Customer Engagement Solutions Market

Customer Engagement Solutions Market by Component (Solutions and Services), Deployment Type (Cloud and On-premises), Organization Size, Vertical (BFSI, Telecom & IT, and Retail & Consumer Goods) and Region - Global Forecast to 2027

Report Code: TC 6460 May, 2022, by marketsandmarkets.com

[299 Pages Report] The global customer engagement solutions market size to grow from USD 19.3 billion in 2022 to USD 32.2 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 10.8% during the forecast period. customer engagement solutions and services helping in reducing churn rate is one of primary factor driving the customer engagement solutions market growth.

Customer Engagement Solutions Market

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COVID-19 impact

In a short time, the COVID-19 outbreak has affected markets and customer behaviors and substantially impacted economies and societies. With the pandemic eventually receding, sales and service organizations will have to continue accommodating new attitudes and behaviors and take immediate action to meet customer expectations in the post-crisis era. As digital channels spiked throughout the pandemic, the rules of engagement changed, and customer expectations for what constitutes basic digital capabilities have shifted. COVID-19 has exposed the insufficiency of traditional continuity plans. Enterprises that made investments in responsive human and digital workforce capabilities were able to navigate the crisis better than their counterparts.

Disruption of daily life due to COVID-19 stretched call centers and customer service operations to their limits with a reduced workforce. While call volumes rose sharply, call centers were encouraged to WFH as per government guidelines across the globe

Market Dynamics

Driver: Rise in adoption of customer engagement solutions to reduce customer churn rate

According to HubSpot’s 2021 State of Inbound report, over 50% of companies have witnessed that generating leads. Increasing customer satisfaction is a top marketing priority in the coming years, which has stayed consistent over the last several years. The Harvard Business School report claims that, on average, a 5% increase in customer retention rates results in a 25–95% increase in profits. Poor customer experience is one of the key reasons for the increase in the churn rate of customers. With the help of customer engagement solutions, poor customer experience could transform into a positive brand image for the company. Customer engagement involves engaging customers through various touchpoints, such as social media, surveys, advertisement campaigns, and direct interaction. Customer analytics that forms a part of customer engagement solutions provides analytical insights regarding customer churn rate periodically as well as ensures effective relationship management between organizations and customers. Adopting customer engagement solutions helps organizations enhance customer retention and customer loyalty.

Restraint: Data synchronization between customer engagement solutions and other technologies

customer information is a critical component in customer engagement, as it helps facilitate interaction between customers and organizations. The complexity of touchpoints in the customer feedback process has helped businesses gather significant data related to customer behavior and expectations. customer contact centers generate a large volume of data; when this data is not synchronized with other technologies, organizations face issues in data synchronization. Data is collected from different touchpoints, and businesses are required to categorize them based on customer needs and expectations. Data collected from different touchpoints such as company websites, web, mobile phones, social media, and emails differ, making it difficult for organizations to organize it in different forms. A large amount of structured and unstructured data requires money, time, and expertise to analyze. This creates issues that prevent the optimum return on investment (RoI) from customer engagement solutions.

Opportunity: Growth in investments in Artificial Intelligence (AI)

Established companies, including Alibaba, BT Global Services, Lexus, Nubank, Uber, and Zurich Insurance, use AI technology for chatbots as well as to guide customer analytic capabilities in the customer engagement process. This indicates that engaging customers in every phase of their journey with the help of advanced technologies, such as AI, has always been a core growth strategy for established companies. These organizations have also noticed that automated AI-based tools are most effective when these tools supplement and extend the capabilities of their customer support team. Thus, a majority of the leading global brands are significantly investing in AI technology to enhance the level of customer engagement. In April 2021, Microsoft acquired speech recognition software maker Nuance Communications (NUAN), whose AI tools are widely used in the health care market. Alphabet, Microsoft, Facebook and Amazon are all spending big bucks on AI technology. These companies are deploying AI in consumer products and services, such as voice-activated smart home devices. Google and Facebook use AI tools in digital advertising. Companies are exploring ways to implement an effective mix of personnel and automated customer communication channels for enhanced customer engagement. Thus, increased investments in AI are providing lucrative growth opportunities to developers of customer engagement solutions.

Challenge: Managing security with multiple customer touchpoints

The increasing popularity of the web, mobile, cloud, and social media has raised concerns among organizations about managing customer data securely. The existence of multiple touchpoints increases customer data exposure to hostile unauthorized personnel. Organizations need to safeguard customer data from security breaches and hackers. As the implementation of customer engagement solutions involves dealing with a large volume of unstructured data, the need to ensure the secure management of customer data is acting as a key challenge to the growth of the customer engagement solutions market.

Solution segment is expected to be the largest and fastest-growing during the forecast period

Enterprises are adopting customer engagement solutions to provide customers with connected personalized experiences across a wide range of physical, mobile, and web-based platforms. Organizations require customer engagement solutions that support them throughout the pre-sales, sales, and post-sales journey. Companies require automated engagement campaigns for higher productivity and in-depth customer analytics for facilitating relevant communications and solutions that offer a means for proactive engagement.

Cloud deployment mode is expected to account for a higher CAGR during the forecast period

The Cloud-based customer engagement solutions offers new cloud-only specific features that are available to try as soon as they are offered. Cloud-based solutions provide future growth, flexibility, and mobility. Cloud-based security management is much better and more trusted when handled by one big, experienced vendor rather than several small ones.

North America to account for the largest market share during the forecast period

North America is estimated to capture the largest share of the overall customer engagement solutions market. The US holds a major portion of the market in this region. North America leads the global market in terms of the usage of customer engagement solutions based solutions and services. The US and Canada are prominent countries contributing to technology development in this region; The presence of major market players in the region, such as IBM Corporation, Microsoft Corporation, Nuance Communications, Oracle Corporation, and Salesforce.com Inc, has been the key factor that has driven the market expansion in the region. There is wide adoption of customer engagement solutions in the region, particularly in the US, as the country has been the earliest adopter of Social, Mobile, Analytics, and Cloud (SMAC) technologies.

Customer Engagement Solutions Market by Region

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Key Market Players

The customer engagement solutions market vendors have implemented various types of organic and inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions to strengthen their offerings in the market. The major vendors in the global customer engagement solutions market include Avaya (US), IBM (US), Microsoft (US), NICE Systems (Israel), Oracle (US), Salesforce (US), SAP (Germany), Zendesk (US), Pegasystems (US), ServiceNow (US), Open Text (Canada), Precisely (US), Verint Systems (US), eGain Corporation (US), Enghouse Systems (US), Alvaria (US), Genesys (US), Freshworks (California), IFS-mplsystems (Sweden), Calabrio (US), Khoros (US), Creatio (US), CRMNEXT (California), SugarCRM (Canada), WebEngage (India), Upshot (Texas), MoEngage (US), ChurnZero (US), and Sentimeter (US).

The study includes an in-depth competitive analysis of these key players in the market with their company profiles, recent developments, and key market strategies.

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Scope of the Report

Report Metrics

Details

Market size available for years

2016-2027

Base year considered

2022

Forecast period

2022-2027

Forecast units

Value (USD Million)

Market size value in 2022

USD 19.3 billion

Revenue forecast in 2027

USD 32.2 billion

Growth Rate

CAGR of 10.8% from 2022 to 2027

Segments covered

By component, organization size, deployment mode, verticals and region

Regions covered

North America, Europe, APAC, MEA, Latin America

Companies covered

Avaya (US), IBM (US), Microsoft (US), NICE Systems (Israel), Oracle (US), Salesforce (US), SAP (Germany), Zendesk (US), Pegasystems (US), ServiceNow (US), Open Text (Canada), Precisely (US), Verint Systems (US), eGain Corporation (US), Enghouse Systems (US), Alvaria (US), Genesys (US), Freshworks (California), IFS-mplsystems (Sweden), Calabrio (US), Khoros (US), Creatio (US), CRMNEXT (California), SugarCRM (Canada), WebEngage (India), Upshot (Texas), MoEngage (US), ChurnZero (US), and Sentimeter (US).

