Automation Testing Market

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Automation Testing Market by Offering (Testing Types (Static Testing and Dynamic Testing) and Services), Endpoint Interface (Mobile, Web, Desktop, and Embedded Software), Vertical (BFSI, Automotive, IT & ITeS) and Region - Global Forecast to 2028

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Report Code: TC 6163 Feb, 2024, by marketsandmarkets.com

[295 Pages Report] The automation testing market is estimated to be worth USD 28.1 billion in 2023. It is projected to reach USD 55.2 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 14.5% during the forecast period. The escalating importance of delivering outstanding user experiences has propelled automation testing tools into a pivotal role in ensuring the seamless functionality, usability, and responsiveness of applications across diverse devices and platforms. Automation testing, equipped with specialized features for UX testing, addresses the critical need for software to provide an intuitive and efficient interface for end-users. By automating the validation of application behavior under various scenarios, including different devices, screen sizes, and operating systems, these tools contribute significantly to the growth of automation testing. This emphasis on user experience testing not only ensures that applications meet the expectations of modern users but also helps in identifying and rectifying potential issues early in the development process, leading to the creation of software that not only functions flawlessly but also provides a delightful and user-friendly experience. As businesses increasingly recognize the integral role of user experience in overall product success, incorporating UX testing within automation frameworks becomes a driving force for the continued expansion of automation testing methodologies.

Automation Testing Market

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Automation Testing Market Opportunities

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Automation Testing Market Trends

The widespread adoption of Continuous Integration and Continuous Deployment (CI/CD) practices has revolutionized the software development lifecycle, aiming to enhance collaboration, code quality, and deployment speed. Automation testing plays a pivotal role in the success of CI/CD pipelines by ensuring the rapid and reliable validation of code changes. Automated test suites are seamlessly integrated into the CI/CD workflow, triggering the execution of tests whenever there is a new code commit. This integration allows for the continuous monitoring of code quality and functionality throughout the development process. By automating the testing phase within CI/CD, teams can detect and address issues early in the pipeline, reducing the likelihood of defects reaching production. This not only accelerates the overall development cycle but also instills confidence in the deployment process, enabling organizations to release software updates with greater frequency and efficiency while maintaining a high level of software quality. The combination of CI/CD and automation testing fosters a more agile and responsive development environment, aligning with the demands of the modern software industry..

Restraint: Incompatibility with legacy

Incompatibility with legacy systems poses a significant restraint for organizations seeking to implement automation testing. Many organizations heavily depend on legacy systems that were developed with technologies predating current automation standards. The challenge arises from the lack of necessary interfaces or Application Programming Interfaces (APIs) in these legacy systems, hindering the seamless integration of automation testing tools. Adapting these tools to effectively work with older technologies becomes a complex and cumbersome task, often requiring intricate workarounds or resorting to manual testing for specific components. This incompatibility can compromise the efficiency gains and benefits that automation testing typically offers, making it essential for organizations to carefully navigate and address compatibility issues when transitioning from manual to automated testing in a legacy system environment.

Opportunity: The integration of AI  and machine learning ML technologies

The integration of AI and ML technologies into automation testing represents a transformative leap forward in the efficiency and adaptability of testing processes. AI and ML algorithms excel at recognizing patterns and trends within vast datasets, which is particularly beneficial in the context of testing dynamic and complex software applications. In automation testing, these technologies can contribute across various stages of the testing lifecycle. AI and ML can intelligently generate and optimize test scripts, identifying critical test scenarios and predicting potential issues based on historical data. During test execution, adaptive algorithms can dynamically adjust testing parameters and scenarios in response to changes in the application code, ensuring thorough coverage and more accurate results. Furthermore, AI and ML-powered analytics facilitate in-depth analysis of test results, aiding in the identification of subtle patterns or anomalies that might be challenging for traditional testing approaches to uncover. As the testing landscape continues to evolve, the incorporation of AI and ML technologies into automation testing tools is poised to enhance overall efficiency, reduce manual intervention, and provide organizations with more intelligent and adaptive solutions to meet the demands of rapidly changing software environments.

Challenge: Limited testing for UX and UI elements

Despite its effectiveness in functional and regression testing, automation testing faces challenges when it comes to evaluating user experience (UX) and user interface (UI) elements comprehensively. Manual testing remains essential for assessing certain aspects of UX, such as visual aesthetics and usability, which are inherently subjective and nuanced. Automation tools may not capture the subtleties of the user experience that are crucial for applications placing a strong emphasis on UX/UI. This limitation poses a challenge, particularly for organizations or projects where a meticulous evaluation of the user interface and overall user experience is paramount. Striking a balance between automated and manual testing becomes imperative to ensure a thorough assessment of both functional and subjective aspects of the application's performance and usability.

By offering, services segment to hold the largest market size during the forecast period.

The demand for automation testing services is driven by the need for comprehensive test automation strategies. Organizations seek to enhance their software testing processes by analyzing applications under test, identifying optimal test scenarios for automation, and establishing robust approaches for implementing automated testing. This driver stems from the necessity to streamline testing efforts, improve test coverage, and accelerate the delivery of high-quality software products. By prioritizing the development of effective test automation strategies, businesses can mitigate risks, optimize resource utilization, and meet the growing demands for faster and more reliable software releases. This market driver underscores the importance of strategic planning and execution in leveraging automation testing services to achieve desired outcomes in software development projects.

Static testing segment is expected to have the fastest growth rate during the forecast period.

Static testing, encompassing methodologies like code reviews and inspections, stands as a critical component in the software development life cycle, offering substantial benefits to the overall quality of the software. Through meticulous examination of the source code and project documentation without the need for program execution, static testing enables the early identification of defects and vulnerabilities. This proactive approach plays a pivotal role in minimizing the cost and effort required for addressing issues during later stages of development. By catching defects at their inception, development teams can swiftly rectify coding errors, ambiguities, and potential design flaws before they cascade into more intricate problems. This not only leads to cost savings but also contributes to the creation of a more robust and reliable software product. Additionally, static testing fosters collaborative knowledge-sharing among team members, enhancing the collective understanding of the codebase and promoting a culture of continuous improvement within the development team. Overall, the early defect detection capabilities of static testing contribute significantly to the efficiency and effectiveness of the software development process..

North America to have the largest market size during the forecast period.

The rise of low-code and no-code development platforms in North America has significantly influenced the demand for automation testing tools tailored to these environments. As organizations in the region increasingly adopt these platforms to accelerate application development and address skill shortages, the need for efficient testing solutions compatible with visually designed applications becomes paramount. Automation testing tools that can seamlessly integrate with low-code and no-code platforms enable organizations to maintain the agility and speed offered by these platforms while ensuring the reliability and quality of their applications. This trend is particularly prevalent in North America, where tech-savvy enterprises and startups leverage innovative development approaches to stay competitive in dynamic markets. Automation testing tools that adapt to low-code and no-code environments empower businesses to streamline their testing processes, reduce manual effort, and expedite time-to-market for new applications, driving the growth of automation testing solutions in the region.

North American Automation Testing Market Size, and Share

Market Players:

The major players in the automation testing market are IBM (US), Accenture (Ireland), Broadcom (US), OpenText (Canada), Microsoft (US), Capgemini (France), Keysight Technologies (US), Cigniti Technologies (India), Tricentis (US), Cygnet Infotech (India), Invensis Technologies Pvt Ltd (India), QualityKiosk Technologies Pvt. Ltd. (India), Apexon (UDOneS), Idera, Inc. (US), QA Source (US), Astegic (US), Worksoft (US), ACCELQ (US), Sauce Labs (US), SmartBear (US), Parasoft (US), Applitools (US), AFour Technologies (India), QA mentor (US), Mobisoft Infotech (US), ThinkSys (US), Qt Group (Finland), Codoid (India). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and enhancements, and acquisitions to expand their automation testing market footprint.

