Data Monetization Market

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Data Monetization Market by Component (Tools and Services), Data Type (Customer Data, Financial Data), Business Function, Deployment Type (On-Premises and Cloud), Organization Size, Industry Vertical, and Region - Global Forecast to 2025

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Report Code: TC 6282 Aug, 2020, by marketsandmarkets.com

[266 Pages Report] MarketsandMarkets estimates the global data monetization market size to grow from USD 2.3 billion in 2020 to USD 6.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 21.7% during the forecast period. The increase in the volume of data generation and lower cost of data storage has emerged as one of the strongest factors for data monetization tools and services adoption across regions.

Factors such as increasing need to create insights from a pool of data and rising adoption of AI for data processing are expected to create ample opportunities for data monetization vendors.

Data Monetization Market

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The recent COVID-19 pandemic is expected to slow down the adoption of data monetization tools and services, especially in 2020. COVID-19 has not only affected the healthcare sector but also impacted the global economy. Government agencies are leveraging COVID-19 tracker dashboards available from IBM, Microsoft, covidvisualizer.com, and Center for Systems Science and Engineering (CSSE) at Johns Hopkins University, among others, for tracking and controlling the spread of COVID-19 outbreak. The global desire for media and entertainment is creating a windfall for streaming services. For example, Netflix has doubled its projected number of new subscribers and Disney+ has added 22 million subscribers. However, a combination of network slowdowns (and failures) and analytics strategies that fail to monetize increased traffic leads is creating a difficult situation for data streaming companies. Enormous data traffic is creating issues while analyzing data. According to Department of Telecommunications, India�s internet consumption rose by 13% since the nationwide lockdown was put in place to check the spread of Covid-19.

Market Dynamics

Driver: Increase in volume of data generation and lower cost of data storage

Data is used to improve sales and marketing performance. Old sales reports are used to utilize predictive business intelligence, thereby tapping into customer data that enhances efficiency and builds customer relationships, Digital technologies now collect a massive amount of data, such as consumer demographics, products preferred, and sales performance. The 5G technology will be adopted across the globe in the near future. It offers higher computing capabilities; however, it will generate a huge amount of data that can be used to generate meaningful insights.

The large amount of data generated offers new business opportunities. Every business can now collect and leverage information due to the rise of Internet of Things (IoT) and other connected devices. As per the report of McKinsey, data moving across international borders raised the global GDP by USD 2.8 trillion in 2014.

The other factor driving the market growth is the cheaper cost of data storage, which adds value and would encourage enterprises to adopt data monetization tools in the near future. To deal with a huge amount of data and extract vital business information, companies are expected to adopt data monetization.

Restraint: Varying structure of regulatory policies

There is a need to share collaborated and refined data with employees based on the privileges given to them for helping them generate valuable insights. New regulation policies are being implemented by regulatory bodies for incorporating them into the regular functioning of enterprises. Employees may have access to a certain type of information, while they may be refrained from some other information. Organizations should be extra cautious while integrating data from different sources and making it available to employees. This process can be time-consuming, and authorities must be aware of changed policies. For example, General Data Protection Regulation (GDPR) approved by the European Union (EU) parliament has replaced Data Protective Directive 95/46/EC. The law protects and empowers all EU citizens� data privacy, and reshapes the way organizations across the region approach data privacy. After the implementation of GDPR, organizations have to constantly make changes in their data monetization solutions to keep up with the changing regulatory policies.

Opportunity: Increasing need to create insights from a pool of data

Data is being generated on a large scale from various data sources. Be it Fitbit, Google, or Facebook, the use of data has evolved and is considered as an integral part of the digital transformation of any business. The use of IoT continues to increase, and the generation of insights from all incoming data is the need of the hour. As per the report of IBM only 23% of companies surveyed have an enterprise-wide big data strategy. In today�s business environment, organizations are using data monetization solutions to create new revenue streams and generate insights from disparate data sources for making faster and critical decisions. Most of the unstructured data obtained from various sources is not used. The unstructured data such as email correspondences, account information, and old versions of related documents is not used to add value to business decisions. Companies are heavily investing in data collection for optimizing the use of their data. For instance, banks pay heed to how online customers land on an application page so that they can take more such measures to attract customers. The utilization of unused data from different sources can help companies gain valuable insights to drive their business. Data monetization tools integrate and refine all the data, whether structured or unstructured, from various data sources. Hence, the increasing need to generate insights from unused data is expected to create opportunities for data monetization solution vendors.

Challenge: Quality of data collected by organizations for monetization

Companies are realizing the potential of their data. Hence, the adoption of data monetization is expected to grow across industries and create a new source of revenue and business line. Data quality is one of the important factors while monetizing data. Organizations can make the right decisions with accurate data. Data sharing across different industries and integrating data products with existing systems might result in reduced data quality.

High-quality data lies at the center of strategic, tactical, and operational steering of organizations. Inappropriate data quality might result in false facts and inconsistency. Hence, appropriate data quality directly impacts organizations� ability to make the right decisions. Without enough quality, data is not of any use and can lead to undesired or unexpected outcomes. Hence, the quality of data collected by organizations is expected to challenge the adoption of data monetization tools, thereby limiting the growth of data monetization vendors.

Tools segment to hold a larger market size during the forecast period

Data monetization tools are incorporated into business applications to enhance their capabilities and derive insights from the business data in the analytics phase, thereby helping enterprises in making business decisions. The data monetization platform offers a complete application development environment to IT developers to design, develop, deploy, and execute applications as per enterprise requirements.

On-premises segment to hold a larger market size during the forecast period in data monetization market

In the on-premises type of delivery model, software or solutions are installed and operated from customers� in-house server and computing infrastructure. The cost of installing on-premises solutions is included in the Capital Expenditure (CAPEX) of companies. This approach is mostly adopted for applications that involve the processing of sensitive and confidential data.

Large enterprises to hold a majority of the market share during the forecast period

Organizations with more than 1,000 employees are categorized under the large enterprises segment. Large enterprises have a large corporate network and many revenue streams. Hence, there is a huge amount of data generated by them. These enterprises prefer to implement tools and their associated services on-premises. This deployment type can assist them in increasing their profits and maintaining data confidentiality.

Data Monetization Market by Region

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APAC to grow at the highest CAGR during the forecast period

APAC has witnessed the advanced and dynamic adoption of new technologies and is expected to record the highest CAGR during the forecast period. The commercialization of big data, AI, and IoT technologies and the need for further advancements to leverage these technologies to the best are expected to drive the adoption of data monetization tools and services in the region. APAC constitutes major economies, such as Australia, China, Japan, Singapore, and India, which are expected to register high growth in the data monetization market.

