Data Monetization Market by Component (Tools and Services), Data Type (Customer Data, Financial Data), Business Function, Deployment Type (On-Premises and Cloud), Organization Size, Industry Vertical, and Region - Global Forecast to 2025
[266 Pages Report] MarketsandMarkets estimates the global data monetization market size to grow from USD 2.3 billion in 2020 to USD 6.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 21.7% during the forecast period. The increase in the volume of data generation and lower cost of data storage has emerged as one of the strongest factors for data monetization tools and services adoption across regions.
Factors such as increasing need to create insights from a pool of data and rising adoption of AI for data processing are expected to create ample opportunities for data monetization vendors.
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The recent COVID-19 pandemic is expected to slow down the adoption of data monetization tools and services, especially in 2020. COVID-19 has not only affected the healthcare sector but also impacted the global economy. Government agencies are leveraging COVID-19 tracker dashboards available from IBM, Microsoft, covidvisualizer.com, and Center for Systems Science and Engineering (CSSE) at Johns Hopkins University, among others, for tracking and controlling the spread of COVID-19 outbreak. The global desire for media and entertainment is creating a windfall for streaming services. For example, Netflix has doubled its projected number of new subscribers and Disney+ has added 22 million subscribers. However, a combination of network slowdowns (and failures) and analytics strategies that fail to monetize increased traffic leads is creating a difficult situation for data streaming companies. Enormous data traffic is creating issues while analyzing data. According to Department of Telecommunications, Indias internet consumption rose by 13% since the nationwide lockdown was put in place to check the spread of Covid-19.
Market Dynamics
Driver: Increase in volume of data generation and lower cost of data storage
Data is used to improve sales and marketing performance. Old sales reports are used to utilize predictive business intelligence, thereby tapping into customer data that enhances efficiency and builds customer relationships, Digital technologies now collect a massive amount of data, such as consumer demographics, products preferred, and sales performance. The 5G technology will be adopted across the globe in the near future. It offers higher computing capabilities; however, it will generate a huge amount of data that can be used to generate meaningful insights.
The large amount of data generated offers new business opportunities. Every business can now collect and leverage information due to the rise of Internet of Things (IoT) and other connected devices. As per the report of McKinsey, data moving across international borders raised the global GDP by USD 2.8 trillion in 2014.
The other factor driving the market growth is the cheaper cost of data storage, which adds value and would encourage enterprises to adopt data monetization tools in the near future. To deal with a huge amount of data and extract vital business information, companies are expected to adopt data monetization.
Restraint: Varying structure of regulatory policies
There is a need to share collaborated and refined data with employees based on the privileges given to them for helping them generate valuable insights. New regulation policies are being implemented by regulatory bodies for incorporating them into the regular functioning of enterprises. Employees may have access to a certain type of information, while they may be refrained from some other information. Organizations should be extra cautious while integrating data from different sources and making it available to employees. This process can be time-consuming, and authorities must be aware of changed policies. For example, General Data Protection Regulation (GDPR) approved by the European Union (EU) parliament has replaced Data Protective Directive 95/46/EC. The law protects and empowers all EU citizens data privacy, and reshapes the way organizations across the region approach data privacy. After the implementation of GDPR, organizations have to constantly make changes in their data monetization solutions to keep up with the changing regulatory policies.
Opportunity: Increasing need to create insights from a pool of data
Data is being generated on a large scale from various data sources. Be it Fitbit, Google, or Facebook, the use of data has evolved and is considered as an integral part of the digital transformation of any business. The use of IoT continues to increase, and the generation of insights from all incoming data is the need of the hour. As per the report of IBM only 23% of companies surveyed have an enterprise-wide big data strategy. In todays business environment, organizations are using data monetization solutions to create new revenue streams and generate insights from disparate data sources for making faster and critical decisions. Most of the unstructured data obtained from various sources is not used. The unstructured data such as email correspondences, account information, and old versions of related documents is not used to add value to business decisions. Companies are heavily investing in data collection for optimizing the use of their data. For instance, banks pay heed to how online customers land on an application page so that they can take more such measures to attract customers. The utilization of unused data from different sources can help companies gain valuable insights to drive their business. Data monetization tools integrate and refine all the data, whether structured or unstructured, from various data sources. Hence, the increasing need to generate insights from unused data is expected to create opportunities for data monetization solution vendors.
Challenge: Quality of data collected by organizations for monetization
Companies are realizing the potential of their data. Hence, the adoption of data monetization is expected to grow across industries and create a new source of revenue and business line. Data quality is one of the important factors while monetizing data. Organizations can make the right decisions with accurate data. Data sharing across different industries and integrating data products with existing systems might result in reduced data quality.
High-quality data lies at the center of strategic, tactical, and operational steering of organizations. Inappropriate data quality might result in false facts and inconsistency. Hence, appropriate data quality directly impacts organizations ability to make the right decisions. Without enough quality, data is not of any use and can lead to undesired or unexpected outcomes. Hence, the quality of data collected by organizations is expected to challenge the adoption of data monetization tools, thereby limiting the growth of data monetization vendors.
Tools segment to hold a larger market size during the forecast period
Data monetization tools are incorporated into business applications to enhance their capabilities and derive insights from the business data in the analytics phase, thereby helping enterprises in making business decisions. The data monetization platform offers a complete application development environment to IT developers to design, develop, deploy, and execute applications as per enterprise requirements.
On-premises segment to hold a larger market size during the forecast period in data monetization market
In the on-premises type of delivery model, software or solutions are installed and operated from customers in-house server and computing infrastructure. The cost of installing on-premises solutions is included in the Capital Expenditure (CAPEX) of companies. This approach is mostly adopted for applications that involve the processing of sensitive and confidential data.
Large enterprises to hold a majority of the market share during the forecast period
Organizations with more than 1,000 employees are categorized under the large enterprises segment. Large enterprises have a large corporate network and many revenue streams. Hence, there is a huge amount of data generated by them. These enterprises prefer to implement tools and their associated services on-premises. This deployment type can assist them in increasing their profits and maintaining data confidentiality.
