Enterprise Video Market by Offering (Solutions and Services), Application (Corporate Communications, Training & Development, and Marketing & Client Engagement), Deployment Model, Organization Size, Vertical and Region - Global Forecast to 2029
[327 Pages Report] The Enterprise video market size is expected to grow from USD 23.8 billion in 2024 to USD 35.8 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 8.6% during the forecast period. The impact of the recession (before, during, and after the recession) on the market is covered throughout the report. Some of the key driving factors of the market include increased demand for remote collaboration tools, growing preference for video content in corporate communication, the rise of hybrid work environments, and advancements in video streaming technology, among others.
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Recession Impact on the Global Enterprise Video Market
A recession can significantly impact the Enterprise video market across organizations, industry verticals, and regions. Businesses may delay investments in advanced technologies as they prioritize cost-cutting over innovation. Startups in the field may struggle to secure funding as investors become more risk-averse. The impact of a recession on the digital media enterprise video market could be mitigated to some extent by the growth of online advertising. However, the industry/market might encounter hurdles due to reduced consumer spending and intensified competition for advertising revenue. Declining consumer expenditure during economic downturns could dampen the demand for entertainment offerings such as recreational tickets and cable TV subscriptions, reducing the earnings of video solutions and service firms engaged in their production and distribution.
Enterprise video Market Dynamics
Driver: Expansion of the digital workplace ecosystem across various devices and platforms
The expansion of the digital workplace ecosystem is a significant driving force in the enterprise video market. Businesses increasingly recognize the importance of integrating video solutions into their digital workflows to enhance employee communication, collaboration, and knowledge sharing. As organizations embrace remote work and flexible work arrangements, there is a growing demand for integrated video solutions that facilitate seamless content creation, management, and distribution across diverse devices and platforms across enterprises, irrespective of size. This trend underscores the need for robust and scalable video platforms that can accommodate the evolving needs of modern workplaces, driving innovation and growth in the enterprise video market. The expansion of the digital workplace ecosystem refers to the growing scope and integration of digital technologies within modern workplaces. This expansion involves businesses adopting various digital tools and solutions to enhance productivity, collaboration, and employee communication. Specifically, companies are increasingly seeking integrated solutions for content creation, management, and distribution. This means they are looking for comprehensive platforms or software that can handle all aspects of creating, organizing, and sharing content seamlessly across different devices (such as computers, tablets, and smartphones) and platforms (such as web browsers, mobile apps, and cloud storage services) (diversified). The goal is to streamline workflows, improve efficiency, and facilitate collaboration in the digital workplace environment.
Restraints: Lack of compatibility across a wide range of devices
The compatibility of video solutions across different devices and platforms is crucial for ensuring widespread accessibility and usability. However, the lack of compatibility with all devices and platforms poses a significant limitation for enterprise video solutions. Users may encounter difficulties accessing or viewing video content if the solution is incompatible with their preferred devices or operating systems. This limitation hampers the seamless integration of video into various workflows and communication channels within organizations, restricting its effectiveness as a communication and collaboration tool. Furthermore, limited compatibility may also hinder the adoption of video solutions among employees or stakeholders who rely on specific devices or platforms, thereby impeding the overall uptake and utilization of enterprise video solutions in diverse organizational settings.
Opportunities: AI and Analytics integration plays a pivotal role for more startups to monetize their enterprise video offerings by embedding integration into their offerings
Integrating AI and advanced analytics presents a significant opportunity in the Enterprise Video market by enhancing the capabilities of video solutions in several key areas. AI-powered features such as facial recognition, sentiment analysis, and natural language processing (NLP) enable organizations to extract valuable insights from video content, such as viewer engagement, sentiment trends, and content effectiveness. Additionally, AI-driven video analytics can automate tasks such as content tagging, indexing, and searching, making it easier for users to discover and navigate video content. Furthermore, predictive analytics can anticipate viewer preferences and behavior, enabling organizations to personalize video content and improve audience engagement. Overall, integrating AI and analytics in Enterprise Video solutions empowers organizations to leverage video data more effectively, optimize content delivery, and enhance user experiences, driving innovation and differentiation in the market.