Key Market Players

The data monetization vendors have implemented various types of organic as well as inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions, to strengthen their offerings in the market. The major vendors offering data monetization software and services globally are Microsoft (US), Salesforce (US), Oracle (US), SAP (Germany), SAS (US), Sisense Inc, (US), TIBCO Software (US), IBM (US), Qlik (US), Domo (US), Accenture (Ireland), Virtusa (US), Infosys (India), 1010DATA (US), Infor (US), Reltio (US), Paxata (US), Openwave Mobilty (US), Monetize (US), Ness (US), NETSCOUT (US), Adastra (Canada), Optiva (Canada), Elevondata Labs Inc. (US), Emu Analytics (UK), Comviva (India), Narrative (US), ThoughtSpot (US), Looker (US), and Information Builders (US).

The study includes an in-depth competitive analysis of key players in the data monetization market with their company profiles, recent developments, COVID-19 developments and key market strategies.

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Scope of the Report

Report Metric	Details
Market size available for years	2015�2025
Base year considered	2019
Forecast period	2020�2025
Forecast units	Billion (USD)
Segments covered	Component, Tools, Services, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical, and Region
Geographies covered	North America, APAC, Europe, MEA, and Latin America
Companies covered	Microsoft (US), Salesforce (US), Oracle (US), SAP (Germany), SAS (US), Sisense Inc, (US), TIBCO Software (US), IBM (US), Qlik (US), Domo (US), Accenture (Ireland), Virtusa (US), Infosys (India), 1010DATA (US), Infor (US), Reltio (US), Paxata (US), Openwave Mobilty (US), Monetize (US), Ness (US), NETSCOUT (US), Adastra (Canada), Optiva (Canada), Elevondata Labs Inc. (US), Emu Analytics (UK), Comviva (India), Narrative (US), ThoughtSpot (US), Looker (US), and Information Builders (US)

This research report categorizes the data monetization market based on component, data type, business function, deployment type, organization size, industry vertical, and region.

Based on component:

Tools
Services
- Support and Maintenance
- Consulting
- Implementation and Integration

Based on data type:

Consumer data
Product data
Financial data
Supplier data

Based on business function:

Sales and marketing
Supply chain management
Operations
Finance
Others (R&D, HR, and Legal)

Based on deployment type:

On-premises
Cloud

Based on organization size

Small and Medium-sized Enterprises (SMEs)
Large Enterprises

Based on vertical

Banking, Financial Services, and Insurance (BFSI)
Telecommunication
Consumer Goods and Retail
Information Technology (IT)
Healthcare
Manufacturing
Media and Entertainment
Transportation and Logistics
Energy and Utilities
Others (Government and Defense, Travel and Hospitality, and Education)

Based on region:

North America
- US
- Canada
Europe
- UK
- Germany
- France
- Rest of Europe
APAC
- China
- Japan
- Singapore
- Rest of APAC
MEA
- KSA
- UAE
- South Africa
- Rest of MEA
Latin America
- Mexico
- Brazil
- Rest of Latin America

Recent Developments

In July 2019, Microsoft introduced a new Microsoft Azure service. The new Azure Data Share service is a cloud service. It will help organizations in sharing their internal data. The company focuses on providing the service for its customers to share data to comply with regulations and privacy policies.
In June 2019, Salesforce announced the acquisition of Tableau, a leading provider of the analytics platform. This acquisition would provide Salesforce customers with a full view of their consumers across touchpoints by combining the CRM platform of Salesforce with Tableau�s data.
In November 2019, Oracle announced a new cloud-native deployment option for BRM. The enhanced deployment model provides a modern monetization solution to capture opportunities. The latest version of the BRM solution is introduced to support emerging 5G-enabled use cases for CSPs.

Frequently Asked Questions (FAQ):

What is data monetization?

Data monetization is the process of turning enterprise data into actionable insights, which directly impact enterprise revenue. Data monetization tools enable end users to manage and control secure access to data assets and analyze it for generating new revenue streams. In the monetization process, data assets such as customer data, product data, and financial data generated through business transactions are used for generating value in organizations. Data monetization is a way to generate revenue from available data sources by discovering, capturing, storing, and analyzing data. The use of data monetization has increased, along with trends such as big data, analytics, and Internet of Things (IoT), across industry verticals. Various enterprises are deploying data monetization tools for extracting meaningful insights from the data (both structured and unstructured).

Who are the top vendors in the data monetization market?

The major vendors operating in the data monetization market include Microsoft, SAP, Salesforce, SAS and Oracle. These vendors have adopted different types of organic and inorganic growth strategies such as new product launches, product enhancements, partnerships, and mergers and acquisitions.

Which countries are considered in the European region?

The report includes analysis of UK, Germany, France, and other European countries from Europe region.

What are the major business functions considered in the study?

Major business functions included in the study are sales and marketing, supply chain management, operations, Finance and others.

Does this report include the impact of COVID-19 on data monetization market?

Yes, the report includes the impact of COVID-19 on data monetization market. It illustrates the pre- and post- COVID-19 market scenario. .

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 27)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
        FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
        FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
        FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT�SCENARIO ASSESSMENT
                 FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
                 FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           1.6.2 REGIONS COVERED
           1.6.3 YEARS CONSIDERED FOR THE STUDY
    1.7 CURRENCY CONSIDERED
        TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017�2019
    1.8 STAKEHOLDERS
    1.9 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 37)
    2.1 RESEARCH DATA
        FIGURE 6 DATA MONETIZATION MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakup of primaries
                            FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
                    2.1.2.2 Key industry insights
    2.2 DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
        FIGURE 8 DATA MONETIZATION MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
        FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 1 (TOP-DOWN): REVENUE OF VENDORS OFFERING DATA MONETIZATION TOOLS AND SERVICES
        FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 2 (BOTTOM-UP): REVENUE OF VENDORS FROM BUSINESS FUNCTIONS
    2.4 COMPANY EVALUATION MATRIX METHODOLOGY
        FIGURE 11 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
    2.5 RESEARCH ASSUMPTIONS
        TABLE 2 ASSUMPTIONS FOR THE STUDY
    2.6 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 47)
FIGURE 12 GLOBAL DATA MONETIZATION MARKET, 2018-2025 (USD MILLION)
FIGURE 13 FASTEST-GROWING SEGMENTS IN THE MARKET, 2020-2025
FIGURE 14 TOOLS SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 15 ON-PREMISES SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 16 FINANCE SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2020
FIGURE 17 TELECOMMUNICATION SEGMENT TO HOLD THE LARGEST MARKET DURING THE FORECAST PERIOD
FIGURE 18 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING 2020-2025
FIGURE 19 MARKET, REGIONAL SNAPSHOT