This research report categorizes the customer engagement solutions market to forecast revenues and analyze trends in each of the following subsegments:

By Component:

  • Solutions
    • Omnichannel
    • Workforce optimization
    • Robotic process optimization
    • Analytics and reporting
  • Services
    • Professional services
      • Integration and deployment services
      • Support and maintenance services
      • Consulting services
    • Managed services

By Organization Size:

  • Small and medium sized enterprises
  • Large enterprises

By Deployment Mode:

  • Cloud
  • On-premises

By Verticals:

  • Banking, Finance services, and Insurance (BFSI)
  • Healthcare and Life Sciences
  • Telecom and IT
  • Automotive
  • Transportation and Logistics
  • Retail and Consumer Goods
  • Media and Entertainment
  • Travel and Hospitality
  • Other Verticles (energy and utilities, and education)

By Region:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • Rest of Europe
  • APAC
    • India
    • China
    • Japan
    • Rest of APAC
  • MEA
    • Kingdom of Saudi Arabia
    • South Africa
    • Rest of Middle East and Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments:

  • In March 2022, Avaya announced a strategic partnership with Alcatel-Lucent Enterprise that extends the availability of Avaya’s OneCloud CCaaS (Contact Center as a Service) composable solutions to ALE’s global base of customers while also making ALE’s digital networking solutions available on a global basis to Avaya customers.
  • In March 2022, Microsoft acquired Nuance Communications, Inc., With this acquisition, Microsoft and Nuance will enable organizations across industries to accelerate their business goals with its security-focused, cloud-based solutions infused with powerful, vertically optimized AI. Customers will benefit from enhanced consumer, patient, clinician, and employee experiences, and, ultimately, improved productivity and financial performance.
  • In July 2021, Salesforce acquired Slack, With this acquisition, Salesforce will deliver the Slack-first Customer 360 that gives companies a single source of truth for their business, and a single platform for connecting employees, customers, and partners with each other and the apps they use every day, all within their existing workflows

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 29)
    1.1 STUDY OBJECTIVES
    1.2 MARKET DEFINITION
    1.3 STUDY SCOPE
           1.3.1 MARKETS COVERED
                    FIGURE 1 CUSTOMER ENGAGEMENT SOLUTIONS MARKET SEGMENTATION
           1.3.2 GEOGRAPHIC SCOPE
                    FIGURE 2 CUSTOMER ENGAGEMENT SOLUTIONS MARKET: GEOGRAPHIC SCOPE
           1.3.3 INCLUSIONS AND EXCLUSIONS
           1.3.4 YEARS CONSIDERED
    1.4 CURRENCY
           TABLE 1 USD EXCHANGE RATES, 2019–2021
    1.5 LIMITATIONS
    1.6 SUMMARY OF CHANGES
    1.7 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 34)
    2.1 RESEARCH DATA
           FIGURE 3 CUSTOMER ENGAGEMENT SOLUTIONS MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Primary interviews with experts
                    2.1.2.2 List of key primary interview participants
                    2.1.2.3 Breakdown of primaries
                    2.1.2.4 Primary sources
                    2.1.2.5 Key industry insights
    2.2 MARKET SIZE ESTIMATION
           2.2.1 BOTTOM-UP APPROACH
                    FIGURE 4 BOTTOM-UP APPROACH
                    FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF MARKET
           2.2.2 TOP-DOWN APPROACH
                    FIGURE 6 TOP-DOWN APPROACH
           2.2.3 CUSTOMER ENGAGEMENT SOLUTIONS MARKET ESTIMATION: DEMAND-SIDE ANALYSIS
                    FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS
           2.2.4 MARKET ESTIMATION: SUPPLY-SIDE ANALYSIS
                    FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS
           2.2.5 GROWTH FORECAST ASSUMPTIONS
                    TABLE 2 MARKET GROWTH ASSUMPTIONS
    2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
           FIGURE 9 DATA TRIANGULATION
    2.4 RESEARCH ASSUMPTIONS
           2.4.1 RISK ASSESSMENT
                    TABLE 3 RISK ASSESSMENT: MARKET

3 EXECUTIVE SUMMARY (Page No. - 46)
    FIGURE 10 CUSTOMER ENGAGEMENT SOLUTIONS MARKET, 2022–2027 (USD MILLION)
    FIGURE 11 MARKET, BY COMPONENT, 2022 VS. 2027 (USD MILLION)
    FIGURE 12 MARKET, BY DEPLOYMENT MODE, 2022 VS. 2027 (USD MILLION)
    FIGURE 13 MARKET, BY ORGANIZATION SIZE, 2022 VS. 2027 (USD MILLION)
    FIGURE 14 MARKET, BY VERTICAL, 2022 VS. 2027 (USD MILLION)
    FIGURE 15 MARKET, BY REGION, 2022 VS. 2027 (USD MILLION)

4 PREMIUM INSIGHTS (Page No. - 50)
    4.1 CUSTOMER ENGAGEMENT SOLUTIONS MARKET OVERVIEW
           FIGURE 16 INCREASING USE OF E-COMMERCE AND M-COMMERCE PLATFORMS TO DRIVE MARKET GROWTH
    4.2 NORTH AMERICA: MARKET, BY SOLUTIONS AND SERVICES (2022)
           FIGURE 17 OMNICHANNEL SOLUTIONS SEGMENT EXPECTED TO ACCOUNT FOR LARGER MARKET SIZE IN 2022
    4.3 GEOGRAPHICAL SNAPSHOT OF THE MARKET
           FIGURE 18 ASIA PACIFIC EXPECTED TO ACHIEVE HIGHEST GROWTH DURING FORECAST PERIOD

