brandwatch)
    PRODUCT COMPARATIVE ANALYSIS, BY SOCIAL MEDIA MANAGEMENT
    - Sprinklr Social (Sprinklr)
    - AI-powered Social Listening (Hootsuite)
    - Social Media Management (Brandwatch)
  • 10.6 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS
  • 10.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
    STARS
    EMERGING LEADERS
    PERVASIVE PLAYERS
    PARTICIPANTS
    COMPANY FOOTPRINT: KEY PLAYERS
    - Overall Company Footprint
    - Region Footprint
    - Product Type Footprint
    - Use Case Footprint
    - End User Footprint
  • 10.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
    PROGRESSIVE COMPANIES
    RESPONSIVE COMPANIES
    DYNAMIC COMPANIES
    STARTING BLOCKS
    COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023
    - Detailed list of key startups/SMEs
    - Competitive benchmarking of key startups/SMEs
  • 10.9 COMPETITIVE SCENARIO AND TRENDS
    PRODUCT LAUNCHES & ENHANCEMENTS
    DEALS
COMPANY PROFILES
252
  • 11.1 INTRODUCTION
  • 11.2 KEY PLAYERS
    GOOGLE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    META
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    IBM
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    SPROUT SOCIAL
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    SPRINKLR
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    AWS
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    LIVEPERSON
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    HUBSPOT
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    MICROSOFT
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    ADOBE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    OPENAI
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    BAIDU
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    HOOTSUITE
    QUALTRICS
    BRANDWATCH
    CONVERSEON
    MELTWATER
    QUID
    DIGIMIND
    CREATORIQ
    ASPIRE.IO
  • 11.3 STARTUPS/SMES
    LATELY
    SOCIALPILOT
    COPY.AI
    FLICK
    DASH HUDSON
    JASPER
    UPFLUENCE
    OCOYA
    UPGROW
    STORYCHIEF
    GENIUS.AI
    CONTENTSTUDIO
    EMPLIFI
    LUMEN5
    BUFFER
    NARRATO.IO
    MENTIONLYTICS
    KAPWING
    PREDIS.AI
    PICTORY
    MIDJOURNEY
    SYNTHESIA
ADJACENT AND RELATED MARKETS
333
  • 12.1 INTRODUCTION
  • 12.2 SOCIAL MEDIA ANALYTICS MARKET - GLOBAL FORECAST TO 2028
    MARKET DEFINITION
    MARKET OVERVIEW
    - Social media analytics market, by offering
    - Social media analytics market, by analytics type
    - Social media analytics market, by business function
    - Social media analytics market, by vertical
    - Social media analytics market, by region
  • 12.3 SOCIAL MEDIA MANAGEMENT MARKET - GLOBAL FORECAST TO 2027
    MARKET DEFINITION
    MARKET OVERVIEW
    - Social media management market, by component
    - Social media management market, by deployment mode
    - Social media management market, by organization size
    - Social media management market, by application
    - Social media management market, by vertical
    - Social media management market, by region
APPENDIX
345
  • 13.1 DISCUSSION GUIDE
  • 13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
  • 13.3 CUSTOMIZATION OPTIONS
  • 13.4 RELATED REPORTS
  • 13.5 AUTHOR DETAILS
LIST OF TABLES
 