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APAC to grow at the highest CAGR during the forecast period
APAC has witnessed the advanced and dynamic adoption of new technologies and is expected to record the highest CAGR during the forecast period. The commercialization of big data, AI, and IoT technologies and the need for further advancements to leverage these technologies to the best are expected to drive the adoption of data monetization tools and services in the region. APAC constitutes major economies, such as Australia, China, Japan, Singapore, and India, which are expected to register high growth in the data monetization market.
Key Market Players
The data monetization vendors have implemented various types of organic as well as inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions, to strengthen their offerings in the market. The major vendors offering data monetization software and services globally are Microsoft (US), Salesforce (US), Oracle (US), SAP (Germany), SAS (US), Sisense Inc, (US), TIBCO Software (US), IBM (US), Qlik (US), Domo (US), Accenture (Ireland), Virtusa (US), Infosys (India), 1010DATA (US), Infor (US), Reltio (US), Paxata (US), Openwave Mobilty (US), Monetize (US), Ness (US), NETSCOUT (US), Adastra (Canada), Optiva (Canada), Elevondata Labs Inc. (US), Emu Analytics (UK), Comviva (India), Narrative (US), ThoughtSpot (US), Looker (US), and Information Builders (US).
The study includes an in-depth competitive analysis of key players in the data monetization market with their company profiles, recent developments, COVID-19 developments and key market strategies.
Scope of the report
|
Report Metric |
Details |
|
Market size available for years |
20152025 |
|
Base year considered |
2019 |
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Forecast period |
20202025 |
|
Forecast units |
Billion (USD) |
|
Segments covered |
Component, Tools, Services, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical, and Region |
|
Geographies covered |
North America, APAC, Europe, MEA, and Latin America |
|
Companies covered |
Microsoft (US), Salesforce (US), Oracle (US), SAP (Germany), SAS (US), Sisense Inc, (US), TIBCO Software (US), IBM (US), Qlik (US), Domo (US), Accenture (Ireland), Virtusa (US), Infosys (India), 1010DATA (US), Infor (US), Reltio (US), Paxata (US), Openwave Mobilty (US), Monetize (US), Ness (US), NETSCOUT (US), Adastra (Canada), Optiva (Canada), Elevondata Labs Inc. (US), Emu Analytics (UK), Comviva (India), Narrative (US), ThoughtSpot (US), Looker (US), and Information Builders (US) |
This research report categorizes the data monetization market based on component, data type, business function, deployment type, organization size, industry vertical, and region.
Based on component:
- Tools
- Services
- Support and Maintenance
- Consulting
- Implementation and Integration
Based on data type:
- Consumer data
- Product data
- Financial data
- Supplier data
Based on business function:
- Sales and marketing
- Supply chain management
- Operations
- Finance
- Others (R&D, HR, and Legal)
Based on deployment type:
- On-premises
- Cloud
Based on organization size
- Small and Medium-sized Enterprises (SMEs)
- Large Enterprises
Based on vertical
- Banking, Financial Services, and Insurance (BFSI)
- Telecommunication
- Consumer Goods and Retail
- Information Technology (IT)
- Healthcare
- Manufacturing
- Media and Entertainment
- Transportation and Logistics
- Energy and Utilities
- Others (Government and Defense, Travel and Hospitality, and Education)
Based on region:
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Rest of Europe
- APAC
- China
- Japan
- Singapore
- Rest of APAC
- MEA
- KSA
- UAE
- South Africa
- Rest of MEA
- Latin America
- Mexico
- Brazil
- Rest of Latin America
Recent Developments
- In July 2019, Microsoft introduced a new Microsoft Azure service. The new Azure Data Share service is a cloud service. It will help organizations in sharing their internal data. The company focuses on providing the service for its customers to share data to comply with regulations and privacy policies.
- In June 2019, Salesforce announced the acquisition of Tableau, a leading provider of the analytics platform. This acquisition would provide Salesforce customers with a full view of their consumers across touchpoints by combining the CRM platform of Salesforce with Tableaus data.
- In November 2019, Oracle announced a new cloud-native deployment option for BRM. The enhanced deployment model provides a modern monetization solution to capture opportunities. The latest version of the BRM solution is introduced to support emerging 5G-enabled use cases for CSPs.
Frequently Asked Questions (FAQ):
What is data monetization?
Data monetization is the process of turning enterprise data into actionable insights, which directly impact enterprise revenue. Data monetization tools enable end users to manage and control secure access to data assets and analyze it for generating new revenue streams. In the monetization process, data assets such as customer data, product data, and financial data generated through business transactions are used for generating value in organizations. Data monetization is a way to generate revenue from available data sources by discovering, capturing, storing, and analyzing data. The use of data monetization has increased, along with trends such as big data, analytics, and Internet of Things (IoT), across industry verticals. Various enterprises are deploying data monetization tools for extracting meaningful insights from the data (both structured and unstructured).
Who are the top vendors in the data monetization market?
The major vendors operating in the data monetization market include Microsoft, SAP, Salesforce, SAS and Oracle. These vendors have adopted different types of organic and inorganic growth strategies such as new product launches, product enhancements, partnerships, and mergers and acquisitions.
Which countries are considered in the European region?
The report includes analysis of UK, Germany, France, and other European countries from Europe region.
What are the major business functions considered in the study?
Major business functions included in the study are sales and marketing, supply chain management, operations, Finance and others.
Does this report include the impact of COVID-19 on data monetization market?
Yes, the report includes the impact of COVID-19 on data monetization market. It illustrates the pre- and post- COVID-19 market scenario. .