Challenges: Lack of sufficient bandwidth for High-quality video streaming
The demand for high-quality video streaming in the enterprise video market poses a challenge due to its intensive bandwidth requirements. This strain on network resources can result in performance issues such as buffering, latency, and degraded video quality. Organizations may struggle to maintain a smooth and reliable video streaming experience, especially during peak usage. Additionally, the need for robust network infrastructure to support high-bandwidth video transmission adds to the cost and complexity of implementing enterprise video solutions. As a result, the bandwidth constraints and associated network performance issues serve as a restricting factor against the widespread adoption of enterprise video solutions, particularly for organizations with limited network capabilities.
Enterprise video Market Ecosystem
Based on the offering, Solutions will hold a larger market share in the Enterprise video market during the forecast period.
Enterprise video solutions help increase the remote workforce's overall productivity and reduce the costs associated with traveling and engagement. Thus, enterprise video solutions are crucial in reducing the overall Operational Expenditure (OPEX) and Capital Expenditure (CAPEX). Effective enterprise collaboration offers a seamless video experience for various application areas, such as marketing, client engagement, knowledge sharing, team collaboration, and employee training. The advanced enterprise video solutions also comply with regulations, such as HIPPA and GDPR, making adopting these solutions easier for highly regulated industries. Major enterprise video solution vendors are gradually adopting technologies, such as DRM, NLP, AR/VR, 5G, and AI/ML, to offer an advanced suite of solutions to cater to the business needs of the customers; this factor is expected to provide growth opportunities to the enterprise video solutions in the upcoming years. Vendors are offering cloud and on-premises solutions to meet customers' business needs.
Based on solutions, the Webcasting segment will record the highest CAGR in the Enterprise video market during the forecast period.
Webcasting solutions are integral to the global enterprise video market, enabling organizations to broadcast live or on-demand video content to a large online audience. These solutions facilitate virtual events, corporate communications, training sessions, and product launches. For instance, a multinational corporation might use a webcasting solution to stream its annual shareholder meeting to stakeholders worldwide in real time, ensuring broad accessibility and engagement. With features like interactive Q&A sessions and analytics tracking, webcasting solutions offer a versatile platform for enterprises to connect with their audiences effectively, irrespective of geographical barriers.
North America is predicted to hold the largest Enterprise video market share during the forecast period.
Enterprises are increasing their budgets to accommodate Enterprise video, thus supporting the growth of the Enterprise video market in North America. The US and Canada are the key North American enterprise video market countries. As a major economy, the US holds a significant market share due to the country's technological advancements, the inclination toward innovation, and the adoption of new technologies. Organizations have invested substantially in advanced technologies to gain a competitive advantage and increase business productivity. The Enterprise video market is expected to grow steadily as enterprises adopt cloud-based solutions and services at various levels to sustain themselves and achieve improved business functioning. Some of the top vendors in the market include IBM, Microsoft, Zoom, Google, and AWS, among others.
Key market players
The Enterprise video market is dominated both by established companies as well as startups such as IBM (US), Zoom (US), Google (US), Microsoft (US), Avaya (US), AWS (US), Cisco (US), GoTo (US), Adobe (US). These vendors have a large customer base, a strong geographic footprint, and organized distribution channels. They incorporate organic and inorganic growth strategies, including product launches, deals, and business expansions, boosting revenue generation.
The study includes an in-depth competitive analysis of these critical enterprise video market players with their company profiles, recent developments, and key market strategies.