  • TABLE 1 USD EXCHANGE RATES, 2019–2023
  • TABLE 2 PRIMARY INTERVIEWS
  • TABLE 3 FACTOR ANALYSIS
  • TABLE 4 GLOBAL AI IN SOCIAL MEDIA MARKET SIZE AND GROWTH RATE, 2019–2023 (USD MILLION, Y-O-Y %)
  • TABLE 5 GLOBAL AI IN SOCIAL MEDIA MARKET SIZE AND GROWTH RATE, 2024–2029 (USD MILLION, Y-O-Y %)
  • TABLE 6 AI IN SOCIAL MEDIA MARKET: ECOSYSTEM
  • TABLE 7 AI IN SOCIAL MEDIA MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2024–2025
  • TABLE 8 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 9 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 10 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 11 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 12 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 13 PATENTS FILED, 2014–2024
  • TABLE 14 AI IN SOCIAL MEDIA MARKET: TOP 20 PATENT OWNERS, 2013–2024
  • TABLE 15 AI IN SOCIAL MEDIA MARKET: LIST OF PATENTS GRANTED, 2023–2024
  • TABLE 16 AVERAGE SELLING PRICE OF KEY PLAYERS FOR TOP 3 PRODUCT TYPES
  • TABLE 17 INDICATIVE PRICING OF AI IN SOCIAL MEDIA USE CASE
  • TABLE 18 AI IN SOCIAL MEDIA MARKET: IMPACT OF PORTER’S FIVE FORCES
  • TABLE 19 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 END USERS
  • TABLE 20 KEY BUYING CRITERIA FOR TOP 3 END USERS
  • TABLE 21 AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
  • TABLE 22 AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
  • TABLE 23 CONTENT CREATION & OPTIMIZATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 24 CONTENT CREATION & OPTIMIZATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 25 AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION)
  • TABLE 26 AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION)
  • TABLE 27 CONTENT IDEA GENERATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 28 CONTENT IDEA GENERATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 29 TEXT CREATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 30 TEXT CREATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 31 VIDEO CREATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 32 VIDEO CREATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 33 IMAGE CREATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 34 IMAGE CREATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 35 INFLUENCER MARKETING: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 36 INFLUENCER MARKETING: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 37 SOCIAL MEDIA MANAGEMENT: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 38 SOCIAL MEDIA MANAGEMENT: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 39 AUDIENCE TARGETING & ENGAGEMENT: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 40 AUDIENCE TARGETING & ENGAGEMENT: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 41 REPORTING & ANALYTICS: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 42 REPORTING & ANALYTICS: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 43 E-COMMERCE & CONVERSION OPTIMIZATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 44 E-COMMERCE & CONVERSION OPTIMIZATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 45 CONTENT STRATEGY: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 46 CONTENT STRATEGY: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 47 AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 48 AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
  • TABLE 49 CLOUD: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 50 CLOUD: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 51 ON-PREMISES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 52 ON-PREMISES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 53 AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2019–2023 (USD MILLION)
  • TABLE 54 AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2024–2029 (USD MILLION)
  • TABLE 55 CUSTOMER SERVICE: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 56 CUSTOMER SERVICE: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 57 SALES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 58 SALES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 59 MARKETING: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 60 MARKETING: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 61 HR: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 62 HR: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 63 IT & SECURITY: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 64 IT & SECURITY: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 65 AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 66 AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 67 AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION)
  • TABLE 68 AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION)
  • TABLE 69 ENTERPRISE: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 70 ENTERPRISE: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 71 RETAIL & E-COMMERCE: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 72 RETAIL & E-COMMERCE: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 73 HEALTHCARE & PHARMA: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 74 HEALTHCARE & PHARMA: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 75 BANKING & FINANCIAL SERVICES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 76 BANKING & FINANCIAL SERVICES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 77 INSURANCE: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 78 INSURANCE: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 79 NEWS & PUBLISHING AGENCIES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 80 NEWS & PUBLISHING AGENCIES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 81 ADVERTISING & CREATIVE MARKETING AGENCIES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 82 ADVERTISING & CREATIVE MARKETING AGENCIES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 83 PR AGENCIES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 84 PR AGENCIES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 85 SPORTS & GAMING: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 86 SPORTS & GAMING: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 87 TECHNOLOGY & SOFTWARE: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 88 TECHNOLOGY & SOFTWARE: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 89 TRAVEL & HOSPITALITY: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 90 TRAVEL & HOSPITALITY: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 91 EDUCATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 92 EDUCATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 93 TELECOMMUNICATIONS: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 94 TELECOMMUNICATIONS: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 95 PROFESSIONAL SERVICE FIRMS: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 96 PROFESSIONAL SERVICE FIRMS: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 97 OTHER ENTERPRISES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 98 OTHER ENTERPRISES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 99 INDIVIDUAL USER: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 100 INDIVIDUAL USER: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 101 AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 102 AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 103 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