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Scope of the Report

Report Metrics

Details

Market size available for years

2018-2028

Base year considered

2022

Forecast period

2023–2028

Forecast units

Value (USD Billion)

Segments Covered

By offering (testing type, services), testing type (static testing, dynamic testing), dynamic testing( functional testing, non-functional testing) services (advisory and consulting services, planning and development services, support and maintenance services, documentation and training services, implementation services, managed services, other services), endpoint Interface (mobile, web, desktop, embedded software) vertical ( banking, financial services, and insurance, automotive, aerospace and defense, healthcare and life sciences, retail, IT and ITeS, telecom, manufacturing, transportation and logistics, energy and utilities, media, and entertainment, other verticals)

Region covered

North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Companies covered

IBM (US), Accenture (Ireland), Broadcom (US), OpenText (Canada), Capgemini (France), Microsoft (US), Keysight Technologies (US), Cigniti Technologies (India), Tricentis (US), Cygnet Infotech (India), Invensis Technologies Pvt Ltd (India), QualityKiosk Technologies Pvt. Ltd. (India), Apexon (US), Idera, Inc. (US), QA Source (US), Astegic (US), Worksoft (US), ACCELQ (US), Sauce Labs (US), SmartBear (US), Parasoft (US), Applitools (US), AFour Technologies (India), QA mentor (US), Mobisoft Infotech (US), ThinkSys (US), Qt Group (Finland), Codoid (India)

This research report categorizes the automation testing market to forecast revenues and analyze trends in each of the following submarkets:

Based on the offering:
  • Testing types
  • Services
Based on Testing Type:
  • Static testing
  • Dynamic testing
Based on Dynamic Testing<
  • Functional testing
  • Non-Functional testing
    • Security testing
    • Performance testing
    • Compatibility testing
    • Compliance testing
    • Usability testing
    • Others
By Services:
  • Advisory and consulting services
  • Planning & development services
  • Support & maintenance services
  • Documentation & training services
  • Implementation services
  • Managed services
  • Other services

By Vertical:

  • Banking, financial services, and insurance
  • Automotive
  • Aerospace & Defense
  • Healthcare and life sciences
  • Retail
  • IT & ITeS
  • Telecom
  • Manufacturing
  • Transportation and logistics
  • Energy and utilities
  • Media and entertainment
  • Other verticals

By Region:

  • North America
    • United States (US)
    • Canada
  • Europe
    • United Kingdom (UK)
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia & New Zealand
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
      • Kingdom of Saudi Arabia (KSA)
      • United Arab Emirates (UAE)
      • Rest of GCC Countries
    • South Africa
    • Rest of the Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments

  • In January 2023, OpenText acquired  Micro Focus, a UK-based business software and consulting firm .
  • In June 2023, Microsoft and Leapwork partnered to provide test automation for users of Microsoft Dynamics 365 and Microsoft Power Platform. Leapwork's platform utilizes an AI-powered, visual, and codeless system, enabling non-technical business users to easily create and manage test automation. This facilitates continuous, end-to-end testing across applications, reducing the risk of disruptions during monthly software updates and supporting the consistent delivery of high-quality software.
  • In August 2023, Keysight Technologies launched Eggplant Test 7.0, an improved iteration of the automated software testing solution. This version features integrations specifically crafted to assist QA teams in conducting simultaneous tests on mobile apps across various devices and operating systems.
  • In July 2021,  Capgemini and SharpEnd collaborated to introduce CornerShop, a retail innovation store. This dynamic space serves as a live testing environment, providing brands, retailers, and shoppers with hands-on experience with technologies that revolutionize the shopping journey in categories like food and drink, cosmetics, and fashion.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 34)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
           1.2.1 INCLUSIONS AND EXCLUSIONS
    1.3 MARKET SCOPE 
           1.3.1 MARKET SEGMENTATION
                    FIGURE 1 AUTOMATION TESTING MARKET SEGMENTATION
           1.3.2 REGIONS COVERED
                    FIGURE 1 MARKET SEGMENTATION, BY REGION
    1.4 YEARS CONSIDERED 
           FIGURE 2 YEARS CONSIDERED FOR STUDY
    1.5 CURRENCY CONSIDERED 
           TABLE 1 USD EXCHANGE RATES, 2021–2023
    1.6 STAKEHOLDERS 
    1.7 SUMMARY OF CHANGES 
           1.7.1 IMPACT OF RECESSION
 
2 RESEARCH METHODOLOGY (Page No. - 40)
    2.1 RESEARCH DATA 
           FIGURE 3 AUTOMATION TESTING MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Secondary sources
                               FIGURE 4 SECONDARY SOURCES FOR KEY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Primary interviews with experts
                    2.1.2.2 List of key primary interview participants
                    2.1.2.3 Breakdown of primary profiles
                               FIGURE 5 BREAKDOWN OF PRIMARY PROFILES, BY COMPANY TYPE, DESIGNATION, AND REGION
                    2.1.2.4 Primary sources
                               FIGURE 6 KEY DATA FROM PRIMARY SOURCES
                    2.1.2.5 Key industry insights
                               FIGURE 7 KEY INDUSTRY INSIGHTS FROM EXPERTS
    2.2 MARKET SIZE ESTIMATION 
           2.2.1 TOP-DOWN APPROACH
                    FIGURE 8 TOP-DOWN APPROACH
           2.2.2 AUTOMATION TESTING MARKET ESTIMATION: DEMAND-SIDE ANALYSIS
                    FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS
           2.2.3 BOTTOM-UP APPROACH
                    FIGURE 10 BOTTOM-UP APPROACH
                    FIGURE 11 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF MARKET
    2.3 DATA TRIANGULATION 
           FIGURE 12 DATA TRIANGULATION
    2.4 RISK ASSESSMENT 
           TABLE 2 RISK ASSESSMENT
    2.5 LIMITATIONS 
    2.6 RESEARCH ASSUMPTIONS 
           2.6.1 FACTOR ASSESSMENT
                    TABLE 3 FACTOR ASSESSMENT: MARKET
    2.7 MARKET: RECESSION IMPACT 
 
3 EXECUTIVE SUMMARY (Page No. - 50)
    FIGURE 13 AUTOMATION TESTING MARKET TO WITNESS SIGNIFICANT GROWTH DURING FORECAST PERIOD 
    FIGURE 14 MARKET: REGIONAL SNAPSHOT 
 
4 PREMIUM INSIGHTS (Page No. - 53)
    4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AUTOMATION TESTING MARKET 
           FIGURE 15 RAPID INDUSTRIALIZATION AND DIGITAL TRANSFORMATION IN DEVELOPING ECONOMIES TO DRIVE MARKET
    4.2 MARKET: TOP-GROWING SEGMENTS 
           FIGURE 16 TOP-GROWING SEGMENTS IN MARKET IN 2023
    4.3 MARKET, BY DYNAMIC TESTING 
           FIGURE 17 FUNCTIONAL TESTING SEGMENT LED MARKET IN 2023
    4.4 MARKET, BY OFFERING 
           FIGURE 18 TESTING TYPES SEGMENT EXPECTED TO HAVE HIGHER GROWTH RATE DURING FORECAST PERIOD
    4.5 MARKET, BY SERVICE 
           FIGURE 19 ADVISORY AND CONSULTING SEGMENT TO LEAD MARKET DURING FORECAST PERIOD
    4.6 NORTH AMERICA: MARKET, BY OFFERING AND VERTICAL 
           FIGURE 20 SERVICES SEGMENT AND IT & ITES HELD LARGEST MARKET SHARES IN 2023
 