4 PREMIUM INSIGHTS (Page No. - 54)
    4.1 ATTRACTIVE OPPORTUNITIES IN THE DATA MONETIZATION MARKET
        FIGURE 20 INCREASING USE OF EXTERNAL DATA SOURCES TO DRIVE THE GROWTH OF THE MARKET DURING THE FORECAST PERIOD
    4.2 MARKET, BY ORGANIZATION SIZE, 2020 VS 2025
        FIGURE 21 LARGE ENTERPRISES SEGMENT TO HOLD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
    4.3 MARKET, BY BUSINESS FUNCTION, 2020 VS 2025
        FIGURE 22 SALES AND MARKETING SEGMENT TO HOLD THE HIGHEST MARKET SHARE BY 2025
    4.4 MARKET INVESTMENT SCENARIO, 2020�2025
        FIGURE 23 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN NEXT FIVE YEARS

5 MARKET OVERVIEW (Page No. - 56)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
        FIGURE 24 DATA MONETIZATION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Increase in volume of data generation and lower cost of data storage
                            FIGURE 25 VOLUME OF DATA/INFORMATION CREATED WORLDWIDE FROM 2010 TO 2024
                    5.2.1.2 Rapid adoption of advanced analytics and visualization
                            FIGURE 26 IMPORTANCE OF BIG DATA BY INDUSTRY VERTICAL
                    5.2.1.3 Increase in use of external data sources
                            FIGURE 27 IMPORTANCE OF INTERNAL AND EXTERNAL DATA SOURCES
                    5.2.1.4 Growth in the adoption of data-driven decision-making
                    5.2.1.5 Rise in business data volume and variety
           5.2.2 RESTRAINTS
                    5.2.2.1 Varying structure of regulatory policies
                            FIGURE 28 PERCENTAGE OF VOLUNTARILY REGISTERED FIRMS IN FINLAND
                    5.2.2.2 Lack of 0rganizational capabilities and cultural barriers
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Increasing need to create insights from a pool of data
                    5.2.3.2 Rising adoption of AI for data processing
           5.2.4 CHALLENGES
                    5.2.4.1 Quality of data collected by organizations for monetization
                    5.2.4.2 Privacy and security concerns
                            FIGURE 29 MALWARE INFECTION GROWTH RATE (MILLION)
                    5.2.4.3 Increase in complexities in data structures
    5.3 INDUSTRY TRENDS
           5.3.1 CASE STUDY ANALYSIS
                    5.3.1.1 Case study 1: Telecommunication
                    5.3.1.2 Case Study 2: Media and Entertainment
                    5.3.1.3 Case study 3: Telecommunication
                    5.3.1.4 Case study 4: Logistics/ Transport
                    5.3.1.5 Case study 5: Retail
                    5.3.1.6 Case study 6: Energy
                    5.3.1.7 Case study 7: Healthcare
                    5.3.1.8 Case study 8: Manufacturing
                    5.3.1.9 Case study 9: IT
    5.4 AVERAGE SELLING PRICE: DATA MONETIZATION MARKET
        FIGURE 30 PRICING ANALYSIS: MARKET
    5.5 VALUE CHAIN ANALYSIS
        FIGURE 31 MARKET: VALUE CHAIN ANALYSIS
    5.6 ECOSYSTEM
        FIGURE 32 MARKET: ECOSYSTEM
    5.7 TYPES OF DATA MONETIZATION
        FIGURE 33 DIRECT VS INDIRECT DATA MONETIZATION
           5.7.1 DIRECT DATA MONETIZATION
           5.7.2 INDIRECT DATA MONETIZATION
    5.8 DATA MONETIZATION TECHNOLOGIES
           5.8.1 DATA AS A SERVICE
           5.8.2 INSIGHT AS A SERVICE
           5.8.3 ANALYTICS-ENABLED PLATFORM AS A SERVICE
           5.8.4 EMBEDDED ANALYTICS
    5.9 IMPACT OF COVID-19 ON DATA MONETIZATION MARKET
        TABLE 3 MARKET: ANALYSIS OF DRIVERS AND OPPORTUNITIES IN THE COVID-19 ERA
        TABLE 4 MARKET: ANALYSIS OF CHALLENGES AND RESTRAINTS IN THE COVID-19 ERA
        FIGURE 34 PRE-COVID-19 AND POST-COVID-19 IMPACT ON MARKET
           5.9.1 CUMULATIVE GROWTH ANALYSIS
                 TABLE 5 MARKET: CUMULATIVE GROWTH ANALYSIS
    5.10 PATENT ANALYSIS

6 DATA MONETIZATION MARKET, BY COMPONENT (Page No. - 78)
    6.1 INTRODUCTION
           6.1.1 COMPONENTS: COVID-19 IMPACT
                 FIGURE 35 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
                 TABLE 6 MARKET SIZE, BY COMPONENT, 2015�2019 (USD MILLION)
                 TABLE 7 MARKET SIZE, BY COMPONENT, 2020�2025 (USD MILLION)
    6.2 TOOLS
        TABLE 8 TOOLS: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
        TABLE 9 TOOLS: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
        TABLE 10 NORTH AMERICA: TOOLS MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
        TABLE 11 NORTH AMERICA: TOOLS MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
    6.3 SERVICES
        FIGURE 36 CONSULTING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
        TABLE 12 SERVICES: DATA MONETIZATION MARKET SIZE, BY TYPE, 2015�2019 (USD MILLION)
        TABLE 13 SERVICES: MARKET SIZE, BY TYPE, 2020�2025 (USD MILLION)
        TABLE 14 SERVICES: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
        TABLE 15 SERVICES: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
        TABLE 16 NORTH AMERICA: SERVICES MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
        TABLE 17 NORTH AMERICA: SERVICES MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
           6.3.1 SUPPORT AND MAINTENANCE
                    6.3.1.1 Support and maintenance: market drivers
                            TABLE 18 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2015�2019 (USD THOUSAND)
                            TABLE 19 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2020�2025 (USD THOUSAND)
                            TABLE 20 NORTH AMERICA: SUPPORT AND MAINTENANCE MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                            TABLE 21 NORTH AMERICA: SUPPORT AND MAINTENANCE MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
           6.3.2 CONSULTING
                    6.3.2.1 Consulting: Data monetization market drivers
                            TABLE 22 CONSULTING MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                            TABLE 23 CONSULTING MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                            TABLE 24 NORTH AMERICA: CONSULTING MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                            TABLE 25 NORTH AMERICA: CONSULTING MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
           6.3.3 IMPLEMENTATION AND INTEGRATION
                    6.3.3.1 Implementation and integration: market drivers
                            TABLE 26 IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                            TABLE 27 IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                            TABLE 28 NORTH AMERICA: IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                            TABLE 29 NORTH AMERICA: IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)