  • TABLE 104 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
  • TABLE 105 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION)
  • TABLE 106 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION)
  • TABLE 107 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 108 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
  • TABLE 109 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2019–2023 (USD MILLION)
  • TABLE 110 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2024–2029 (USD MILLION)
  • TABLE 111 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 112 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 113 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION)
  • TABLE 114 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION)
  • TABLE 115 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
  • TABLE 116 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 117 US: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 118 US: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 119 CANADA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 120 CANADA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 121 EUROPE: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
  • TABLE 122 EUROPE: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
  • TABLE 123 EUROPE: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION)
  • TABLE 124 EUROPE: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION)
  • TABLE 125 EUROPE: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 126 EUROPE: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
  • TABLE 127 EUROPE: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2019–2023 (USD MILLION)
  • TABLE 128 EUROPE: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2024–2029 (USD MILLION)
  • TABLE 129 EUROPE: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 130 EUROPE: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 131 EUROPE: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION)
  • TABLE 132 EUROPE: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION)
  • TABLE 133 EUROPE: AI IN SOCIAL MEDIA MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
  • TABLE 134 EUROPE: AI IN SOCIAL MEDIA MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 135 UK: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 136 UK: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 137 GERMANY: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 138 GERMANY: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 139 FRANCE: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 140 FRANCE: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 141 ITALY: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 142 ITALY: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 143 SPAIN: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 144 GERMANY: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 145 REST OF EUROPE: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 146 REST OF EUROPE: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 147 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
  • TABLE 148 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
  • TABLE 149 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION)
  • TABLE 150 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION)
  • TABLE 151 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 152 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
  • TABLE 153 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2019–2023 (USD MILLION)
  • TABLE 154 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2024–2029 (USD MILLION)
  • TABLE 155 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 156 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 157 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION)
  • TABLE 158 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION)
  • TABLE 159 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY COUNTRY/REGION, 2019–2023 (USD MILLION)
  • TABLE 160 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY COUNTRY/REGION, 2024–2029 (USD MILLION)
  • TABLE 161 CHINA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 162 CHINA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 163 JAPAN: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 164 JAPAN: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 165 INDIA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 166 INDIA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 167 SOUTH KOREA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 168 SOUTH KOREA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 169 AUSTRALIA & NEW ZEALAND: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 170 AUSTRALIA & NEW ZEALAND: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 171 ASEAN: AI IN SOCIAL MEDIA MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
  • TABLE 172 ASEAN: AI IN SOCIAL MEDIA MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 173 ASEAN: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 174 ASEAN: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 175 REST OF ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 176 REST OF ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 177 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
  • TABLE 178 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
  • TABLE 179 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION)
  • TABLE 180 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION)
  • TABLE 181 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 182 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
  • TABLE 183 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2019–2023 (USD MILLION)
  • TABLE 184 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2024–2029 (USD MILLION)
  • TABLE 185 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 186 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 187 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION)
  • TABLE 188 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION)
  • TABLE 189 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 190 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 191 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