5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 56)
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           FIGURE 21 AUTOMATION TESTING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Widespread adoption of agile development methodologies
                    5.2.1.2 Continuous Integration and Continuous Deployment (CI/CD)
                    5.2.1.3 Rise in mobile and web applications
           5.2.2 RESTRAINTS
                    5.2.2.1 Knowledge gaps in automation testing
                    5.2.2.2 Incompatibility with legacy systems
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Integration of AI and machine learning
                    5.2.3.2 Cloud-based testing services
           5.2.4 CHALLENGES
                    5.2.4.1 Limited testing for UX and UI elements
                    5.2.4.2 Complexity of test script maintenance
    5.3 HISTORY OF AUTOMATION TESTING TECHNOLOGY 
           FIGURE 22 HISTORY OF AUTOMATION TESTING TECHNOLOGY
           5.3.1 1940S–1950S
           5.3.2 1980S–1990S
           5.3.3 1990S–2010S
           5.3.4 2011–2023
    5.4 ECOSYSTEM/MARKET MAP 
           FIGURE 23 KEY PLAYERS IN AUTOMATION TESTING MARKET ECOSYSTEM
           TABLE 4 ROLE OF PLAYERS IN MARKET ECOSYSTEM
    5.5 AUTOMATION TESTING INVESTMENT LANDSCAPE 
    5.6 CASE STUDY ANALYSIS 
           5.6.1 CASE STUDY 1: COX AUTOMOTIVE INITIATED QUALITY IMPROVEMENT EFFORT TO REDUCE ESCAPED DEFECTS
           5.6.2 CASE STUDY 2: UZA IMPLEMENTED KEYSIGHT’S EGGPLANT TO TRANSITION FROM MANUAL TO AUTOMATED TESTING
           5.6.3 CASE STUDY 3: LEADING EUROPEAN BANK DEPLOYED IBM’S RATIONAL TEST VIRTUALIZATION SERVER TO ENHANCE PERFORMANCE TESTING
           5.6.4 CASE STUDY 4: ACCENTURE’S CROSS-FUNCTIONAL TEAM HELPED SWISSCOM EMBED MODERN QUALITY ENGINEERING AND CONTINUOUS TESTING PRINCIPLES ACROSS SOFTWARE DELIVERY PIPELINE
           5.6.5 CASE STUDY 5: TRICENTIS TOSCA’S MODEL-BASED APPROACH HELPED SPAR ICS IMPLEMENT AUTOMATED TEST PORTFOLIOS
           5.6.6 CASE STUDY 6: CIGNITI TECHNOLOGIES’ PERFORMANCE TESTING PLATFORM HELPED GOVERNMENT IMPROVE SYSTEM RESPONSE TIME
           5.6.7 CASE STUDY 7: QUICK BASE DEPLOYED SAUCE LABS’ CLOUD-BASED AUTOMATED TEST EXECUTION PLATFORM TO IMPROVE EFFICIENCY
    5.7 VALUE CHAIN ANALYSIS 
           FIGURE 24 AUTOMATION TESTING MARKET: VALUE CHAIN ANALYSIS
           5.7.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 5 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 6 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 7 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 8 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    5.7.1.1 North America
                               5.7.1.1.1 US
                               5.7.1.1.2 Canada
                    5.7.1.2 Europe
                               5.7.1.2.1 UK
                    5.7.1.3 Asia Pacific
                               5.7.1.3.1 China
                               5.7.1.3.2 India
                               5.7.1.3.3 Japan
                    5.7.1.4 Rest of the World
                               5.7.1.4.1 Africa
                               5.7.1.4.2 Brazil
    5.8 PATENT ANALYSIS 
           FIGURE 25 LIST OF MAJOR PATENTS FOR AUTOMATION TESTING
           5.8.1 LIST OF MAJOR PATENTS
    5.9 TECHNOLOGY ANALYSIS 
           5.9.1 KEY TECHNOLOGIES
                    5.9.1.1 Artificial intelligence
                    5.9.1.2 Machine learning
                    5.9.1.3 Big data
           5.9.2 COMPLEMENTARY TECHNOLOGIES
                    5.9.2.1 Robot framework
                    5.9.2.2 Cloud
           5.9.3 ADJACENT TECHNOLOGIES
                    5.9.3.1 Quantum computing
    5.10 PRICING ANALYSIS 
           5.10.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY BILLING CYCLE
                    FIGURE 26 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY BILLING CYCLE
                    TABLE 9 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY BILLING CYCLE (USD)
           5.10.2 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY FEATURE
                    TABLE 10 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY FEATURE (USD)
    5.11 PORTER’S FIVE FORCES ANALYSIS 
                    TABLE 11 IMPACT OF PORTER’S FORCES ON AUTOMATION TESTING MARKET
                    FIGURE 27 PORTER’S FIVE FORCES ANALYSIS
           5.11.1 THREAT OF NEW ENTRANTS
           5.11.2 THREAT OF SUBSTITUTES
           5.11.3 BARGAINING POWER OF BUYERS
           5.11.4 BARGAINING POWER OF SUPPLIERS
           5.11.5 INTENSITY OF COMPETITIVE RIVALRY
    5.12 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 
                    FIGURE 28 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES
    5.13 KEY STAKEHOLDERS AND BUYING CRITERIA 
           5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS
                    FIGURE 29 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
                    TABLE 12 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
           5.13.2 BUYING CRITERIA
                    FIGURE 30 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
                    TABLE 13 KEY BUYING CRITERIA FOR TOP 3 VERTICALS
    5.14 KEY CONFERENCES & EVENTS 
                    TABLE 14 DETAILED LIST OF CONFERENCES & EVENTS, 2023–2024
    5.15 BEST PRACTICES IN AUTOMATION TESTING MARKET 
           5.15.1 SELECTING RIGHT AUTOMATED TESTING TOOL
           5.15.2 DIVIDING AUTOMATED TESTING EFFORTS
           5.15.3 CREATING GOOD, QUALITY TEST DATA
           5.15.4 CREATING AUTOMATED TESTS RESISTANT TO CHANGES IN UI
    5.16 CURRENT AND EMERGING BUSINESS MODELS 
           5.16.1 CONSULTING SERVICES
           5.16.2 TOOL LICENSING OR SUBSCRIPTION
           5.16.3 SOFTWARE-AS-A-SERVICE (SAAS)
           5.16.4 TESTING-AS-A-SERVICE (TAAS)
           5.16.5 FREEMIUM MODEL
           5.16.6 OPEN-SOURCE MODEL
           5.16.7 TRAINING & CERTIFICATION
    5.17 AUTOMATION TESTING TOOLS, FRAMEWORKS, AND TECHNIQUES 
                    FIGURE 31 AUTOMATION TESTING TOOLS, TECHNIQUES, AND FRAMEWORKS
    5.18 FUTURE LANDSCAPE OF AUTOMATION TESTING MARKET 
           5.18.1 SHORT-TERM ROADMAP (2023–2025)
           5.18.2 MID-TERM ROADMAP (2026–2028)
           5.18.3 LONG-TERM ROADMAP (2029–2030)
 
6 AUTOMATION TESTING MARKET, BY OFFERING (Page No. - 87)
    6.1 INTRODUCTION 
           6.1.1 OFFERING: MARKET DRIVERS
                    TABLE 15 MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                    TABLE 16 MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                    FIGURE 32 SERVICES SEGMENT TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD
    6.2 TESTING TYPES 
           6.2.1 TESTING TYPES TO ACCELERATE DEPLOYMENT OF SOFTWARE WITH EFFICIENCY AND ACCURACY
                    TABLE 17 TESTING TYPES: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 18 TESTING TYPES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    6.3 SERVICES 
           6.3.1 NEED FOR CONSULTANTS TO PROVIDE 24/7 SERVICE RESPONSE
                    TABLE 19 SERVICES: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 20 SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
 
7 AUTOMATION TESTING MARKET, BY TESTING TYPE (Page No. - 92)
    7.1 INTRODUCTION 
           7.1.1 TESTING TYPE: MARKET DRIVERS
                    FIGURE 33 DYNAMIC TESTING SEGMENT TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD
                    TABLE 21 MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION)
                    TABLE 22 MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION)
    7.2 STATIC TESTING 
           7.2.1 IDENTIFIES AND ELIMINATES ERRORS AND AMBIGUITIES IN SUPPORTING DOCUMENTS
                    TABLE 23 STATIC TESTING: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 24 STATIC TESTING: MARKET, BY REGION, 2023–2028 (USD MILLION)
    7.3 DYNAMIC TESTING 
           7.3.1 TESTS SOFTWARE BEHAVIOR WITH DYNAMIC VARIABLES BY EXECUTING CODES
                    TABLE 25 DYNAMIC TESTING: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 26 DYNAMIC TESTING: MARKET, BY REGION, 2023–2028 (USD MILLION)
 