Scope of Report
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Report Metrics |
Details |
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Market size available for years |
2018-2029 |
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Base year considered |
2023 |
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Forecast period |
2024–2029 |
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Forecast units |
Value (USD Billion) |
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Segments Covered |
Offering, Application, Deployment Model, Organization Size, and Vertical |
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Regions covered |
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America |
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Companies covered |
IBM (US), Zoom (US), Microsoft (US), Google (US), Avaya (US), AWS (US), Cisco (US), Poly (US), Adobe (US), GoTo (US), RingCentral (US), Kaltura (US), Haivision (Canada), Kollective Technology (US), MediaPlatform (), Notified (Sweden), ON24 (US), Enghouse systems (Canada), Brightcove (US), VIDIZMO (US), Panopto (US), VBrick (US), Qumu (US), Sonic Foundry (US) |
This research report categorizes the Open Banking solutions market to forecast revenue and analyze trends in each of the following submarkets:
Based on Offering:
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Solutions
- Video conferencing
- Video content management
- Webcasting
-
Services
- Professional services
- Managed services
Based on Application:
- Corporate Communications
- Training & Development
- Marketing & Client Engagement
Based on Deployment model:
- On-premises
- Cloud
Based on Organization Size:
- SMEs
- Large Enterprises
Based on Verticals:
- BFSI
- Telecommunications
- Media & Entertainment
- Retail & Consumer Goods
- Healthcare & Life Sciences
- Education
- IT & ITeS
- Other Verticals
Based on Region:
-
North America
- US
- Canada
-
Europe
- UK
- Germany
- France
- Italy
- Rest of Europe
-
Asia Pacific
- China
- Japan
- Australia & New Zealand
- Rest of Asia Pacific
-
Middle East & Africa
- Gulf Cooperation Council (GCC)
- South Africa
- Rest of the Middle East & Africa
-
Latin Americ
- Brazil
- Mexico
- Rest of Latin America
Recent Developments
- In February 2024, IBM partnered with Wipro, where it announced the launch of the Wipro Enterprise AI-ready Platform. This service will allow clients to create enterprise-level, fully integrated, customized AI environments.
- In January 2024, Zoom launched the Zoom application for Apple Vision Pro, which seamlessly integrates video conferencing with users' physical surroundings, blurring the boundaries between in-person and virtual meetings. Through the expansive canvas offered by Apple Vision Pro, distributed teams can experience a heightened sense of connection and inclusivity during meetings. Zoom on Apple Vision Pro creates an immersive experience (spatial experience) to scale.
- In September 2023, Microsoft Advertising launched a new video ad offering called Video and Connected TV (CTV) ads (advertising strategy). CTV feature expands ad-serving possibilities simultaneously while leveraging audience intelligence, targeting high-value customers, and increasing the conversion rate. CTV ads are served across Microsoft's sites, publisher partners, and on connected TV in the US, namely (CTV) Microsoft Start, MSN, CNN, Hulu, the Washington Post, and the Wall Street Journal, among others.
- In January 2023, IBM Watson Media launched its brand-new IBM live-streaming video mobile application. The mobile app for video streaming enables simultaneous live streaming of multiple videos. Specifically designed for businesses, it includes AI-powered closed captioning. Administrators have the flexibility to edit these captions for better context and comprehension.
- In July 2022, Google partnered strategically with Miro, a visual collaboration tool provider. Miro will use Google Workspace to integrate its collaboration tools with the Google Meet video conferencing platform. The partnership will enable customers to share and access new and existing Miro boards during a video meeting over Google Meet.
Frequently Asked Questions (FAQ):
What is the projected market value of the Enterprise Video Market?
The global Enterprise video market is expected to grow from USD 23.8 billion in 2024 to USD 35.8 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 8.6% during the forecast period.
Which region has the highest CAGR in the Enterprise Video Market?
The Asia Pacific region has the highest Enterprise video Market CAGR.
Which offering holds a more significant market share during the forecast period?
The solutions segment is forecasted to hold a larger market share in the Enterprise Video Market.
Which are the major vendors in the Enterprise Video Market?
The vendors IBM, Microsoft, Zoom, and Google are prominent in the enterprise video market.
What are some of the drivers in the Enterprise Video Market?