  • TABLE 192 MIDDLE EAST: AI IN SOCIAL MEDIA MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 193 KSA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 194 KSA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 195 UAE: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 196 UAE: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 197 QATAR: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 198 QATAR: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 199 BAHRAIN: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 200 BAHRAIN: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 201 REST OF MIDDLE EAST: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 202 REST OF MIDDLE EAST: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 203 AFRICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 204 AFRICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 205 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
  • TABLE 206 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
  • TABLE 207 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION)
  • TABLE 208 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION)
  • TABLE 209 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 210 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
  • TABLE 211 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2019–2023 (USD MILLION)
  • TABLE 212 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2024–2029 (USD MILLION)
  • TABLE 213 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 214 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 215 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION)
  • TABLE 216 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION)
  • TABLE 217 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
  • TABLE 218 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 219 BRAZIL: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 220 BRAZIL: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 221 MEXICO: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 222 MEXICO: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 223 ARGENTINA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 224 ARGENTINA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 225 REST OF LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 226 REST OF LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 227 OVERVIEW OF STRATEGIES ADOPTED BY KEY AI IN SOCIAL MEDIA VENDORS
  • TABLE 228 AI IN SOCIAL MEDIA MARKET: DEGREE OF COMPETITION
  • TABLE 229 AI IN SOCIAL MEDIA MARKET: REGION FOOTPRINT (21 COMPANIES)
  • TABLE 230 AI IN SOCIAL MEDIA MARKET: PRODUCT TYPE FOOTPRINT (21 COMPANIES)
  • TABLE 231 AI IN SOCIAL MEDIA MARKET: USE CASE FOOTPRINT (21 COMPANIES)
  • TABLE 232 AI IN SOCIAL MEDIA MARKET: ENTERPRISE END USER FOOTPRINT (21 COMPANIES)
  • TABLE 233 AI IN SOCIAL MEDIA MARKET: DETAILED LIST OF KEY STARTUPS/SMES
  • TABLE 234 AI IN SOCIAL MEDIA MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES
  • TABLE 235 AI IN SOCIAL MEDIA MARKET: PRODUCT LAUNCHES & ENHANCEMENTS, JANUARY 2021–SEPTEMBER 2024
  • TABLE 236 AI IN SOCIAL MEDIA MARKET: DEALS, JANUARY 2021–AUGUST 2024
  • TABLE 237 GOOGLE: COMPANY OVERVIEW
  • TABLE 238 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 239 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 240 GOOGLE: DEALS
  • TABLE 241 META: COMPANY OVERVIEW
  • TABLE 242 META: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 243 META: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 244 IBM: COMPANY OVERVIEW
  • TABLE 245 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 246 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 247 IBM: DEALS
  • TABLE 248 SPROUT SOCIAL: COMPANY OVERVIEW
  • TABLE 249 SPROUT SOCIAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 250 SPROUT SOCIAL: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 251 SPRINKLR: COMPANY OVERVIEW
  • TABLE 252 SPRINKLR: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 253 SPRINKLR: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 254 SPRINKLR: DEALS
  • TABLE 255 AWS: COMPANY OVERVIEW
  • TABLE 256 AWS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 257 AWS: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 258 AWS: DEALS
  • TABLE 259 LIVEPERSON: COMPANY OVERVIEW
  • TABLE 260 LIVEPERSON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 261 LIVEPERSON: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 262 LIVEPERSON: DEALS
  • TABLE 263 HUBSPOT: COMPANY OVERVIEW
  • TABLE 264 HUBSPOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 265 HUBSPOT: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 266 MICROSOFT: COMPANY OVERVIEW
  • TABLE 267 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 268 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 269 MICROSOFT: DEALS
  • TABLE 270 ADOBE: COMPANY OVERVIEW
  • TABLE 271 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 272 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 273 ADOBE: DEALS
  • TABLE 274 OPENAI: COMPANY OVERVIEW
  • TABLE 275 OPENAI: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 276 OPENAI: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 277 OPENAI: DEALS
  • TABLE 278 BAIDU: COMPANY OVERVIEW
  • TABLE 279 BAIDU: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 280 BAIDU: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 281 BAIDU: DEALS
  • TABLE 282 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION)
  • TABLE 283 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
  • TABLE 284 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
  • TABLE 285 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
  • TABLE 286 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
  • TABLE 287 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
  • TABLE 288 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
  • TABLE 289 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
  • TABLE 290 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 291 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 292 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
  • TABLE 293 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
  • TABLE 294 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
  • TABLE 295 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
  • TABLE 296 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
  • TABLE 297 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
  • TABLE 298 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
  • TABLE 299 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
  • TABLE 300 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
  • TABLE 301 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
  • TABLE 302 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)
  • TABLE 303 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)
LIST OF FIGURES
 