8 AUTOMATION TESTING MARKET, BY SERVICE (Page No. - 97)
    8.1 INTRODUCTION 
           8.1.1 SERVICE: MARKET DRIVERS
                    FIGURE 34 IMPLEMENTATION SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 27 MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                    TABLE 28 MARKET, BY SERVICE, 2023–2028 (USD MILLION)
    8.2 ADVISORY AND CONSULTING SERVICES 
           8.2.1 ACCURATE FEASIBILITY ASSESSMENTS TO DRIVE GROWTH
                    TABLE 29 ADVISORY AND CONSULTING SERVICES: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 30 ADVISORY AND CONSULTING SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    8.3 DOCUMENTATION & TRAINING SERVICES 
           8.3.1 SPECIALIZED TRAINING & KNOWLEDGE TRANSFER TO DRIVE GROWTH
                    TABLE 31 DOCUMENTATION AND TRAINING SERVICES: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 32 DOCUMENTATION AND TRAINING SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    8.4 SUPPORT AND MAINTENANCE SERVICES 
           8.4.1 SUSTAINABLE AUTOMATION TESTING PRACTICES TO DRIVE MARKET GROWTH
                    TABLE 33 SUPPORT AND MAINTENANCE: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 34 SUPPORT AND MAINTENANCE: MARKET, BY REGION, 2023–2028 (USD MILLION)
    8.5 PLANNING AND DEVELOPMENT 
           8.5.1 INTRICATE PLANNING AND STRATEGIC DEVELOPMENT TO DRIVE MARKET GROWTH
                    TABLE 35 PLANNING AND DEVELOPMENT: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 36 PLANNING AND DEVELOPMENT: MARKET, BY REGION, 2023–2028 (USD MILLION)
    8.6 IMPLEMENTATION SERVICES 
           8.6.1 STRATEGIC IMPLEMENTATION OF AUTOMATION TESTING TO DRIVE GROWTH
                    TABLE 37 IMPLEMENTATION SERVICES: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 38 IMPLEMENTATION SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    8.7 MANAGED SERVICES 
           8.7.1 LEVERAGING THIRD-PARTY TESTING SERVICE PROVIDERS TO DRIVE GROWTH
                    TABLE 39 MANAGED SERVICES: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 40 MANAGED SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    8.8 OTHER SERVICES 
           TABLE 41 OTHER SERVICES: MARKET, BY REGION, 2018–2022 (USD MILLION)
           TABLE 42 OTHER SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
 
9 AUTOMATION TESTING MARKET, BY DYNAMIC TESTING (Page No. - 107)
    9.1 INTRODUCTION 
           FIGURE 35 NON-FUNCTIONAL TESTING SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
           9.1.1 DYNAMIC TESTING: MARKET DRIVERS
                    TABLE 43 MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION)
                    TABLE 44 MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION)
    9.2 FUNCTIONAL TESTING 
           9.2.1 ENSURES SYSTEMS FUNCTION ACCORDING TO DESIRED RESULTS
                    TABLE 45 FUNCTIONAL TESTING: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 46 FUNCTIONAL TESTING: MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.3 NON-FUNCTIONAL TESTING 
           TABLE 47 NON-FUNCTIONAL TESTING: MARKET, BY REGION, 2018–2022 (USD MILLION)
           TABLE 48 NON-FUNCTIONAL TESTING: MARKET, BY REGION, 2023–2028 (USD MILLION)
           9.3.1 SECURITY TESTING
                    9.3.1.1 Provides data security to help identify security threats
                               TABLE 49 SECURITY TESTING: MARKET, BY REGION, 2018–2022 (USD MILLION)
                               TABLE 50 SECURITY TESTING: MARKET, BY REGION, 2023–2028 (USD MILLION)
           9.3.2 PERFORMANCE TESTING
                    9.3.2.1 Rising use of IoT and Ai-based devices in various verticals
                               TABLE 51 PERFORMANCE TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION)
                               TABLE 52 PERFORMANCE TESTING: MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.4 COMPATIBILITY TESTING 
           9.4.1 CHECKS COMPATIBILITY OF APPLICATIONS WITH DIFFERENT PLATFORMS/ENVIRONMENTS
                    TABLE 53 COMPATIBILITY TESTING: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 54 COMPATIBILITY TESTING: MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.5 COMPLIANCE TESTING 
           9.5.1 ENSURES EFFICACY OF PRODUCTS OR APPLICATIONS TO MEET STANDARD REQUIREMENTS
                    TABLE 55 COMPLIANCE TESTING: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 56 COMPLIANCE TESTING: MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.6 USABILITY TESTING 
           9.6.1 IDENTIFIES USABILITY PROBLEMS BEFORE DESIGN IMPLEMENTATION
                    TABLE 57 USABILITY TESTING: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 58 USABILITY TESTING: MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.7 OTHERS 
           TABLE 59 OTHERS: MARKET, BY REGION, 2018–2022 (USD MILLION)
           TABLE 60 OTHERS: MARKET, BY REGION, 2023–2028 (USD MILLION)
 
10 AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE (Page No. - 118)
     10.1 INTRODUCTION 
               FIGURE 36 MOBILE SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
             10.1.1 ENDPOINT INTERFACE: MARKET DRIVERS
                       TABLE 61 MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION)
                       TABLE 62 MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION)
     10.2 MOBILE 
             10.2.1 INCREASING DEMAND FOR MOBILE APPLICATIONS AND DEVELOPMENTS IN SMARTPHONE TO DRIVE GROWTH
                       TABLE 63 MOBILE: MARKET, BY REGION, 2018–2022 (USD MILLION)
                       TABLE 64 MOBILE: MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.3 WEB 
             10.3.1 DIVERSE WEB PLATFORMS TO DRIVE GROWTH
                       TABLE 65 WEB: MARKET, BY REGION, 2018–2022 (USD MILLION)
                       TABLE 66 WEB: MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.4 DESKTOP 
             10.4.1 INCREASING DEVELOPMENT IN DESKTOP APPLICATIONS TO DRIVE GROWTH
                       TABLE 67 DESKTOP: MARKET, BY REGION, 2018–2022 (USD MILLION)
                       TABLE 68 DESKTOP: MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.5 EMBEDDED SOFTWARE 
             10.5.1 TAILOR-MADE TOOLS FOR EMBEDDED SOFTWARE TO DRIVE GROWTH
                       TABLE 69 EMBEDDED SOFTWARE: MARKET, BY REGION, 2018–2022 (USD MILLION)
                       TABLE 70 EMBEDDED SOFTWARE: MARKET, BY REGION, 2023–2028 (USD MILLION)
 