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 53)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 19 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CUSTOMER ENGAGEMENT SOLUTIONS MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Rise in adoption of customer engagement solutions to reduce customer churn rate
                               FIGURE 20 MOST SIGNIFICANT RETAIL REVENUE DRIVERS, 2021
                    5.2.1.2 Increase in use of eCommerce and mCommerce platforms
                    5.2.1.3 Greater focus on delivering enhanced omnichannel customer engagement
                               FIGURE 21 COMMUNICATION CHANNELS USED TO INITIATE CUSTOMER ENGAGEMENT, 2021
                    5.2.1.4 Shift toward providing exclusive virtual experiences in the post-COVID-19 era
           5.2.2 RESTRAINTS
                    5.2.2.1 Data synchronization between customer engagement solutions and other technologies
                    5.2.2.2 Personalized expectations of customers
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Increased applicability of Big Data and Machine Learning
                    5.2.3.2 Growth in investments in Artificial Intelligence (AI)
                    5.2.3.3 Surge in cross-selling and upselling activities
                    5.2.3.4 End-to-end business reorientation catalyzed by COVID-19
           5.2.4 CHALLENGES
                    5.2.4.1 Managing security with multiple customer touchpoints
                    5.2.4.2 Choosing the proper mix of technology and personnel
    5.3 IMPACT OF COVID-19 ON MARKET DYNAMICS
           5.3.1 DRIVERS AND OPPORTUNITIES
           5.3.2 RESTRAINTS AND CHALLENGES
           5.3.3 CUMULATIVE GROWTH ANALYSIS
    5.4 CUSTOMER ENGAGEMENT SOLUTIONS MARKET: SUPPLY CHAIN ANALYSIS
           FIGURE 22 MARKET: SUPPLY CHAIN
    5.5 ECOSYSTEM
           FIGURE 23 MARKET: ECOSYSTEM
           TABLE 4 MARKET: ECOSYSTEM
    5.6 PRICING MODEL OF MARKET PLAYERS
           TABLE 5 PRICING MODELS AND INDICATIVE PRICE POINTS, 2021–2022
    5.7 TECHNOLOGY ANALYSIS
           5.7.1 INTRODUCTION
           5.7.2 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
           5.7.3 BLOCKCHAIN
           5.7.4 AUGMENTED/VIRTUAL REALITY
           5.7.5 INTERNET OF THINGS
    5.8 CASE STUDY ANALYSIS
           5.8.1 CASE STUDY 1: PETRIC USED AVAYA’S SOLUTION TO ENHANCE CUSTOMER SATISFACTION AND BUSINESS
           5.8.2 CASE STUDY 2: WITH CONVERSATION INTELLIGENCE IN DYNAMICS 365 SALES, INVESTEC ENHANCED SALES CALLS
           5.8.3 CASE STUDY 3: BANCO SANTANDER BRASIL DELIVERED EXCEPTIONAL CLIENT SERVICE AT SPEED WITH THE PEGA PLATFORM
           5.8.4 CASE STUDY 4: CISCO DELIVERED STRONG DIGITAL CUSTOMER ENGAGEMENT WITH PEGA
           5.8.5 CASE STUDY 5: THE CITY OF MESA OPTED FOR ASPECT UNIFIED IP SOLUTIONS FROM ALVARIA TO OFFER STRONG INTERACTION CHOICES
           5.8.6 CASE STUDY 6: THE UNIVERSITY OF CALIFORNIA AT BERKELEY OFFERED EXCELLENT STUDENT SERVICES WITH SALESFORCE SERVICE CLOUD SOLUTION
           5.8.7 CASE STUDY 7: SYNERGY ENTERPRISE ADOPTED THE FRESHSALES’ SOLUTION TO ENHANCE CUSTOMER ENGAGEMENT
    5.9 REVENUE SHIFT FOR THE CUSTOMER ENGAGEMENT SOLUTIONS MARKET
           FIGURE 24 REVENUE IMPACT ON THE MARKET
    5.10 PATENT ANALYSIS
           5.10.1 METHODOLOGY
           5.10.2 DOCUMENT TYPES OF PATENTS
                    TABLE 6 PATENTS FILED, 2019–2022
           5.10.3 INNOVATION AND PATENT APPLICATIONS
                    FIGURE 25 TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2019–2021
                    5.10.3.1 Top applicants
                               FIGURE 26 TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS, 2019–2021
                               TABLE 7 US: TOP TEN PATENT OWNERS IN THE MARKET, 2019–2021
                               TABLE 8 LIST OF A FEW PATENTS IN THE MARKET, 2020–2021
    5.11 PORTER’S FIVE FORCES ANALYSIS
                    TABLE 9 CUSTOMER ENGAGEMENT SOLUTIONS MARKET: PORTER’S FIVE FORCES MODEL
           5.11.1 THREAT OF NEW ENTRANTS
           5.11.2 THREAT OF SUBSTITUTES
           5.11.3 BARGAINING POWER OF BUYERS
           5.11.4 BARGAINING POWER OF SUPPLIERS
           5.11.5 DEGREE OF COMPETITION
    5.12 REGULATORY LANDSCAPE
           5.12.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 10 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 11 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 12 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 13 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 14 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    5.12.1.1 North America
                               5.12.1.1.1 US
                               5.12.1.1.2 Canada
                    5.12.1.2 Europe
                    5.12.1.3 Asia Pacific
                               5.12.1.3.1 China
                               5.12.1.3.2 India
                               5.12.1.3.3 Australia
                               5.12.1.3.4 Japan
                    5.12.1.4 Middle East & Africa
                               5.12.1.4.1 Middle East
                               5.12.1.4.2 South Africa
                    5.12.1.5 Latin America
                               5.12.1.5.1 Brazil
                               5.12.1.5.2 Mexico
    5.13 KEY STAKEHOLDERS & BUYING CRITERIA
           5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS
                    FIGURE 27 INFLUENCE OF STAKEHOLDERS IN THE BUYING PROCESS FOR THE TOP THREE END-USERS
                    TABLE 15 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR THE TOP THREE END-USERS
           5.13.2 BUYING CRITERIA
                    FIGURE 28 KEY BUYING CRITERIA FOR THE TOP THREE END-USERS
                    TABLE 16 KEY BUYING CRITERIA FOR THE TOP 3 END USERS
    5.14 KEY CONFERENCES & EVENTS IN 2022-2023
                    TABLE 17 MARKET: DETAILED LIST OF CONFERENCES & EVENTS

6 CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY COMPONENT (Page No. - 87)
    6.1 INTRODUCTION
           6.1.1 COMPONENT: MARKET DRIVERS
           6.1.2 COMPONENT: COVID-19 IMPACT
                    FIGURE 29 SOLUTIONS SEGMENT EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 18 MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                    TABLE 19 MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
    6.2 SOLUTIONS
           FIGURE 30 ANALYTICS & REPORTING SEGMENT EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
           TABLE 20 MARKET, BY REGION, 2016–2021 (USD MILLION)
           TABLE 21 MARKET, BY REGION, 2022–2027 (USD MILLION)
           TABLE 22 MARKET, BY SOLUTION TYPE, 2016–2021 (USD MILLION)
           TABLE 23 MARKET, BY SOLUTION TYPE, 2022–2027 (USD MILLION)
           6.2.1 OMNICHANNEL
                    6.2.1.1 Customer engagement solutions for seamless customer experience with an omnichannel approach
                               TABLE 24 OMNICHANNEL: CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)
                               TABLE 25 OMNICHANNEL: MARKET, BY REGION, 2022–2027 (USD MILLION)
           6.2.2 WORKFORCE OPTIMIZATION
                    6.2.2.1 Increased employee efficiency maintaining the lowest possible operational cost
                               TABLE 26 WORKFORCE OPTIMIZATION: MARKET, BY REGION, 2016–2021 (USD MILLION)
                               TABLE 27 WORKFORCE OPTIMIZATION: MARKET, BY REGION, 2022–2027 (USD MILLION)
           6.2.3 ROBOTIC PROCESS OPTIMIZATION
                    6.2.3.1 Automation of business processes to increase productivity and enhance customer experience
                               TABLE 28 ROBOTIC PROCESS OPTIMIZATION: MARKET, BY REGION, 2016–2021 (USD MILLION)
                               TABLE 29 ROBOTIC PROCESS OPTIMIZATION: MARKET, BY REGION, 2022–2027 (USD MILLION)
           6.2.4 ANALYTICS AND REPORTING
                    6.2.4.1 In-depth insights into customer activities to gain a competitive edge
                               TABLE 30 ANALYTICS AND REPORTING: MARKET, BY REGION, 2016–2021 (USD MILLION)
                               TABLE 31 ANALYTICS AND REPORTING: CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION)
    6.3 SERVICES
           FIGURE 31 MANAGED SERVICES SEGMENT EXPECTED TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
           TABLE 32 MARKET, BY SERVICE TYPE, 2016–2021 (USD MILLION)
           TABLE 33 MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION)
           TABLE 34 SERVICES: MARKET, BY REGION, 2016–2021 (USD MILLION)
           TABLE 35 SERVICES: MARKET, BY REGION, 2022–2027 (USD MILLION)
           6.3.1 PROFESSIONAL SERVICES
                    TABLE 36 PROFESSIONAL SERVICES: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 37 PROFESSIONAL SERVICES: CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION)
                    6.3.1.1 Integration and deployment services
                               6.3.1.1.1 Integration services aiding the smooth functioning of customer engagement solutions in highly complex network infrastructures
                    6.3.1.2 Support and maintenance services
                               6.3.1.2.1 Timely support and effective maintenance services to achieve business goals and objectives
                    6.3.1.3 Consulting services
                               6.3.1.3.1 To enhance performance, reduce risks, and achieve customer satisfaction
           6.3.2 MANAGED SERVICES
                    6.3.2.1 Improve the efficiency of inbound and outbound operations cost-effectively
                               TABLE 38 MANAGED SERVICES: MARKET, BY REGION, 2016–2021 (USD MILLION)
                               TABLE 39 MANAGED SERVICES: MARKET, BY REGION, 2022–2027 (USD MILLION)