  • FIGURE 1 AI IN SOCIAL MEDIA MARKET: RESEARCH DESIGN
  • FIGURE 2 DATA TRIANGULATION
  • FIGURE 3 AI IN SOCIAL MEDIA MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 4 APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): REVENUE FROM SOFTWARE/SERVICES OF AI IN SOCIAL MEDIA MARKET
  • FIGURE 5 APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF AI IN SOCIAL MEDIA MARKET
  • FIGURE 6 APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF AI IN SOCIAL MEDIA MARKET
  • FIGURE 7 APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF AI IN SOCIAL MEDIA THROUGH OVERALL DIGITAL SOLUTIONS SPENDING
  • FIGURE 8 SOCIAL MEDIA MANAGEMENT SEGMENT TO DOMINATE MARKET IN 2024
  • FIGURE 9 TEXT CREATION TO HOLD LARGEST MARKET SHARE IN 2024
  • FIGURE 10 CLOUD SEGMENT TO DOMINATE MARKET IN 2024
  • FIGURE 11 MARKETING SEGMENT TO DOMINATE AI IN SOCIAL MEDIA MARKET IN 2024
  • FIGURE 12 ENTERPRISE TO HOLD LARGEST MARKET SHARE IN 2024
  • FIGURE 13 PR AGENCIES SEGMENT TO HOLD LARGEST MARKET SIZE IN 2024
  • FIGURE 14 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 15 RISE IN DEMAND FOR HIGHLY PERSONALIZED CONTENT AND RECOMMENDATIONS TAILORED TO USER PREFERENCES AND BEHAVIOR TO DRIVE MARKET GROWTH
  • FIGURE 16 HR SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 17 CLOUD AND ENTERPRISE SEGMENTS TO HOLD LARGEST MARKET SHARES IN NORTH AMERICA IN 2024
  • FIGURE 18 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2024
  • FIGURE 19 AI IN SOCIAL MEDIA MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 20 EVOLUTION OF AI IN SOCIAL MEDIA MARKET
  • FIGURE 21 AI IN SOCIAL MEDIA MARKET: SUPPLY CHAIN ANALYSIS
  • FIGURE 22 AI IN SOCIAL MEDIA MARKET ECOSYSTEM: KEY PLAYERS
  • FIGURE 23 AI IN SOCIAL MEDIA MARKET: INVESTMENT LANDSCAPE AND FUNDING SCENARIO (USD MILLION AND NUMBER OF FUNDING ROUNDS)
  • FIGURE 24 NUMBER OF PATENTS GRANTED TO VENDORS IN LAST 10 YEARS
  • FIGURE 25 TOP 10 PATENT APPLICANTS IN LAST 10 YEARS
  • FIGURE 26 REGIONAL ANALYSIS OF PATENTS GRANTED, 2013–2024
  • FIGURE 27 AVERAGE SELLING PRICE OF KEY PLAYERS FOR TOP 3 PRODUCT TYPES
  • FIGURE 28 PORTER’S FIVE FORCES ANALYSIS
  • FIGURE 29 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
  • FIGURE 30 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 END USERS
  • FIGURE 31 KEY BUYING CRITERIA FOR TOP 3 END USERS
  • FIGURE 32 MARKET POTENTIAL OF GENERATIVE AI IN ENHANCING AI IN SOCIAL MEDIA ACROSS KEY END USERS
  • FIGURE 33 INFLUENCER MARKETING TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 34 CONTENT IDEA GENERATION TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 35 ON-PREMISES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 36 HR SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 37 INDIVIDUAL USER SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 38 HEALTHCARE & PHARMA SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 39 INDIA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 40 ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 41 NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 42 ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 43 REVENUE ANALYSIS OF KEY PLAYERS IN PAST FIVE YEARS
  • FIGURE 44 SHARE OF LEADING COMPANIES IN AI IN SOCIAL MEDIA MARKET, 2023
  • FIGURE 45 PRODUCT COMPARATIVE ANALYSIS
  • FIGURE 46 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS
  • FIGURE 47 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS
  • FIGURE 48 AI IN SOCIAL MEDIA MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
  • FIGURE 49 AI IN SOCIAL MEDIA MARKET: COMPANY FOOTPRINT (21 COMPANIES)
  • FIGURE 50 AI IN SOCIAL MEDIA MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
  • FIGURE 51 GOOGLE: COMPANY SNAPSHOT
  • FIGURE 52 META: COMPANY SNAPSHOT
  • FIGURE 53 IBM: COMPANY SNAPSHOT
  • FIGURE 54 SPROUT SOCIAL: COMPANY SNAPSHOT
  • FIGURE 55 SPRINKLR: COMPANY SNAPSHOT
  • FIGURE 56 AWS: COMPANY SNAPSHOT
  • FIGURE 57 LIVEPERSON: COMPANY SNAPSHOT
  • FIGURE 58 HUBSPOT: COMPANY SNAPSHOT
  • FIGURE 59 MICROSOFT: COMPANY SNAPSHOT
  • FIGURE 60 ADOBE: COMPANY SNAPSHOT
  • FIGURE 61 BAIDU: COMPANY SNAPSHOT