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
TABLE OF CONTENTS
1 INTRODUCTION (Page No. - 27)
1.1 INTRODUCTION TO COVID-19
1.2 COVID-19 HEALTH ASSESSMENT
FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
1.3 COVID-19 ECONOMIC ASSESSMENT
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
1.3.1 COVID-19 ECONOMIC IMPACTSCENARIO ASSESSMENT
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
1.4 OBJECTIVES OF THE STUDY
1.5 MARKET DEFINITION
1.5.1 INCLUSIONS AND EXCLUSIONS
1.6 MARKET SCOPE
1.6.1 MARKET SEGMENTATION
1.6.2 REGIONS COVERED
1.6.3 YEARS CONSIDERED FOR THE STUDY
1.7 CURRENCY CONSIDERED
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 20172019
1.8 STAKEHOLDERS
1.9 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY (Page No. - 37)
2.1 RESEARCH DATA
FIGURE 6 DATA MONETIZATION MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakup of primaries
FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
2.1.2.2 Key industry insights
2.2 DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
FIGURE 8 DATA MONETIZATION MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 1 (TOP-DOWN): REVENUE OF VENDORS OFFERING DATA MONETIZATION TOOLS AND SERVICES
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 2 (BOTTOM-UP): REVENUE OF VENDORS FROM BUSINESS FUNCTIONS
2.4 COMPANY EVALUATION MATRIX METHODOLOGY
FIGURE 11 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
2.5 RESEARCH ASSUMPTIONS
TABLE 2 ASSUMPTIONS FOR THE STUDY
2.6 LIMITATIONS OF THE STUDY
3 EXECUTIVE SUMMARY (Page No. - 47)
FIGURE 12 GLOBAL DATA MONETIZATION MARKET, 2018-2025 (USD MILLION)
FIGURE 13 FASTEST-GROWING SEGMENTS IN THE MARKET, 2020-2025
FIGURE 14 TOOLS SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 15 ON-PREMISES SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 16 FINANCE SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2020
FIGURE 17 TELECOMMUNICATION SEGMENT TO HOLD THE LARGEST MARKET DURING THE FORECAST PERIOD
FIGURE 18 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING 2020-2025
FIGURE 19 MARKET, REGIONAL SNAPSHOT
4 PREMIUM INSIGHTS (Page No. - 54)
4.1 ATTRACTIVE OPPORTUNITIES IN THE DATA MONETIZATION MARKET
FIGURE 20 INCREASING USE OF EXTERNAL DATA SOURCES TO DRIVE THE GROWTH OF THE MARKET DURING THE FORECAST PERIOD
4.2 MARKET, BY ORGANIZATION SIZE, 2020 VS 2025
FIGURE 21 LARGE ENTERPRISES SEGMENT TO HOLD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
4.3 MARKET, BY BUSINESS FUNCTION, 2020 VS 2025
FIGURE 22 SALES AND MARKETING SEGMENT TO HOLD THE HIGHEST MARKET SHARE BY 2025
4.4 MARKET INVESTMENT SCENARIO, 20202025
FIGURE 23 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN NEXT FIVE YEARS
5 MARKET OVERVIEW (Page No. - 56)
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 24 DATA MONETIZATION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 Increase in volume of data generation and lower cost of data storage
FIGURE 25 VOLUME OF DATA/INFORMATION CREATED WORLDWIDE FROM 2010 TO 2024
5.2.1.2 Rapid adoption of advanced analytics and visualization
FIGURE 26 IMPORTANCE OF BIG DATA BY INDUSTRY VERTICAL
5.2.1.3 Increase in use of external data sources
FIGURE 27 IMPORTANCE OF INTERNAL AND EXTERNAL DATA SOURCES
5.2.1.4 Growth in the adoption of data-driven decision-making
5.2.1.5 Rise in business data volume and variety
5.2.2 RESTRAINTS
5.2.2.1 Varying structure of regulatory policies
FIGURE 28 PERCENTAGE OF VOLUNTARILY REGISTERED FIRMS IN FINLAND
5.2.2.2 Lack of 0rganizational capabilities and cultural barriers
5.2.3 OPPORTUNITIES
5.2.3.1 Increasing need to create insights from a pool of data
5.2.3.2 Rising adoption of AI for data processing
5.2.4 CHALLENGES
5.2.4.1 Quality of data collected by organizations for monetization
5.2.4.2 Privacy and security concerns
FIGURE 29 MALWARE INFECTION GROWTH RATE (MILLION)
5.2.4.3 Increase in complexities in data structures
5.3 INDUSTRY TRENDS
5.3.1 CASE STUDY ANALYSIS
5.3.1.1 Case study 1: Telecommunication
5.3.1.2 Case Study 2: Media and Entertainment
5.3.1.3 Case study 3: Telecommunication
5.3.1.4 Case study 4: Logistics/ Transport
5.3.1.5 Case study 5: Retail
5.3.1.6 Case study 6: Energy
5.3.1.7 Case study 7: Healthcare
5.3.1.8 Case study 8: Manufacturing
5.3.1.9 Case study 9: IT
5.4 AVERAGE SELLING PRICE: DATA MONETIZATION MARKET
FIGURE 30 PRICING ANALYSIS: MARKET
5.5 VALUE CHAIN ANALYSIS
FIGURE 31 MARKET: VALUE CHAIN ANALYSIS
5.6 ECOSYSTEM
FIGURE 32 MARKET: ECOSYSTEM
5.7 TYPES OF DATA MONETIZATION
FIGURE 33 DIRECT VS INDIRECT DATA MONETIZATION
5.7.1 DIRECT DATA MONETIZATION
5.7.2 INDIRECT DATA MONETIZATION
5.8 DATA MONETIZATION TECHNOLOGIES
5.8.1 DATA AS A SERVICE
5.8.2 INSIGHT AS A SERVICE
5.8.3 ANALYTICS-ENABLED PLATFORM AS A SERVICE
5.8.4 EMBEDDED ANALYTICS
5.9 IMPACT OF COVID-19 ON DATA MONETIZATION MARKET
TABLE 3 MARKET: ANALYSIS OF DRIVERS AND OPPORTUNITIES IN THE COVID-19 ERA
TABLE 4 MARKET: ANALYSIS OF CHALLENGES AND RESTRAINTS IN THE COVID-19 ERA
FIGURE 34 PRE-COVID-19 AND POST-COVID-19 IMPACT ON MARKET
5.9.1 CUMULATIVE GROWTH ANALYSIS
TABLE 5 MARKET: CUMULATIVE GROWTH ANALYSIS
5.10 PATENT ANALYSIS
6 DATA MONETIZATION MARKET, BY COMPONENT (Page No. - 78)
6.1 INTRODUCTION
6.1.1 COMPONENTS: COVID-19 IMPACT
FIGURE 35 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
TABLE 6 MARKET SIZE, BY COMPONENT, 20152019 (USD MILLION)
TABLE 7 MARKET SIZE, BY COMPONENT, 20202025 (USD MILLION)
6.2 TOOLS
TABLE 8 TOOLS: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 9 TOOLS: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 10 NORTH AMERICA: TOOLS MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 11 NORTH AMERICA: TOOLS MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
6.3 SERVICES
FIGURE 36 CONSULTING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
TABLE 12 SERVICES: DATA MONETIZATION MARKET SIZE, BY TYPE, 20152019 (USD MILLION)
TABLE 13 SERVICES: MARKET SIZE, BY TYPE, 20202025 (USD MILLION)