Enhanced collaboration among the remote workforce, convenient virtual meetings with reduced downtime, reduced cost and time-saving approach, and improved and effective engagement with customers worldwide. .
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
This research study involved extensive secondary sources, directories, and databases, such as Bloomberg BusinessWeek, EconoTimes, and Factiva, to identify and collect information useful for this technical, market-oriented, and commercial study of the enterprise video market. The global enterprise video market size is obtained by evaluating its penetration among the major vendors and their offerings in this market. A few startups and private companies were interviewed to gain better visibility and in-depth knowledge of the market across regions. In addition, a few government associations, public sources, conferences, webinars, journals, magazines, articles, and MarketsandMarkets internal repositories were referred to arrive at the actual market size.
Secondary Research
The market size of companies offering enterprise video and services was determined based on secondary data from paid and unpaid sources. It was also arrived at by analyzing the product portfolios of major companies and rating the companies based on their performance and quality.
Several sources were consulted during the secondary research phase to locate and gather data for this investigation. Annual reports, press announcements, investor presentations, white papers, journals, certified publications, and articles by renowned writers, directories, and databases were examples of secondary sources. In addition, information was gathered from additional secondary sources, including blogs, government websites, journals, and vendor websites. Furthermore, data on national spending on enterprise video was taken directly from the relevant sources. To identify the key players based on solutions, services, market classification, and segmentation according to offerings of the major players, industry trends related to offerings, users, and regions, and the key developments from both market- and technology-oriented perspectives, secondary research was primarily used to obtain the critical information related to the industry's value chain and supply chain.
Primary Research
Various sources from the supply and demand sides were questioned during the primary research process to gather qualitative and quantitative market data. Chief Experience Officers (CXOs), Vice Presidents (VPs), directors from the business development, marketing, and product development/innovation teams; related influential executives from enterprise video vendors, industry associations, and independent consultants; and essential opinion leaders were among the primary sources from the supply side.
Insights such as market statistics, the most recent disruptive trends, newly adopted use cases, information on income generated by goods and services, market segmentation, market size estimations, market predictions, and data triangulation were gathered through primary interviews. My understanding of numerous trends in technology, offerings, end users, and geographical areas has also improved thanks to primary research. Demand-side stakeholders were interviewed to gain insight into the buyer's viewpoint regarding suppliers, products, service providers, and their current use, which could impact the enterprise video market. These stakeholders included Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Security Officers (CSOs), and project teams working on digital initiatives.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
The size of the enterprise video market, as well as the sizes of several dependent subsegments, were estimated and validated using both top-down and bottom-up methods. The following information was part of the research technique utilized to determine the market size:
- Through secondary research, the major market players were located, and primary and secondary research was used to calculate their respective revenue contributions in each region.
- Throughout the process, annual and financial reports from leading market players were examined, and in-depth interviews with directors, CEOs, VPs, and marketing executives were conducted to gather meaningful insights.
- Primary sources were used to verify all percentage splits and breakups, which were calculated using secondary sources.
- To obtain the final quantitative and qualitative data, every factor that might impact the market studied in this research study was considered, examined in great detail, confirmed by primary research, and then assessed. MarketsandMarkets provided thorough input and analysis, which helped to combine and add this data.
A comprehensive list of every vendor providing solutions in the enterprise video industry was compiled using the top-down methodology. The revenue contribution for each vendor in the market was estimated through funding, investor presentations, paid databases, annual reports, news releases, primary interviews, and investor presentations. Based on what it offered, each vendor was assessed. The total market size was calculated by summing together the enterprises' revenues. The size of the worldwide market and the degree of regional penetration of each subsegment were examined in further detail. Triangulating the markets involved using data from primary and secondary sources. The first step was getting important information from top executives, including directors, CEOs, VPs, and marketing executives. The use of enterprise video solutions by many verticals led to the development of the enterprise video market. The market numbers were further cross-checked against the current MarketsandMarkets repository to ensure validity.