7 DATA MONETIZATION MARKET, BY DATA TYPE (Page No. - 89)
    7.1 INTRODUCTION
           7.1.1 DATA TYPES: COVID-19 IMPACT
                 FIGURE 37 FINANCIAL DATA SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
                 TABLE 30 MARKET SIZE, BY DATA TYPE, 2015�2019 (USD MILLION)
                 TABLE 31 MARKET SIZE, BY DATA TYPE, 2020�2025 (USD MILLION)
    7.2 CUSTOMER DATA
           7.2.1 CUSTOMER DATA: MARKET DRIVERS
                 TABLE 32 CUSTOMER DATA: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                 TABLE 33 CUSTOMER DATA: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                 TABLE 34 NORTH AMERICA: CUSTOMER DATA MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                 TABLE 35 NORTH AMERICA: CUSTOMER DATA MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
    7.3 PRODUCT DATA
           7.3.1 PRODUCT DATA: DATA MONETIZATION MARKET DRIVERS
                 TABLE 36 PRODUCT DATA: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                 TABLE 37 PRODUCT DATA: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                 TABLE 38 NORTH AMERICA: PRODUCT DATA MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                 TABLE 39 NORTH AMERICA: PRODUCT DATA MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
    7.4 FINANCIAL DATA
           7.4.1 FINANCIAL DATA: MARKET DRIVERS
                 TABLE 40 FINANCIAL DATA: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                 TABLE 41 FINANCIAL DATA: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                 TABLE 42 NORTH AMERICA: FINANCIAL DATA MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                 TABLE 43 NORTH AMERICA: FINANCIAL DATA MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
    7.5 SUPPLIER DATA
           7.5.1 SUPPLIER DATA: MARKET DRIVERS
                 TABLE 44 SUPPLIER DATA: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                 TABLE 45 SUPPLIER DATA: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                 TABLE 46 NORTH AMERICA: SUPPLIER DATA MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                 TABLE 47 NORTH AMERICA: SUPPLIER DATA MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)

8 DATA MONETIZATION MARKET, BY BUSINESS FUNCTION (Page No. - 98)
    8.1 INTRODUCTION
           8.1.1 BUSINESS FUNCTIONS: COVID-19 IMPACT
                 FIGURE 38 SALES AND MARKETING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
                 TABLE 48 MARKET SIZE, BY BUSINESS FUNCTION, 2015�2019 (USD MILLION)
                 TABLE 49 MARKET SIZE, BY BUSINESS FUNCTION, 2020�2025 (USD MILLION)
    8.2 SALES AND MARKETING
           8.2.1 SALES AND MARKETING: MARKET DRIVERS
                 TABLE 50 SALES AND MARKETING: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                 TABLE 51 SALES AND MARKETING: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                 TABLE 52 NORTH AMERICA: SALES AND MARKETING MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                 TABLE 53 NORTH AMERICA: SALES AND MARKETING MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
    8.3 SUPPLY CHAIN MANAGEMENT
           8.3.1 SUPPLY CHAIN MANAGEMENT: DATA MONETIZATION MARKET DRIVERS
                 TABLE 54 SUPPLY CHAIN MANAGEMENT: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                 TABLE 55 SUPPLY CHAIN MANAGEMENT: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                 TABLE 56 NORTH AMERICA: SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                 TABLE 57 NORTH AMERICA: SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
    8.4 OPERATIONS
           8.4.1 OPERATIONS: DATA MONETIZATION MARKET DRIVERS
                 TABLE 58 OPERATIONS: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                 TABLE 59 OPERATIONS: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                 TABLE 60 NORTH AMERICA: OPERATIONS MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                 TABLE 61 NORTH AMERICA: OPERATIONS MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
    8.5 FINANCE
           8.5.1 FINANCE: MARKET DRIVERS
                 TABLE 62 FINANCE: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                 TABLE 63 FINANCE: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                 TABLE 64 NORTH AMERICA: FINANCE MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                 TABLE 65 NORTH AMERICA: FINANCE MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
    8.6 OTHERS
        TABLE 66 OTHERS: MARKET SIZE, BY REGION, 2015�2019 (USD THOUSAND)
        TABLE 67 OTHERS: MARKET SIZE, BY REGION, 2020�2025 (USD THOUSAND)
        TABLE 68 NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY, 2015�2019 (USD THOUSAND)
        TABLE 69 NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY, 2020�2025 (USD THOUSAND)

9 DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE (Page No. - 109)
    9.1 INTRODUCTION
           9.1.1 DEPLOYMENT TYPES: COVID-19 IMPACT
                 FIGURE 39 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
                 TABLE 70 MARKET SIZE, BY DEPLOYMENT TYPE, 2015�2019 (USD MILLION)
                 TABLE 71 MARKET SIZE, BY DEPLOYMENT TYPE, 2020�2025 (USD MILLION)
    9.2 CLOUD
           9.2.1 CLOUD: MARKET DRIVERS
                 TABLE 72 CLOUD: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                 TABLE 73 CLOUD: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                 TABLE 74 NORTH AMERICA: CLOUD MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                 TABLE 75 NORTH AMERICA: CLOUD MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
    9.3 ON-PREMISES
           9.3.1 ON-PREMISES: MARKET DRIVERS
                 TABLE 76 ON-PREMISES: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                 TABLE 77 ON-PREMISES: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                 TABLE 78 NORTH AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                 TABLE 79 NORTH AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)

10 DATA MONETIZATION MARKET, BY ORGANIZATION SIZE (Page No. - 115)
     10.1 INTRODUCTION
             10.1.1 ORGANIZATION SIZE: COVID-19 IMPACT
                    FIGURE 40 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
                    TABLE 80 MARKET SIZE, BY ORGANIZATION SIZE, 2015�2019 (USD MILLION)
                    TABLE 81 MARKET SIZE, BY ORGANIZATION SIZE, 2020�2025 (USD MILLION)
     10.2 SMALL AND MEDIUM-SIZED ENTERPRISES
             10.2.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS
                    TABLE 82 SMALL AND MEDIUM-SIZED ENTERPRISES : MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                    TABLE 83 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                    TABLE 84 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                    TABLE 85 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
     10.3 LARGE ENTERPRISES
             10.3.1 LARGE ENTERPRISES: DATA MONETIZATION MARKET DRIVERS
                    TABLE 86 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                    TABLE 87 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                    TABLE 88 NORTH AMERICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                    TABLE 89 NORTH AMERICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)