11 AUTOMATION TESTING MARKET, BY VERTICAL (Page No. - 125)
     11.1 INTRODUCTION 
             11.1.1 VERTICAL: MARKET DRIVERS
                       FIGURE 37 RETAIL SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
                       TABLE 71 MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                       TABLE 72 MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
     11.2 BFSI 
             11.2.1 AUTOMATES REDUNDANT TASKS AND GIVES CONTROL TO END CUSTOMERS
             11.2.2 USE CASE
                       11.2.2.1 Transaction validation
                       11.2.2.2 Safety compliance
                                         TABLE 73 BFSI: MARKET, BY REGION, 2018–2022 (USD MILLION)
                                         TABLE 74 BFSI: MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.3 AUTOMOTIVE 
             11.3.1 SUPPORTS ROBOTICS APPLICATION IN AUTOMOTIVE INDUSTRY
             11.3.2 USE CASE
                       11.3.2.1 In-vehicle Infotainment (IVI) system testing
                       11.3.2.2 Advanced Driver Assistance Systems (ADAS) testing
                                         TABLE 75 AUTOMOTIVE: MARKET, BY REGION, 2018–2022 (USD MILLION)
                                         TABLE 76 AUTOMOTIVE: MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.4 AEROSPACE & DEFENSE 
             11.4.1 ENSURES DEPLOYMENT OF SAFE, SECURE SOFTWARE FOR AEROSPACE AND DEFENSE SYSTEMS
             11.4.2 USE CASE
                       11.4.2.1 Avionics system integration testing
                       11.4.2.2 Flight simulation and validation
                                         TABLE 77 AEROSPACE & DEFENSE: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION)
                                         TABLE 78 AEROSPACE & DEFENSE: MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.5 HEALTHCARE & LIFE SCIENCES 
             11.5.1 NEED FOR TECHNOLOGICAL ADVANCEMENTS TO MAINTAIN RECORDS OF PATIENTS
             11.5.2 USE CASE
                       11.5.2.1 Electronic Health Record (EHR) system testing
                       11.5.2.2 Medical device software validation
                                         TABLE 79 HEALTHCARE AND LIFE SCIENCES: MARKET, BY REGION, 2018–2022 (USD MILLION)
                                         TABLE 80 HEALTHCARE AND LIFE SCIENCES: MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.6 RETAIL 
             11.6.1 RETAILERS TO SELECT AUTOMATION TESTING SOLUTIONS FOR ENHANCING CUSTOMER EXPERIENCE
             11.6.2 USE CASE
                       11.6.2.1 E-commerce website functionality testing
                       11.6.2.2 Inventory management system validation
                                        TABLE 81 RETAIL: MARKET, BY REGION, 2018–2022 (USD MILLION)
                                        TABLE 82 RETAIL: MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.7 IT & ITES 
             11.7.1 ENHANCES SECURITY OF DATA TRANSMITTED AND SHARED OVER NETWORK
             11.7.2 USE CASE
                       11.7.2.1 Enterprise Resource Planning (ERP) system testing
                       11.7.2.2 Cloud-based application testing
                                        TABLE 83 IT & ITES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION)
                                        TABLE 84 IT & ITES: MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.8 TELECOM 
             11.8.1 REDUCES COST OF OPERATIONS BOOSTING ADOPTION OF AUTOMATION TESTING SERVICES
             11.8.2 USE CASE
                       11.8.2.1 Telecommunication network protocol testing
                       11.8.2.2 Mobile network performance testing
                                         TABLE 85 TELECOM: MARKET, BY REGION, 2018–2022 (USD MILLION)
                                         TABLE 86 TELECOM: MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.9 MANUFACTURING 
             11.9.1 ENHANCES OPERATIONAL EFFICIENCY AND REDUCES REQUIRED COST
             11.9.2 USE CASE
                       11.9.2.1 Manufacturing process automation testing
                       11.9.2.2 Quality control inspection system testing
                                         TABLE 87 MANUFACTURING: MARKET, BY REGION, 2018–2022 (USD MILLION)
                                         TABLE 88 MANUFACTURING: MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.1 TRANSPORTATION AND LOGISTICS 
               11.10.1 EFFICIENCY IN FLEET AUTOMATION TO DRIVE GROWTH
               11.10.2 USE CASE
                                 11.10.2.1 Fleet management software testing
                                 11.10.2.2 Warehouse management system validation
                                                     TABLE 89 TRANSPORTATION & LOGISTICS: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION)
                                                     TABLE 90 TRANSPORTATION & LOGISTICS: MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.11 ENERGY & UTILITIES 
               11.11.1 RELIABLE BILLING AND MONITORING SOFTWARE TO DRIVE GROWTH
               11.11.2 USE CASE
                                 11.11.2.1 Smart grid system testing
                                 11.11.2.2 SCADA (Supervisory Control and Data Acquisition) system validation
                                                     TABLE 91 ENERGY AND UTILITIES: MARKET, BY REGION, 2018–2022 (USD MILLION)
                                                     TABLE 92 ENERGY AND UTILITIES: MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.12 MEDIA & ENTERTAINMENT 
               11.12.1 OTT TESTING AND BUG PREVENTION TO DRIVE GROWTH
               11.12.2 USE CASE
                                 11.12.2.1 Video streaming platform testing
                                 11.12.2.2 Gaming application performance testing
                                                     TABLE 93 MEDIA AND ENTERTAINMENT: MARKET, BY REGION, 2018–2022 (USD MILLION)
                                                     TABLE 94 MEDIA AND ENTERTAINMENT: MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.13 OTHER VERTICALS 
               11.13.1 USE CASE
                                 11.13.1.1 E-government services
                                 11.13.1.2 Reservation systems
                                 11.13.1.3 Learning Management Systems (LMS)
                                                     TABLE 95 OTHER VERTICALS: MARKET, BY REGION, 2018–2022 (USD MILLION)
                                                     TABLE 96 OTHER VERTICALS: MARKET, BY REGION, 2023–2028 (USD MILLION)
 