7 CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY ORGANIZATION SIZE (Page No. - 101)
    7.1 INTRODUCTION
           7.1.1 ORGANIZATION SIZE: MARKET DRIVERS
           7.1.2 ORGANIZATION SIZE: COVID-19 IMPACT
                    FIGURE 32 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT EXPECTED TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
                    TABLE 40 MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                    TABLE 41 MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
    7.2 SMALL AND MEDIUM-SIZED ENTERPRISES
           7.2.1 ADOPTION OF DIGITAL SOLUTIONS TO AUTOMATE SEVERAL INTERNAL PROCESSES
                    TABLE 42 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 43 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET, BY REGION, 2022–2027 (USD MILLION)
    7.3 LARGE ENTERPRISES
           7.3.1 CUSTOMER ENGAGEMENT SOLUTIONS FOR CONTINUING A DISTINGUISHABLE BRAND IDENTITY
                    TABLE 44 LARGE ENTERPRISES: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 45 LARGE ENTERPRISES: MARKET, BY REGION, 2022–2027 (USD MILLION)

8 CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY DEPLOYMENT MODE (Page No. - 106)
    8.1 INTRODUCTION
           8.1.1 DEPLOYMENT MODE: MARKET DRIVERS
           8.1.2 DEPLOYMENT MODE: COVID-19 IMPACT
                    FIGURE 33 CLOUD SEGMENT EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 46 MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
                    TABLE 47 MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
    8.2 CLOUD
           8.2.1 CLOUD DEPLOYMENT OFFERS RISK MANAGEMENT AND SECURITY OPERATIONS THROUGH A SINGLE PROVIDER
                    TABLE 48 CLOUD: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 49 CLOUD: MARKET, BY REGION, 2022–2027 (USD MILLION)
    8.3 ON-PREMISES
           8.3.1 ON-PREMISES DEPLOYMENT OFFERS EFFICIENT CUSTOMER SERVICE
                    TABLE 50 ON-PREMISES: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 51 ON-PREMISES: MARKET, BY REGION, 2022–2027 (USD MILLION)

9 CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY VERTICAL (Page No. - 112)
    9.1 INTRODUCTION
           9.1.1 VERTICAL: MARKET DRIVERS
           9.1.2 VERTICAL: COVID-19 IMPACT
                    FIGURE 34 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL EXPECTED TO GROW AT HIGHEST CAGR FROM 2022 TO 2027
                    TABLE 52 MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                    TABLE 53 MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
    9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
           9.2.1 AUTOMATED CUSTOMER ONBOARDING AND AI-ENABLED CHATBOTS
                    TABLE 54 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 55 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.3 RETAIL & CONSUMER GOODS
           9.3.1 INCREASE IN DIGITAL TRANSFORMATION AND CUSTOMER-CENTRIC APPROACH IN RETAIL
                    TABLE 56 RETAIL & CONSUMER GOODS: CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 57 RETAIL & CONSUMER GOODS: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.4 TELECOM & IT
           9.4.1 NEED TO ENHANCE CUSTOMER EXPERIENCE TO GAIN A COMPETITIVE EDGE
                    TABLE 58 TELECOM & IT: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 59 TELECOM & IT: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.5 AUTOMOTIVE
           9.5.1 ENHANCED CUSTOMER EXPERIENCE BY PROVIDING PERSONALIZED SOLUTIONS
                    TABLE 60 AUTOMOTIVE: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 61 AUTOMOTIVE: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.6 TRANSPORTATION & LOGISTICS
           9.6.1 NEED TO PROVIDE QUICK SOLUTIONS TO CUSTOMERS’ QUERIES WITH MODERN CUSTOMER ENGAGEMENT SOLUTIONS
                    TABLE 62 TRANSPORTATION & LOGISTICS: CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 63 TRANSPORTATION & LOGISTICS: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.7 TRAVEL & HOSPITALITY
           9.7.1 ADOPTION OF ARTIFICIAL INTELLIGENCE AND CHATBOTS FOR SMART ROOMS AND ROBOTS FOR HOUSEKEEPING PROMOTE TRAVEL & HOSPITALITY
                    TABLE 64 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 65 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.8 MEDIA & ENTERTAINMENT
           9.8.1 MEDIA QUEST FOR ADVANCED ANALYTICS AND PERSONALIZED CONTENT
                    TABLE 66 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 67 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.9 HEALTHCARE & LIFESCIENCES
           9.9.1 INTELLIGENT OMNICHANNEL INTERACTIONS TO DRIVE HEALTHCARE & LIFESCIENCES VERTICAL
                    TABLE 68 HEALTHCARE & LIFESCIENCES: CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 69 HEALTHCARE & LIFESCIENCES: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.10 MANUFACTURING
           9.10.1 SHIFTING FROM MANUAL TO DIGITAL END-TO-END SOLUTIONS TO BENEFIT MANUFACTURING VERTICAL
                    TABLE 70 MANUFACTURING: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 71 MANUFACTURING: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.11 OTHER VERTICALS
                    TABLE 72 OTHER VERTICALS: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 73 OTHER VERTICALS: MARKET, BY REGION, 2022–2027 (USD MILLION)