TABLE 14 SERVICES: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 15 SERVICES: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 16 NORTH AMERICA: SERVICES MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 17 NORTH AMERICA: SERVICES MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
6.3.1 SUPPORT AND MAINTENANCE
6.3.1.1 Support and maintenance: market drivers
TABLE 18 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 20152019 (USD THOUSAND)
TABLE 19 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 20202025 (USD THOUSAND)
TABLE 20 NORTH AMERICA: SUPPORT AND MAINTENANCE MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 21 NORTH AMERICA: SUPPORT AND MAINTENANCE MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
6.3.2 CONSULTING
6.3.2.1 Consulting: Data monetization market drivers
TABLE 22 CONSULTING MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 23 CONSULTING MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 24 NORTH AMERICA: CONSULTING MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 25 NORTH AMERICA: CONSULTING MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
6.3.3 IMPLEMENTATION AND INTEGRATION
6.3.3.1 Implementation and integration: market drivers
TABLE 26 IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 27 IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 28 NORTH AMERICA: IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 29 NORTH AMERICA: IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
7 DATA MONETIZATION MARKET, BY DATA TYPE (Page No. - 89)
7.1 INTRODUCTION
7.1.1 DATA TYPES: COVID-19 IMPACT
FIGURE 37 FINANCIAL DATA SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
TABLE 30 MARKET SIZE, BY DATA TYPE, 20152019 (USD MILLION)
TABLE 31 MARKET SIZE, BY DATA TYPE, 20202025 (USD MILLION)
7.2 CUSTOMER DATA
7.2.1 CUSTOMER DATA: MARKET DRIVERS
TABLE 32 CUSTOMER DATA: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 33 CUSTOMER DATA: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 34 NORTH AMERICA: CUSTOMER DATA MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 35 NORTH AMERICA: CUSTOMER DATA MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
7.3 PRODUCT DATA
7.3.1 PRODUCT DATA: DATA MONETIZATION MARKET DRIVERS
TABLE 36 PRODUCT DATA: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 37 PRODUCT DATA: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 38 NORTH AMERICA: PRODUCT DATA MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 39 NORTH AMERICA: PRODUCT DATA MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
7.4 FINANCIAL DATA
7.4.1 FINANCIAL DATA: MARKET DRIVERS
TABLE 40 FINANCIAL DATA: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 41 FINANCIAL DATA: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 42 NORTH AMERICA: FINANCIAL DATA MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 43 NORTH AMERICA: FINANCIAL DATA MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
7.5 SUPPLIER DATA
7.5.1 SUPPLIER DATA: MARKET DRIVERS
TABLE 44 SUPPLIER DATA: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 45 SUPPLIER DATA: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 46 NORTH AMERICA: SUPPLIER DATA MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 47 NORTH AMERICA: SUPPLIER DATA MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
8 DATA MONETIZATION MARKET, BY BUSINESS FUNCTION (Page No. - 98)
8.1 INTRODUCTION
8.1.1 BUSINESS FUNCTIONS: COVID-19 IMPACT
FIGURE 38 SALES AND MARKETING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
TABLE 48 MARKET SIZE, BY BUSINESS FUNCTION, 20152019 (USD MILLION)
TABLE 49 MARKET SIZE, BY BUSINESS FUNCTION, 20202025 (USD MILLION)
8.2 SALES AND MARKETING
8.2.1 SALES AND MARKETING: MARKET DRIVERS
TABLE 50 SALES AND MARKETING: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 51 SALES AND MARKETING: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 52 NORTH AMERICA: SALES AND MARKETING MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 53 NORTH AMERICA: SALES AND MARKETING MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
8.3 SUPPLY CHAIN MANAGEMENT
8.3.1 SUPPLY CHAIN MANAGEMENT: DATA MONETIZATION MARKET DRIVERS
TABLE 54 SUPPLY CHAIN MANAGEMENT: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 55 SUPPLY CHAIN MANAGEMENT: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 56 NORTH AMERICA: SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 57 NORTH AMERICA: SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
8.4 OPERATIONS
8.4.1 OPERATIONS: DATA MONETIZATION MARKET DRIVERS
TABLE 58 OPERATIONS: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 59 OPERATIONS: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 60 NORTH AMERICA: OPERATIONS MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 61 NORTH AMERICA: OPERATIONS MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
8.5 FINANCE
8.5.1 FINANCE: MARKET DRIVERS
TABLE 62 FINANCE: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 63 FINANCE: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 64 NORTH AMERICA: FINANCE MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 65 NORTH AMERICA: FINANCE MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
8.6 OTHERS
TABLE 66 OTHERS: MARKET SIZE, BY REGION, 20152019 (USD THOUSAND)
TABLE 67 OTHERS: MARKET SIZE, BY REGION, 20202025 (USD THOUSAND)
TABLE 68 NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY, 20152019 (USD THOUSAND)
TABLE 69 NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY, 20202025 (USD THOUSAND)
9 DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE (Page No. - 109)
9.1 INTRODUCTION
9.1.1 DEPLOYMENT TYPES: COVID-19 IMPACT
FIGURE 39 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
TABLE 70 MARKET SIZE, BY DEPLOYMENT TYPE, 20152019 (USD MILLION)
TABLE 71 MARKET SIZE, BY DEPLOYMENT TYPE, 20202025 (USD MILLION)
9.2 CLOUD
9.2.1 CLOUD: MARKET DRIVERS
TABLE 72 CLOUD: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 73 CLOUD: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 74 NORTH AMERICA: CLOUD MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 75 NORTH AMERICA: CLOUD MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