12 AUTOMATION TESTING MARKET, BY REGION (Page No. - 145)
     12.1 INTRODUCTION 
               TABLE 97 MARKET, BY REGION, 2018–2022 (USD MILLION)
               TABLE 98 MARKET, BY REGION, 2023–2028 (USD MILLION)
     12.2 NORTH AMERICA 
             12.2.1 NORTH AMERICA: MARKET DRIVERS
             12.2.2 NORTH AMERICA: RECESSION IMPACT
                       FIGURE 38 NORTH AMERICA: MARKET SNAPSHOT
                       TABLE 99 NORTH AMERICA: MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                       TABLE 100 NORTH AMERICA: AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 101 NORTH AMERICA: MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION)
                       TABLE 102 NORTH AMERICA: MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION)
                       TABLE 103 NORTH AMERICA: MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION)
                       TABLE 104 NORTH AMERICA: MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION)
                       TABLE 105 NORTH AMERICA: MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION)
                       TABLE 106 NORTH AMERICA: MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION)
                       TABLE 107 NORTH AMERICA: MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                       TABLE 108 NORTH AMERICA: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 109 NORTH AMERICA: MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION)
                       TABLE 110 NORTH AMERICA: MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION)
                       TABLE 111 NORTH AMERICA: MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                       TABLE 112 NORTH AMERICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 113 NORTH AMERICA: MARKET, BY COUNTRY, 2018–2022 (USD MILLION)
                       TABLE 114 NORTH AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             12.2.3 US
                       12.2.3.1 Prevalence of app developers and need for maintaining quality and reliability of mobile applications to propel market
                                   TABLE 115 US: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 116 US: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 117 US: MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION)
                                   TABLE 118 US: MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION)
                                   TABLE 119 US: MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION)
                                   TABLE 120 US: MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION)
                                   TABLE 121 US: MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION)
                                   TABLE 122 US: MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION)
                                   TABLE 123 US: MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 124 US: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 125 US: MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION)
                                   TABLE 126 US MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION)
                                   TABLE 127 US: MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 128 US: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             12.2.4 CANADA
                       12.2.4.1 Need for enhancing software quality and efficiency and refining development processes to drive market
                                   TABLE 129 CANADA: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 130 CANADA MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 131 CANADA: MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION)
                                   TABLE 132 CANADA: MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION)
                                   TABLE 133 CANADA: MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION)
                                   TABLE 134 CANADA: MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION)
                                   TABLE 135 CANADA: MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION)
                                   TABLE 136 CANADA: MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION)
                                   TABLE 137 CANADA: MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 138 CANADA: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 139 CANADA: MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION)
                                   TABLE 140 CANADA: MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION)
                                   TABLE 141 CANADA: MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 142 CANADA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
     12.3 EUROPE 
             12.3.1 EUROPE: MARKET DRIVERS
             12.3.2 EUROPE: RECESSION IMPACT
                       TABLE 143 EUROPE: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                       TABLE 144 EUROPE: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 145 EUROPE: MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION)
                       TABLE 146 EUROPE: MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION)
                       TABLE 147 EUROPE: MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION)
                       TABLE 148 EUROPE: MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION)
                       TABLE 149 EUROPE: MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION)
                       TABLE 150 EUROPE: MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION)
                       TABLE 151 EUROPE: MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                       TABLE 152 EUROPE: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 153 EUROPE: MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION)
                       TABLE 154 EUROPE: MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION)
                       TABLE 155 EUROPE: MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                       TABLE 156 EUROPE: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 157 EUROPE: MARKET, BY COUNTRY, 2018–2022 (USD MILLION)
                       TABLE 158 EUROPE: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             12.3.3 GERMANY
                       12.3.3.1 Confluence of stringent quality requirements and technological advancements to fuel demand for automation testing solutions
             12.3.4 UK
                       12.3.4.1 Digital transformation of software industry, demand for proficient software professionals, and government initiatives to drive market
                                   TABLE 159 UK: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 160 UK: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 161 UK: MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION)
                                   TABLE 162 UK: MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION)
                                   TABLE 163 UK: MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION)
                                   TABLE 164 UK: MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION)
                                   TABLE 165 UK: MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION)
                                   TABLE 166 UK: MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION)
                                   TABLE 167 UK: MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 168 UK: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 169 UK: MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION)
                                   TABLE 170 UK: MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION)
                                   TABLE 171 UK: MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 172 UK: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             12.3.5 ITALY
                       12.3.5.1 Growing adoption of Industry 4.0 technologies and flourishing eCommerce sector to boost demand for automation testing solutions
             12.3.6 FRANCE
                       12.3.6.1 France Industrie 2025 initiative, thriving mobile app industry, and government support to digitalize SMEs to spur market growth
             12.3.7 SPAIN
                       12.3.7.1 Focus on high-quality software applications and growing complexity of software systems to accelerate market growth
             12.3.8 REST OF EUROPE
     12.4 ASIA PACIFIC 
             12.4.1 ASIA PACIFIC: MARKET DRIVERS
             12.4.2 ASIA PACIFIC: RECESSION IMPACT
                       FIGURE 39 ASIA PACIFIC: AUTOMATION TESTING MARKET SNAPSHOT
                       TABLE 173 ASIA PACIFIC: MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                       TABLE 174 ASIA PACIFIC: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 175 ASIA PACIFIC: MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION)
                       TABLE 176 ASIA PACIFIC: MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION)
                       TABLE 177 ASIA PACIFIC: MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION)
                       TABLE 178 ASIA PACIFIC: MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION)
                       TABLE 179 ASIA PACIFIC: MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION)
                       TABLE 180 ASIA PACIFIC: MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION)
                       TABLE 181 ASIA PACIFIC: MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                       TABLE 182 ASIA PACIFIC: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 183 ASIA PACIFIC: MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION)
                       TABLE 184 ASIA PACIFIC: MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION)
                       TABLE 185 ASIA PACIFIC: MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                       TABLE 186 ASIA PACIFIC: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 187 ASIA PACIFIC: MARKET, BY COUNTRY, 2018–2022 (USD MILLION)
                       TABLE 188 ASIA PACIFIC: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             12.4.3 CHINA
                       12.4.3.1 Labor shortage, substantial investment in digitalization, and focus on software testing to propel market
                                   TABLE 189 CHINA: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 190 CHINA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 191 CHINA: MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION)
                                   TABLE 192 CHINA: MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION)
                                   TABLE 193 CHINA: MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION)
                                   TABLE 194 CHINA: MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION)
                                   TABLE 195 CHINA: MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION)
                                   TABLE 196 CHINA: MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION)
                                   TABLE 197 CHINA: MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 198 CHINA: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 199 CHINA: MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION)
                                   TABLE 200 CHINA: MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION)
                                   TABLE 201 CHINA: MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 202 CHINA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             12.4.4 INDIA
                       12.4.4.1 Substantial expansion of IT industry, focus on digital transformation, and improved software quality to drive market
             12.4.5 JAPAN
                       12.4.5.1 Rising production of robots and factory automation systems to fuel demand for automation testing solutions
             12.4.6 AUSTRALIA & NEW ZEALAND
                       12.4.6.1 Government initiatives to support digitalization and adoption of new technologies to boost market growth
             12.4.7 REST OF ASIA PACIFIC
     12.5 MIDDLE EAST & AFRICA 
             12.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
             12.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
                       TABLE 203 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                       TABLE 204 MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 205 MIDDLE EAST & AFRICA: MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION)
                       TABLE 206 MIDDLE EAST & AFRICA: MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION)
                       TABLE 207 MIDDLE EAST & AFRICA: MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION)
                       TABLE 208 MIDDLE EAST & AFRICA: MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION)
                       TABLE 209 MIDDLE EAST & AFRICA: MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION)
                       TABLE 210 MIDDLE EAST & AFRICA: MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION)
                       TABLE 211 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                       TABLE 212 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 213 MIDDLE EAST & AFRICA: MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION)
                       TABLE 214 MIDDLE EAST & AFRICA: MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION)
                       TABLE 215 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                       TABLE 216 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 217 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY/REGION, 2018–2022 (USD MILLION)
                       TABLE 218 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY/REGION, 2023–2028 (USD MILLION)
             12.5.3 GCC COUNTRIES
                       TABLE 219 GCC COUNTRIES: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                       TABLE 220 GCC COUNTRIES: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 221 GCC COUNTRIES: MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION)
                       TABLE 222 GCC COUNTRIES: MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION)
                       TABLE 223 GCC COUNTRIES: MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION)
                       TABLE 224 GCC COUNTRIES: MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION)
                       TABLE 225 GCC COUNTRIES: MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION)
                       TABLE 226 GCC COUNTRIES: MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION)
                       TABLE 227 GCC COUNTRIES: MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                       TABLE 228 GCC COUNTRIES: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 229 GCC COUNTRIES: MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION)
                       TABLE 230 GCC COUNTRIES: MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION)
                       TABLE 231 GCC COUNTRIES: MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                       TABLE 232 GCC COUNTRIES: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 233 GCC COUNTRIES: MARKET, BY COUNTRY/REGION, 2018–2022 (USD MILLION)
                       TABLE 234 GCC COUNTRIES: MARKET, BY COUNTRY/REGION, 2023–2028 (USD MILLION)
                       12.5.3.1 UAE
                                   12.5.3.1.1 Increasing eCommerce surge and smart shopping trends and surge in internet and social media to drive market
                       12.5.3.2 KSA
                                   12.5.3.2.1 Supportive regulatory frameworks and increasing smartphone use to fuel demand for automation testing solutions
                       12.5.3.3 REST OF GCC COUNTRIES
             12.5.4 SOUTH AFRICA
                       12.5.4.1 Government initiatives focusing on emerging technologies and rising adoption of digital technologies to spur market growth
             12.5.5 REST OF MIDDLE EAST & AFRICA
     12.6 LATIN AMERICA 
             12.6.1 LATIN AMERICA: MARKET DRIVERS
             12.6.2 LATIN AMERICA: RECESSION IMPACT
                       TABLE 235 LATIN AMERICA: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                       TABLE 236 LATIN AMERICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 237 LATIN AMERICA: MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION)
                       TABLE 238 LATIN AMERICA: MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION)
                       TABLE 239 LATIN AMERICA: MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION)
                       TABLE 240 LATIN AMERICA: MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION)
                       TABLE 241 LATIN AMERICA: MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION)
                       TABLE 242 LATIN AMERICA: MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION)
                       TABLE 243 LATIN AMERICA: MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                       TABLE 244 LATIN AMERICA: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 245 LATIN AMERICA: MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION)
                       TABLE 246 LATIN AMERICA: MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION)
                       TABLE 247 LATIN AMERICA: MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                       TABLE 248 LATIN AMERICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 249 LATIN AMERICA: MARKET, BY COUNTRY, 2018–2022 (USD MILLION)
                       TABLE 250 LATIN AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             12.6.3 BRAZIL
                       12.6.3.1 Adoption of cloud and rise in demand for software development to boost demand for automation testing solutions
                                   TABLE 251 BRAZIL: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION)
                                   TABLE 252 BRAZIL: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                                   TABLE 253 BRAZIL: MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION)
                                   TABLE 254 BRAZIL: MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION)
                                   TABLE 255 BRAZIL: MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION)
                                   TABLE 256 BRAZIL: MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION)
                                   TABLE 257 BRAZIL: MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION)
                                   TABLE 258 BRAZIL: MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION)
                                   TABLE 259 BRAZIL: MARKET, BY SERVICE, 2018–2022 (USD MILLION)
                                   TABLE 260 BRAZIL: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 261 BRAZIL: MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION)
                                   TABLE 262 BRAZIL: MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION)
                                   TABLE 263 BRAZIL: MARKET, BY VERTICAL, 2018–2022 (USD MILLION)
                                   TABLE 264 BRAZIL: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             12.6.4 MEXICO
                       12.6.4.1 Increased investments in digital infrastructure and need to ensure quality and efficiency to fuel demand for testing solutions
             12.6.5 REST OF LATIN AMERICA
 