10 CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY REGION (Page No. - 127)
     10.1 INTRODUCTION
             10.1.1 COVID-19 IMPACT ON THE MARKET
                       TABLE 74 MARKET, BY REGION, 2016–2021 (USD MILLION)
                       TABLE 75 MARKET, BY REGION, 2022–2027 (USD MILLION)
     10.2 NORTH AMERICA
             10.2.1 PESTLE ANALYSIS: NORTH AMERICA
                       FIGURE 35 NORTH AMERICA: MARKET SNAPSHOT
                       TABLE 76 NORTH AMERICA: CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                       TABLE 77 NORTH AMERICA: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                       TABLE 78 NORTH AMERICA: MARKET, BY SOLUTION TYPE, 2016–2021 (USD MILLION)
                       TABLE 79 NORTH AMERICA: MARKET, BY SOLUTION TYPE, 2022–2027 (USD MILLION)
                       TABLE 80 NORTH AMERICA: MARKET, BY SERVICE TYPE, 2016–2021 (USD MILLION)
                       TABLE 81 NORTH AMERICA: MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION)
                       TABLE 82 NORTH AMERICA: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                       TABLE 83 NORTH AMERICA: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                       TABLE 84 NORTH AMERICA: MARKET, BY DEPLOYMENT TYPE, 2016–2021 (USD MILLION)
                       TABLE 85 NORTH AMERICA: MARKET, BY DEPLOYMENT TYPE, 2022–2027 (USD MILLION)
                       TABLE 86 NORTH AMERICA: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                       TABLE 87 NORTH AMERICA: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
                       TABLE 88 NORTH AMERICA: MARKET, BY COUNTRY, 2016–2021 (USD MILLION)
                       TABLE 89 NORTH AMERICA: MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
             10.2.2 UNITED STATES
                       10.2.2.1 Presence of major players in the US to drive market growth
                                   TABLE 90 UNITED STATES: CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                                   TABLE 91 UNITED STATES: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                                   TABLE 92 UNITED STATES: MARKET, BY SOLUTION TYPE, 2016–2021 (USD MILLION)
                                   TABLE 93 UNITED STATES: MARKET, BY SOLUTION TYPE, 2022–2027 (USD MILLION)
                                   TABLE 94 UNITED STATES: MARKET, BY SERVICE TYPE, 2016–2021 (USD MILLION)
                                   TABLE 95 UNITED STATES: MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION)
                                   TABLE 96 UNITED STATES: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                                   TABLE 97 UNITED STATES: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                                   TABLE 98 UNITED STATES: MARKET, BY DEPLOYMENT TYPE, 2016–2021 (USD MILLION)
                                   TABLE 99 UNITED STATES: MARKET, BY DEPLOYMENT TYPE, 2022–2027 (USD MILLION)
                                   TABLE 100 UNITED STATES: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                                   TABLE 101 UNITED STATES: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
             10.2.3 CANADA
                       10.2.3.1 Adoption of technologies such as AI and 5G increases customer engagement in Canada
                                   TABLE 102 CANADA: CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                                   TABLE 103 CANADA: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                                   TABLE 104 CANADA: MARKET, BY SOLUTION TYPE, 2016–2021 (USD MILLION)
                                   TABLE 105 CANADA: MARKET, BY SOLUTION TYPE, 2022–2027 (USD MILLION)
                                   TABLE 106 CANADA: MARKET, BY SERVICE TYPE, 2016–2021 (USD MILLION)
                                   TABLE 107 CANADA: MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION)
                                   TABLE 108 CANADA: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                                   TABLE 109 CANADA: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                                   TABLE 110 CANADA: MARKET, BY DEPLOYMENT TYPE, 2016–2021 (USD MILLION)
                                   TABLE 111 CANADA: MARKET, BY DEPLOYMENT TYPE, 2022–2027 (USD MILLION)
                                   TABLE 112 CANADA: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                                   TABLE 113 CANADA: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
     10.3 EUROPE
             10.3.1 PESTLE ANALYSIS: EUROPE
                       TABLE 114 EUROPE: CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                       TABLE 115 EUROPE: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                       TABLE 116 EUROPE: MARKET, BY SOLUTION TYPE, 2016–2021 (USD MILLION)
                       TABLE 117 EUROPE: MARKET, BY SOLUTION TYPE, 2022–2027 (USD MILLION)
                       TABLE 118 EUROPE: MARKET, BY SERVICE TYPE, 2016–2021 (USD MILLION)
                       TABLE 119 EUROPE: MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION)
                       TABLE 120 EUROPE: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                       TABLE 121 EUROPE: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                       TABLE 122 EUROPE: MARKET, BY DEPLOYMENT TYPE, 2016–2021 (USD MILLION)
                       TABLE 123 EUROPE: MARKET, BY DEPLOYMENT TYPE, 2022–2027 (USD MILLION)
                       TABLE 124 EUROPE: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                       TABLE 125 EUROPE: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
                       TABLE 126 EUROPE: MARKET, BY COUNTRY, 2016–2021 (USD MILLION)
                       TABLE 127 EUROPE: MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
             10.3.2 UNITED KINGDOM
                       10.3.2.1 Adoption of a cloud-based platform in the UK to drive the customer engagement solutions market growth
                                   TABLE 128 UNITED KINGDOM: MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                                   TABLE 129 UNITED KINGDOM: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                                   TABLE 130 UNITED KINGDOM: MARKET, BY SOLUTION TYPE, 2016–2021 (USD MILLION)
                                   TABLE 131 UNITED KINGDOM: MARKET, BY SOLUTION TYPE, 2022–2027 (USD MILLION)
                                   TABLE 132 UNITED KINGDOM: MARKET, BY SERVICE TYPE, 2016–2021 (USD MILLION)
                                   TABLE 133 UNITED KINGDOM: MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION)
                                   TABLE 134 UNITED KINGDOM: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                                   TABLE 135 UNITED KINGDOM: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                                   TABLE 136 UNITED KINGDOM: MARKET, BY DEPLOYMENT TYPE, 2016–2021 (USD MILLION)
                                   TABLE 137 UNITED KINGDOM: MARKET, BY DEPLOYMENT TYPE, 2022–2027 (USD MILLION)
                                   TABLE 138 UNITED KINGDOM: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                                   TABLE 139 UNITED KINGDOM: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
             10.3.3 GERMANY
                       10.3.3.1 Omnichannel customer engagement strategy to drive the market growth in Germany
             10.3.4 REST OF EUROPE
     10.4 ASIA PACIFIC
             10.4.1 PESTLE ANALYSIS: ASIA PACIFIC
                       FIGURE 36 ASIA PACIFIC: MARKET SNAPSHOT
                       TABLE 140 ASIA PACIFIC: CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                       TABLE 141 ASIA PACIFIC: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                       TABLE 142 ASIA PACIFIC: MARKET, BY SOLUTION TYPE, 2016–2021 (USD MILLION)
                       TABLE 143 ASIA PACIFIC: MARKET, BY SOLUTION TYPE, 2022–2027 (USD MILLION)
                       TABLE 144 ASIA PACIFIC: MARKET, BY SERVICE TYPE, 2016–2021 (USD MILLION)
                       TABLE 145 ASIA PACIFIC: MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION)
                       TABLE 146 ASIA PACIFIC: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                       TABLE 147 ASIA PACIFIC: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                       TABLE 148 ASIA PACIFIC: MARKET, BY DEPLOYMENT TYPE, 2016–2021 (USD MILLION)
                       TABLE 149 ASIA PACIFIC: MARKET, BY DEPLOYMENT TYPE, 2022–2027 (USD MILLION)
                       TABLE 150 ASIA PACIFIC: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                       TABLE 151 ASIA PACIFIC: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
                       TABLE 152 ASIA PACIFIC: MARKET, BY COUNTRY, 2016–2021 (USD MILLION)
                       TABLE 153 ASIA PACIFIC: MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
             10.4.2 INDIA
                       10.4.2.1 Adoption of the mobile phone-led consumer market to boost customer engagement solutions market in India
                                   TABLE 154 INDIA: MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                                   TABLE 155 INDIA: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                                   TABLE 156 INDIA: MARKET, BY SOLUTION TYPE, 2016–2021 (USD MILLION)
                                   TABLE 157 INDIA: MARKET, BY SOLUTION TYPE, 2022–2027 (USD MILLION)
                                   TABLE 158 INDIA: MARKET, BY SERVICE TYPE, 2016–2021 (USD MILLION)
                                   TABLE 159 INDIA: MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION)
                                   TABLE 160 INDIA: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                                   TABLE 161 INDIA: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                                   TABLE 162 INDIA: MARKET, BY DEPLOYMENT TYPE, 2016–2021 (USD MILLION)
                                   TABLE 163 INDIA: MARKET, BY DEPLOYMENT TYPE, 2022–2027 (USD MILLION)
                                   TABLE 164 INDIA: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                                   TABLE 165 INDIA: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
             10.4.3 CHINA
                       10.4.3.1 Adoption of digitalization solutions to cut costs, improve client relations, and prolong a client life cycle in China
             10.4.4 JAPAN
                       10.4.4.1 R&D capabilities and regulatory reforms by the government to drive growth in Japan
             10.4.5 REST OF ASIA PACIFIC
     10.5 MIDDLE EAST & AFRICA
             10.5.1 PESTLE ANALYSIS: MIDDLE EAST & AFRICA
                       TABLE 166 MIDDLE EAST & AFRICA: CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                       TABLE 167 MIDDLE EAST & AFRICA: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                       TABLE 168 MIDDLE EAST & AFRICA: MARKET, BY SOLUTION TYPE, 2016–2021 (USD MILLION)
                       TABLE 169 MIDDLE EAST & AFRICA: MARKET, BY SOLUTION TYPE, 2022–2027 (USD MILLION)
                       TABLE 170 MIDDLE EAST & AFRICA: MARKET, BY SERVICE TYPE, 2016–2021 (USD MILLION)
                       TABLE 171 MIDDLE EAST & AFRICA: MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION)
                       TABLE 172 MIDDLE EAST & AFRICA: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                       TABLE 173 MIDDLE EAST & AFRICA: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                       TABLE 174 MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT TYPE, 2016–2021 (USD MILLION)
                       TABLE 175 MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT TYPE, 2022–2027 (USD MILLION)
                       TABLE 176 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                       TABLE 177 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
                       TABLE 178 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2016–2021 (USD MILLION)
                       TABLE 179 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
             10.5.2 KINGDOM OF SAUDI ARABIA
                       10.5.2.1 Vision 2030 to create huge opportunities in the customer engagement solutions market
                                   TABLE 180 KINGDOM OF SAUDI ARABIA: MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                                   TABLE 181 KINGDOM OF SAUDI ARABIA: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                                   TABLE 182 KINGDOM OF SAUDI ARABIA: MARKET, BY SOLUTION TYPE, 2016–2021 (USD MILLION)
                                   TABLE 183 KINGDOM OF SAUDI ARABIA: MARKET, BY SOLUTION TYPE, 2022–2027 (USD MILLION)
                                   TABLE 184 KINGDOM OF SAUDI ARABIA: MARKET, BY SERVICE TYPE, 2016–2021 (USD MILLION)
                                   TABLE 185 KINGDOM OF SAUDI ARABIA: MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION)
                                   TABLE 186 KINGDOM OF SAUDI ARABIA: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                                   TABLE 187 KINGDOM OF SAUDI ARABIA: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                                   TABLE 188 KINGDOM OF SAUDI ARABIA: MARKET, BY DEPLOYMENT TYPE, 2016–2021 (USD MILLION)
                                   TABLE 189 KINGDOM OF SAUDI ARABIA: MARKET, BY DEPLOYMENT TYPE, 2022–2027 (USD MILLION)
                                   TABLE 190 KINGDOM OF SAUDI ARABIA: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                                   TABLE 191 KINGDOM OF SAUDI ARABIA: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
             10.5.3 SOUTH AFRICA
                       10.5.3.1 Mobile-based subscriptions and computing deployments to bring growth to the market
             10.5.4 REST OF THE MIDDLE EAST & AFRICA
     10.6 LATIN AMERICA
             10.6.1 PESTLE ANALYSIS: LATIN AMERICA
                       TABLE 192 LATIN AMERICA: CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                       TABLE 193 LATIN AMERICA: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                       TABLE 194 LATIN AMERICA: MARKET, BY SOLUTION TYPE, 2016–2021 (USD MILLION)
                       TABLE 195 LATIN AMERICA: MARKET, BY SOLUTION TYPE, 2022–2027 (USD MILLION)
                       TABLE 196 LATIN AMERICA: MARKET, BY SERVICE TYPE, 2016–2021 (USD MILLION)
                       TABLE 197 LATIN AMERICA: MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION)
                       TABLE 198 LATIN AMERICA: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                       TABLE 199 LATIN AMERICA: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                       TABLE 200 LATIN AMERICA: MARKET, BY DEPLOYMENT TYPE, 2016–2021 (USD MILLION)
                       TABLE 201 LATIN AMERICA: MARKET, BY DEPLOYMENT TYPE, 2022–2027 (USD MILLION)
                       TABLE 202 LATIN AMERICA: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                       TABLE 203 LATIN AMERICA: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
                       TABLE 204 LATIN AMERICA: MARKET, BY COUNTRY, 2016–2021 (USD MILLION)
                       TABLE 205 LATIN AMERICA: MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
             10.6.2 MEXICO
                       10.6.2.1 Digital transformation and adoption of mobile applications to drive growth in Mexico
                                   TABLE 206 MEXICO: CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                                   TABLE 207 MEXICO: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                                   TABLE 208 MEXICO: MARKET, BY SOLUTION TYPE, 2016–2021 (USD MILLION)
                                   TABLE 209 MEXICO: MARKET, BY SOLUTION TYPE, 2022–2027 (USD MILLION)
                                   TABLE 210 MEXICO: MARKET, BY SERVICE TYPE, 2016–2021 (USD MILLION)
                                   TABLE 211 MEXICO: MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION)
                                   TABLE 212 MEXICO: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                                   TABLE 213 MEXICO: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                                   TABLE 214 MEXICO: MARKET, BY DEPLOYMENT TYPE, 2016–2021 (USD MILLION)
                                   TABLE 215 MEXICO: MARKET, BY DEPLOYMENT TYPE, 2022–2027 (USD MILLION)
                                   TABLE 216 MEXICO: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                                   TABLE 217 MEXICO: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
             10.6.3 BRAZIL
                       10.6.3.1 Higher use of the Internet and smartphones to drive market growth in Brazil
             10.6.4 REST OF LATIN AMERICA