9.3 ON-PREMISES
9.3.1 ON-PREMISES: MARKET DRIVERS
TABLE 76 ON-PREMISES: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 77 ON-PREMISES: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 78 NORTH AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 79 NORTH AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
10 DATA MONETIZATION MARKET, BY ORGANIZATION SIZE (Page No. - 115)
10.1 INTRODUCTION
10.1.1 ORGANIZATION SIZE: COVID-19 IMPACT
FIGURE 40 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
TABLE 80 MARKET SIZE, BY ORGANIZATION SIZE, 20152019 (USD MILLION)
TABLE 81 MARKET SIZE, BY ORGANIZATION SIZE, 20202025 (USD MILLION)
10.2 SMALL AND MEDIUM-SIZED ENTERPRISES
10.2.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS
TABLE 82 SMALL AND MEDIUM-SIZED ENTERPRISES : MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 83 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 84 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 85 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
10.3 LARGE ENTERPRISES
10.3.1 LARGE ENTERPRISES: DATA MONETIZATION MARKET DRIVERS
TABLE 86 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 87 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 88 NORTH AMERICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 89 NORTH AMERICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
11 DATA MONETIZATION MARKET, BY INDUSTRY VERTICAL (Page No. - 121)
11.1 INTRODUCTION
11.1.1 INDUSTRY VERTICALS: COVID-19 IMPACT
FIGURE 41 TELECOMMUNICATION INDUSTRY VERTICAL TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
TABLE 90 MARKET SIZE, BY INDUSTRY VERTICAL, 20152019 (USD MILLION)
TABLE 91 MARKET SIZE, BY INDUSTRY VERTICAL, 20202025 (USD MILLION)
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
11.2.1 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET DRIVERS
TABLE 92 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 93 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
11.3 TELECOMMUNICATION
11.3.1 TELECOMMUNICATION: DATA MONETIZATION MARKET DRIVERS
TABLE 94 TELECOMMUNICATION: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 95 TELECOMMUNICATION: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
11.4 CONSUMER GOODS AND RETAIL
11.4.1 CONSUMER GOODS AND RETAIL: MARKET DRIVERS
TABLE 96 CONSUMER GOODS AND RETAIL: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 97 CONSUMER GOODS AND RETAIL: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
11.5 INFORMATION TECHNOLOGY
11.5.1 INFORMATION TECHNOLOGY: MARKET DRIVERS
TABLE 98 INFORMATION TECHNOLOGY: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 99 INFORMATION TECHNOLOGY : MARKET SIZE, BY REGION, 20202025 (USD MILLION)
11.6 HEALTHCARE
11.6.1 HEALTHCARE: DATA MONETIZATION MARKET DRIVERS
TABLE 100 HEALTHCARE: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 101 HEALTHCARE: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
11.7 MANUFACTURING
11.7.1 MANUFACTURING: MARKET DRIVERS
TABLE 102 MANUFACTURING: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 103 MANUFACTURING: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
11.8 MEDIA AND ENTERTAINMENT
11.8.1 MEDIA AND ENTERTAINMENT: MARKET DRIVERS
TABLE 104 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 105 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
11.9 TRANSPORTATION AND LOGISTICS
11.9.1 TRANSPORTATION AND LOGISTICS: DATA MONETIZATION MARKET DRIVERS
TABLE 106 TRANSPORTATION AND LOGISTICS: MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 107 TRANSPORTATION AND LOGISTICS: MARKET SIZE, BY REGION, 20202025 (USD MILLION)
11.10 ENERGY AND UTILITIES
11.10.1 ENERGY AND UTILITIES:MARKET DRIVERS
TABLE 108 ENERGY AND UTILITIES: MARKET SIZE, BY REGION, 20152019 (USD THOUSAND)
TABLE 109 ENERGY AND UTILITIES: MARKET SIZE, BY REGION, 20202025 (USD THOUSAND)
11.11 OTHERS
TABLE 110 OTHERS: MARKET SIZE, BY REGION, 20152019 (USD THOUSAND)
TABLE 111 OTHERS: MARKET SIZE, BY REGION, 20202025 (USD THOUSAND)
12 DATA MONETIZATION MARKET, BY REGION (Page No. - 137)
12.1 INTRODUCTION
FIGURE 42 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
TABLE 112 MARKET SIZE, BY REGION, 20152019 (USD MILLION)
TABLE 113 MARKET SIZE, BY REGION, 20202025 (USD MILLION)
12.2 NORTH AMERICA
12.2.1 NORTH AMERICA: COVID-19 IMPACT
12.2.2 NORTH AMERICA: DATA MONETIZATION MARKET DRIVERS
12.2.3 NORTH AMERICA: TARIFFS AND REGULATIONS
FIGURE 43 NORTH AMERICA: MARKET SNAPSHOT
TABLE 114 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 20152019 (USD MILLION)
TABLE 115 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 20202025 (USD MILLION)
TABLE 116 NORTH AMERICA: MARKET SIZE, BY SERVICE, 20152019 (USD MILLION)
TABLE 117 NORTH AMERICA: MARKET SIZE, BY SERVICE, 20202025 (USD MILLION)
TABLE 118 NORTH AMERICA: MARKET SIZE, BY DATA TYPE, 20152019 (USD MILLION)
TABLE 119 NORTH AMERICA: MARKET SIZE, BY DATA TYPE, 20202025 (USD MILLION)
TABLE 120 NORTH AMERICA: MARKET SIZE, BY BUSINESS FUNCTION, 20152019 (USD MILLION)
TABLE 121 NORTH AMERICA: MARKET SIZE, BY BUSINESS FUNCTION, 20202025 (USD MILLION)
TABLE 122 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 20152019 (USD MILLION)
TABLE 123 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 20202025 (USD MILLION)
TABLE 124 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 20152019 (USD MILLION)
TABLE 125 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 20202025 (USD MILLION)
TABLE 126 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 20152019 (USD MILLION)
TABLE 127 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 20202025 (USD MILLION)
TABLE 128 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 129 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
FIGURE 44 NORTH AMERICA: COUNTRY ANALYSIS
12.2.4 UNITED STATES
TABLE 130 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 20152019 (USD MILLION)
TABLE 131 UNITED STATES: MARKET SIZE, BY COMPONENT, 20202025 (USD MILLION)