The bottom-up approach identified the adoption trend of enterprise video in significant countries for regions that contribute to most of the market share. For cross-validation, the adoption trend of Enterprise video, along with different use cases concerning their business segments, was identified and extrapolated. The use cases found in other domains were given more weight in the computation. A comprehensive roster of all suppliers providing goods and services in the business video sector was compiled. The revenue contribution of all vendors in the market was estimated through funding, investor presentations, paid databases, annual reports, news releases, primary interviews, and paid databases. To determine the size of the market, vendors offering enterprise video services were taken into account. Each vendor was assessed based on what each vendor offered different user types. The total market size was calculated by summing together the revenue of all the companies. We looked at the market size and regional penetration of each subsegment.
Primary and secondary sources were used to determine the geographic divide based on these figures. A regional penetration analysis of the enterprise video market was part of the process. The socioeconomic analysis of each nation, the strategic vendor analysis of top enterprise video solutions and services providers, the regional spending on information and communications technology (ICT), and the organic and inorganic business development activities of regional and international players were all estimated using secondary research. This study ascertained and validated the precise values of the total enterprise video market size and the market sizes of its segments through the data triangulation technique and data validation through primary.
Enterprise video Market: Top-Down and Bottom-Up approaches
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Data Triangulation
The market was divided into several segments and subsegments using the previously described market size estimation procedures once the overall market size was determined. When required, market breakdown and data triangulation procedures were employed to complete the market engineering process and specify the exact figures for every market segment and subsegment. The data was triangulated by examining several variables and patterns from government entities' supply and demand sides.
Market Definition
Considering various sources and associations, MarketsandMarkets defines enterprise video as "the use of video technology within large organizations or enterprises for various purposes such as communication, training, collaboration, and marketing. It encompasses creating, distributing, and managing video content tailored specifically for internal or external audiences within the enterprise context. Enterprise video solutions often include features like live streaming, on-demand video playback, video conferencing, content management, analytics, and integration with other enterprise systems. The primary goal of enterprise video is to enhance communication, knowledge sharing, and engagement among employees, customers, partners, and other stakeholders, ultimately driving organizational productivity and effectiveness".
Key Stakeholders
- Enterprise Video Solution and Platform Vendors
- IT Developers
- Consulting Service Providers
- Telecom Operators
- Over-the-top (OTT) Players
- Cloud Service Providers
- Government Agencies
- Network and System Integrators
- Software Vendors
- Content Delivery Network Providers
- Web and Video Conferencing Service Providers
- Webcasting Service Providers
- Video Content Management Software Providers
Report Objectives
- To define, describe, and forecast the Enterprise video market based on offerings, applications, deployment model, organization size, verticals, and region
- To offer comprehensive details regarding the primary variables impacting the market's growth (drivers, restraints, opportunities, and challenges)
- To determine the high-growth market sectors to assess the opportunities for stakeholders in the market
- To forecast the market size for five major regions—North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America
- To analyze the subsegments of the market concerning individual growth trends, prospects, and contributions to the overall market
- To create a thorough analysis of the market's major players' profiles, market share, and fundamental skills
- To track and analyze competitive developments in the global enterprise video market, such as product enhancements, product launches, acquisitions, partnerships, and collaborations.
Available Customizations
With the given market data, MarketsandMarkets offers customizations per the company's specific needs. The following customization options are available for the report:
Product Analysis
- The product matrix provides a detailed comparison of each company's product portfolio.
Geographic Analysis
- Further breakup of the Asia Pacific market into countries contributing 75% to the regional market size
- Further breakup of the North American market into countries contributing 75% to the regional market size
- Further breakup of the Latin American market into countries contributing 75% to the regional market size
- Further breakup of the Middle Eastern & African market into countries contributing 75% to the regional market size
- Further breakup of the European market into countries contributing 75% to the regional market size
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
Generating Response ...
Growth opportunities and latent adjacency in Enterprise Video Market