Data Loss Prevention Market by Offering (Solution, Services), Solution Type (Network DLP, Storage DLP, Endpoint DLP, Cloud DLP), Service (Consulting, Managed Security Service), Applications, Vertical and Regions - Global Forecast to 2028
The Data Loss Prevention Market size accounted for USD 3.4 Billion in 2023 and is estimated to achieve a market size of USD 8.9 Billion by 2028 growing at a CAGR of 21.2% from 2023 to 2028. The high rate of Internet penetration and increasing dependency on it for communication has gained the attention of criminals and hackers. Thus, there has been a surge in cases of data breaches. To mitigate these risks, the DLP vendors have started offering DLP as part of a more broadly constituted portfolio of products. The DLP market is thus expected to experience significant growth over the coming years.
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Data Loss Prevention Market Growth Dynamics
Driver: Shifting of data to public and private cloud by enterprises.
In this current era, there has been tremendous growth in the number of enterprises shifting their information from on-premises to the cloud, aiming to reduce costs and improve the efficiency of their organization. The enterprise uses public and private cloud opportunities such as Office 365, Box, and Amazon Web Services to enhance operational agility and mobile workforce productivity, lowering costs. This is due to the increase in digital content across the globe, which is creating the need to manage the constantly growing data files. Moreover, the data growth is highly costly in terms of storage capacity due to the high demand for power, management overheads, and cooling capacity in the physical data center. But as the information moves from in-house to cloud, it highlights security, privacy, and compliance concerns.
Restraint: Complex rules and doesn’t guarantee preventio
The proliferation of BYOD and cloud services has made organizations more porous and vulnerable. Sharing data and collaboration has become a must in today’s world of mobility and globalization. The challenge is that some documents must be shared, and some must be confined within the organization’s boundaries. The biggest threat is from insiders, and it has become challenging for any IT professional to define a policy that accurately describes the enterprise requirements without generating an unreasonable amount of “false positives.” Most organizations cannot afford a large team to configure and maintain the complex rules in a typical DLP deployment. Instead, companies fall back to a few basic, intrusive rules (e.g., “block all USB devices” and “no usage of Facebook”). As a result, many DLP deployments fail or never get started seriously.
Opportunity: Increased remote workforce security
As organizations increasingly embrace flexible work arrangements, the DLP market has many opportunities to enhance remote workforce security. Solutions that cater to endpoint security, cloud-based protection, and seamless integration with collaboration tools are in high demand. AI and machine learning-powered DLP systems promise real-time threat detection and policy enforcement. Additionally, focusing on user education, mobile device security, and adherence to zero trust principles is crucial. Compliance and reporting capabilities and managed DLP services provide holistic solutions to address the intricacies of data protection in remote work environments. Customization and flexibility are key considerations, allowing organizations to tailor DLP policies to their needs. Finally, robust incident response and remediation features round out the portfolio of opportunities in this dynamic and ever-evolving market.
Challenge: Deployment challenges
Data breaches are one of the biggest concerns for enterprises nowadays, and at times, data loss is mainly contributed by employees. Hence, enterprises turn toward DLP solutions to prevent data loss, but the enterprises need help with the deployment of DLP solutions. The enterprises first need to identify the data they plan to protect under DLP as the data remains at different levels, i.e., data in motion, data at rest, and data at endpoint, which can pose a significant challenge to the enterprise. Moreover, the enterprises need to formulate internal policies in line with the DLP framework but need more experience and a trained workforce that may be responsible for building the policies. The enterprises must also spend considerable time and money on training, workshops, and seminars to overcome these issues. Other factors, such as underestimated deployment costs and time, ignorance of legal framework, and regulation, may affect the deployment of DLP solutions.
Data Loss Prevention market Ecosystem
Prominent companies in this market include a well-established, financially stable provider of the Data Loss Prevention market. These companies have innovated their offerings and possess a diversified product portfolio, state-of-the-art technologies, and marketing networks. Prominent companies in this market include Broadcom (US), IBM (US), Microsoft (US), Trend Micro (Japan), McAfee (US), Palo Alto Networks (US), GTB Technologies (US), InfoWatch (Russia), Fortra (US), Cisco Systems (US), etc.
By service, the Managed Security Service segment is expected to grow with the highest CAGR during the forecast period
The increased complexity of threats and attacks and the emergence of sophisticated cyber criminals force companies to upgrade their security systems consistently. As a result, companies are rapidly outsourcing their network security concerns to specialized service providers known as mobile security service providers. Mobile security service offerings exist in many forms, from pure system management to sophisticated log analysis, from on-premises device monitoring and management services to SaaS and cloud services. The global mobile security service market is highly fragmented and comprises players from diverse backgrounds, ranging from specialized mobile security service providers to telecommunication companies, system integrators, and VARs.