TABLE 132 UNITED STATES: MARKET SIZE, BY SERVICE, 20152019 (USD MILLION)
TABLE 133 UNITED STATES: MARKET SIZE, BY SERVICE, 20202025 (USD MILLION)
TABLE 134 UNITED STATES: MARKET SIZE, BY DATA TYPE, 20152019 (USD MILLION)
TABLE 135 UNITED STATES: MARKET SIZE, BY DATA TYPE, 20202025 (USD MILLION)
TABLE 136 UNITED STATES: MARKET SIZE, BY BUSINESS FUNCTION, 20152019 (USD MILLION)
TABLE 137 UNITED STATES: MARKET SIZE, BY BUSINESS FUNCTION, 20202025 (USD MILLION)
TABLE 138 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 20152019 (USD MILLION)
TABLE 139 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 20202025 (USD MILLION)
TABLE 140 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 20152019 (USD MILLION)
TABLE 141 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 20202025 (USD MILLION)
TABLE 142 UNITED STATES: MARKET SIZE, BY INDUSTRY VERTICAL, 20152019 (USD THOUSAND)
TABLE 143 UNITED STATES: MARKET SIZE, BY INDUSTRY VERTICAL, 20202025 (USD THOUSAND)
12.2.5 CANADA
TABLE 144 CANADA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 20152019 (USD MILLION)
TABLE 145 CANADA: MARKET SIZE, BY COMPONENT, 20202025 (USD MILLION)
TABLE 146 CANADA: MARKET SIZE, BY SERVICE, 20152019 (USD MILLION)
TABLE 147 CANADA: MARKET SIZE, BY SERVICE, 20202025 (USD MILLION)
TABLE 148 CANADA: MARKET SIZE, BY DATA TYPE, 20152019 (USD MILLION)
TABLE 149 CANADA: MARKET SIZE, BY DATA TYPE, 20202025 (USD MILLION)
TABLE 150 CANADA: MARKET SIZE, BY BUSINESS FUNCTION, 20152019 (USD THOUSAND)
TABLE 151 CANADA: MARKET SIZE, BY BUSINESS FUNCTION, 20202025 (USD THOUSAND)
TABLE 152 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE, 20152019 (USD MILLION)
TABLE 153 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE, 20202025 (USD MILLION)
TABLE 154 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 20152019 (USD MILLION)
TABLE 155 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 20202025 (USD MILLION)
TABLE 156 CANADA: MARKET SIZE, BY INDUSTRY VERTICAL, 20152019 (USD THOUSAND)
TABLE 157 CANADA: MARKET SIZE, BY INDUSTRY VERTICAL, 20202025 (USD THOUSAND)
12.3 EUROPE
12.3.1 EUROPE: COVID-19 IMPACT
12.3.2 EUROPE: DATA MONETIZATION MARKET DRIVERS
12.3.3 EUROPE: TARIFFS AND REGULATIONS
TABLE 158 EUROPE: MARKET SIZE, BY COMPONENT, 20152019 (USD MILLION)
TABLE 159 EUROPE: MARKET SIZE, BY COMPONENT, 20202025 (USD MILLION)
TABLE 160 EUROPE: MARKET SIZE, BY SERVICE, 20152019 (USD MILLION)
TABLE 161 EUROPE: MARKET SIZE, BY SERVICE, 20202025 (USD MILLION)
TABLE 162 EUROPE: MARKET SIZE, BY DATA TYPE, 20152019 (USD MILLION)
TABLE 163 EUROPE: MARKET SIZE, BY DATA TYPE, 20202025 (USD MILLION)
TABLE 164 EUROPE: MARKET SIZE, BY BUSINESS FUNCTION, 20152019 (USD MILLION)
TABLE 165 EUROPE: MARKET SIZE, BY BUSINESS FUNCTION, 20202025 (USD MILLION)
TABLE 166 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 20152019 (USD MILLION)
TABLE 167 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 20202025 (USD MILLION)
TABLE 168 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 20152019 (USD MILLION)
TABLE 169 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 20202025 (USD MILLION)
TABLE 170 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL, 20152019 (USD THOUSAND)
TABLE 171 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL, 20202025 (USD THOUSAND)
TABLE 172 EUROPE: MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 173 EUROPE: MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
FIGURE 45 EUROPE: COUNTRY ANALYSIS
12.3.4 UNITED KINGDOM
12.3.5 GERMANY
12.3.6 FRANCE
12.3.7 REST OF EUROPE
12.4 ASIA PACIFIC
12.4.1 ASIA PACIFIC: COVID-19 IMPACT
12.4.2 ASIA PACIFIC: DATA MONETIZATION MARKET DRIVERS
12.4.3 ASIA PACIFIC: TARIFFS AND REGULATIONS
FIGURE 46 ASIA PACIFIC: MARKET SNAPSHOT
TABLE 174 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 20152019 (USD MILLION)
TABLE 175 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 20202025 (USD MILLION)
TABLE 176 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 20152019 (USD MILLION)
TABLE 177 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 20202025 (USD MILLION)
TABLE 178 ASIA PACIFIC: MARKET SIZE, BY DATA TYPE, 20152019 (USD MILLION)
TABLE 179 ASIA PACIFIC: MARKET SIZE, BY DATA TYPE, 20202025 (USD MILLION)
TABLE 180 ASIA PACIFIC: MARKET SIZE, BY BUSINESS FUNCTION, 20152019 (USD MILLION)
TABLE 181 ASIA PACIFIC: MARKET SIZE, BY BUSINESS FUNCTION, 20202025 (USD MILLION)
TABLE 182 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 20152019 (USD MILLION)
TABLE 183 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 20202025 (USD MILLION)
TABLE 184 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 20152019 (USD MILLION)
TABLE 185 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 20202025 (USD MILLION)
TABLE 186 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL, 20152019 (USD THOUSAND)
TABLE 187 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL, 20202025 (USD THOUSAND)
TABLE 188 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 189 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
12.4.4 AUSTRALIA AND NEW ZEALAND
12.4.5 CHINA
12.4.6 JAPAN
12.4.7 SINGAPORE
12.4.8 REST OF ASIA PACIFIC
12.5 MIDDLE EAST AND AFRICA
12.5.1 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
12.5.2 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET DRIVERS
12.5.3 MIDDLE EAST AND AFRICA: TARIFFS AND REGULATIONS
TABLE 190 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 20152019 (USD MILLION)
TABLE 191 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 20202025 (USD MILLION)
TABLE 192 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 20152019 (USD MILLION)
TABLE 193 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 20202025 (USD MILLION)
TABLE 194 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DATA TYPE, 20152019 (USD MILLION)
TABLE 195 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DATA TYPE, 20202025 (USD MILLION)
TABLE 196 MIDDLE EAST AND AFRICA: MARKET SIZE, BY BUSINESS FUNCTION, 20152019 (USD MILLION)