13 COMPETITIVE LANDSCAPE (Page No. - 212)
     13.1 INTRODUCTION 
     13.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 
               TABLE 265 OVERVIEW OF STRATEGIES ADOPTED BY KEY AUTOMATION TESTING PROVIDERS
     13.3 REVENUE ANALYSIS 
               FIGURE 40 HISTORICAL REVENUE ANALYSIS OF KEY PLAYERS, 2018–2022 (USD MILLION)
     13.4 MARKET SHARE ANALYSIS 
               FIGURE 41 MARKET SHARE ANALYSIS, 2022
               TABLE 266 AUTOMATION TESTING MARKET: INTENSITY OF COMPETITIVE RIVALRY
     13.5 COMPANY EVALUATION MATRIX 
             13.5.1 STARS
             13.5.2 EMERGING LEADERS
             13.5.3 PERVASIVE PLAYERS
             13.5.4 PARTICIPANTS
                       FIGURE 42 COMPANY EVALUATION MATRIX, 2022
             13.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
                       FIGURE 43 OVERALL COMPANY FOOTPRINT
                       TABLE 268 COMPANY OFFERING FOOTPRINT
                       TABLE 269 COMPANY ENDPOINT INTERFACE FOOTPRINT
                       TABLE 270 COMPANY REGIONAL FOOTPRINT
     13.6 START-UP/SME EVALUATION MATRIX 
             13.6.1 PROGRESSIVE COMPANIES
             13.6.2 RESPONSIVE COMPANIES
             13.6.3 DYNAMIC COMPANIES
             13.6.4 STARTING BLOCKS
                       FIGURE 44 START-UP/SME EVALUATION MATRIX, 2022
             13.6.5 COMPETITIVE BENCHMARKING
                       TABLE 271 DETAILED LIST OF START-UPS/SMES
                       TABLE 272 COMPETITIVE BENCHMARKING OF KEY START-UPS/SMES
     13.7 COMPETITIVE SCENARIO AND TRENDS 
             13.7.1 PRODUCT LAUNCHES
                       TABLE 273 MARKET: PRODUCT LAUNCHES, JULY 2020–DECEMBER 2023
             13.7.2 DEALS
                       TABLE 274 AUTOMATION TESTING MARKET: DEALS, JUNE 2020–JULY 2023
     13.8 AUTOMATION TESTING PRODUCT BENCHMARKING 
             13.8.1 PROMINENT AUTOMATION TESTING PLAYERS
                       FIGURE 45 COMPARATIVE ANALYSIS OF PROMINENT AUTOMATION TESTING VENDORS
     13.9 VALUATION AND FINANCIAL METRICS OF KEY AUTOMATION TESTING PROVIDERS 
               FIGURE 46 VALUATION AND FINANCIAL METRICS OF KEY AUTOMATION TESTING VENDORS
 
14 COMPANY PROFILES (Page No. - 231)
(Business overview, Products/Solutions/Services offered, Recent developments & MnM View)*
     14.1 MAJOR PLAYERS 
             14.1.1 IBM
                       TABLE 275 IBM: BUSINESS OVERVIEW
                       FIGURE 47 IBM: COMPANY SNAPSHOT
                       TABLE 276 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 277 IBM: PRODUCT LAUNCHES
             14.1.2 ACCENTURE
                       TABLE 278 ACCENTURE: BUSINESS OVERVIEW
                       FIGURE 48 ACCENTURE: COMPANY SNAPSHOT
                       TABLE 279 ACCENTURE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 280 ACCENTURE: DEALS
             14.1.3 OPENTEXT CORPORATION
                       TABLE 281 OPENTEXT CORPORATION: BUSINESS OVERVIEW
                       FIGURE 49 OPENTEXT CORPORATION: COMPANY SNAPSHOT
                       TABLE 282 OPENTEXT CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 283 OPENTEXT CORPORATION: PRODUCT LAUNCHES
                       TABLE 284 OPENTEXT CORPORATION: DEALS
             14.1.4 CAPGEMINI
                       TABLE 285 CAPGEMINI: BUSINESS OVERVIEW
                       FIGURE 50 CAPGEMINI: COMPANY SNAPSHOT
                       TABLE 286 CAPGEMINI: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 287 CAPGEMINI: DEALS
             14.1.5 MICROSOFT
                       TABLE 288 MICROSOFT: BUSINESS OVERVIEW
                       FIGURE 51 MICROSOFT: COMPANY SNAPSHOT
                       TABLE 289 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 290 MICROSOFT: DEALS
             14.1.6 BROADCOM
                       TABLE 291 BROADCOM: BUSINESS OVERVIEW
                       FIGURE 52 BROADCOM: COMPANY SNAPSHOT
                       TABLE 292 BROADCOM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
             14.1.7 TRICENTIS
                       TABLE 293 TRICENTIS: BUSINESS OVERVIEW
                       TABLE 294 TRICENTIS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 295 TRICENTIS: PRODUCT LAUNCHES
                       TABLE 296 TRICENTIS: DEALS
                       TABLE 297 TRICENTIS: OTHERS
             14.1.8 CIGNITI TECHNOLOGIES
                       TABLE 298 CIGNITI TECHNOLOGIES: BUSINESS OVERVIEW
                       FIGURE 53 CIGNITI TECHNOLOGIES: COMPANY SNAPSHOT
                       TABLE 299 CIGNITI TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 300 CIGNITI TECHNOLOGIES: DEALS
                       TABLE 301 CIGNITI TECHNOLOGIES: OTHERS
             14.1.9 KEYSIGHT TECHNOLOGIES
                       TABLE 302 KEYSIGHT TECHNOLOGIES: BUSINESS OVERVIEW
                       FIGURE 54 KEYSIGHT TECHNOLOGIES: COMPANY SNAPSHOT
                       TABLE 303 KEYSIGHT TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 304 KEYSIGHT TECHNOLOGIES: PRODUCT LAUNCHES
                       TABLE 305 KEYSIGHT TECHNOLOGIES: DEALS
               14.1.10 APEXON
               14.1.11 CYGNET DIGITAL
               14.1.12 QUALITYKIOSK TECHNOLOGIES PVT. LTD.
               14.1.13 INVENSIS TECHNOLOGIES PVT. LTD.
               14.1.14 QASOURCE INC.
               14.1.15 IDERA, INC.
     14.2 START-UPS/SMES 
             14.2.1 SMARTBEAR SOFTWARE
                       TABLE 306 SMARTBEAR SOFTWARE: BUSINESS OVERVIEW
                       TABLE 307 SMARTBEAR SOFTWARE: PRODUCTS/SOLUTIONS OFFERED
                       TABLE 308 SMARTBEAR SOFTWARE: PRODUCT LAUNCHES
                       TABLE 309 SMARTBEAR SOFTWARE: DEALS
             14.2.2 PARASOFT
                       TABLE 310 PARASOFT: BUSINESS OVERVIEW
                       TABLE 311 PARASOFT: PRODUCTS OFFERED
                       TABLE 312 PARASOFT: PRODUCT LAUNCHES
                       TABLE 313 PARASOFT: DEALS
             14.2.3 SAUCE LABS INC.,
                       TABLE 314 SAUCE LABS INC.: BUSINESS OVERVIEW
                       TABLE 315 SAUCE LABS INC.: PRODUCTS/SOLUTIONS OFFERED
                       TABLE 316 SAUCE LABS INC.: PRODUCT LAUNCHES
                       TABLE 317 SAUCE LABS INC.: DEALS
             14.2.4 ACCELQ INC.
             14.2.5 APPLITOOLS
             14.2.6 THE QT COMPANY
             14.2.7 ASTEGIC INC.
             14.2.8 MOBISOFT INFOTECH
             14.2.9 THINKSYS INC.
             14.2.10 QA MENTOR
             14.2.11 AFOUR TECHNOLOGIES
             14.2.12 CODOID
             14.2.13 WORKSOFT, INC.
             14.2.14 TESTGRID
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
 