11 DATA MONETIZATION MARKET, BY INDUSTRY VERTICAL (Page No. - 121)
     11.1 INTRODUCTION
             11.1.1 INDUSTRY VERTICALS: COVID-19 IMPACT
                    FIGURE 41 TELECOMMUNICATION INDUSTRY VERTICAL TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
                    TABLE 90 MARKET SIZE, BY INDUSTRY VERTICAL, 2015�2019 (USD MILLION)
                    TABLE 91 MARKET SIZE, BY INDUSTRY VERTICAL, 2020�2025 (USD MILLION)
     11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
             11.2.1 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET DRIVERS
                    TABLE 92 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                    TABLE 93 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
     11.3 TELECOMMUNICATION
             11.3.1 TELECOMMUNICATION: DATA MONETIZATION MARKET DRIVERS
                    TABLE 94 TELECOMMUNICATION: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                    TABLE 95 TELECOMMUNICATION: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
     11.4 CONSUMER GOODS AND RETAIL
             11.4.1 CONSUMER GOODS AND RETAIL: MARKET DRIVERS
                    TABLE 96 CONSUMER GOODS AND RETAIL: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                    TABLE 97 CONSUMER GOODS AND RETAIL: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
     11.5 INFORMATION TECHNOLOGY
             11.5.1 INFORMATION TECHNOLOGY: MARKET DRIVERS
                    TABLE 98 INFORMATION TECHNOLOGY: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                    TABLE 99 INFORMATION TECHNOLOGY : MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
     11.6 HEALTHCARE
             11.6.1 HEALTHCARE: DATA MONETIZATION MARKET DRIVERS
                    TABLE 100 HEALTHCARE: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                    TABLE 101 HEALTHCARE: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
     11.7 MANUFACTURING
             11.7.1 MANUFACTURING: MARKET DRIVERS
                    TABLE 102 MANUFACTURING: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                    TABLE 103 MANUFACTURING: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
     11.8 MEDIA AND ENTERTAINMENT
             11.8.1 MEDIA AND ENTERTAINMENT: MARKET DRIVERS
                    TABLE 104 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                    TABLE 105 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
     11.9 TRANSPORTATION AND LOGISTICS
             11.9.1 TRANSPORTATION AND LOGISTICS: DATA MONETIZATION MARKET DRIVERS
                    TABLE 106 TRANSPORTATION AND LOGISTICS: MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
                    TABLE 107 TRANSPORTATION AND LOGISTICS: MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
     11.10 ENERGY AND UTILITIES
             11.10.1 ENERGY AND UTILITIES:MARKET DRIVERS
                     TABLE 108 ENERGY AND UTILITIES: MARKET SIZE, BY REGION, 2015�2019 (USD THOUSAND)
                     TABLE 109 ENERGY AND UTILITIES: MARKET SIZE, BY REGION, 2020�2025 (USD THOUSAND)
     11.11 OTHERS
           TABLE 110 OTHERS: MARKET SIZE, BY REGION, 2015�2019 (USD THOUSAND)
           TABLE 111 OTHERS: MARKET SIZE, BY REGION, 2020�2025 (USD THOUSAND)