TABLE 197 MIDDLE EAST AND AFRICA: MARKET SIZE, BY BUSINESS FUNCTION, 20202025 (USD MILLION)
TABLE 198 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 20152019 (USD MILLION)
TABLE 199 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 20202025 (USD MILLION)
TABLE 200 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 20152019 (USD MILLION)
TABLE 201 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 20202025 (USD MILLION)
TABLE 202 MIDDLE EAST AND AFRICA: MARKET SIZE, BY INDUSTRY VERTICAL, 20152019 (USD THOUSAND)
TABLE 203 MIDDLE EAST AND AFRICA: MARKET SIZE, BY INDUSTRY VERTICAL, 20202025 (USD THOUSAND)
TABLE 204 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 205 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
12.5.4 KINGDOM OF SAUDI ARABIA
12.5.5 UNITED ARAB EMIRATES
12.5.6 SOUTH AFRICA
12.5.7 REST OF MIDDLE EAST AND AFRICA
12.6 LATIN AMERICA
12.6.1 LATIN AMERICA: COVID-19 IMPACT
12.6.2 LATIN AMERICA: DATA MONETIZATION MARKET DRIVERS
12.6.3 LATIN AMERICA: TARIFFS AND REGULATIONS
TABLE 206 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 20152019 (USD MILLION)
TABLE 207 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 20202025 (USD MILLION)
TABLE 208 LATIN AMERICA: MARKET SIZE, BY SERVICE, 20152019 (USD THOUSAND)
TABLE 209 LATIN AMERICA: MARKET SIZE, BY SERVICE, 20202025 (USD THOUSAND)
TABLE 210 LATIN AMERICA: MARKET SIZE, BY DATA TYPE, 20152019 (USD MILLION)
TABLE 211 LATIN AMERICA: MARKET SIZE, BY DATA TYPE, 20202025 (USD MILLION)
TABLE 212 LATIN AMERICA: MARKET SIZE, BY BUSINESS FUNCTION, 20152019 (USD THOUSAND)
TABLE 213 LATIN AMERICA: MARKET SIZE, BY BUSINESS FUNCTION, 20202025 (USD THOUSAND)
TABLE 214 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 20152019 (USD MILLION)
TABLE 215 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 20202025 (USD MILLION)
TABLE 216 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 20152019 (USD MILLION)
TABLE 217 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 20202025 (USD MILLION)
TABLE 218 LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 20152019 (USD THOUSAND)
TABLE 219 LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 20202025 (USD THOUSAND)
TABLE 220 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 20152019 (USD MILLION)
TABLE 221 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
12.6.4 BRAZIL
12.6.5 MEXICO
12.6.6 REST OF LATIN AMERICA
13 COMPETITIVE LANDSCAPE (Page No. - 189)
13.1 MARKET EVALUATION FRAMEWORK
FIGURE 47 MARKET EVALUATION FRAMEWORK
13.2 MARKET SHARE ANALYSIS
FIGURE 48 MARKET SHARE ANALYSIS OF COMPANIES IN DATA MONETIZATION MARKET
13.3 MARKET RANKING
FIGURE 49 MARKET RANKING IN 2020
13.4 HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS
FIGURE 50 HISTORICAL FIVE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2015-2019
13.5 KEY MARKET DEVELOPMENTS
FIGURE 51 KEY DEVELOPMENTS IN THE MARKET DURING 2017 2020
13.5.1 NEW PRODUCT LAUNCHES, PRODUCT ENHANCEMENTS, AND BUSINESS EXPANSIONS
TABLE 222 NEW PRODUCT LAUNCHES, PRODUCT ENHANCEMENTS, AND BUSINESS EXPANSIONS
13.5.2 MERGER AND ACQUISITIONS
TABLE 223 MERGERS AND ACQUISITIONS
13.5.3 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
TABLE 224 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
14 COMPANY EVALUATION MATRIX AND COMPANY PROFILES (Page No. - 199)
14.1 COMPANY EVALUATION MATRIX
14.1.1 STAR
14.1.2 EMERGING LEADERS
14.1.3 PERVASIVE
FIGURE 52 DATA MONETIZATION MARKET (GLOBAL), COMPANY EVALUATION MATRIX
14.2 COMPANY PROFILES
(Business Overview, Products, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
14.2.1 MICROSOFT
FIGURE 53 MICROSOFT: COMPANY SNAPSHOT
FIGURE 54 MICROSOFT: SWOT ANALYSIS
14.2.2 SALESFORCE
FIGURE 55 SALESFORCE: COMPANY SNAPSHOT
FIGURE 56 SALESFORCE: SWOT ANALYSIS
14.2.3 ORACLE
FIGURE 57 ORACLE: COMPANY SNAPSHOT
FIGURE 58 ORACLE: SWOT ANALYSIS
14.2.4 SAP
FIGURE 59 SAP: COMPANY SNAPSHOT
FIGURE 60 SAP: SWOT ANALYSIS
14.2.5 SAS
FIGURE 61 SAS: SWOT ANALYSIS
14.2.6 SISENSE
14.2.7 TIBCO SOFTWARE
14.2.8 IBM
FIGURE 62 IBM: COMPANY SNAPSHOT
14.2.9 QLIK
14.2.10 DOMO
FIGURE 63 DOMO: COMPANY SNAPSHOT
14.2.11 ACCENTURE
14.2.12 VIRTUSA
14.2.13 INFOSYS
14.2.14 1010DATA
14.2.15 INFOR
14.2.16 RELTIO
14.2.17 PAXATA
14.2.18 OPENWAVE MOBILITY
14.2.19 NETSCOUT
14.2.20 ADASTRA
14.2.21 OPTIVA
14.2.22 NESS
14.2.23 COMVIVA
14.2.24 THOUGHTSPOT
14.2.25 LOOKER
14.2.26 INFORMATION BUILDERS
14.3 STARTUP/SME EVALUATION MATRIX,2020
14.3.1 PROGRESSIVE COMPANIES
14.3.2 RESPONSIVE COMPANIES
14.3.3 DYNAMIC COMPANIES
14.3.4 STARTING BLOCKS
FIGURE 64 DATA MONETIZATION MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX,2020
14.4 STARTUP/SME PROFILES
14.4.1 MONETIZE
14.4.2 ELEVONDATA
14.4.3 EMU ANALYTICS
14.4.4 NARRATIVE
*Details on Business Overview, Products, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
15 ADJACENT AND RELATED MARKETS (Page No. - 244)
15.1 INTRODUCTION
15.1.1 RELATED MARKETS
15.1.2 LIMITATIONS
15.2 MASTER DATA MANAGEMENT MARKET
15.2.1 MARKET DEFINITION
15.2.2 MARKET OVERVIEW
15.2.3 INTRODUCTION
TABLE 225 MASTER DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 20142019 (USD MILLION)
TABLE 226 MASTER DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 20202025 (USD MILLION)
15.2.4 SOLUTIONS
TABLE 227 SOLUTIONS: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION, 20142019 (USD MILLION)
TABLE 228 SOLUTIONS: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 229 SOLUTIONS: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20142019 (USD MILLION)
TABLE 230 SOLUTIONS: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
TABLE 231 SOLUTIONS: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20142019 (USD MILLION)
TABLE 232 SOLUTIONS: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
TABLE 233 SOLUTIONS: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20142019 (USD MILLION)
TABLE 234 SOLUTIONS: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
TABLE 235 SOLUTIONS: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20142019 (USD MILLION)
TABLE 236 SOLUTIONS: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