11 COMPETITIVE LANDSCAPE (Page No. - 186)
     11.1 INTRODUCTION
     11.2 RANKING OF LEADING PLAYERS
               FIGURE 37 RANKING OF LEADING PLAYERS IN THE CUSTOMER ENGAGEMENT SOLUTIONS MARKET, 2022
     11.3 HISTORICAL REVENUE ANALYSIS
               FIGURE 38 HISTORICAL THREE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2019–2021 (USD MILLION)
     11.4 COMPETITIVE OVERVIEW
               TABLE 218 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE MARKET
     11.5 COMPANY PRODUCT FOOTPRINT ANALYSIS
               TABLE 219 COMPANY PRODUCT FOOTPRINT
               TABLE 220 COMPANY SOLUTION FOOTPRINT
               TABLE 221 COMPANY VERTICAL FOOTPRINT
               TABLE 222 COMPANY REGION FOOTPRINT
     11.6 COMPANY EVALUATION QUADRANT
             11.6.1 STARS
             11.6.2 EMERGING LEADERS
             11.6.3 PERVASIVE PLAYERS
             11.6.4 PARTICIPANTS
                       FIGURE 39 KEY CUSTOMER ENGAGEMENT SOLUTIONS MARKET PLAYERS, COMPANY EVALUATION MATRIX, 2022
     11.7 STARTUP/SME EVALUATION QUADRANT
             11.7.1 PROGRESSIVE COMPANIES
             11.7.2 RESPONSIVE COMPANIES
             11.7.3 DYNAMIC COMPANIES
             11.7.4 STARTING BLOCKS
                       FIGURE 40 STARTUP/SME MARKET EVALUATION MATRIX, 2022
     11.8 COMPETITIVE SCENARIO
             11.8.1 PRODUCT LAUNCHES
                       TABLE 223 PRODUCT LAUNCHES, 2020–2021
             11.8.2 DEALS
                       TABLE 224 DEALS, 2020–2022
             11.8.3 OTHERS
                       TABLE 225 OTHERS, 2020–2021