12 DATA MONETIZATION MARKET, BY REGION (Page No. - 137)
     12.1 INTRODUCTION
          FIGURE 42 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
          TABLE 112 MARKET SIZE, BY REGION, 2015�2019 (USD MILLION)
          TABLE 113 MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
     12.2 NORTH AMERICA
             12.2.1 NORTH AMERICA: COVID-19 IMPACT
             12.2.2 NORTH AMERICA: DATA MONETIZATION MARKET DRIVERS
             12.2.3 NORTH AMERICA: TARIFFS AND REGULATIONS
                    FIGURE 43 NORTH AMERICA: MARKET SNAPSHOT
                    TABLE 114 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2015�2019 (USD MILLION)
                    TABLE 115 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2020�2025 (USD MILLION)
                    TABLE 116 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2015�2019 (USD MILLION)
                    TABLE 117 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2020�2025 (USD MILLION)
                    TABLE 118 NORTH AMERICA: MARKET SIZE, BY DATA TYPE, 2015�2019 (USD MILLION)
                    TABLE 119 NORTH AMERICA: MARKET SIZE, BY DATA TYPE, 2020�2025 (USD MILLION)
                    TABLE 120 NORTH AMERICA: MARKET SIZE, BY BUSINESS FUNCTION, 2015�2019 (USD MILLION)
                    TABLE 121 NORTH AMERICA: MARKET SIZE, BY BUSINESS FUNCTION, 2020�2025 (USD MILLION)
                    TABLE 122 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2015�2019 (USD MILLION)
                    TABLE 123 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2020�2025 (USD MILLION)
                    TABLE 124 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2015�2019 (USD MILLION)
                    TABLE 125 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2020�2025 (USD MILLION)
                    TABLE 126 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2015�2019 (USD MILLION)
                    TABLE 127 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2020�2025 (USD MILLION)
                    TABLE 128 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                    TABLE 129 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
                    FIGURE 44 NORTH AMERICA: COUNTRY ANALYSIS
             12.2.4 UNITED STATES
                    TABLE 130 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2015�2019 (USD MILLION)
                    TABLE 131 UNITED STATES: MARKET SIZE, BY COMPONENT, 2020�2025 (USD MILLION)
                    TABLE 132 UNITED STATES: MARKET SIZE, BY SERVICE, 2015�2019 (USD MILLION)
                    TABLE 133 UNITED STATES: MARKET SIZE, BY SERVICE, 2020�2025 (USD MILLION)
                    TABLE 134 UNITED STATES: MARKET SIZE, BY DATA TYPE, 2015�2019 (USD MILLION)
                    TABLE 135 UNITED STATES: MARKET SIZE, BY DATA TYPE, 2020�2025 (USD MILLION)
                    TABLE 136 UNITED STATES: MARKET SIZE, BY BUSINESS FUNCTION, 2015�2019 (USD MILLION)
                    TABLE 137 UNITED STATES: MARKET SIZE, BY BUSINESS FUNCTION, 2020�2025 (USD MILLION)
                    TABLE 138 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2015�2019 (USD MILLION)
                    TABLE 139 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2020�2025 (USD MILLION)
                    TABLE 140 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2015�2019 (USD MILLION)
                    TABLE 141 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2020�2025 (USD MILLION)
                    TABLE 142 UNITED STATES: MARKET SIZE, BY INDUSTRY VERTICAL, 2015�2019 (USD THOUSAND)
                    TABLE 143 UNITED STATES: MARKET SIZE, BY INDUSTRY VERTICAL, 2020�2025 (USD THOUSAND)
             12.2.5 CANADA
                    TABLE 144 CANADA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2015�2019 (USD MILLION)
                    TABLE 145 CANADA: MARKET SIZE, BY COMPONENT, 2020�2025 (USD MILLION)
                    TABLE 146 CANADA: MARKET SIZE, BY SERVICE, 2015�2019 (USD MILLION)
                    TABLE 147 CANADA: MARKET SIZE, BY SERVICE, 2020�2025 (USD MILLION)
                    TABLE 148 CANADA: MARKET SIZE, BY DATA TYPE, 2015�2019 (USD MILLION)
                    TABLE 149 CANADA: MARKET SIZE, BY DATA TYPE, 2020�2025 (USD MILLION)
                    TABLE 150 CANADA: MARKET SIZE, BY BUSINESS FUNCTION, 2015�2019 (USD THOUSAND)
                    TABLE 151 CANADA: MARKET SIZE, BY BUSINESS FUNCTION, 2020�2025 (USD THOUSAND)
                    TABLE 152 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE, 2015�2019 (USD MILLION)
                    TABLE 153 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE, 2020�2025 (USD MILLION)
                    TABLE 154 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2015�2019 (USD MILLION)
                    TABLE 155 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2020�2025 (USD MILLION)
                    TABLE 156 CANADA: MARKET SIZE, BY INDUSTRY VERTICAL, 2015�2019 (USD THOUSAND)
                    TABLE 157 CANADA: MARKET SIZE, BY INDUSTRY VERTICAL, 2020�2025 (USD THOUSAND)
     12.3 EUROPE
             12.3.1 EUROPE: COVID-19 IMPACT
             12.3.2 EUROPE: DATA MONETIZATION MARKET DRIVERS
             12.3.3 EUROPE: TARIFFS AND REGULATIONS
                    TABLE 158 EUROPE: MARKET SIZE, BY COMPONENT, 2015�2019 (USD MILLION)
                    TABLE 159 EUROPE: MARKET SIZE, BY COMPONENT, 2020�2025 (USD MILLION)
                    TABLE 160 EUROPE: MARKET SIZE, BY SERVICE, 2015�2019 (USD MILLION)
                    TABLE 161 EUROPE: MARKET SIZE, BY SERVICE, 2020�2025 (USD MILLION)
                    TABLE 162 EUROPE: MARKET SIZE, BY DATA TYPE, 2015�2019 (USD MILLION)
                    TABLE 163 EUROPE: MARKET SIZE, BY DATA TYPE, 2020�2025 (USD MILLION)
                    TABLE 164 EUROPE: MARKET SIZE, BY BUSINESS FUNCTION, 2015�2019 (USD MILLION)
                    TABLE 165 EUROPE: MARKET SIZE, BY BUSINESS FUNCTION, 2020�2025 (USD MILLION)
                    TABLE 166 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 2015�2019 (USD MILLION)
                    TABLE 167 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 2020�2025 (USD MILLION)
                    TABLE 168 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2015�2019 (USD MILLION)
                    TABLE 169 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2020�2025 (USD MILLION)
                    TABLE 170 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL, 2015�2019 (USD THOUSAND)
                    TABLE 171 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL, 2020�2025 (USD THOUSAND)
                    TABLE 172 EUROPE: MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                    TABLE 173 EUROPE: MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
                    FIGURE 45 EUROPE: COUNTRY ANALYSIS
             12.3.4 UNITED KINGDOM
             12.3.5 GERMANY
             12.3.6 FRANCE
             12.3.7 REST OF EUROPE
     12.4 ASIA PACIFIC
             12.4.1 ASIA PACIFIC: COVID-19 IMPACT
             12.4.2 ASIA PACIFIC: DATA MONETIZATION MARKET DRIVERS
             12.4.3 ASIA PACIFIC: TARIFFS AND REGULATIONS
                    FIGURE 46 ASIA PACIFIC: MARKET SNAPSHOT
                    TABLE 174 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2015�2019 (USD MILLION)
                    TABLE 175 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2020�2025 (USD MILLION)
                    TABLE 176 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2015�2019 (USD MILLION)
                    TABLE 177 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2020�2025 (USD MILLION)
                    TABLE 178 ASIA PACIFIC: MARKET SIZE, BY DATA TYPE, 2015�2019 (USD MILLION)
                    TABLE 179 ASIA PACIFIC: MARKET SIZE, BY DATA TYPE, 2020�2025 (USD MILLION)
                    TABLE 180 ASIA PACIFIC: MARKET SIZE, BY BUSINESS FUNCTION, 2015�2019 (USD MILLION)
                    TABLE 181 ASIA PACIFIC: MARKET SIZE, BY BUSINESS FUNCTION, 2020�2025 (USD MILLION)
                    TABLE 182 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 2015�2019 (USD MILLION)
                    TABLE 183 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 2020�2025 (USD MILLION)
                    TABLE 184 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2015�2019 (USD MILLION)
                    TABLE 185 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2020�2025 (USD MILLION)
                    TABLE 186 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL, 2015�2019 (USD THOUSAND)
                    TABLE 187 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL, 2020�2025 (USD THOUSAND)
                    TABLE 188 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                    TABLE 189 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
             12.4.4 AUSTRALIA AND NEW ZEALAND
             12.4.5 CHINA
             12.4.6 JAPAN
             12.4.7 SINGAPORE
             12.4.8 REST OF ASIA PACIFIC
     12.5 MIDDLE EAST AND AFRICA
             12.5.1 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
             12.5.2 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET DRIVERS
             12.5.3 MIDDLE EAST AND AFRICA: TARIFFS AND REGULATIONS
                    TABLE 190 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2015�2019 (USD MILLION)
                    TABLE 191 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2020�2025 (USD MILLION)
                    TABLE 192 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2015�2019 (USD MILLION)
                    TABLE 193 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2020�2025 (USD MILLION)
                    TABLE 194 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DATA TYPE, 2015�2019 (USD MILLION)
                    TABLE 195 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DATA TYPE, 2020�2025 (USD MILLION)
                    TABLE 196 MIDDLE EAST AND AFRICA: MARKET SIZE, BY BUSINESS FUNCTION, 2015�2019 (USD MILLION)
                    TABLE 197 MIDDLE EAST AND AFRICA: MARKET SIZE, BY BUSINESS FUNCTION, 2020�2025 (USD MILLION)
                    TABLE 198 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2015�2019 (USD MILLION)
                    TABLE 199 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2020�2025 (USD MILLION)
                    TABLE 200 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2015�2019 (USD MILLION)
                    TABLE 201 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2020�2025 (USD MILLION)
                    TABLE 202 MIDDLE EAST AND AFRICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2015�2019 (USD THOUSAND)
                    TABLE 203 MIDDLE EAST AND AFRICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2020�2025 (USD THOUSAND)
                    TABLE 204 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                    TABLE 205 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
             12.5.4 KINGDOM OF SAUDI ARABIA
             12.5.5 UNITED ARAB EMIRATES
             12.5.6 SOUTH AFRICA
             12.5.7 REST OF MIDDLE EAST AND AFRICA
     12.6 LATIN AMERICA
             12.6.1 LATIN AMERICA: COVID-19 IMPACT
             12.6.2 LATIN AMERICA: DATA MONETIZATION MARKET DRIVERS
             12.6.3 LATIN AMERICA: TARIFFS AND REGULATIONS
                    TABLE 206 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2015�2019 (USD MILLION)
                    TABLE 207 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2020�2025 (USD MILLION)
                    TABLE 208 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2015�2019 (USD THOUSAND)
                    TABLE 209 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2020�2025 (USD THOUSAND)
                    TABLE 210 LATIN AMERICA: MARKET SIZE, BY DATA TYPE, 2015�2019 (USD MILLION)
                    TABLE 211 LATIN AMERICA: MARKET SIZE, BY DATA TYPE, 2020�2025 (USD MILLION)
                    TABLE 212 LATIN AMERICA: MARKET SIZE, BY BUSINESS FUNCTION, 2015�2019 (USD THOUSAND)
                    TABLE 213 LATIN AMERICA: MARKET SIZE, BY BUSINESS FUNCTION, 2020�2025 (USD THOUSAND)
                    TABLE 214 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2015�2019 (USD MILLION)
                    TABLE 215 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2020�2025 (USD MILLION)
                    TABLE 216 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2015�2019 (USD MILLION)
                    TABLE 217 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2020�2025 (USD MILLION)
                    TABLE 218 LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2015�2019 (USD THOUSAND)
                    TABLE 219 LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2020�2025 (USD THOUSAND)
                    TABLE 220 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2015�2019 (USD MILLION)
                    TABLE 221 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
             12.6.4 BRAZIL
             12.6.5 MEXICO
             12.6.6 REST OF LATIN AMERICA