TABLE 237 SOLUTIONS: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20142019 (USD MILLION)
TABLE 238 SOLUTIONS: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
15.2.5 SERVICES
TABLE 239 SERVICES: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION, 20142019 (USD MILLION)
TABLE 240 SERVICES: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION, 20202025 (USD MILLION)
TABLE 241 SERVICES: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20142019 (USD MILLION)
TABLE 242 SERVICES: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
TABLE 243 SERVICES: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20142019 (USD MILLION)
TABLE 244 SERVICES: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
TABLE 245 SERVICES: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20142019 (USD MILLION)
TABLE 246 SERVICES: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
TABLE 247 SERVICES: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20142019 (USD MILLION)
TABLE 248 SERVICES: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
TABLE 249 SERVICES: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20142019 (USD MILLION)
TABLE 250 SERVICES: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION)
15.3 DATA SCIENCE PLATFORM MARKET
15.3.1 MARKET DEFINITION
15.3.2 MARKET OVERVIEW
TABLE 251 GLOBAL DATA SCIENCE PLATFORM MARKET SIZE AND GROWTH RATE, 20172024 (USD MILLION, Y-O-Y %)
15.3.3 DATA SCIENCE PLATFORM MARKET, BY DEPLOYMENT MODE
TABLE 252 DATA SCIENCE PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 20172024 (USD MILLION)
15.3.4 ON-PREMISES
TABLE 253 ON-PREMISES: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 20172024 (USD MILLION)
15.3.5 CLOUD
TABLE 254 CLOUD: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 20172024 (USD MILLION)
15.3.6 DATA SCIENCE PLATFORM MARKET, BY ORGANIZATION SIZE
TABLE 255 DATA SCIENCE PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 20172024 (USD MILLION)
15.3.7 LARGE ENTERPRISES
TABLE 256 LARGE ENTERPRISES: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 20172024 (USD MILLION)
15.3.8 SMALL AND MEDIUM-SIZED ENTERPRISES
TABLE 257 SMALL AND MEDIUM-SIZED ENTERPRISES: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 20172024 (USD MILLION)
16 APPENDIX (Page No. - 258)
16.1 DISCUSSION GUIDE
16.2 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL
16.3 AVAILABLE CUSTOMIZATIONS
16.4 RELATED REPORTS
16.5 AUTHOR DETAILS
The study involved 4 major activities in estimating the current size of the global data monetization market. An exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the total data monetization market size. After that, the market breakup and data triangulation techniques were used to estimate the market size of segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources, such as Bloomberg and BusinessWeek, have been referred to identify and collect information for this study. The secondary sources included annual reports, press releases, and investor presentations of companies; white papers; and journals, such as Linux Journal and Container Journal, and articles from recognized authors, directories, and databases.
Primary Research
Various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Chief Marketing Officers (CMO), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the data monetization market along with the associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. Following is the breakup of primary respondents.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
For making market estimates and forecasting the data monetization market, and other dependent submarkets, the top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global data monetization market using key companies revenue and their offerings in the market. The research methodology used to estimate the market size includes the following:
- The key players in the market have been identified through extensive secondary research.
- The market size, in terms of value, has been determined through primary and secondary research processes.
- All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.
Data Triangulation
With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.
Report Objectives
- To define, describe, and forecast the data monetization market based on components (tools and services), data types, business functions, deployment types, organization size, industry verticals, and regions
- To provide detailed information about the major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the growth of the market
- To analyze the market with respect to individual growth trends, prospects, and contribution to the overall data monetization market
- To analyze the impact of COVID-19 on the market
- To forecast the market size of main regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
- To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the data monetization market
- To profile the key players in the market and comprehensively analyze their core competencies in each subsegment
- To track and analyze competitive developments, such as mergers and acquisitions, new product developments, and partnerships and collaborations, in the market
- To map the vendors in the competitive leadership mapping matrix as per predefined competitive leadership mapping criteria for both industry leaders and startups in the global market
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the companys specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players up to 5
Get in-depth analysis of the COVID-19 impact on the Data Monetization Market
Benchmarking the rapid strategy shifts of the Top 100 companies in the Data Monetization Market
Request For Special Pricing
- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
- What are the Known and Unknown Adjacencies Impacting the Data Monetization Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
- Get a Scorecard for Target Partners
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