Based on region, Asia Pacific is expected to grow with the highest CAGR during the forecast period
Due to the ever-growing threat landscape, the Asia Pacific region is highly concerned with increasing security spending. This region, which includes emerging economies such as China, India, Australia, Hong Kong, and Japan, has many small and medium-sized businesses (SMBs) providing significant employment opportunities. However, the high cost of cybersecurity projects prevents many SMBs from implementing strong security practices, making them more vulnerable to cyberattacks. Countries such as Japan, China, and Singapore have launched new national cybersecurity policies to address the sophisticated cyber threats. Organizations in the Asia Pacific region are spending significant resources to deal with cybersecurity breaches. Australia and Malaysia are currently better positioned than other countries to face cybersecurity challenges.
Market Players:
The major players in the Data Loss Prevention market are Broadcom (US), IBM (US), Microsoft (US), Trend Micro (Japan), McAfee (US), Palo Alto Networks (US), GTB Technologies (US), InfoWatch (Russia), Fortra (US), Cisco Systems (US), etc. These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their footprint in the Data Loss Prevention market.
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Report Metrics |
Details |
Market size available for years |
2018-2028 |
Base year considered |
2022 |
Forecast period |
2023–2028 |
Forecast units |
Value (USD) Million/Billion |
Segments Covered |
Data Loss Prevention Market by Offering (Solution, Services), Solution Type (Network DLP, Storage DLP, Endpoint DLP, Cloud DLP), Service(Consulting, System Integration and Installation, Managed Security Service, Education and Training, Risk and Threat Assessment) Applications(Encryption, Centralized Management, Policy, Standards, and Procedures, Web and Email Protection, Cloud Storage, Incident Response and Workflow Management, Others), Vertical (IT and Telecommunication, Government, BFSI, Aerospace, Defence and Intelligence, Healthcare, Retail and Logistics, Manufacturing, Energy and Utilities, and Other Verticals) |
Region covered |
North America, Europe, Asia Pacific, Middle East & Africa, Latin America |
Companies covered |
Broadcom (US), IBM (US), Microsoft (US), Trend Micro (Japan), McAfee (US), Palo Alto Networks (US), GTB Technologies (US), InfoWatch (Russia), Fortra (US), Cisco Systems (US), etc. |
This research report categorizes the Data Loss Prevention Market based on offering, solution type, service, applications, vertical, and regions.
DLP Market Based on Offering:
- Solution
- Services
DLP Market Based on Solution:
- Network DLP
- Storage/Datacenter DLP
- Endpoint DLP
- Cloud DLP
DLP Market Based on Service:
- Consulting
- System Integration and Installation
- Managed Security Service
- Education and Training
- Risk and Threat Assessment
DLP Market Based on Application:
- Encryption
- Centralized Management
- Policy, Standards, and Procedures
- Web and Email Protection
- Cloud Storage
- Incident Response and Workflow management
- Others
DLP Market Based on Vertical:
- IT and Telecommunication
- Government
- BFSI
- Aerospace, Defence and Intelligence
- Healthcare
- Retail and Logistics
- Manufacturing
- Energy and Utilities
- Other Verticals
DLP Market Based on the Region:
-
North America
- US
- Canada
-
Europe
- UK
- Germany
- France
- Italy
- Spain
- Nordics
- Rest of Europe
-
Asia Pacific
- China
- Japan
- India
- Australia and New Zealand (ANZ)
- Rest of Asia Pacific
-
Middle East & Africa
- UAE
- KSA
- Rest of Middle East and Africa
-
Latin America
- Brazil
- Mexico
- Rest of Latin America
Recent Developments in Data Loss Prevention (DLP) Market
- In September 2023, McAfee announced the launch of AI-powered Scam Protection to proactively spot and block scams in real-time.
- In September 2023, McAfee announced the launch of its new McAfee Privacy & Identity Guard product to proactively monitor and remove data online to help prevent potential identity theft and fraud.
- In June 2023, McAfee announced McAfee Business Protection, a new comprehensive security solution for small business owners in collaboration with Dell Technologies. McAfee Business Protection helps Dell small business customers avoid cyber threats and vulnerabilities with award-winning security, identity and dark web data monitoring, VPN, web protection for safe browsing, and more.
- In February 2023, Trend Micro announced the signing of a definitive agreement to acquire Anlyz, a leading provider of security operations center (SOC) technology. The acquisition will extend Trend's orchestration, automation, and integration capabilities and enable enterprises and Managed Security Service Providers (MSSPs) to improve operational efficiencies, cost-effectiveness, and security outcomes.
- In May 2022, Broadcom acquired VMware, a leading innovator in enterprise software, under which Broadcom will acquire all of the outstanding shares of VMware in a cash-and-stock transaction.
Frequently Asked Questions (FAQ):
What is Data Loss Prevention (DLP?