13 COMPETITIVE LANDSCAPE (Page No. - 189)
     13.1 MARKET EVALUATION FRAMEWORK
          FIGURE 47 MARKET EVALUATION FRAMEWORK
     13.2 MARKET SHARE ANALYSIS
          FIGURE 48 MARKET SHARE ANALYSIS OF COMPANIES IN DATA MONETIZATION MARKET
     13.3 MARKET RANKING
          FIGURE 49 MARKET RANKING IN 2020
     13.4 HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS
          FIGURE 50 HISTORICAL FIVE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2015-2019
     13.5 KEY MARKET DEVELOPMENTS
          FIGURE 51 KEY DEVELOPMENTS IN THE MARKET DURING 2017� 2020
             13.5.1 NEW PRODUCT LAUNCHES, PRODUCT ENHANCEMENTS, AND BUSINESS EXPANSIONS
                    TABLE 222 NEW PRODUCT LAUNCHES, PRODUCT ENHANCEMENTS, AND BUSINESS EXPANSIONS
             13.5.2 MERGER AND ACQUISITIONS
                    TABLE 223 MERGERS AND ACQUISITIONS
             13.5.3 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
                    TABLE 224 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS

14 COMPANY EVALUATION MATRIX AND COMPANY PROFILES (Page No. - 199)
     14.1 COMPANY EVALUATION MATRIX
             14.1.1 STAR
             14.1.2 EMERGING LEADERS
             14.1.3 PERVASIVE
                    FIGURE 52 DATA MONETIZATION MARKET (GLOBAL), COMPANY EVALUATION MATRIX
     14.2 COMPANY PROFILES
(Business Overview, Products, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
             14.2.1 MICROSOFT
                    FIGURE 53 MICROSOFT: COMPANY SNAPSHOT
                    FIGURE 54 MICROSOFT: SWOT ANALYSIS
             14.2.2 SALESFORCE
                    FIGURE 55 SALESFORCE: COMPANY SNAPSHOT
                    FIGURE 56 SALESFORCE: SWOT ANALYSIS
             14.2.3 ORACLE
                    FIGURE 57 ORACLE: COMPANY SNAPSHOT
                    FIGURE 58 ORACLE: SWOT ANALYSIS
             14.2.4 SAP
                    FIGURE 59 SAP: COMPANY SNAPSHOT
                    FIGURE 60 SAP: SWOT ANALYSIS
             14.2.5 SAS
                    FIGURE 61 SAS: SWOT ANALYSIS
             14.2.6 SISENSE
             14.2.7 TIBCO SOFTWARE
             14.2.8 IBM
                    FIGURE 62 IBM: COMPANY SNAPSHOT
             14.2.9 QLIK
             14.2.10 DOMO
                     FIGURE 63 DOMO: COMPANY SNAPSHOT
             14.2.11 ACCENTURE
             14.2.12 VIRTUSA
             14.2.13 INFOSYS
             14.2.14 1010DATA
             14.2.15 INFOR
             14.2.16 RELTIO
             14.2.17 PAXATA
             14.2.18 OPENWAVE MOBILITY
             14.2.19 NETSCOUT
             14.2.20 ADASTRA
             14.2.21 OPTIVA
             14.2.22 NESS
             14.2.23 COMVIVA
             14.2.24 THOUGHTSPOT
             14.2.25 LOOKER
             14.2.26 INFORMATION BUILDERS
     14.3 STARTUP/SME EVALUATION MATRIX,2020
             14.3.1 PROGRESSIVE COMPANIES
             14.3.2 RESPONSIVE COMPANIES
             14.3.3 DYNAMIC COMPANIES
             14.3.4 STARTING BLOCKS
                    FIGURE 64 DATA MONETIZATION MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX,2020
     14.4 STARTUP/SME PROFILES
             14.4.1 MONETIZE
             14.4.2 ELEVONDATA
             14.4.3 EMU ANALYTICS
             14.4.4 NARRATIVE

*Details on Business Overview, Products, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