15 ADJACENT/RELATED MARKETS (Page No. - 284)
     15.1 INTRODUCTION 
     15.2 API TESTING MARKET 
             15.2.1 MARKET OVERVIEW
                       TABLE 318 COMPONENT: API TESTING TOOLS/SOFTWARE MARKET, BY REGION, 2015–2022 (USD MILLION)
                       TABLE 319 COMPONENT: API TESTING SERVICES MARKET, BY REGION, 2015–2022 (USD MILLION)
                       TABLE 320 MANAGED SERVICES MARKET, BY REGION, 2015–2022 (USD MILLION)
                       TABLE 321 PROFESSIONAL SERVICES MARKET, BY REGION, 2015–2022 (USD MILLION)
     15.3 CLOUD TESTING MARKET 
             15.3.1 MARKET OVERVIEW
                       TABLE 322 TESTING TOOLS/PLATFORMS: CLOUD TESTING MARKET, BY REGION, 2015–2022 (USD MILLION)
                       TABLE 323 FUNCTIONAL TESTING TOOLS MARKET, BY REGION, 2015–2022 (USD MILLION)
                       TABLE 324 PERFORMANCE/LOAD TESTING TOOLS MARKET, BY REGION, 2015–2022 (USD MILLION)
                       TABLE 325 GRAPHICAL USER INTERFACE TESTING TOOLS MARKET, BY REGION, 2015–2022 (USD MILLION)
                       TABLE 326 APPLICATION PROGRAMMING INTERFACE TESTING TOOLS MARKET, BY REGION, 2015–2022 (USD MILLION)
                       TABLE 327 SERVICE VIRTUALIZATION TOOLS MARKET, BY REGION, 2015–2022 (USD MILLION)
 
16 APPENDIX (Page No. - 289)
     16.1 DISCUSSION GUIDE 
     16.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 
     16.3 CUSTOMIZATION OPTIONS 
     16.4 RELATED REPORTS 
     16.5 AUTHOR DETAILS 

 

This research study involved the extensive use of secondary sources, directories, and databases, such as Dun & Bradstreet (D&B) Hoovers and Bloomberg BusinessWeek, to identify and collect valuable information for a technical, market-oriented, and commercial study of the automation testing market. The primary sources have been mainly industry experts from the core and related industries and preferred suppliers, manufacturers, distributors, service providers, technology developers, alliances, and organizations related to all segments of the value chain of this market. In-depth interviews have been conducted with primary respondents, including key industry participants, subject matter experts, C-level executives of key market players, and industry consultants, to obtain and verify critical qualitative and quantitative information.

Secondary Research

The market for companies offering automation testing solutions and services to different verticals has been estimated and projected based on the secondary data made available through paid and unpaid sources, as well as by analyzing their product portfolios in the ecosystem of the automation testing market. It also involved rating company products based on their performance and quality. In the secondary research process, various sources such as the International Journal of Computer Science Engineering (IJCSE), International Journal of Computer Applications Technology and Research (IJCSE),  and International Research Journal of Engineering and Technology (IRJET) have been referred to for identifying and collecting information for this study on the automation testing market. The secondary sources included annual reports, press releases, investor presentations of companies, white papers, journals, certified publications, and articles by recognized authors, directories, and databases. Secondary research has been mainly used to obtain key information about the supply chain of the market, the total pool of key players, market classification, segmentation according to industry trends to the bottommost level, regional markets, and key developments from both market- and technology-oriented perspectives that have been further validated by primary sources.

Primary Research

In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and product development/innovation teams; related key executives from automation testing solution vendors, SIs, professional service providers, and industry associations; and key opinion leaders. Primary interviews were conducted to gather insights, such as market statistics, revenue data collected from solutions and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped understand various trends related to technologies, applications, deployments, and regions. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Strategy Officers (CSOs), and end users using automation testing solutions, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current usage of automation testing solutions which would impact the overall automation testing market.

Automation Testing Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Multiple approaches were adopted to estimate and forecast the size of the automation testing market. The first approach involves estimating market size by summing up the revenue companies generate by selling automation testing offerings.

Both top-down and bottom-up approaches were used to estimate and validate the total size of the automation testing market. These methods were extensively used to estimate the size of various segments in the market. The research methodology used to estimate the market size includes the following:

  • Key players in the market have been identified through extensive secondary research.
  • In terms of value, the industry’s supply chain and market size have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.

Market Size Estimation Methodology-Bottom-up approach

Automation Testing Market Bottom Up Approach

To know about the assumptions considered for the study, Request for Free Sample Report

Market Size Estimation Methodology-Top-Down Approach

Automation Testing Market Top Down Approach

Data Triangulation

After arriving at the overall market size, the automation testing market was divided into several segments and subsegments. A data triangulation procedure was used to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments, wherever applicable. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with data triangulation and market breakdown, the market size was validated by the top-down and bottom-up approaches.

Market Definition

The automation testing market refers to the industry and ecosystem that involves the development, deployment, and utilization of automated tools, frameworks, and technologies to conduct software testing processes. Automation testing aims to streamline and enhance the efficiency of testing activities by automating the execution of test cases, reducing manual intervention, and providing rapid and repetitive testing capabilities. This market encompasses a wide range of tools and solutions designed to validate the functionality, performance, security, and reliability of software applications throughout the software development lifecycle. Key components of the automation testing market include test automation tools, frameworks, scripting languages, and associated services. The market addresses the growing need for organizations to accelerate their software development cycles, improve software quality, and adapt to the challenges posed by complex and dynamic software environments.

Key Stakeholders

  • Automation Testing Tool Providers
  • IT Departments
  • Test Automation Engineers
  • QA and Testing Teams
  • IT Managers and Decision-Makers
  • Government Agencies
  • Investment Firms
  • Automation testing Alliances/Groups

Report Objectives

  • To determine, segment, and forecast the automation testing market by offering, vertical, end-point interface, and region in terms of value
  • To forecast the size of the market segments concerning 5 main areas: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
  • To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
  • To study the complete value chain and related industry segments and perform a value chain analysis of the market landscape
  • To strategically analyze the macro and micro-markets with respect to individual growth trends, prospects, and contributions to the total market
  • To analyze the industry trends, pricing data, patents, and innovations related to the market
  • To analyze the opportunities for stakeholders by identifying the high-growth segments of the market
  • To profile the key players in the market and comprehensively analyze their market share/ranking and core competencies
  • To track and analyze competitive developments, such as mergers & and acquisitions, product launches and developments, partnerships, agreements, collaborations, business expansions, and R&D activities

Available Customizations

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Country-wise information

  • Analysis for additional countries (up to five)

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
Custom Market Research Services

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Report Code
TC 6163
Published ON
Feb, 2024
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