 

The study involved major activities in estimating the current market size for the AI in social media market. Exhaustive secondary research was done to collect information on the AI in social media market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Different approaches, such as top-down and bottom-up, were employed to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the AI in social media market.

Secondary Research

The market for the companies offering AI in social media solutions is arrived at by secondary data available through paid and unpaid sources, analyzing the product portfolios of the major companies in the ecosystem, and rating the companies by their performance and quality. Various sources were referred to in the secondary research process to identify and collect information for this study. The secondary sources include annual reports, press releases, investor presentations of companies, white papers, journals, certified publications, and articles from recognized authors, directories, and databases.

In the secondary research process, various secondary sources were referred to for identifying and collecting information related to the study. Secondary sources included annual reports, press releases, and investor presentations of AI in social media vendors, forums, certified publications, and whitepapers. The secondary research was used to obtain critical information on the industry’s value chain, the total pool of key players, market classification, and segmentation from the market and technology-oriented perspectives

Primary Research

In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the AI in social media market. After the complete market engineering (calculations for market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. Primary research was also conducted to identify the segmentation types, industry trends, competitive landscape of AI in social media solutions offered by various market players, and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key player strategies. In the complete market engineering process, the top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform the market estimation and market forecasting for the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analysis was performed on the complete market engineering process to list the key information/insights throughout the report.

AI in Social Media Market  Size, and Share

Note: Tier 1 companies account for annual revenue of >USD 10 billion; tier 2 companies’ revenue ranges between USD 1 and 10 billion; and tier 3 companies’ revenue ranges between USD 500 million–USD 1 billion

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the cell culture market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:

AI in Social Media Market : Top-Down and Bottom-Up Approach

AI in Social Media Market Top Down and Bottom Up Approach

Data Triangulation

After arriving at the overall market size using the market size estimation processes explained above, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Market Definition

AI in social media is a tool designed to upgrade and streamline social media content and target audiences. These tools utilize advanced ML algorithms to automate key processes such as content generation, audience sentiments & engagement, and social media data analysis at lower time periods and effort required by social media teams. With capabilities such as sentiment analysis, predictive analytics, personalized content recommendations, and automated response systems, these social media AI tools support brands in maintaining a dynamic presence on various social media platforms, ensuring they stay pertinent in a rapidly developing digital landscape.

Stakeholders

  • Risk Assessment and software developers
  • AI in social media software vendors
  • Social Media Managers
  • AI in Social Media Service Providers
  • Marketers
  • Business owners
  • Distributors and Value-added Resellers (VARs)
  • Independent Software Vendors (ISV)
  • Managed service providers
  • Support & maintenance service providers
  • System Integrators (SIs)/migration service providers
  • OEMs
  • Technology providers

Report Objectives

  • To define, describe, and predict the AI in social media market by product (by type and deployment mode), use cases, end users, and region
  • To provide detailed information related to major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth
  • To analyze the micro markets with respect to individual growth trends, prospects, and their contributions to the total market
  • To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the AI in social media market
  • To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
  • To forecast the market size of five main regions: North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America
  • To profile key players and comprehensively analyze their market rankings and core competencies
  • To analyze competitive developments, such as partnerships, new product launches, and mergers & acquisitions, in the AI in social media market
  • To analyze the impact of the recession across all regions in the AI in social media market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per your company’s specific needs. The following customization options are available for the report:

Product analysis

  • Product quadrant, which gives a detailed comparison of the product portfolio of each company.

Geographic analysis

  • Further breakup of the North American AI in social media market
  • Further breakup of the European AI in social media market
  • Further breakup of the Asia Pacific AI in social media market
  • Further breakup of the Middle Eastern & African AI in social media market
  • Further breakup of the Latin America AI in social media market

Company information

  • Detailed analysis and profiling of additional market players (up to five)

 

Previous Versions of this Report

AI in Social Media Market by Product Type (Social Media Management (Social Media Listening), Content Generation Type (Text, Video, Image, & Content Idea), Influencer Marketing, Reporting & Analytics, Content Strategy), End User - Global Forecast to 2029

Report Code TC 6347
Published in Jun, 2018, By MarketsandMarkets™

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Growth opportunities and latent adjacency in AI in Social Media Market

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