15 ADJACENT AND RELATED MARKETS (Page No. - 244)
     15.1 INTRODUCTION
             15.1.1 RELATED MARKETS
             15.1.2 LIMITATIONS
     15.2 MASTER DATA MANAGEMENT MARKET
             15.2.1 MARKET DEFINITION
             15.2.2 MARKET OVERVIEW
             15.2.3 INTRODUCTION
                    TABLE 225 MASTER DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 2014�2019 (USD MILLION)
                    TABLE 226 MASTER DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 2020�2025 (USD MILLION)
             15.2.4 SOLUTIONS
                    TABLE 227 SOLUTIONS: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION, 2014�2019 (USD MILLION)
                    TABLE 228 SOLUTIONS: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                    TABLE 229 SOLUTIONS: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014�2019 (USD MILLION)
                    TABLE 230 SOLUTIONS: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
                    TABLE 231 SOLUTIONS: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014�2019 (USD MILLION)
                    TABLE 232 SOLUTIONS: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
                    TABLE 233 SOLUTIONS: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014�2019 (USD MILLION)
                    TABLE 234 SOLUTIONS: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
                    TABLE 235 SOLUTIONS: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014�2019 (USD MILLION)
                    TABLE 236 SOLUTIONS: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
                    TABLE 237 SOLUTIONS: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014�2019 (USD MILLION)
                    TABLE 238 SOLUTIONS: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
             15.2.5 SERVICES
                    TABLE 239 SERVICES: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION, 2014�2019 (USD MILLION)
                    TABLE 240 SERVICES: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION, 2020�2025 (USD MILLION)
                    TABLE 241 SERVICES: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014�2019 (USD MILLION)
                    TABLE 242 SERVICES: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
                    TABLE 243 SERVICES: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014�2019 (USD MILLION)
                    TABLE 244 SERVICES: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
                    TABLE 245 SERVICES: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014�2019 (USD MILLION)
                    TABLE 246 SERVICES: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
                    TABLE 247 SERVICES: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014�2019 (USD MILLION)
                    TABLE 248 SERVICES: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
                    TABLE 249 SERVICES: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014�2019 (USD MILLION)
                    TABLE 250 SERVICES: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020�2025 (USD MILLION)
     15.3 DATA SCIENCE PLATFORM MARKET
             15.3.1 MARKET DEFINITION
             15.3.2 MARKET OVERVIEW
                    TABLE 251 GLOBAL DATA SCIENCE PLATFORM MARKET SIZE AND GROWTH RATE, 2017�2024 (USD MILLION, Y-O-Y %)
             15.3.3 DATA SCIENCE PLATFORM MARKET, BY DEPLOYMENT MODE
                    TABLE 252 DATA SCIENCE PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2017�2024 (USD MILLION)
             15.3.4 ON-PREMISES
                    TABLE 253 ON-PREMISES: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 2017�2024 (USD MILLION)
             15.3.5 CLOUD
                    TABLE 254 CLOUD: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 2017�2024 (USD MILLION)
             15.3.6 DATA SCIENCE PLATFORM MARKET, BY ORGANIZATION SIZE
                    TABLE 255 DATA SCIENCE PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017�2024 (USD MILLION)
             15.3.7 LARGE ENTERPRISES
                    TABLE 256 LARGE ENTERPRISES: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 2017�2024 (USD MILLION)
             15.3.8 SMALL AND MEDIUM-SIZED ENTERPRISES
                    TABLE 257 SMALL AND MEDIUM-SIZED ENTERPRISES: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 2017�2024 (USD MILLION)

16 APPENDIX (Page No. - 258)
     16.1 DISCUSSION GUIDE
     16.2 KNOWLEDGE STORE: MARKETSANDMARKETS� SUBSCRIPTION PORTAL
     16.3 AVAILABLE CUSTOMIZATIONS
     16.4 RELATED REPORTS
     16.5 AUTHOR DETAILS

The study involved 4 major activities in estimating the current size of the global data monetization market. An exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the total data monetization market size. After that, the market breakup and data triangulation techniques were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources, such as Bloomberg and BusinessWeek, have been referred to identify and collect information for this study. The secondary sources included annual reports, press releases, and investor presentations of companies; white papers; and journals, such as Linux Journal and Container Journal, and articles from recognized authors, directories, and databases.

Primary Research

Various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Chief Marketing Officers (CMO), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the data monetization market along with the associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. Following is the breakup of primary respondents.

Data Monetization Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

For making market estimates and forecasting the data monetization market, and other dependent submarkets, the top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global data monetization market using key companies� revenue and their offerings in the market. The research methodology used to estimate the market size includes the following:

The key players in the market have been identified through extensive secondary research.
The market size, in terms of value, has been determined through primary and secondary research processes.
All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.

Data Triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

To define, describe, and forecast the data monetization market based on components (tools and services), data types, business functions, deployment types, organization size, industry verticals, and regions
To provide detailed information about the major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the growth of the market
To analyze the market with respect to individual growth trends, prospects, and contribution to the overall data monetization market
To analyze the impact of COVID-19 on the market
To forecast the market size of main regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the data monetization market
To profile the key players in the market and comprehensively analyze their core competencies in each subsegment
To track and analyze competitive developments, such as mergers and acquisitions, new product developments, and partnerships and collaborations, in the market
To map the vendors in the competitive leadership mapping matrix as per predefined competitive leadership mapping criteria for both industry leaders and startups in the global market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company�s specific needs. The following customization options are available for the report:

Data Monetization Market

Data Monetization Market by Component (Tools and Services), Data Type (Customer Data, Financial Data), Business Function, Deployment Type (On-Premises and Cloud), Organization Size, Industry Vertical, and Region - Global Forecast to 2025

Market Dynamics

Driver: Increase in volume of data generation and lower cost of data storage

Restraint: Varying structure of regulatory policies

Opportunity: Increasing need to create insights from a pool of data

Challenge: Quality of data collected by organizations for monetization

Tools segment to hold a larger market size during the forecast period

On-premises segment to hold a larger market size during the forecast period in data monetization market

Large enterprises to hold a majority of the market share during the forecast period

APAC to grow at the highest CAGR during the forecast period

Key Market Players

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Scope of the Report

Based on component:

Based on data type:

Based on business function:

Based on deployment type:

Based on organization size

Based on vertical

Based on region:

Recent Developments

Frequently Asked Questions (FAQ):

Secondary Research

Primary Research

Market Size Estimation

Data Triangulation

Report Objectives

Available Customizations

Company Information

Growth opportunities and latent adjacency in Data Monetization Market