12 COMPANY PROFILES (Page No. - 200)
     12.1 MAJOR PLAYERS
(Business Overview, Products, Key Insights, Recent Developments, Response to COVID-19, MnM View)*
             12.1.1 AVAYA
                       TABLE 226 AVAYA: BUSINESS OVERVIEW
                       FIGURE 41 AVAYA: FINANCIAL OVERVIEW
                       TABLE 227 AVAYA: PRODUCTS OFFERED
                       TABLE 228 AVAYA: PRODUCT LAUNCHES
                       TABLE 229 AVAYA: DEALS
             12.1.2 NICE SYSTEMS
                       TABLE 230 NICE SYSTEMS: BUSINESS OVERVIEW
                       FIGURE 42 NICE SYSTEMS: FINANCIAL OVERVIEW
                       TABLE 231 NICE SYSTEMS: PRODUCTS OFFERED
                       TABLE 232 NICE SYSTEMS: PRODUCT LAUNCHES
                       TABLE 233 NICE SYSTEMS: DEALS
                       TABLE 234 NICE SYSTEMS: OTHERS
             12.1.3 ORACLE
                       TABLE 235 ORACLE: BUSINESS OVERVIEW
                       FIGURE 43 ORACLE: FINANCIAL OVERVIEW
                       TABLE 236 ORACLE: PRODUCTS OFFERED
                       TABLE 237 ORACLE: DEALS
             12.1.4 SALESFORCE
                       TABLE 238 SALESFORCE: BUSINESS OVERVIEW
                       FIGURE 44 SALESFORCE: FINANCIAL OVERVIEW
                       TABLE 239 SALESFORCE: PRODUCTS OFFERED
                       TABLE 240 SALESFORCE: DEALS
                       TABLE 241 SALESFORCE: OTHERS
             12.1.5 SAP
                       TABLE 242 SAP: BUSINESS OVERVIEW
                       FIGURE 45 SAP: FINANCIAL OVERVIEW
                       TABLE 243 SAP: PRODUCTS OFFERED
                       TABLE 244 SAP: DEALS
             12.1.6 IBM
                       TABLE 245 IBM: BUSINESS OVERVIEW
                       FIGURE 46 IBM: FINANCIAL OVERVIEW
                       TABLE 246 IBM: PRODUCTS OFFERED
                       TABLE 247 IBM: DEALS
             12.1.7 MICROSOFT
                       TABLE 248 MICROSOFT: BUSINESS OVERVIEW
                       FIGURE 47 MICROSOFT: FINANCIAL OVERVIEW
                       TABLE 249 MICROSOFT: PRODUCTS OFFERED
                       TABLE 250 MICROSOFT: DEALS
             12.1.8 ZENDESK
                       TABLE 251 ZENDESK: BUSINESS OVERVIEW
                       FIGURE 48 ZENDESK: FINANCIAL OVERVIEW
                       TABLE 252 ZENDESK: PRODUCTS OFFERED
                       TABLE 253 ZENDESK: DEALS
             12.1.9 PEGASYSTEMS
                       TABLE 254 PEGASYSTEMS: BUSINESS OVERVIEW
                       FIGURE 49 PEGASYSTEMS: FINANCIAL OVERVIEW
                       TABLE 255 PEGASYSTEMS: PRODUCTS OFFERED
                       TABLE 256 PEGASYSTEMS: DEALS
             12.1.10 SERVICENOW
                       TABLE 257 SERVICENOW: BUSINESS OVERVIEW
                       FIGURE 50 SERVICENOW: FINANCIAL OVERVIEW
                       TABLE 258 SERVICENOW: PRODUCTS OFFERED
                       TABLE 259 SERVICENOW: PRODUCT LAUNCHES
                       TABLE 260 SERVICENOW: DEALS
             12.1.11 OPENTEXT
                       TABLE 261 OPENTEXT: BUSINESS OVERVIEW
                       FIGURE 51 OPENTEXT: FINANCIAL OVERVIEW
                       TABLE 262 OPENTEXT: PRODUCTS OFFERED
                       TABLE 263 OPENTEXT: DEALS
             12.1.12 VERINT SYSTEMS
                       TABLE 264 VERINT SYSTEMS: BUSINESS OVERVIEW
                       FIGURE 52 VERINT SYSTEMS: FINANCIAL OVERVIEW
                       TABLE 265 VERINT SYSTEMS: PRODUCTS OFFERED
                       TABLE 266 VERINT SYSTEMS: DEALS
                       TABLE 267 VERINT SYSTEMS: OTHERS
             12.1.13 EGAIN CORPORATION
                       TABLE 268 EGAIN CORPORATION: BUSINESS OVERVIEW
                       FIGURE 53 EGAIN CORPORATION: FINANCIAL OVERVIEW
                       TABLE 269 EGAIN CORPORATION: PRODUCTS OFFERED
                       TABLE 270 EGAIN CORPORATION: PRODUCT LAUNCHES
                       TABLE 271 EGAIN CORPORATION: DEALS
             12.1.14 ENGHOUSE SYSTEMS
                       TABLE 272 ENGHOUSE SYSTEMS: BUSINESS OVERVIEW
                       FIGURE 54 ENGHOUSE SYSTEMS: FINANCIAL OVERVIEW
                       TABLE 273 ENGHOUSE SYSTEMS: PRODUCTS OFFERED
                       TABLE 274 ENGHOUSE SYSTEMS: DEALS
             12.1.15 ALVARIA
             12.1.16 GENESYS
             12.1.17 FRESHWORKS
             12.1.18 IFS-MPLSYSTEMS
             12.1.19 CALABRIO
             12.1.20 KHOROS
             12.1.21 PRECISELY
     12.2 STARTUPS/SMES
             12.2.1 CREATIO
             12.2.2 CRMNEXT
             12.2.3 SUGARCRM
             12.2.4 WEBENGAGE
             12.2.5 UPSHOT
             12.2.6 MOENGAGE
             12.2.7 CHURNZERO
             12.2.8 SENTIMETER

*Details on Business Overview, Products, Key Insights, Recent Developments, Response to COVID-19, MnM View might not be captured in case of unlisted companies.