DLP is a set of technologies that help prevent data breaches of sensitive information that may occur in enterprises across the globe. The DLP solutions mainly focus on the classification and monitoring of data that may be in motion, at rest, or an endpoint, as these solutions provide enterprises with the leverage to stop the numerous leaks of information that occur each day. In other words, the main aim of the DLP solutions is to detect potential data breaches that may occur at different levels. The DLP market is mainly classified based on its applications into network DLP, storage/data center DLP, and endpoint DLP. The applications together constitute the global DLP market.
What is the current Data Loss Prevention(DLP) Market Size?
The Data Loss Prevention Market size is anticipated to grow from $3.4 billion in 2023 to $8.9 billion by 2028, at a CAGR of 21.2% during the forecast period.
What are the major drivers in the Data Loss Prevention market?
The significant drivers of the Data Loss Prevention market are the Shifting of data to public and private clouds by enterprises and the Increase in data thefts across the globe
Which are the key players profiled in the Data Loss Prevention (DLP) Market?
The major players in the Data Loss Prevention market are Broadcom (US), IBM (US), Microsoft (US), Trend Micro (Japan), McAfee (US), Palo Alto Networks (US), GTB Technologies (US), InfoWatch (Russia), Fortra (US), Cisco Systems (US).
What are the opportunities for new market entrants in the Data Loss Prevention market?
Legacy DLP solutions’ higher cost and complexity have made it a luxury that only large enterprises can afford. Large enterprises could only sustain both in terms of money spending and required resources to maintain full-fledged DLP solution deployment. However, with the modern integrated DLP suit solutions, SMBs offer huge market potential to DLP vendors. Also, there is a significant opportunity for delivering various security functionality as a managed or hosted service. These services, in particular, require substantial setup, ongoing monitoring, and tuning, including DLP. Several vendors currently offer DLP as a service and could help increase penetration rates within that underserved market segment.
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The study involved four major activities in estimating the current size of the global Data Loss Prevention market. In the first step, exhaustive secondary research collected information on the market, peer, and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the total Data Loss Prevention market size. After that, the market breakup and data triangulation techniques were used to estimate the market size of segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources, such as Bloomberg and BusinessWeek, have been referred to identify and collect information for this study. The secondary sources included annual reports, press releases, investor presentations of companies, white papers, journals, such as Linux Journal and Container Journal, and articles from recognized authors, directories, and databases.
Primary Research
Various primary sources from the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Chief Marketing Officers (CMO), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the Data Loss Prevention market along with the associated service providers, and system integrators working in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. Following is the breakup of primary respondents.
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Market Size Estimation
The top-down and bottom-up approaches were used to estimate and forecast the Data Loss Prevention market and other dependent submarkets. The bottom-up procedure was used to arrive at the overall market size of the global market using key companies’ revenue and their offerings in the market. The research methodology used to estimate the market size includes the following:
- The key players in the Data Loss Prevention market have been identified through extensive secondary research.
- Regarding value, the market size has been determined through primary and secondary research processes.
- All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.
Data Loss Prevention Market Size: Bottom-Up Approach
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Data Loss Prevention Market Size: Top-Down Approach
Data Triangulation
With data triangulation and validation through primary interviews, this study determined and confirmed the exact value of the overall parent market size. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.
Market Definition
DLP is a set of technologies that help prevent data breaches of sensitive information that may occur in enterprises across the globe. The DLP solutions mainly focus on the classification and monitoring of data that may be in motion, at rest, or an endpoint, as these solutions provide enterprises with the leverage to stop the numerous leaks of information that occur each day. In other words, the main aim of the DLP solutions is to detect potential data breaches that may occur at different levels. The DLP market is mainly classified based on its applications into network DLP, storage/data center DLP, and endpoint DLP. The applications together constitute the global DLP market.
Key Stakeholders
- DLP vendors
- Solution providers
- System integrators
- Value-Added Resellers (VARs)
- Service providers and distributors
- Government agencies
- Large enterprises
Report Objectives
- To determine, segment, and forecast the global Data Loss Prevention market by offering solution types, services, applications, verticals, and regions in terms of value.
- To forecast the size of the market segments to five main regions: North America, Europe, Asia Pacific, Middle East and Africa, and Latin America
- To provide detailed information about the major factors (drivers, opportunities, threats, and challenges) influencing the growth of the market
- To study the complete value chain and related industry segments and perform a value chain analysis of the market landscape.
- To strategically analyze the macro and micro markets to individual growth trends, prospects, and contributions to the total market
- To analyze the industry trends, pricing data, patents, and innovations related to the market.
- To analyze the opportunities for stakeholders by identifying the high-growth segments of the Data Loss Prevention market
- To profile the key players in the market and comprehensively analyze their market share/ranking and core competencies.
- Track and analyze competitive developments, such as mergers and acquisitions, product launches and developments, partnerships, agreements, collaborations, business expansions, and Research & Development (R&D) activities.
Available Customizations
With the given market data, MarketsandMarkets offers customizations per the company’s specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of an additional two market players
Growth opportunities and latent adjacency in Data Loss Prevention Market