13 ADJACENT/RELATED MARKETS (Page No. - 272)
     13.1 CUSTOMER EXPERIENCE MANAGEMENT MARKET
             13.1.1 MARKET DEFINITION
             13.1.2 MARKET OVERVIEW
             13.1.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY COMPONENT
                       TABLE 275 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 276 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 277 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY SERVICE, 2015–2020 (USD MILLION)
                       TABLE 278 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY SERVICE, 2021–2026 (USD MILLION)
             13.1.4 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE
                       TABLE 279 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2015–2020 (USD MILLION)
                       TABLE 280 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
             13.1.5 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE
                       TABLE 281 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                       TABLE 282 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
             13.1.6 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL
                       TABLE 283 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2015–2020 (USD MILLION)
                       TABLE 284 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2021–2026 (USD MILLION)
             13.1.7 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION
                       TABLE 285 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2015–2020 (USD MILLION)
                       TABLE 286 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2021–2026 (USD MILLION)
     13.2 CUSTOMER ANALYTICS MARKET
             13.2.1 MARKET DEFINITION
             13.2.2 MARKET OVERVIEW
             13.2.3 CUSTOMER ANALYTICS MARKET, BY COMPONENT
                       TABLE 287 CUSTOMER ANALYTICS MARKET, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 288 SOLUTIONS MARKET, BY TYPE, 2018–2025 (USD MILLION)
                       TABLE 289 SERVICES MARKET, BY TYPE, 2018–2025 (USD MILLION)
                       TABLE 290 PROFESSIONAL SERVICES MARKET, BY TYPE, 2018–2025 (USD MILLION)
             13.2.4 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE
                       TABLE 291 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
             13.2.5 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE
                       TABLE 292 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
             13.2.6 CUSTOMER ANALYTICS MARKET, BY APPLICATION
                       TABLE 293 CUSTOMER ANALYTICS MARKET, BY APPLICATION, 2018–2025 (USD MILLION)
             13.2.7 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE
                       TABLE 294 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE, 2018–2025 (USD MILLION)
             13.2.8 CUSTOMER ANALYTICS MARKET, BY VERTICAL
                       TABLE 295 CUSTOMER ANALYTICS MARKET, BY VERTICAL, 2018–2025 (USD MILLION)
             13.2.9 CUSTOMER ANALYTICS MARKET, BY REGION
                       TABLE 296 CUSTOMER ANALYTICS MARKET, BY REGION, 2018–2025 (USD MILLION)
     13.3 CUSTOMER SUCCESS PLATFORMS MARKET
             13.3.1 MARKET DEFINITION
             13.3.2 MARKET OVERVIEW
             13.3.3 CUSTOMER SUCCESS PLATFORMS MARKET, BY COMPONENT
                       TABLE 297 CUSTOMER SUCCESS PLATFORMS MARKET, BY COMPONENT, 2015–2019 (USD MILLION)
                       TABLE 298 CUSTOMER SUCCESS PLATFORMS MARKET, BY COMPONENT, 2019–2025 (USD MILLION)
                       TABLE 299 CUSTOMER SUCCESS PLATFORMS MARKET, BY SERVICE,  2015–2019 (USD MILLION)
                       TABLE 300 CUSTOMER SUCCESS PLATFORMS MARKET, BY SERVICE, 2019–2025 (USD MILLION)
                       TABLE 301 PROFESSIONAL SERVICES MARKET, BY TYPE, 2015–2019 (USD MILLION)
                       TABLE 302 PROFESSIONAL SERVICES, BY TYPE, 2019–2025 (USD MILLION)
             13.3.4 CUSTOMER SUCCESS PLATFORMS MARKET, BY APPLICATION
                       TABLE 303 CUSTOMER SUCCESS PLATFORMS MARKET, BY APPLICATION, 2015–2019 (USD MILLION)
                       TABLE 304 CUSTOMER SUCCESS PLATFORMS MARKET, BY APPLICATION, 2019–2025 (USD MILLION)
             13.3.5 CUSTOMER SUCCESS PLATFORMS MARKET, BY DEPLOYMENT MODE
                       TABLE 305 CUSTOMER SUCCESS PLATFORMS MARKET, BY DEPLOYMENT MODE, 2015–2019 (USD MILLION)
                       TABLE 306 CUSTOMER SUCCESS PLATFORMS MARKET, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
             13.3.6 CUSTOMER SUCCESS PLATFORMS MARKET, BY ORGANIZATION SIZE
                       TABLE 307 CUSTOMER SUCCESS PLATFORMS MARKET, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION)
                       TABLE 308 CUSTOMER SUCCESS PLATFORMS MARKET, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
             13.3.7 CUSTOMER SUCCESS PLATFORMS MARKET, BY VERTICAL
                       TABLE 309 CUSTOMER SUCCESS PLATFORMS MARKET, BY VERTICAL, 2015–2019 (USD MILLION)
                       TABLE 310 CUSTOMER SUCCESS PLATFORMS MARKET, BY VERTICAL, 2019–2025 (USD MILLION)
             13.3.8 CUSTOMER SUCCESS PLATFORMS MARKET, BY REGION
                       TABLE 311 CUSTOMER SUCCESS PLATFORMS MARKET, BY REGION, 2015–2019 (USD MILLION)
                       TABLE 312 CUSTOMER SUCCESS PLATFORMS MARKET, BY REGION, 2019–2025 (USD MILLION)

14 APPENDIX (Page No. - 292)
     14.1 DISCUSSION GUIDE
     14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     14.3 AVAILABLE CUSTOMIZATIONS
     14.4 RELATED REPORTS
     14.5 AUTHOR DETAILS

The study involved four major activities in estimating the current size of the customer engagement solutions market. Exhaustive secondary research was done to collect information on all industries. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and sub segments of the customer engagement solutions market.

Secondary Research

In the secondary research process, various secondary sources were referred to obtain key information about industry insights, the market’s monetary chain, the overall pool of key players, market classification and segmentation, and key developments in the market. The secondary sources included annual reports, press releases of various companies Avaya, NICE Systems, Zendesk, Pegasystems among others, white papers, journals, and certified publications and articles from recognized authors, directories, and databases, such as Trusted Magazine (by Trusted Advisors Group), Customer Experience Magazine, and The European Magazine, investor presentations of companies, associations, and government publishing sources.

Primary Research

Extensive primary research has been conducted after acquiring an understanding of the customer engagement solutions market scenario through secondary research. Several primary interviews have been conducted with market experts from both demand side and supply side players across five major regions, namely North America, Europe, Asia Pacific, Middle East and Africa and Latin America. Approximately 70% and 30% of primary interviews have been conducted from demand and supply side, respectively. Primary data has been collected through questionnaires email, and telephonic interviews. In the canvassing of primaries, various organizations, such as sales. Operations, and administration, were covered to provide holistic viewpoint in our report.

After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report.

Customer Engagement Solutions Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

The top-down and bottom-up approaches were used to estimate and validate the size of the global customer engagement solutions market and various other dependent submarkets in the overall market. An exhaustive list of all the vendors offering solutions and services in the customer engagement solutions market was prepared while using the top-down approach. The market share for all the vendors in the market was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor was evaluated based on its offering (solutions and services). The aggregate of all companies’ revenues was extrapolated to reach the overall market size.

Customer engagement solutions market: Bottom-Up Approach

Customer Engagement Solutions Market Size, and Share

To know about the assumptions considered for the study, Request for Free Sample Report

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Report Objectives

  • To determine and forecast the global customer engagement solutions market based on component, deployment mode, organization size, verticals, and regions from 2022 to 2027, and analyze various macro and microeconomic factors that affect the market growth.
  • To forecast the size of the market’s segments with respect to five main regions: North America, Europe, Asia Pacific (APAC), Latin America, and Middle East & Africa (MEA).
  • To provide detailed information about the major factors (drivers, opportunities, threats, and challenges) influencing the growth of the customer engagement solutions market.
  • To analyze the impact of COVID-19 on the customer engagement solutions market.
  • To analyze each submarket with respect to individual growth trends, prospects, and contributions to the total customer engagement solutions market.
  • To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the customer engagement solutions market.
  • To profile key market players (top vendors and startups); provide a comparative analysis based on their business overviews, regional presence, product offerings, business strategies, and key financials; and illustrate the market’s competitive landscape.
  • To track and analyze competitive developments, such as mergers and acquisitions, a new product launched and product developments, partnerships, agreements, and collaborations, business expansions, and Research & Development (R&D) activities, in the market.

Available Customizations

Along with the market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product Matrix which gives a detailed comparison of the product portfolio of each company

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
Report Code
TC 6460
Published ON
May, 2022
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